Editing KFC (section)

==Advertising==
{{Main|KFC advertising}}
[[File:MG 9177 (2444410374).jpg|thumb|A KFC sign in front of a restaurant in Washington, D.C.]]
Colonel Sanders was a key component of KFC advertising until his death in 1980. Despite his death, Sanders remains a key icon of the company as an "international symbol of hospitality".<ref name=harvardbiz>{{cite book|last=President and Fellows of Harvard College|title=PepsioCo's Restaurants|year=1994|publisher=[[Harvard Business School]]|location=Boston|page=9}}</ref> Early official slogans for the company included "North America's Hospitality Dish" (from 1956) and "We fix Sunday dinner seven nights a week".<ref>{{cite web|title=North America's Hospitality Dish|url=http://www.trademarkia.com/north-americas-hospitality-dish-72209166.html|work=Trademarkia|publisher=KFC Corporation|access-date=March 13, 2013|archive-date=November 6, 2018|archive-url=https://web.archive.org/web/20181106224504/https://www.trademarkia.com/north-americas-hospitality-dish-72209166.html|url-status=live}}</ref><ref>{{cite news|last=Dukes|first=Terry|title=KFC: The Animated Colonel Campaign|newspaper=[[Institute of Practitioners in Advertising]]|year=2000|publisher=WARC [World Advertising Center]|url=http://www.warc.com/Content/Documents/A35068_KFC_The_Animated_Colonel_Campaign.content?CID=A35068&ID=a93e70b1-4bea-4cbf-a2d8-436868cc296d&q=AID%3a35068&qr=|access-date=September 26, 2013|archive-date=January 10, 2021|archive-url=https://web.archive.org/web/20210110204737/https://www.warc.com/content/paywall/article/A35068_KFC_The_Animated_Colonel_Campaign/35068|url-status=live}}</ref> The "finger lickin' good" slogan was used from 1956 and went on to become one of the best-known slogans of the 20th century.<ref name="Momen Putrym, Goldie-2010" /> The trademark expired in the US in 2006.<ref>{{cite news|last=Reynolds|first=John|title=Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC|url=http://www.marketingmagazine.co.uk/article/1063711/profile-jennelle-tilling-vice-president-marketing-uk-ireland-kfc|access-date=January 28, 2013|newspaper=[[PR Week]]|date=April 6, 2011|archive-date=March 26, 2016|archive-url=https://web.archive.org/web/20160326021006/http://www.marketingmagazine.co.uk/article/1063711/profile-jennelle-tilling-vice-president-marketing-uk-ireland-kfc|url-status=live}}</ref> The first KFC logo was introduced in 1952 and featured a "Kentucky Fried Chicken" typeface and a logo of the Colonel.<ref name=logohist>{{cite web|last=Rogers|first=Ian|title=The Mystery of the Colonel|date=June 9, 2012 |url=http://www.greynotgrey.com/blog/2012/06/09/the-mystery-of-the-colonel/|publisher=Grey Not Grey|access-date=April 3, 2014|archive-date=November 24, 2020|archive-url=https://web.archive.org/web/20201124182456/http://greynotgrey.com/blog/2012/06/09/the-mystery-of-the-colonel/|url-status=live}}</ref> In 1962, [[Dave Thomas (businessman)|Dave Thomas]] took Colonel Sanders' bucket and turned it into a sign<ref>{{cite news |url=https://www.mentalfloss.com/article/31072/wendys-founder-dave-thomas-worked-colonel-sanders |last=Patrick |first=Colin |date=July 1, 2012 |title=Wendy's Founder Dave Thomas Worked for Colonel Sanders |work=[[Mental Floss]] |access-date=March 20, 2020 |archive-date=December 16, 2020 |archive-url=https://web.archive.org/web/20201216034016/https://www.mentalfloss.com/article/31072/wendys-founder-dave-thomas-worked-colonel-sanders |url-status=live }}</ref> that revolved in a circular motion in front of almost every American KFC outlet.<ref>Carpenter, B. (2004). Dave Thomas. In W. L. O'Neill & K. T. Jackson (Eds.), ''The Scribner Encyclopedia of American Lives'' (2004 ed.). Charles Scribner's Sons.</ref>

Advertising played a key role at KFC after it was sold by Sanders and the company began to advertise on US television with a budget of US$4 million in 1966.<ref name=rood>{{cite news|last=Rood|first=George|title=Accidental Competitor in Chicken Game Is Winner|newspaper=[[The New York Times]]|date=January 5, 1969}}</ref> In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-Op was established, giving franchisees 10 votes and the company three when deciding on budgets and campaigns. In 1969, KFC hired its first national advertising agency, [[Leo Burnett]].<ref name=Darden1 /> A notable Burnett campaign in 1972 was the "Get a bucket of chicken, have a barrel of fun" [[jingle]], performed by [[Barry Manilow]].<ref name=Darden1 /> By 1976, KFC was one of the largest advertisers in the US.<ref name="Georgescu2005">{{cite book|last=Georgescu|first=Peter|title=The Source of Success: Five Enduring Principles at the Heart of Real Leadership|url=https://books.google.com/books?id=F2rJlkLq-twC&pg=PA75|access-date=September 27, 2013|date=July 2005|publisher=[[John Wiley & Sons]]|isbn=978-0-7879-8133-4|page=75|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151151/https://books.google.com/books?id=F2rJlkLq-twC&pg=PA75|url-status=live}}</ref>