Editing Malaysia Airlines (section)

==Corporate affairs==

===Head office===
Malaysia Airlines has its headquarters and registered office on the first floor of Administration Building, South Support Zone at [[Kuala Lumpur International Airport]], [[Sepang]], in the [[Klang Valley]] region.<ref>{{cite web |url=https://www.malaysiaairlines.com/hq/en/footer/terms-and-conditions.html|title=Terms and conditions|publisher=Malaysia Airlines|access-date=2021-06-14|quote=[...]Malaysia Airlines Berhad (Company No: 1116944-X) (“Malaysia Airlines”) whose business address is at Level 1, Administration Building, Southern Support Zone (SSZ), Kuala Lumpur International Airport – KLIA, 64000 Sepang, Selangor Darul Ehsan, Malaysia.}}</ref>

Previously the airline headquarters were on the third floor of the MAS Administrative Complex at [[Subang Airport]],<ref>"World Airline Directory." ''[[Flight International]]''. 30 March 1985. [http://www.flightglobal.com/pdfarchive/view/1985/1985%20-%200954.html p. 94]. "3rd Floor, Administrative Building, MAS Complex, Subang International Airport, Subang, Selangor, Malaysia. MA 37614."</ref><ref>"World Airline Directory." ''[[Flight International]]''. 29 March 1986. [http://www.flightglobal.com/pdfarchive/view/1986/1986%20-%200760.html?search=%22Malaysia%20Airline%22 p. 100]. "3rd Floor, Administrative Building, MAS Complex, Subang International Airport, Subang, Selangor, Malaysia"</ref> in Subang.<ref name=Krishnamoorthy>Krishnamoorthy, M. "[https://archive.today/20130221145943/http://thestar.com.my/news/story.asp?file=/2006/1/7/nation/13052965&sec=nation MAS-sive move]." ''[[The Star (Malaysia)|The Star]]''. Saturday 7 January 2006. Retrieved on 31 October 2012.</ref> Prior to the construction of the Kuala Lumpur MAS headquarters, the airline rented space in the UMBC headquarters.<ref name=Promise>"[https://web.archive.org/web/20060201013817/http://thestar.com.my/news/story.asp?file=%2F2005%2F12%2F25%2Fnation%2F12960954&sec=nation MAS promised not to sell headquarters]." ''[[The Star (Malaysia)|The Star]]''. Sunday 25 December 2005.</ref> The airline had a permanent corporate headquarters in the Bangunan MAS,<ref>"Directory: World airlines." ''[[Flight Global]]''. 30 March-5 April 2004. 30 March-5 April 2004. [http://www.flightglobal.com/pdfarchive/view/2004/2004-09%20-%200279.html p. 37]. "33rd Floor, Bangunan MAS, Jalan Sultan Islmail, Kuala Lumpur, Federal Territory, 50250, Malaysia"</ref> a 34-story<!--Reported as 34 stories in Krishnamoorthy and 34 floors in "Promise"--><ref name=Krishnamoorthy/><ref name=Promise/> building it owned along [[Jalan Sultan Ismail]].<ref name="Promise"/><ref name=Krishnamoorthy/> In 2005 ''[[The Star (Malaysia)|The Star]]'' said that the building was "reported to be worth between RM300mil and RM350mil."<ref name="Promise"/>

In 2006, the airline moved its head office from the Kuala Lumpur building to the former headquarters in Subang.<ref name=Krishnamoorthy/> ''[[Channel News Asia]]'' stated that the airline had been "forced" to sell the former headquarters.<ref>"[http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/1042066/1/.html Malaysia Airlines boosted after sweeping reforms] {{Webarchive|url=https://web.archive.org/web/20170630172647/http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/1042066/1/.html |date=30 June 2017 }}." ''[[Channel News Asia]]''. 7 March 2010. Retrieved on 31 October 2012.</ref>

In 2010, [[Permodalan Nasional Berhad]] purchased Bangunan MAS from the airline. The new owners planned to remodel the building, by installing a five-star hotel apartment block and upgrade the offices to Grade A++.<ref>{{cite news |url=https://www.thestar.com.my/business/business-news/2010/10/21/bangunan-mas-to-be-upgraded|title=Bangunan MAS to be upgraded {{!}} The Star Online|website=The Star |access-date=2020-03-20}}</ref>

