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===The Telegenic Age, 1950=== [[File:Bernstein with TV Camera.jpg|thumb|Leonard Bernstein with members of the Philharmonic rehearsing for a television broadcast, circa 1958. ''Bert Bial, New York Philharmonic Archives'']] In February 1947, Rodziński resigned; Walter was once again approached, and this time he accepted the position on the condition that the title be reduced to "Music Adviser"; he resigned in 1949.<ref>Erik Ryding and Rebecca Pechefsky, ''Bruno Walter: A World Elsewhere'', p. 283</ref> [[Leopold Stokowski]] and [[Dimitri Mitropoulos]] were appointed co-principal conductors in 1949, with Mitropoulos becoming musical director in 1951. Known for championing new composers and obscure operas-in-concert, Mitropoulos pioneered in other ways, adding live Philharmonic performances between movies at the [[Roxy Theatre (New York City)|Roxy Theatre]]<ref>{{Cite news |url=https://www.nytimes.com/1950/09/02/archives/symphony-opens-run-at-the-roxy-philharmonic-starts-2week-stage.html?sq=roxy+ice+show&scp=9&st=p |title=SYMPHONY OPENS RUN AT THE ROXY; Philharmonic Starts 2-Week Stage Engagement Under Baton of Mitropoulos |newspaper=The New York Times |date=September 2, 1950 |access-date=November 19, 2008 |last1=Taubman |first1=Howard }}</ref> and taking [[Edward R. Murrow]] and the ''[[See It Now]]'' television audience on a behind-the-scenes tour of the orchestra. He made a series of recordings for [[Columbia Records]], mostly in mono; near the end of his tenure, he recorded excerpts from [[Prokofiev]]'s ballet ''Romeo and Juliet'' in stereo. In 1957, Mitropoulos and [[Leonard Bernstein]] served together as Principal Conductors until, in the course of the season, Bernstein was appointed music director, becoming the first American-born-and-trained conductor to head the Philharmonic. Bernstein, who had made his historic, unrehearsed and spectacularly successful debut with the Philharmonic in 1943, was music director for 11 seasons, a time of significant change and growth. Two television series were initiated on CBS: the ''[[Young People's Concerts]]'' and ''Leonard Bernstein and the New York Philharmonic''. The former, launched in 1958, made television history, winning every award in the field of educational television. Bernstein continued the orchestra's recordings with Columbia Records until he retired as music director in 1969. He made a few recordings for Columbia after 1969, but most of his later recordings were for [[Deutsche Grammophon]]. Sony has digitally remastered Bernstein's numerous Columbia recordings and released them on CD as a part of its extensive "Bernstein Century" series. The Philharmonic performed primarily in Carnegie Hall until 1962, but Bernstein preferred to record in the [[Manhattan Center]]. His later recordings were made in Philharmonic Hall. In 1960, the centennial of [[Gustav Mahler]]'s birth, Bernstein and the Philharmonic began a historic cycle of recordings of eight of Mahler's nine symphonies for Columbia Records. (Symphony No. 8 was recorded by Bernstein with the London Symphony.) In 1962 Bernstein [[New York Philharmonic concert of April 6, 1962|caused controversy]] with his comments before a performance by [[Glenn Gould]] of the [[Piano Concerto No. 1 (Brahms)|First Piano Concerto]] of [[Johannes Brahms]].
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