Editing Guerrilla marketing (section)

===Street marketing===
{{Main|Street marketing}}
{{See also|Tissue-pack marketing}}
Street marketing uses unconventional means of advertising or promoting products and brands in public areas. The main goal is to encourage consumers to remember and recall the brand or product marketed. As a division of guerrilla marketing, street marketing is specific to all marketing activities carried out in streets and public areas such as parks, streets, and events. Street marketing also encompasses advertising outdoors, such as on [[Shopping cart|shopping trolleys]] (shopping carts, in the US), public toilets, sides of cars or public transport, manhole covers, footpaths, rubbish bins, etc.<ref>Berman M. (c2007). Street-Smart Advertising: How to Win the Battle of the Buzz. Plymouth, United Kingdom: Rowman & Littlefield Publishers, Inc.</ref>

Street marketing is not confined to fixed print-form advertisements. It is common practice for organizations to use brand ambassadors who distribute product samples or discount vouchers, and answer queries about the product while emphasizing the brand. The brand ambassadors may be accompanied by a kiosk containing product samples or demonstration materials, or wearing a "walking billboard". The physical interaction with consumers has a greater influencing power than traditional passive advertising.<ref>{{cite web|url=http://www.marketing-schools.org/types-of-marketing/street-marketing.html |title=Street Marketing &#124; What is Street Marketing? |website=Marketing-schools.org |access-date=2017-03-01}}</ref>

Street marketing is understood as mobilizing not only the space of the streets but also the imagination of the street: that of street culture and street art.<ref name="ReferenceD">{{cite journal | last1 = Borghini | first1 = Stefania | last2 = Visconti | first2 = Luca M. | last3 = Anderson | first3 = Laurel | last4 = Sherry Jr | first4 = John F. | year = 2010 | title = Symbiotic postures of commercial advertising and street art: Implications for creativity | journal = Journal of Advertising | volume = 39 | issue = 3| pages = 115–28 | doi=10.2753/joa0091-3367390308| s2cid = 2784881 }}</ref> Young urbanites are often put forth as the most susceptible target for these campaigns due to their associations with the culture of the street.<ref>{{cite journal | last1 = Black | last2 = Neville | year = 2009 | title = Fly-Posting: An Exploration of a 'Controversial' Medium | journal = Journal of Marketing Communications | volume = 15 | issue = 4| pages = 209–226 | doi=10.1080/13527260802091022| s2cid = 167843516 }}</ref>

According to Marcel Saucet and Bernard Cova,<ref name="ReferenceA">Bernard Cova & Marcel Saucet, "The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe", Journal of Marketing Communications, 2014</ref> street marketing can be used as a general term encompassing six principal types of activities:
* '''Distribution of flyers or products''', this activity is more traditional, and is the most common form of street marketing employed by brands.
* '''Product animations''', this consists of personalizing a high-traffic space using brand imagery. The idea is to create a micro-universe in order to promote a new product or service.
* '''Human animations''', the goal of such actions is to create a space in which the brand's message is communicated through human activity.
* '''Road shows''', this form of mobile presentation is based on the development of means of transport: taxi, bike, Segway, etc.
* '''Uncovered actions''', these activities involve the customization of street elements.
* '''Event actions''', these activities take the form of spectacles, such as [[flash mob]]s or contests. The idea is to promote a product, service, or brand value through organization of a public event.