===Subsidiaries===
Some of the subsidiaries include:
{|class="wikitable" style="margin-left: auto; margin-right: auto; border: none;"

|-
!Company||Type||Principal activities||Incorporated in||Group's equity shareholding
|-
|[[MASkargo|Malaysia Airlines Cargo Sdn. Bhd]]||Subsidiary||Cargo||Malaysia||100%
|-
|GE Engine Services Malaysia ||Associate||Engine Overhaul||Malaysia||30%
|-
|[[MASwings]] Sdn. Bhd.||Subsidiary||[[Airline]]||Malaysia||100%
|-
|[[Firefly (airline)|Firefly]] Sdn. Bhd.||Subsidiary||[[Airline]]||Malaysia||100%
|-
|MAB Engineering<ref>{{Cite web|url=https://www.malaysiaairlines.com/us/en/other-offerings/mabengineering.html|title=MAB Engineering|website=www.malaysiaairlines.com}}</ref>||Subsidiary||[[Aircraft Maintenance|Maintenance Repair and Operations (MRO)]]||Malaysia||100%
|-
|Malaysian Aerospace Engineering Sdn Bhd||Subsidiary||[[Aircraft Maintenance|Maintenance Repair and Operations (MRO)]]||Malaysia||55.39%<ref>{{cite news|url=https://economictimes.indiatimes.com/industry/indl-goods/svs/engineering/gmr-buys-44-61-stake-in-jv-with-malaysian-firm/articleshow/45496602.cms|title=GMR buys 44.61% stake in JV with Malaysian firm|newspaper=The Economic Times |date=12 December 2014 }}</ref>
|-
|MAB Academy (MABA)<ref>{{Cite web|url=https://www.malaysiaairlines.com/my/en/about-us/malaysia-airlines-academy.html|title=about Malaysia Airlines Academy}}</ref>||Subsidiary||Training Centre ||Malaysia||100%
|-
|Abacus Distribution Systems (Malaysia) Sdn Bhd||Subsidiary||[[Computer reservation system]]||Malaysia||80%
|-
|Taj Madras Flight Kitchen Limited||Associate||[[Catering]]||India||20%
|-
| MAS Awana Services Sdn Bhd ||Subsidiary||[[Catering]] and cabin handling services||Malaysia||60%
|-
| AeroDarat Services Sdn Bhd || Subsidiary|| [[aircraft Ground Handling|Ground Handling]] ||Malaysia||100%
|-
|Brahim's Airline Catering, formerly known as [[LSG Sky Chefs]] ||Associate||[[Catering]], cabin handling and cleaning services||Malaysia||30%
|}

===Financial highlights===
Malaysia Airlines experienced a RM1.25 billion loss in 2005. In 2006, the Business Turnaround Plan was introduced to revive the airline. At the end of the airline's turnaround program, in financial year 2007, Malaysia Airlines gained RM851 million net profit: a swing of RM987 million compared to RM134 million in losses in 2006, marking the national carrier's highest-ever profit in its sixty-year history. The achievement was recognised as the world's best airline-turnaround story in 2007, with Malaysia Airlines being awarded the Phoenix award by Penton Media's [[Air Transport World]].<ref name="turnaround_phoenix">{{cite web |url=http://www.bernama.com.my/bernama/v3/news_business.php?id=311045 |title=Malaysia Airlines Gets ATW's Phoenix Award |publisher=Bernama Malaysia |access-date=29 January 2008 |url-status=dead |archive-url=https://web.archive.org/web/20090210145309/http://www.bernama.com.my/bernama/v3/news_business.php?id=311045 |archive-date=10 February 2009 }}</ref>

