Editing Ludacris (section)

==Business ventures==
[[File:Clydexludaheel.jpg|thumb|right|Heel window of the Clyde x Luda [[Puma Clyde]] sneaker showing the [[Disturbing tha Peace]] logo]]

Ludacris is the founder of his own record label, [[Disturbing tha Peace]], an imprint distributed by [[Def Jam Recordings]]. He is the co-owner of Conjure [[Cognac]]. In 2011, Ludacris released his own line of headphones called "Soul By Ludacris" manufactured by [[Soul Electronics]].<ref>{{cite web | url=https://www.forbes.com/sites/zackomalleygreenburg/2012/09/05/ludacris-dreams-a-rap-mogul-diversifies-his-empire/#5630034d41d7 | title=Ludacris Dreams: A Rap Mogul Diversifies His Empire | work=Forbes | date=September 5, 2012 | access-date=April 3, 2016 | author=Zack O'Malley Greenburg}}</ref> He also has various real estate holdings.<ref>{{cite web|url=http://www.theboombox.com/2010/03/16/a-day-in-the-life-ludacris/ |title=Ludacris – A Day in the Life |publisher=The Boombox |date=March 16, 2010 |access-date=December 15, 2012}}</ref>

In 2006, Ludacris appeared in a television and print advertising campaign for [[Puma SE|Puma]], which released three limited edition models of a "Clyde x Luda" [[Puma Clyde]] sneaker, with Ludacris' image on the heel of the insole and "DTP" (for Disturbing tha Peace) on the heel window.

In November 2016, Ludacris opened up a restaurant named "Chicken N Beer" at the [[Hartsfield–Jackson Atlanta International Airport|Hartsfield–Jackson International Airport]] in Atlanta.<ref>{{cite web|url=http://www.hotnewhiphop.com/ludacris-finally-opens-chicken-n-beer-restaurant-in-atlanta-airport-news.25540.html |title=Ludacris Finally Opens "Chicken N Beer" Restaurant in Atlanta Airport |publisher=Hotnewhiphop |date=November 17, 2016 |access-date=November 17, 2016}}</ref>

In December 2023, he made his theater producing debut as a producer on the Broadway musical ''[[How to Dance in Ohio (musical)|How to Dance in Ohio]]''.<ref>{{cite web | url=https://www.broadwayworld.com/article/Ludacris-and-Paula-Abdul-Join-HOW-TO-DANCE-IN-OHIO-Producing-Team-20231207 | title=Ludacris and Paula Abdul Join HOW TO DANCE IN OHIO Producing Team }}</ref>