Editing LL Cool J (section)

==Other ventures==
LL Cool J worked behind the scenes with the mid-1980s hip-hop sportswear line TROOP.<ref>{{Cite web|url=https://allhiphop.com/|archive-url=https://web.archive.org/web/20071012151659/http://www.allhiphop.com/hiphopnews/?ID=4109|url-status=dead|title=Allhiphop|archive-date=October 12, 2007|website=AllHipHop.com}}</ref>
He also launched a clothing line (called "Todd Smith").<ref>{{cite web |url=http://www.toddsmithny.com |title=Todd Smith by LL Cool J |website=Toddsmithny.com |date=December 29, 2010 |access-date=March 24, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110208052432/http://www.toddsmithny.com/ |archive-date=February 8, 2011 |df=mdy-all }}</ref> The brand produced popular urban apparel. Designs included influences from LL's lyrics and tattoos, as well as from other icons in the hip-hop community.<ref>{{cite web |url=http://www.celebrityclothingline.com/celebrity-clothing-line/ll-cool-j-todd-smith-clothing-collection-launch/ |title=LL Cool J Todd Smith Clothing Collection Launch and Video |publisher=Celebrity Clothing Line |date=March 14, 2008 |access-date=March 24, 2011 |archive-url=https://web.archive.org/web/20110527220131/http://www.celebrityclothingline.com/celebrity-clothing-line/ll-cool-j-todd-smith-clothing-collection-launch/ |archive-date=May 27, 2011 |url-status=dead |df=mdy-all }}</ref>
LL Cool J has written four books, including ''I Make My Own Rules'', (1997), an autobiography cowritten with [[Karen Hunter]]. His second book was the children-oriented book called ''And The Winner Is...'' published in 2002. In 2006, LL Cool J and his personal trainer, Dave "Scooter" Honig, wrote a fitness book titled ''The Platinum Workout''. His fourth book, ''LL Cool J (Hip-Hop Stars)'' was cowritten in 2007 with hip-hop historian Dustin Shekell and [[Public Enemy (band)|Public Enemy's]] [[Chuck D.]]

Throughout his career, LL Cool J has started several businesses in the music industry. In 1993, he founded a music label called P.O.G. (Power Of God) and formed the company ''Rock The Bells'' to produce music. On his Rock The Bells label, he had artists such as [[AMyth]],<ref name=whit>{{cite book |last=Whitburn |first=Joel |author-link=Joel Whitburn |title=Top Pop Singles 1955–1999|year=2000 |publisher=Record Research, Inc. |location=Menomonee Falls, Wisconsin |isbn=0-89820-139-X |page=13}}</ref>  Smokeman, Natice, Chantel Jones and Simone Starks. Additionally, Rock the Bells Records was responsible for the [[Deep Blue Sea (soundtrack)|Deep Blue Sea soundtrack]], which helped to promote the 1999 movie of the same name. [[Rufus "Scola" Waller]] also signed to the label, but was ultimately released when the label folded.<ref>{{cite web |url=http://music.blackplanet.com/scola/ |title=SCOLA |website=Music.blackplanet.com |access-date=March 24, 2011 |archive-date=September 19, 2018 |archive-url=https://web.archive.org/web/20180919121854/http://music.blackplanet.com/scola/ |url-status=dead }}</ref>
LL Cool J founded and launched Boomdizzle.com, a record label / social networking site, in September 2008. The website was designed to accept music uploads from aspiring artists, primarily from the hip-hop genre, and allow the site's users to rate songs through contests, voting, and other community events.<ref>{{cite web|url=http://www.boomdizzle.com/bdlaunch_pr |title=Press Release |website=Boomdizzle.com |date=July 15, 2008 |access-date=March 24, 2011}}</ref>

In March 2015, LL Cool J appeared in an introduction to ''[[WrestleMania 31]]''.<ref>{{cite web |title=Here's LL Cool J's Emotional Opening To WrestleMania 31 |url=https://uproxx.com/prowrestling/spoiler-alert-heres-ll-cool-js-emotional-opening-to-wrestlemania-31/ |website=Uproxx |date=March 29, 2015 |access-date=20 October 2019}}</ref>