Editing George Ritzer (section)

=== Grobalization ===
In his book ''The Globalization of Nothing'' (2004), Ritzer quotes that globalization consists of [[glocalization]] and grobalization.<ref name="GoN Xiii">Ritzer, George (2004). The ''Globalization of Nothing.'' Thousand Oaks: Pine Forge Press. Xiii</ref>
Grobalization, a term coined by Ritzer himself, refers to "imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas".<ref name="Ritzer, George 2004 p.73">Ritzer, George (2004). ''The Globalization of Nothing''. Thousand Oaks: Pine Forge Press. p.73</ref>
As opposite to glocalization, grobalization aims to "overwhelm local".<ref name="GoN Xiii"/> Its ultimate goal is to see profit grow through unilateral homogenization, thus earning its name ''gro''balization. Capitalism, [[Americanization]], and [[McDonaldization]] are all parts of grobalization.<ref name="Ritzer, George 2004 p.73"/>

Grobalization involves three motor forces: [[capitalism]], McDonaldization, and Americanization. Grobalization creates a world where:
#Things are more homogenous and ubiquitous.
#Larger forces overwhelm the power of people to adapt and innovate in ways that preserve their autonomy.
#Social processes are coercive, determining the nature of local communities, which have little room to maneuver.
#Consumer goods and the media are key forces that largely dictate the nature of the self and the groups a person joins.<ref>{{cite book|last=Mann|first=Douglas|title=Understanding society : a survey of modern social theory|year=2007|publisher=Oxford University Press|location=Toronto|isbn=9780195421842|pages=400}}</ref>

Ritzer provides American textbook as an example of grobalization. In his book, ''The Globalization of Nothing'', he quotes that textbooks are "oriented to rationalizing, McDonaldizing, the communication of information."<ref name="Ritzer, George 2004 p.175">Ritzer, George (2004). ''The Globalization of Nothing''. Thousand Oaks: Pine Forge Press. p.175</ref> Students, rather than evaluating the competing ideas, instead absorb the information given to them. Yet, these textbooks are surprisingly sold out worldwide, only to be slightly revised to reflect local standards.<ref name="Ritzer, George 2004 p.175"/>