Editing Mulan (1998 film) (section)

===Marketing===
The film's teaser trailer was released in June 1997, attached to the theatrical releases of ''[[Hercules (1997 film)|Hercules]],'' ''[[The Little Mermaid (1989 film)|The Little Mermaid]]'' and ''[[Flubber (film)|Flubber]]''.<ref>{{cite news |author=<!--not stated--> |date=November 11, 1997 |title=In Hollywood, the earliest 'buzz' gets the gold |url=https://www.newspapers.com/newspage/786444288/ |work=[[Los Angeles Daily News]] |publisher=[[The Albuquerque Tribune]] |page=D4 |access-date=November 11, 2022 |archive-url=https://web.archive.org/web/20221215052810/https://www.newspapers.com/newspage/786444288/ |archive-date=December 15, 2022 |via=[[Newspapers.com]] |url-access=subscription |url-status=live}}</ref> Teaser spots were shown during [[CBS]]'s coverage of the [[1998 Winter Olympics]].<ref>{{cite magazine |author=<!--Staff writer(s); no by-line.--> |title=See MULAN During the Olympics! |url=https://archive.org/details/the-twilight-bark-1998-02-06/ |magazine=The Twilight Bark |location=Burbank, California |publisher=[[Walt Disney Feature Animation]] |date=February 6, 1998 |access-date=November 11, 2022 |via=[[Internet Archive]]}}</ref>

Because of the disappointing box office performances of ''The Hunchback of Notre Dame'' and ''Hercules'', Disney restricted its marketing campaign for ''Mulan'', spending $30&nbsp;million on promotional advertisements compared to more than $60&nbsp;million for ''Hercules'' the year before.<ref name="marketing">{{cite news|last1=Eller|first1=Claudia|last2=Bates|first2=James|url=https://www.latimes.com/archives/la-xpm-1998-jun-12-fi-59077-story.html|title=Bridled Optimism|date=June 12, 1998|access-date=June 30, 2015|newspaper=Los Angeles Times|archive-date=January 1, 2020|archive-url=https://web.archive.org/web/20200101193532/https://www.latimes.com/archives/la-xpm-1998-jun-12-fi-59077-story.html|url-status=live}}</ref> Rather than holding a lavish [[media event]] premiere like those of the past few years, such as premiering ''Pocahontas'' in [[Central Park]] and bringing the [[Main Street Electrical Parade]] to [[Fifth Avenue]] for ''Hercules'', Disney opted to premiere the film on June 5, 1998, at the [[Hollywood Bowl]], complete with Chinese lanterns and fortune cookies.<ref name="marketing" /><ref>{{cite news|title=USA: WALT DISNEY PRESENTS ITS LATEST ANIMATED EXTRAVAGANZA "MULAN"|archive-url=https://web.archive.org/web/20151004081139/http://www.itnsource.com/en/shotlist/RTV/1998/05/30/805300038/?v=1|url=http://www.itnsource.com/en/shotlist/RTV/1998/05/30/805300038/?v=1|archive-date=October 4, 2015|date=May 30, 1998|access-date=June 30, 2015|website=[[ITN]]}}</ref> Two days before the general release, [[McDonald's]] launched its promotional campaign by including one of eight toys free with the purchase of a [[Happy Meal]].<ref>{{cite news|url=https://www.latimes.com/archives/la-xpm-1998-jun-16-fi-60333-story.html|title=McDonald's Launches First Global Kids' Meal Offer|date=June 16, 1998|access-date=May 25, 2022|newspaper=Los Angeles Times|archive-date=October 4, 2015|archive-url=https://web.archive.org/web/20151004020907/http://articles.latimes.com/1998/jun/16/business/fi-60333|url-status=live}}</ref> The promotion also included [[Szechuan sauce (McDonald's)|Szechuan sauce]] for its [[Chicken McNuggets]], which would be referenced in [[The Rickshank Rickdemption|a 2017 episode]] of the [[Adult Swim]] series ''[[Rick and Morty]]'' and subsequently brought back by McDonald's as a promotional item related to that show.<ref>{{cite web|url=https://www.polygon.com/2017/10/9/16447460/rick-and-morty-szechuan-sauce-mcdonalds-fans-anger|last=Kuchera|first=Ben|title=The Szechuan sauce fiasco proves Rick and Morty fans don't understand Rick and Morty|website=[[Polygon (website)|Polygon]]|date=October 9, 2017|access-date=October 9, 2017|archive-date=October 9, 2017|archive-url=https://web.archive.org/web/20171009165054/https://www.polygon.com/2017/10/9/16447460/rick-and-morty-szechuan-sauce-mcdonalds-fans-anger|url-status=live}}</ref>

In collaboration with Disney, [[Hachette Books|Hyperion Books]] published ''The Art of Mulan'' authored by Jeff Kurtti, which chronicled the production of the film. In addition with its publication, Hyperion Books also issued a collector's "folding, accordion book" of the ancient poem that inspired the film.<ref>{{cite news|title=Disney banks on books|url=https://variety.com/1998/film/news/disney-banks-on-books-1117471799/|work=Variety|date=June 12, 1998|access-date=June 3, 2015|archive-date=October 4, 2015|archive-url=https://web.archive.org/web/20151004131622/http://variety.com/1998/film/news/disney-banks-on-books-1117471799/|url-status=live}}</ref> On August 18, 1998, around 3,700 backpacks and 1,800 pieces of luggage were recalled back to their manufacturer, Pyramid Accessories Inc., when it was discovered they contained lead-based paint.<ref>{{cite news|title=Mulan backpacks, luggage recalled due to lead paint|agency=[[Associated Press]]|work=[[The Daily News (Kentucky)]]|url=https://news.google.com/newspapers?nid=1696&dat=19980818&id=0fQaAAAAIBAJ&pg=5411,3179963work|date=August 18, 1998|access-date=June 30, 2015|via=Google News Archive|archive-date=July 13, 2021|archive-url=https://web.archive.org/web/20210713231134/https://news.google.com/newspapers?nid=1696&dat=19980818&id=0fQaAAAAIBAJ&pg=5411%2C3179963work|url-status=live}}</ref>