Editing LGBTQ community (section)

===Consumerism===
{{Main|Pink capitalism}}
Although many claims that the LGBTQ community is more affluent when compared to heterosexual consumers, research has proven that false.<ref name="Miller2">Miller, Richard K. and Kelli Washington. 2014. " PART IX: SEGMENTATION: Chapter 60: GAY & LESBIAN CONSUMERS." Consumer Behavior. 326–333.</ref> However, the LGBTQ community is still an important segment of consumer demographics because of the spending power and loyalty to brands that they have.<ref name="Um2">{{cite journal|last1=Um|first1=Nam-Hyun|date=2012|title=Seeking the holy grail through gay and lesbian consumers: An exploratory content analysis of ads with gay/lesbian-specific content|journal=Journal of Marketing Communications|volume=18|issue=2|pages=133–149|doi=10.1080/13527266.2010.489696|s2cid=167786222}}</ref> Witeck-Combs Communications calculated the adult LGBTQ buying power at $830 billion for 2013.<ref name="Miller2" /> Same-sex partnered households spend slightly more than the average home on any given shopping trip.<ref name="Soat2">Soat, Molly. 2013. "[http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=c9163a92-4133-40a8-97c1-0204940392ad%40sessionmgr114&vid=2&hid=107 Demographics in the Modern Day]." Marketing News, 47 (9). 1p.</ref> But, they also make more shopping trips compared to the non-LGBTQ households.<ref name="Soat2" /> On average, the difference in spending with same-sex partnered home is 25 percent higher than the average United States household.<ref name="Soat2" /> According to the University of Maryland gay male partners earn $10,000 less on average compared to heterosexual men.<ref name="Miller2" /> However, partnered lesbians receive about $7,000 more a year than heterosexual married women.<ref name="Miller2" /> Hence, same-sex partners and heterosexual partners are about equal concerning consumer affluence.<ref name="Miller2" />

The LGBTQ community has been recognized for being one of the largest consumers in travel. Travel includes annual trips, and sometimes even multiple annual trips. Annually, the LGBTQ community spends around $65 billion on travel, totaling 10 percent of the United States travel market.<ref name="Miller2" /> Many common travel factors play into LGBTQ travel decisions, but if there is a destination that is especially tailored to the LGBTQ community, then they are more likely to travel to those places.<ref name="Miller2" />