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===Magazine modelling=== Fashion modelling also includes modelling clothing in fashion magazines. In Japan, there are different types of fashion magazine models. {{nihongo|Exclusive models|専属モデル|senzoku moderu}} are models who regularly appear in a fashion magazine and model exclusively for it.<ref name="cnn 2010-09-16">{{cite news | first=Misha | last=Janette | url=http://travel.cnn.com/tokyo/life/day-life-japanese-hostess-model-446351/ | title=A day in the life of a Japanese 'hostess' model | work=[[CNN]] | date=2010-09-16 | access-date=2019-10-29}}</ref> On the other hand, street models, or {{nihongo|"reader models"|読者モデル|dokusha moderu|abbreviated as "dokumo" for short}}, are amateur models who model part-time for fashion magazines in conjunction to school work and their main jobs.<ref name="cnn 2010-09-16" /><ref name="tgu 2015-12-07">{{cite news | author=Satsuki | url=https://tokyogirlsupdate.com/dokumo-culture-japan-20151269196.html | title=How Dokumo, "Amateur Fashion Models", Have Been Making Impacts on Japanese Girls' Fashion Culture | work=Tokyo Girls Update | date=2015-12-07 | access-date=2019-10-29}}</ref><ref name="businessinsider 2019-01-14">{{cite news | first=Tetsuo | last=Kobayashi | url=https://www.businessinsider.jp/post-182948 | title=女子大生読者モデルは平成で終わる?ファッション誌で激減。もう憧れの存在ではない。 | language=ja | work=[[Business Insider]] | date=2019-01-14 | access-date=2019-10-29}}</ref> Unlike professional models, street models are meant to represent the average person in appearance and do not appear on runways.<ref name="tgu 2015-12-07" /> Street models are not exclusively contracted to fashion magazines.<ref name="cnn 2010-09-16" /> If a street model is popular enough, some become exclusive models.<ref name="cnn 2010-09-16" /> Many fashion icons and musicians in Japan began their careers as street models, including [[Kaela Kimura]] and [[Kyary Pamyu Pamyu]].<ref name="tgu 2015-12-07" />
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