{|class="wikitable sortable" style="margin-left: auto; margin-right: auto; text-align:center"
|+ Malaysia Airlines financial highlights<ref name="finance">{{cite web |url=http://ir.chartnexus.com/mas/doc/ar/ar2013.pdf |title=2013 Malaysia Airlines Annual Report |publisher=Malaysia Airlines |access-date=13 September 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140724063456/http://ir.chartnexus.com/mas/doc/ar/ar2013.pdf |archive-date=24 July 2014 }}</ref>
|-
!Year ended!!Revenue<br />(RM '000)!!Expenditure<br />(RM '000)!!Profit/(Loss) after tax<br />(RM '000)!!Shareholders fund<br />(RM '000)!![[Earnings per share|EPS]] after tax<br />(cents)
|-
|31 March 2002||8,864,385||8,872,391||{{increase}}336,531||2,562,841||{{increase}}38.7
|-
|31 March 2003||8,780,820||8,591,157||{{increase}}461,143||3,023,984||{{decrease}}36.8
|-
|31 March 2004||11,364,309||11,046,764||{{decrease}}326,079||3,318,732||{{decrease}}26.0
|-
|31 December 2005||9,181,338||10,434,634||{{decrease}}(1,251,603)||2,009,857||{{decrease}}(100.2)
|-
|31 December 2006||13,407,240||13,641,880||{{increase}}(133,737)||1,873,425||{{increase}}(10.9)
|-
|31 December 2007||15,232,741||14,404,400||{{increase}}852,743||3,934,893||{{increase}}58.1
|-
|31 December 2008||15,570,141||15,299,234||{{decrease}}271,795||4,119,822|| {{decrease}}14.6
|-
|31 December 2009 || 11,605,511 ||12,288,452 ||{{increase}}522,948|| 699,693||{{increase}}25.3
|-
|31 December 2010 || 13,585,559|| 13,485,355 || {{Increase}}237,346|| 3,524,166 || {{Increase}}7.2
|-
|31 December 2011 || 13,901,421|| 16,485,693 || {{decrease}}(2,521,325)|| 1,042,508 || {{decrease}}(75.5)
|-
|31 December 2012 || 13,756,411|| 14,162,738 || {{Decrease}}(430,738)|| 2,123,144 || {{Decrease}}(6.1)
|-
|31 December 2013 || 15,121,204|| 16,314,775 || {{decrease}}(1,168,839)|| 4,033,923 || {{decrease}}(8.7)
|}

===Branding===
From the late 1990s until 2007, Malaysia Airlines used the slogan "Going Beyond Expectations" to brand itself internationally.<ref name="Malaysia Airlines SWOT Analysis Ethical Issues">{{citation|date=|title=Malaysia Airlines SWOT Analysis Ethical Issues|url=https://www.studocu.com/my/document/inti-international-university/strategic-management/malaysia-airlines-swot-analysis-ethical/10302664|work=Asiaeuniversity|access-date=2024-01-31}}</ref> In 2008, the new branding strategy slogan became "More than just an airline code. MH is Malaysian Hospitality", to emphasise the hospitality of its cabin crew instead of the airline's network and cabin classes.<ref>{{cite web |title=MH=More than just an airline code, MH=Malaysian Hospitality |publisher=Malasia Airlines |date=October 2010 |url=http://www.siriustravel.be/pdf/MH_oct2010.pdf|access-date=6 September 2014 |url-status=dead |archive-url=https://web.archive.org/web/20150222052009/http://www.siriustravel.be/pdf/MH_oct2010.pdf |archive-date=22 February 2015 }}</ref>

Since 2013, the airline has been using the slogan "Journeys are made by people you travel with". However, with the onset of Flight 370 and Flight 17, the airline has used a number of slogans including "#keepflying" and "#flyinghigh".<ref>{{cite web |publisher=One Mile At A Time |title=Beautiful Malaysia Airlines #KeepFlying Tribute Song |date=26 February 2015 |url=https://onemileatatime.com/beautiful-malaysia-airlines-keepflying-tribute-song/ |access-date=26 February 2015}}</ref> A new slogan, "Malaysian Hospitality Begins With Us", was unveiled in 2018.<ref>{{cite web |title=Malaysia Airlines reminds consumers about Malaysian hospitality |date=22 May 2018 |publisher=Marketing Interactive |url=https://www.marketing-interactive.com/malaysia-airlines-reminds-consumers-about-malaysian-hospitality/ |access-date=22 May 2018 }}</ref>

In 2024, Malaysia Airlines has begun to incorporate a new slogan, which is "Your Gateway to Asia and Beyond" that can be seen on its official website.<ref>{{Cite web |title=Enjoy Seamless Online Flight Booking {{!}} Malaysia Airlines |url=https://www.malaysiaairlines.com/us/en/home.html |access-date=2024-05-27 |website=www.malaysiaairlines.com |language=en}}</ref>

