Editing Juventus FC (section)

== Crest and colours ==
{{Commons|Juventus F.C. kits}}
Juventus have played in black and white striped shirts, with white shorts, sometimes black shorts since [[1902 Italian Football Championship|1901–02 season]].<ref>{{cite web |last=Vaciago |first=Guido |date=14 September 2019 |title=Juventus, ecco perché le maglie sono bianconere |url= https://www.tuttosport.com/news/calcio/serie-a/juventus/2019/09/14-61056847/juventus_ecco_perche_le_maglie_sono_bianconere |website=tuttosport.com |language=it}}</ref> Originally, they played in pink shirts with a black tie. The father of one of the players made the earliest shirts, but continual washing faded the colour so much that in December 1901 the club sought to replace them.<ref name=shirts>{{cite news|url=http://www.nottscountyfc.co.uk/page/HistoryDetail/0,,10426~1028229,00.html#continue|title=Black & White|publisher=Notts County F.C. official website|access-date=7 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20100605102636/http://www.nottscountyfc.co.uk/page/HistoryDetail/0%2C%2C10426~1028229%2C00.html#continue|archive-date=5 June 2010}} Extracts taken from the ''Official History of Notts County''.</ref> Juventus asked one of their team members, Englishman [[John Savage (English footballer)|John Savage]], if he had any contacts in England who could supply new shirts in a colour that would better withstand the elements. He had a friend who lived in Nottingham, who being a [[Notts County F.C.|Notts County]] supporter, shipped out the black and white striped shirts to Turin.<ref name="shirts"/> Juventus have worn the shirts ever since, considering the colours to be aggressive and powerful.<ref name="shirts"/>

Juventus's official emblem has undergone different and small modifications since the 1920s. The previous modification of the Juventus badge took place in 2004, when the emblem of the team changed to a black-and-white [[Shield (heraldry)|oval shield]] of a type used by Italian ecclesiastics. It is divided in five vertical stripes: two white stripes and three black stripes, inside which are the following elements, while in its upper section the name of the society superimposed on a white [[Convex set|convex section]], over golden curvature (gold for honour). The white silhouette of a [[Cattle|charging bull]] is in the lower section of the oval shield, superimposed on a black [[Shield (heraldry)|old French shield]] and the charging bull is a symbol of the ''[[comune]]'' of Turin. There is also a black silhouette of a [[mural crown]] above the black spherical triangle's base. This is a reminiscence to Augusta Tourinorum, the old city of the [[Roman Empire|Roman era]] which the present capital of Piedmont region is its cultural heiress.
In January 2017, president [[Andrea Agnelli]] announced the change to the Juventus badge for a [[logotype]]. More specifically, it is a [[pictogram]] composed by a stylised Black and White "[[J]]" which Agnelli said reflects "the Juventus way of living."<ref>{{cite web|title=Black and White and More: Juventus' future, now|publisher=juventus.com|date=16 January 2017|url=http://www.juventus.com/en/news/news/2017/black-and-white-and-more-juventus-future-now-.php|access-date=16 January 2017|url-status=dead|archive-url=https://web.archive.org/web/20170118033701/http://www.juventus.com/en/news/news/2017/black-and-white-and-more-juventus-future-now-.php|archive-date=18 January 2017}}</ref> Juventus was the first team in sports history to adopt a [[Star (sport badge)|star]] as a symbol associated with any competition's triumph, who added one above their badge in 1958 to represent their tenth Italian Football Championship and Serie A title, and has since become popularized with other clubs as well.<ref name="FIFA">{{cite news|url=https://www.fifa.com/tournaments/archive/clubworldcup/japan2007/news/newsid=687173/index.html|title=FIFA awards special 'Club World Champion' badge to AC Milan|publisher=Fédération Internationale de Football Association|date=7 February 2008|access-date=14 April 2016|url-status=dead|archive-url=https://web.archive.org/web/20150621161120/http://www.fifa.com/tournaments/archive/clubworldcup/japan2007/news/newsid=687173/index.html|archive-date=21 June 2015}}</ref>

In the past, the convex section of the emblem had a blue colour (another symbol of Turin) and it was [[Concave polygon|concave]] in shape. The old French shield and the mural crown, also in the lower section of the emblem, had a considerably greater size. The two "Golden Stars for Sport Excellence" were located above the convex and concave section of Juventus's emblem. During the 1980s, the club emblem was the blurred silhouette of a zebra, alongside the two golden stars with the club's name forming an arc above.

