Editing Loyalty program (section)

==Types of rewards==
Depending on the program, rewards may take the form of:
*merchandise or services free of charge
*discounts on merchandise or services
*gift cards, credit vouchers, etc. to spend with the merchant 
*cashback

In addition to rewards, loyalty cards may also be used identify consumers for benefits and other services, e.g.:
*when pharmacies dispense [[medical prescription|prescriptions]]
*for access to an [[airport lounge]] (using a [[frequent-flyer program|frequent-flyer]] card)
*when customers presented checks for payment at a point-of sale
===Cashback===
{{Main|Cashback website}}
Programs with cashback features give customers a portion of the money that they have spent with a business (usually a defined percent which may be higher than usual during promotions). The "cash back" is rarely actually cash money, but rather takes the form of a transfer of the "cashback" amount to the customer's bank account.

Examples in the U.S. include [[Rakuten Rewards]], a coalition reward program, and many banks that give their clients cash back for using their debit cards to pay for various products and services.