====Corporate image====
[[File:Malaysia Airlines crew.jpg|thumb|Malaysia Airlines flight attendant]]
Malaysia Airlines introduced the [[Sarong]] [[Kebaya]] design on 1 March 1986<ref name="uniform">{{cite news |title=Golden assets |work=The Star|date=18 December 2007 |url=http://thestar.com.my/lifestyle/story.asp?file=/2007/12/16/lifefocus/19762103&sec=lifefocus |url-status=dead |archive-url=https://web.archive.org/web/20090105062333/http://thestar.com.my/lifestyle/story.asp?file=%2F2007%2F12%2F16%2Flifefocus%2F19762103&sec=lifefocus |archive-date=5 January 2009 }}</ref> for female [[flight attendant]]s. It was designed by the School of Fashion at [[Universiti Teknologi MARA|Mara Institute of Technology]] ({{langx|ms|Institut Teknologi Mara}}) and later known as Mara University of Technology ({{langx|ms|Universiti Teknologi Mara}}). The [[batik]] material depicts the "kelarai" motif, which is a [[bamboo]] weave pattern. It appears in the background in subdued hues of the basic uniform colour. Superimposed on the "kelarai" motif is a mixture of Malaysian flora, such as the [[magnolia champaca|cempaka]], [[jasmine]] and the leaves of the [[hibiscus]]. The geometric Sarawakian motif is used for the lapels of the ''baju'', edges of sleeves and the "sarong". In January 1993, the colours of the batik were enhanced to complement the colour of the new uniform. The male flight attendants wear grey colour jackets.<ref name="MHospitality">{{cite news |title=Airline makes better use of its MH code |work=The Star |date=1 February 2008 |url=http://biz.thestar.com.my/news/story.asp?file=/2008/2/1/business/20204630&sec=business}}</ref>

====Corporate logo====
[[File:MAB latest logo.jpg|thumb|Malaysia Airlines latest logo introduced in 2023 with 2017 livery]]
The history of the airline started in 1937, when Malayan Airways Limited was registered as a company. Flying operations started in 1947, with the aircraft bearing the symbol of a winged tiger. A new logo was introduced with the formation of Malaysia-Singapore Airlines in 1966, featuring the initials of the airline's name, MSA.{{citation needed|date=January 2024}}

In 1971, MSA split into two airlines, each with its own policies and objectives, leading to the birth of Malaysia's flag carrier, Malaysian Airline System (MAS). The name was chosen because, in abbreviated form, ''MAS'' (as in E'''MAS''') in Malay means gold, to symbolise quality service. A corporate logo based on the [[wau bulan]] (moon kite) was eventually adopted in the following years.

A new corporate logo designed by Dato' Johan Ariff of Johan Design Associates was introduced on 15 October 1987, retaining the essence of the moon kite, now with a sheared swept-back look painted in red (top) and blue (bottom).<ref>{{cite web |url=http://www.jadeay.com/industrial-structural-design|title=Johan Design Associates – Industrial & Structural Design|publisher=Johan Design Associates|access-date=20 July 2014}}</ref> Along with the new corporate logo, a new type style – '''MALAYSIA''', was created. It is italicised to slant parallel with the logo to accentuate speed as well as direction. Within this corporate typestyle, the letters M, A and S bear red clippings to denote the initials of the statutory name of the airline, Malaysian Airline System (MAS). They were added after the original design was rejected by former Prime Minister [[Mahathir Mohamad]].{{Citation needed|date=September 2017}} The introduction of blue to the original red logo has national significance.

Beginning 2010, all of Malaysia Airlines' new Airbus A330 and Boeing 737 aircraft sport the new standard airline livery featuring two strips of red and blue emerging from the bottom of the fuselage. The wau bulan on the tail was also refreshed. Although still featuring a sheared swept-back look with its colours in red and blue, its tails have been extended to appear twinned. Moreover, the airline's name on the fuselage is presented in full unlike before and it is entirely blue.<ref>{{cite news |url=https://worldairlinenews.com/2014/07/28/malaysia-airlines-considers-a-new-name-brand-and-livery/|title=Malaysia Airlines considers a new name, brand and livery|work=World Airline News|date=28 July 2014|access-date=19 March 2017}}</ref>