Juventus unofficially won their 30th league title in 2011–12, but a dispute with the FIGC, which stripped Juventus of their 2004–05 title and did not assign them the 2005–06 title due to their involvement in the ''[[Calciopoli]]'' scandal, left their official total at 28; the club elected to wear no stars at all the [[2012–13 Serie A|following season]], but added the message "30 sul campo" ("30 on the pitch", referring to the two titles that were won but vacated) underneath the badge.<ref>{{cite news|date=11 July 2012|title=Juventus reveal star-less shirts|website=Football Italia|access-date=16 June 2016|url=http://www.football-italia.net/21026/juventus-reveal-star-less-shirts|url-status=live|archive-url=https://web.archive.org/web/20160811001100/http://www.football-italia.net/21026/juventus-reveal-star-less-shirts|archive-date=11 August 2016}}</ref> Juventus won their 30th title in 2013–14 and thus earned the right to wear their third star, but Agnelli stated that the club suspended the use of the stars until another team wins their 20th championship, having the right to wear two stars "to emphasise the difference".<ref name="Gladwell">{{cite web|url=http://www.espnfc.com/italian-serie-a/story/1811729/juventus-wont-add-star-to-badge-for-30th-title|date=6 May 2014|access-date=18 October 2014|title=Juventus won't add 3rd star to badge|first=Ben|last=Gladwell|publisher=[[ESPN FC]]|url-status=live|archive-url=https://web.archive.org/web/20141018231117/http://www.espnfc.com/italian-serie-a/story/1811729/juventus-wont-add-star-to-badge-for-30th-title|archive-date=18 October 2014}}</ref> For the [[2015–16 Juventus FC season|2015–16 season]], Juventus reintroduced the stars and added the third star to their jersey as well with new kit manufacturers [[Adidas]], in addition to the Coppa Italia badge for winning their tenth [[2014–15 Coppa Italia|Coppa Italia]] the [[2014–15 Juventus FC season|previous season]].<ref>{{cite web|url=http://www.blackwhitereadallover.com/2015/7/1/8875999/juventus-2015-16-kits-adidas|title=Juventus' new 2015–16 adidas jerseys have officially arrived|website=SB Nation|last=Penza|first=Danny|date=1 July 2015|access-date=14 April 2016|url-status=live|archive-url=https://web.archive.org/web/20160425092439/http://www.blackwhitereadallover.com/2015/7/1/8875999/juventus-2015-16-kits-adidas|archive-date=25 April 2016}}</ref> For the [[2016–17 Juventus FC season|2016–17 season]], Juventus re-designed their kit with a different take on the trademark black and white stripes.<ref>{{cite web|url=http://www.football-italia.net/84310/juventus-unveil-2016-17-kit|title=Juventus unveil 2016–17 kit|website=Football Italia|date=14 May 2016|access-date=14 May 2016|url-status=live|archive-url=https://web.archive.org/web/20160517080128/http://www.football-italia.net/84310/juventus-unveil-2016-17-kit|archive-date=17 May 2016}}</ref> For the [[2017–18 Juventus FC season|2017–18 season]], Juventus introduced the ''J'' shaped logo onto the kits.<ref>{{cite web|url=http://www.juventus.com/en/news/news/2017/presenting-the-new-adidas-home-kit-for-201718.php|title=Presenting the new adidas home kit for 2017/18|publisher=juventus.com|date=7 June 2017|access-date=7 June 2017|url-status=dead|archive-url=https://web.archive.org/web/20170609002126/http://www.juventus.com/en/news/news/2017/presenting-the-new-adidas-home-kit-for-201718.php|archive-date=9 June 2017}}</ref>

In September 2015, Juventus officially announced a new project called JKids for its junior supporters on its website. Along with this project, Juventus also introduced a new mascot to all its fans which is called J. J is a cartoon-designed zebra, black and white stripes with golden edge piping on its body, golden shining eyes, and three golden stars on the front of its neck.<ref>{{cite web|title=Juventus launches JKids|publisher=juventus.com|date=10 September 2015|url=http://www.juventus.com/en/news/news/2015/juventus-launches-jkids-.php|access-date=10 September 2015|url-status=dead|archive-url=https://web.archive.org/web/20150912235105/http://www.juventus.com/en/news/news/2015/juventus-launches-jkids-.php|archive-date=12 September 2015}}</ref> J made its debut at [[Juventus Stadium]] on 12 September 2015.<ref>{{cite web|title=Venite ad incontrare J allo Stadium!|publisher=juventus.com/it|date=16 September 2015|url=http://www.juventus.com/it/news/galleries/2015/venite-ad-incontrare-j-allo-stadium--.php|language=it|access-date=16 September 2015|url-status=dead|archive-url=https://web.archive.org/web/20151016001708/http://www.juventus.com/it/news/galleries/2015/venite-ad-incontrare-j-allo-stadium--.php|archive-date=16 October 2015}}</ref>

