Editing Friday the 13th (1980 film) (section)

===Marketing===
A full one-sheet poster, featuring a group of teenagers imposed beneath the silhouette of a knife-wielding figure, was designed by artist [[Alex Ebel]] to promote the film's U.S. release.{{sfn|Nowell|2010|p=139}} Scholar Richard Nowell has observed that the poster and marketing campaign presented ''Friday the 13th'' as a "light-hearted" and "youth-oriented" horror film in an attempt to draw interest from America's prime theater-going demographic of young adults and teenagers.{{sfn|Nowell|2010|pages=145–147}} Warner Bros. secured distribution rights to the film in international markets.{{sfn|Nowell|2010|p=134}}<ref>{{cite journal|last1=Nowell|first1=Richard|title="The Ambitions of Most Independent Filmmakers": Indie Production, the Majors, and Friday the 13th (1980)|journal=Journal of Film and Video|date=2011|volume=63|issue=2|pages=28–44|doi=10.5406/jfilmvideo.63.2.0028|s2cid=194097731}}</ref>