Editing Customer relationship management (section)

=== Customer benefits ===
With CRM systems, customers are served on the day-to-day process. With more reliable information, their demand for [[self-service]] from companies will decrease. If there is less need to interact with the company for different problems, then the [[customer satisfaction]] level is expected to increase.<ref>{{cite journal |last=Leach |first=B. |title=Success of CRM systems hinges on the establishment of measurable benefits |journal=Pulp & Paper |year=2003 |volume=77 |issue=6 |page=48}}</ref> These central benefits of CRM will be connected hypothetically to the three kinds of equity, which are relationship, value, and brand, and in the end to [[customer equity]]. Eight benefits were recognized to provide value drivers.<ref>{{cite journal |last1=Richards |first1=A. Keith |first2=E. |last2=Jones |title=Customer relationship management: Finding value drivers |journal=Industrial Marketing Management |year=2008 |volume=37 |issue=2 |pages=120–130|doi=10.1016/j.indmarman.2006.08.005 }}</ref>
# Enhanced ability to [[:wikt:targeting|target]] profitable customers.
# Integrated assistance across channels.
# Enhanced [[sales|sales force]] efficiency and effectiveness.
# Improved [[pricing]].
# Customized products and services.
# Improved customer service efficiency and effectiveness.
# Individualized marketing messages are also called campaigns.
# Connect customers and all channels on a single platform.