Editing Netflix (section)

===Subscriptions===
Customers can subscribe to one of three plans; the difference in plans relates to video resolution, the number of simultaneous streams, and the number of devices to which content can be downloaded.<ref>{{Cite web |date=September 5, 2022 |title=Netflix sets November Australian launch for advertising, claims report |url=https://www.news.com.au/entertainment/tv/streaming/netflix-sets-november-australian-launch-for-advertising-claims-report/news-story/927b936e540f946b2c8efe293e69e45d |access-date=September 27, 2022 |website=News.com.au}}</ref>

At the end of Q1 2022, Netflix estimated that 100 million households globally were sharing passwords to their account with others.<ref name="Sherman2022" /> In March 2022, Netflix began to charge a fee for additional users in Chile, Peru, and Costa Rica to attempt to control [[account sharing]].<ref name="FlintJacob2022" /><ref name="BursztynskyAlessandrini2022" /><ref name="Sherman2022" /> On July 18, 2022, Netflix announced that it would test the account sharing feature in more countries, including Argentina, Dominican Republic, El Salvador, Guatemala and Honduras.<ref>{{cite web |date=July 18, 2022 |title=Netflix to test a new 'add a home' option to charge for password sharing |url=https://techcrunch.com/2022/07/18/netflix-test-add-home-option-charge-password-sharing/ |access-date=July 19, 2022 |website=TechCrunch}}</ref> On October 17, Netflix launched Profile Transfer to help end account sharing.<ref>{{Cite web |last1=Spangler |first1=Todd |date=October 17, 2022 |title=Netflix Launches Profile-Transfer Feature — Making It Easier for Password Freeloaders to Set Up Their Own Paid Accounts |url=https://variety.com/2022/digital/news/netflix-profile-transfer-feature-password-sharing-paid-account-1235405871/ |access-date=October 17, 2022 |website=Variety |language=en-US}}</ref>

On July 13, 2022, Netflix announced plans to launch an advertising-supported subscription option.<ref>{{cite news |last1=Frank |first1=Pallotta |date=July 13, 2022 |title= Netflix with ads is coming but it's 'early days'|language=en |publisher=[[CNN]] |url= https://www.cnn.com/cnn/2022/07/13/media/netflix-ads-microsoft}}</ref> Netflix's planned advertising tier would not allow subscribers to download content like the existing ad-free platform.<ref>{{cite web |last1=Gurman |first1=Mark |date=August 17, 2022 |title=Netflix's Ad-Supported Plan Will Block Downloads of Shows, Films |url=https://www.bloomberg.com/news/articles/2022-08-17/netflix-s-ad-supported-plan-will-block-downloads-of-shows-films?sref=CY7BpvSE |access-date=August 18, 2022 |publisher=Bloomberg L.P.}}</ref> On July 20, 2022, it was announced that the advertising-supported tier would be coming to Netflix in 2023 but it would not feature the full library of content.<ref>{{cite web |date=July 20, 2022 |title=Netflix's free tier will have one huge drawback, chief executive says |url=https://www.independent.co.uk/tech/netflix-ad-free-tier-drawback-b2127320.html |access-date=July 30, 2022 |work=The Independent}}</ref> In October, the launch date was announced as November 3, 2022, and was launched in 12 countries: United States, Canada, Mexico, Brazil, United Kingdom, France, Germany, [[Italy]], Spain, Australia, Japan and [[South Korea]].<ref>{{cite web |date=September 2022 |title=Netflix Ad Tier Launch Moved up to November to Get Ahead of Disney+, Streamer Tells Ad Buyers |url=https://variety.com/2022/digital/news/netflix-ad-tier-launch-november-1235357465/}}</ref><ref>{{cite news |last1=Vranica |first1=Suzanne |date=August 31, 2022 |title=Netflix Seeking Top Dollar for Brands to Advertise on Its Service |newspaper=The Wall Street Journal |url=https://www.wsj.com/articles/netflix-seeking-top-dollar-for-brands-to-advertise-on-its-service-11661980078}}</ref><ref>{{Cite web |url=https://variety.com/2022/digital/news/netflix-ad-supported-plan-launch-date-pricing-1235402196/ |title= Netflix Confirms Ad Tier to Launch in November, Reveals Pricing for Cheaper Basic Plan |last1=Spangler |first1=Todd |date=October 13, 2022 |website=Variety}}</ref> The ad-supported plan was called "Basic with Ads" and it cost $6.99 per month in the United States at launch.<ref>{{Cite web |last=Pulliam-Moore |first=Charles |date=October 13, 2022 |title=Netflix's ad tier will cost $6.99 a month and launch in November |url=https://www.theverge.com/2022/10/13/23402725/netflix-basic-with-ads |access-date=October 17, 2022 |website=The Verge |language=en-US}}</ref>