In 2012, the corporate logo of red and blue wau bulan was refreshed. The new wau bulan faces right, as it did in the original 1971 logo, and its tails have been extended. Initially, the airline settled for an all blue wau bulan but it has since reverted it to its red and blue form. The wordmark has also been modernised with a new typeface and the word "airlines" is now presented in lowercase.<ref>{{cite news |url=http://www.campaignasia.com/article/malaysia-airlines-quietly-launches-new-logo/297124|title=Malaysia Airlines quietly launches new logo|work=Campaign Asia|date=16 April 2012 |access-date=19 March 2017}}</ref> That same year, the airline also unveiled a new and exclusive livery for its Airbus A380 fleet to highlight the flagship carrier of the airline. It features an all-blue wau bulan on the tail and strip of blue ribbon on the fuselage and engines, the airline's name is entirely in blue as well.<ref>{{cite web |url=http://atwonline.com/delete/malaysia-airlines-unveils-new-a380-livery|title=First MAS A380 revealed in special livery|work=Air Transport World|date=9 March 2012|access-date=18 March 2017}}</ref> Also in the same year a special retro livery scheme was painted on one B737-800 9M-MXA. The aircraft sports a rendition of the 1970s Malaysia Airlines System paint scheme to commemorate the airlines 40 year anniversary.<ref>{{cite web |url=https://www.travelcodex.com/airline-art-malaysia-airline-introduces-retro-livery/|title=Airline Art: Malaysia Airline Introduces 'Retro Livery'|date=12 December 2012 |access-date=16 November 2023}}</ref> A Boeing 747-400 was also painted in the same retro scheme in 2016.<ref>{{cite web |url=https://www.nst.com.my/news/2016/04/137440/malaysia-airlines-recommissions-b747-400-aircraft|title=Malaysia Airlines recommissions B747-400 aircraft|date=5 April 2016 |access-date=16 November 2023}}</ref>

In 2017, the airline introduced a special paint scheme 'Negaraku' on one Boeing 737.<ref>{{cite web |url=https://www.malaysiaairlines.com/id/id/news-article/2017/malaysia-airlines-unveils-negaraku-livery-on-b737-800-aircraft.html|title=Malaysia Airlines unveils Negaraku livery on B737-800 aircraft|access-date=16 November 2023}}</ref> Initially a special paint scheme on few selected aircraft, it is now in the process of being integrated as the standard livery across the entire fleet.<ref>{{cite web |url=https://www.nst.com.my/news/nation/2022/09/831853/malaysia-airlines-high-patriotism-spirit-malaysia-flag-livery|title=Malaysia Airlines high on patriotism spirit with Malaysia Flag livery|date=16 September 2022 |access-date=16 November 2023}}</ref> This livery has the Malaysian flag painted across the aft section of the aircraft's fuselage and symbolizes Malaysia's rich heritage culture and also modifies the corporate wau bulan logo on the tail section of the aircraft.

In 2023, an updated rendition of the standard Negaraku livery was unveiled on the upcoming Airbus A330-900 by Airbus.<ref>{{cite web |url=https://www.airbus.com/en/newsroom/press-releases/2022-08-malaysia-airlines-to-acquire-20-a330neo-for-widebody-fleet-renewal|title=Malaysia Airlines to acquire 20 A330neo for widebody fleet renewal|date=15 August 2022 |access-date=16 November 2023}}</ref> The same updated paint scheme is also incorporated on the Boeing 737 MAX 8 fleet.<ref>{{cite web |url=https://www.malaysiaairlines.com/my/en/mh-media-centre/news-releases/2023/brand-new-737-8.html|title=Malaysia Airlines Prepares to Soar the Sky with the Arrival of the Brand New 737-8 in August 2023|access-date=16 November 2023}}</ref> The updated paint has the songket motif embedded on the wau bulan logo showcasing vibrant colors from Malaysia's traditional textiles. The airline also revised the corporate name font type appearance along with adjusting the wau bulan's angle.

===Alliance===
[[File:Malaysia Airlines Oneworld.jpg|thumb|Malaysia Airlines A330-300 negaraku now in [[OneWorld]] Livery]]
In August 2011, Malaysia Airlines agreed to collaborate with [[AirAsia]] through a [[Stock swap|share swap]]. The share swap between Malaysia Airlines' major shareholder and that of AirAsia was later undone in May 2012 due to resistance from certain quarters of its staff.<ref>{{cite news |title=AirAsia and Malaysian Airlines agree a share swap deal |publisher=BBC News |date=10 August 2011 |url=https://www.bbc.com/news/business-14471135|access-date=15 August 2014}}</ref>

On 1 February 2013, Malaysia Airlines became a member of the [[Oneworld]] alliance, thus adding 16 new destinations into the alliance's map. Malaysia Airlines would now be able to fly its passengers to over 842 destinations across 156 countries.<ref>{{cite news |title=MAS joins oneworld alliance |work=The Star |date=2 February 2013 |url=http://www.thestar.com.my/news/nation/2013/02/02/mas-joins-oneworld-alliance/ |access-date=18 March 2017}}</ref>

As in December 2020, Malaysia airlines now flies to a total of 59 destinations which consist of Domestic Malaysia, [[Southeast Asia|South East Asia]], China, North Asia, South Asia, Australia, New Zealand and United Kingdom.