During its history, the club has acquired a number of nicknames, ''la Vecchia Signora'' (the Old Lady) being the best example. The "old" part of the nickname is a pun on Juventus which means "youth" in Latin. It was derived from the age of the Juventus star players towards the middle of the 1930s. The "lady" part of the nickname is how fans of the club affectionately referred to it before the 1930s. The club is also nicknamed ''la Fidanzata d'Italia'' ({{lit|the Girlfriend of Italy}}), because over the years it has received a high level of support from [[Southern Italy|Southern Italian]] immigrant workers (particularly from [[Naples]] and [[Palermo]]), who arrived in Turin to work for FIAT since the 1930s. Other nicknames include ''[la] Madama'' ([[Piedmontese language|Piedmontese]] for Madam), ''i bianconeri'' ({{lit|the black-and-whites}}), ''le zebre'' ({{lit|the zebras}}){{efn|The zebra is Juventus's official mascot because the black and white vertical stripes in its present home jersey and emblem remembered the zebra's stripes.}} in reference to Juventus's colours. ''I gobbi'' ({{lit|the hunchbacks}}) is the nickname that is used to define Juventus supporters, but is also used sometimes for team's players. The most widely accepted origin of ''gobbi'' dates to the fifties, when the ''bianconeri'' wore a large jersey. When players ran on the field, the jersey, which had a laced opening at the chest, generated a bulge over the back (a sort of parachute effect), making the players look hunchbacked.<ref>{{cite news|first=Paolo|last=Granzotto|title=Juve, la Signora "gobba" che ci prova|work=Il Giornale|date=16 June 2006|url=http://www.ilgiornale.it/news/juve-signora-gobba-che-ci-prova.html|access-date=21 December 2012|language=it|url-status=live|archive-url=https://web.archive.org/web/20140115183036/http://www.ilgiornale.it/news/juve-signora-gobba-che-ci-prova.html|archive-date=15 January 2014}}</ref>

The official anthem of Juventus is ''Juve (storia di un grande amore)'', or ''Juve (story of a great love)'' in English, written by Alessandra Torre and Claudio Guidetti, in the version of the singer and musician [[Paolo Belli]] composed in 2007.<ref>{{cite web|language=it|url=http://www.rockol.it/biografia/Paolo-Belli|title=Paolo Belli: biografia e discografia|year=2017|url-status=dead|archive-url=https://web.archive.org/web/20130415185937/http://www.rockol.it/biografia/Paolo-Belli|archive-date=15 April 2013|access-date=7 June 2017}}</ref> In 2016, a documentary film called ''Black and White Stripes: The Juventus Story'' was produced by the [[La Villa brothers]] about Juventus.<ref>{{cite news|author=Daniele Solavaggione|url=http://www.lastampa.it/2016/09/30/multimedia/sport/calcio/qui-juve/arriva-bianconeri-juventus-story-dal-al-ottobre-in-sale-italiane-8Q4RmRE6mgXqb9iV6MQEyL/pagina.html|title=Arriva "Bianconeri – Juventus Story"|work=La Stampa|date=30 September 2016|language=it|url-status=live|archive-url=https://web.archive.org/web/20180220033345/http://www.lastampa.it/2016/09/30/multimedia/sport/calcio/qui-juve/arriva-bianconeri-juventus-story-dal-al-ottobre-in-sale-italiane-8Q4RmRE6mgXqb9iV6MQEyL/pagina.html|archive-date=20 February 2018}}</ref> On 16 February 2018, the first three episodes of a [[docu-series]] called ''[[First Team: Juventus]]'', which followed the club throughout the [[2017–18 Juventus FC season|season]], by spending time with the players behind the scenes both on and off the field, was released on [[Netflix]]; the other three episodes were released on 6 July 2018.<ref>{{cite web|url=http://www.juventus.com/en/news/news/2018/first-team--juventus-fc-coming-to-netflix-on-february-16-.php|publisher=juventus.com|date=22 January 2018|title=First Team: Juventus FC coming to Netflix on February 16!|url-status=dead|archive-url=https://web.archive.org/web/20180123072704/http://www.juventus.com/en/news/news/2018/first-team--juventus-fc-coming-to-netflix-on-february-16-.php|archive-date=23 January 2018|access-date=22 January 2018}}</ref> On 25 November 2021, an eight-episode docu-series called ''[[All or Nothing: Juventus]]'', which followed the club throughout the [[2020–21 Juventus FC season|season]], by spending time with the players behind the scenes both on and off the field, was released on [[Amazon Prime]].<ref>{{cite web|url=https://www.cbssports.com/soccer/news/all-or-nothing-juventus-faithfully-captures-a-unique-moment-of-turbulence-in-the-italian-giants-history/|title='All or Nothing: Juventus' faithfully captures a unique moment of turbulence in the Italian giant's history|work=CBS Sports|date=25 November 2021|access-date=25 November 2021|archive-date=25 November 2021|archive-url=https://web.archive.org/web/20211125145936/https://www.cbssports.com/soccer/news/all-or-nothing-juventus-faithfully-captures-a-unique-moment-of-turbulence-in-the-italian-giants-history/|url-status=live}}</ref>