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====Cognitive revolution==== {{Main|Cognitive revolution}} At the start of the 20th century, attitudes in America were characterized by pragmatism, which led to a preference for [[behaviorism]] as the primary approach in [[psychology]]. [[John B. Watson|J.B. Watson]] was a key figure with his stimulus-response approach. By conducting experiments on animals he was aiming to be able to predict and control behavior. Behaviorism eventually failed because it could not provide realistic psychology of human action and thought β it focused primarily on stimulus-response associations at the expense of explaining phenomena like thought and imagination. This led to what is often termed as the "cognitive revolution".<ref>{{cite journal |last1=Mandler |first1=George |title=Origins of the cognitive (r)evolution |journal=Journal of the History of the Behavioral Sciences |date=2002 |volume=38 |issue=4 |pages=339β353 |doi=10.1002/jhbs.10066 |pmid=12404267 |url=https://www.escholarship.org/uc/item/22s8x969 }}</ref>
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