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==Cultural roles== [[File:Japanese confectionery store in "The Great Buddha Sweet Shop" from Akizato Rito's Miyako meisho zue (1787).jpg|thumb|A Japanese vendor selling [[List of Japanese desserts and sweets|sweets]] (''[[wagashi]]'') in "The Great Buddha Sweet Shop" from the ''Miyako meisho zue'' ([[:ja:ι½εζε³δΌ]]) (1787)]] Both bakers' and sugar confections are used to offer [[hospitality]] to guests. Confections are used to mark celebrations or events, such as [[Christmas]], [[Easter]], a [[wedding cake]], [[birthday cake]], or [[Halloween]]. The chocolate company [[Cadbury]] (under the guidance of [[Richard Cadbury]]) was the first to commercialize the connection between romance and confectionery, producing a heart-shaped box of chocolates for [[Valentine's Day]] in 1868.<ref>{{cite book |title=Guinness World Records 2017 |date=8 September 2016 |url=https://books.google.com/books?id=hxAyDQAAQBAJ&dq=cadbury+chocolate+boxes+1868&pg=PA90 |publisher=Guinness World Records |page=90 |isbn=9781910561348 |quote=[[Richard Cadbury]], eldest son of John Cadbury who founded the now iconic brand, was the first chocolate-maker to commercialize the association between confectionery and romance, producing a heart-shaped box of chocolates for Valentine's Day in 1868 |access-date=16 November 2021 |archive-date=10 January 2023 |archive-url=https://web.archive.org/web/20230110231442/https://books.google.com/books?id=hxAyDQAAQBAJ&dq=cadbury+chocolate+boxes+1868&pg=PA90 |url-status=live }}</ref> [[Tourists]] commonly eat confections as part of their travels. The indulgence in rich, sugary foods is seen as a special treat, and choosing local specialties is popular. For example, visitors to Vienna eat [[Sachertorte]] and visitors to seaside resorts in the UK eat [[Blackpool rock]] candy. Transportable confections like [[fudges]] and [[Tablet (confectionery)|tablet]] may be purchased as [[souvenirs]].<ref>{{Cite book|title = Sugar Heritage and Tourism in Transition|last = Cleave|first = Paul|publisher = Channel View Publications|year = 2012|isbn = 9781845413897|pages = 159β172|chapter-url = https://books.google.com/books?id=fpl4XlX2D1UC&pg=PA158|chapter = Sugar in Tourism: 'Wrapped in Devonshire Sunshine'}}</ref>
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