On February 24, 2023, Netflix cut subscription prices in more than 30 countries around the world to attract more subscribers from those countries. [[Malaysia]], [[Indonesia]], [[Thailand]], [[Philippines|the Philippines]], [[Croatia]], [[Venezuela]], [[Kenya]], and [[Iran]] are on the list of countries where the cost for a subscription will be reduced.<ref>{{Cite news |date=2023-02-24 |title=Netflix cuts prices for subscribers in more than 30 countries |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-64753499 |access-date=2023-02-27}}</ref> In the same month stronger anti-password-sharing rules were expanded to Canada, New Zealand, [[Portugal]], and [[Spain]].<ref>{{Cite web |url=https://www.theverge.com/2023/4/18/23687853/netflix-earnings-password-sharing-delay-q1-2023 |title=Netflix delays its password-sharing crackdown to sometime before July |first=Emma |last=Roth |date=April 18, 2023 |website=The Verge}}</ref> In May 2023, these measures were further expanded to United States and Brazil subscribers.<ref>{{cite web |title=Netflix to charge an additional $8 month for viewers living outside US subscribers' households |url=https://apnews.com/article/netflix-account-sharing-crackdown-united-states-streaming-b8df82a227b74e50ae4e44ba63f29df2 |work=Associated Press News |date=May 23, 2023 |access-date=May 23, 2023 |author=Michael Liedtke}}</ref><ref>{{cite web |title=Netflix Launches Paid Sharing in U.S., Will Start Blocking Users With Unauthorized Passwords |url=https://variety.com/2023/digital/news/netflix-us-password-crackdown-paid-sharing-block-devices-1235607517/ |website=Variety |date=May 23, 2023 |access-date=May 23, 2023 |author=Todd Spangler}}</ref><ref>{{cite web |title=Netflix vai cobrar R$ 12,90 por compartilhamento de senhas no Brasil |url=https://oglobo.globo.com/economia/negocios/noticia/2023/05/netflix-vai-cobrar-r-1290-por-compartilhamento-de-senhas-no-brasil.ghtml |website=o Globo |date=May 23, 2023 |access-date=May 25, 2023 |language=PT}}</ref>

In July 2023, Netflix added 5.9 million subscribers for the second quarter of the year for a total of 238.39 million subscribers overall. The United States and Canada accounted for 1.2 million subscribers which was the largest regional quarterly gain since 2021.<ref name=techcrunch723>{{Cite web |url=https://techcrunch.com/2023/07/19/netflix-gains-nearly-6m-subscribers-as-paid-sharing-soars/ |title=Netflix gains nearly 6M subscribers as paid sharing soars |publisher=TechCrunch |access-date=19 July 2023 |date=19 July 2023 |author=Lauren Forristal |archive-date=September 1, 2023 |archive-url=https://web.archive.org/web/20230901135120/https://techcrunch.com/2023/07/19/netflix-gains-nearly-6m-subscribers-as-paid-sharing-soars/ |url-status=live}}</ref><ref>{{Cite web |url=https://www.cnbc.com/2023/07/19/netflix-earnings-show-strength-amid-media-chaos.html |title=Netflix earnings showcase strength as the rest of the media industry struggles |publisher=CNBC |access-date=19 July 2023 |date=19 July 2023 |author=Alex Sherman}}</ref>

Netflix announced in February that it was going to enforce stricter regulations for password sharing. In May 2023, Netflix began cracking down on password-sharing in the US, UK, and Australia. Under these new rules, multiple people can use and share one account, but they have to be under the same household. Netflix defines a household as people who live in the same location as the owner of the account. Users are asked to set a primary location based on the device's IP address.<ref>{{cite web |title=Netflix password-sharing: how the crackdown works and what it costs |url=https://www.techradar.com/news/netflix-password-sharing |work=Tech Radar |date=February 20, 2024 |access-date=March 28, 2024 |author=Hamish Hector}}</ref>

Netflix reported 8.05 million new subscribers in Q2 2024, up from 5.9 million subscribers added in Q2 2023.<ref>{{cite news|publisher=The Wall Street Journal|title=Netflix Keeps Streaming Crown With Continued Subscriber, Revenue Growth|author=Jessica Toonkel|date=18 July 2024|url=https://www.wsj.com/business/media/netflix-nflx-q2-earnings-report-2024-42d1eaad}}</ref><ref>{{cite news|publisher=CNBC|title=Netflix subscriptions jump 8%, revenue climbs as password sharing crackdown takes hold|author=Lillian Rizzo|date=19 July 2024|url=https://www.cnbc.com/2023/07/19/netflix-nflx-earnings-2q-2023.html}}</ref>

In July 2024, Netflix started phasing out its cheapest subscription plan for users in France and the US, a year after the plan was removed for Canada and the UK. Members in these countries have the option to sign up for either the standard ad-free plan or the ad plan.<ref>{{cite web |last1=Murti |first1=Lola |title=Netflix ends its cheapest ad-free subscription |url=https://www.npr.org/2024/07/19/nx-s1-5046733/netflix-ends-its-cheapest-ad-free-subscription |website=NPR|date=July 19, 2024 }}</ref><ref>{{cite news|publisher=The Verge|title=Netflix is starting to phase out its cheapest ad-free plan|author=Emma Roth|date=2 July 2024|url=https://www.theverge.com/2024/7/2/24190632/netflix-ad-free-basic-plan-discontinued}}</ref>