Editing Cathay Pacific (section)

===2010–2020: Scandals and stagnancy===
[[File:201805 Cathay’s aircrafts at HKG.jpg|thumb|Cathay Pacific and [[Cathay Dragon]] aircraft at [[Hong Kong International Airport]] in 2018.]]
In 2010, the airline set another record high profit, amounting to [[HK$]]14.05&nbsp;billion despite record losses set in the same decade. At the same time, Cathay Pacific had taken delivery of several new aircraft types, including the Airbus A330-300 and Boeing 777-300ER.<ref>{{cite news |last=Chiu |first=Joanne |date=9 March 2011 |title=Cathay Pacific Net Nearly Triples |url=https://www.wsj.com/articles/SB10001424052748703560404576189500166075350 |newspaper=The Wall Street Journal |access-date=23 December 2016 |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727181443/https://www.wsj.com/articles/SB10001424052748703560404576189500166075350 |url-status=live }}</ref> Tony Tyler left his position as CEO at the airline on 31 March 2010 to pursue his new job at the IATA. Chief operating officer [[John Slosar]] had succeeded as the new CEO.<ref>{{cite press release |url=https://www.cathaypacific.com/cx/en_VN/about-us/press-room/press-release/2010/cathay-pacific-announces-senior-management-changes.html |title=Cathay Pacific announces senior management changes |publisher=Cathay Pacific |date=3 December 2010 |access-date=23 December 2016 |archive-url=https://web.archive.org/web/20161223201151/https://www.cathaypacific.com/cx/en_VN/about-us/press-room/press-release/2010/cathay-pacific-announces-senior-management-changes.html |archive-date=23 December 2016 |url-status=dead }}</ref> In addition, New Zealand's Commerce Commission had dropped charges against Cathay Pacific concerning the air cargo price-fixing agreements.<ref name="Stuff.co.nz_4934746">{{cite web |url=http://www.stuff.co.nz/business/4934746/Commission-drops-some-airline-charges |title=Commission drops some airline charges |author=Rutherford, Hamish |date=28 April 2011 |work=Stuff |location=New Zealand |access-date=23 September 2011 |archive-date=24 October 2012 |archive-url=https://web.archive.org/web/20121024061754/http://www.stuff.co.nz/business/4934746/Commission-drops-some-airline-charges |url-status=live }}</ref> In 2014, the airline underwent the largest network expansion in recent years which included the addition of links to [[Manchester]], [[Zurich]] and [[Boston]].

On 8 October 2016, Cathay Pacific retired their last passenger [[Boeing 747]] (a 747–400 with reg B-HUJ) with a farewell scenic flight around Hong Kong after more than 35 years of service of the type. Cathay operated the 747 since August 1979, when it was inaugurated on services to Australia.<ref>{{cite web|last1=Liu|first1=Jim|title=Flashback – Cathay Pacific Summer 1979 Boeing 747 operations|url=http://www.routesonline.com/news/38/airlineroute/269250/flashback-Cathay-pacific-summer-1979-Boeing-747-operations/|website=Routes Online|access-date=23 December 2016|date=7 October 2016|archive-date=21 November 2021|archive-url=https://web.archive.org/web/20211121073858/https://www.routesonline.com/news/38/airlineroute/269250/flashback-cathay-pacific-summer-1979-boeing-747-operations/|url-status=dead}}</ref>

During the first half of 2016, Cathay Pacific's passenger yields fell 10 per cent, to the lowest in seven years as competing airlines from mainland China increased direct service to the U.S. and Europe, hurting the company's revenue from its Hong Kong hub.<ref>{{cite news|title=Cathay Pacific says big slump in number of premium travelers from Hong Kong|url=http://www.thenational.ae/business/aviation/cathay-pacific-says-big-slump-in-number-of-premium-travelers-from-hong-Kong|work=The National|agency=Bloomberg|date=18 August 2016}}{{Dead link|date=June 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> In October, Cathay Pacific scrapped its profit forecast for the second half of the year, less than two months after its issuance.<ref name=SCMP>{{cite news|last1=Ng|first1=Eric|title=Cathay Pacific lowers second-half profit forecast as overcapacity, competition take a toll|url=http://www.scmp.com/business/companies/article/2027471/cathay-pacific-lowers-second-half-profit-forecast-overcapacity|access-date=1 January 2017|work=The South China Morning Post|date=12 October 2016|archive-date=1 January 2017|archive-url=https://web.archive.org/web/20170101163513/http://www.scmp.com/business/companies/article/2027471/cathay-pacific-lowers-second-half-profit-forecast-overcapacity|url-status=live}}</ref>

From 15 September 2016, Cathay Pacific decided to reintroduce fuel surcharge on many flights after its half-year net profits dropped more than 80% and it suffered HK$4.5&nbsp;billion loss from wrong bets on fuel prices.<ref name=SCMP050916/> As of September 2016, oil prices were halved from 2014 and stayed below US$50 a barrel.<ref name=SCMP050916>{{cite news|last1=Sun|first1=Nikki|title=HK$109 surcharge for Cathay and Dragonair passengers flying into Hong Kong after wrong-way bet on oil prices|url=http://www.scmp.com/news/hong-kong/economy/article/2015171/wrong-bet-oil-prices-leads-hk109-surcharge-cathay-and|work=The South China Morning Post|date=5 September 2016|access-date=1 March 2017|archive-date=2 March 2017|archive-url=https://web.archive.org/web/20170302025713/http://www.scmp.com/news/hong-kong/economy/article/2015171/wrong-bet-oil-prices-leads-hk109-surcharge-cathay-and|url-status=live}}</ref>

==== 2017–2019 transformation ====
Under new leadership, the airline started to transform its business after suffering from 2 years of consecutive loss. The strategy focuses on 5Ps – Places, Planes, Product, People, and Productivity to find new sources of revenue, deliver more value to its customers and improve efficiency and productivity.<ref>{{Citation|title=Cathay Pacific's CEO on Cargo Markets, Oil, Turnaround Plan|date=4 June 2018 |url=https://www.bloomberg.com/news/videos/2018-06-04/cathay-pacific-s-ceo-on-cargo-markets-oil-turnaround-plan-video|language=en|access-date=9 March 2019|archive-date=9 December 2021|archive-url=https://web.archive.org/web/20211209055428/https://www.bloomberg.com/news/videos/2018-06-04/cathay-pacific-s-ceo-on-cargo-markets-oil-turnaround-plan-video|url-status=live}}</ref><ref>{{cite web|url=https://www.airlines.iata.org/ceo-interviews/nothing-succeeds-like-success-rupert-hogg-cathay-pacific|title=Nothing succeeds like success: Rupert Hogg, Cathay Pacific {{!}} Airlines.|website=Airlines.iata.org|date=20 August 2018 |access-date=9 March 2019|archive-date=6 December 2018|archive-url=https://web.archive.org/web/20181206014911/https://airlines.iata.org/ceo-interviews/nothing-succeeds-like-success-rupert-hogg-cathay-pacific|url-status=live}}</ref>

The airline restructured its organisation to be more agile and faster in decision making as well as responding to customers' needs. It has also launched 13 new routes since 2017, introduced a wide range of changes to its service, including bringing back hot meals on its most busy route between Hong Kong and Taipei,<ref>{{cite web|url=https://www.flyertalk.com/forum/cathay-pacific-marco-polo-club/1876054-full-hot-meals-back-tpe-flights.html|title=Full hot meals back on TPE flights – FlyerTalk Forums|website=Flyertalk.com|access-date=9 March 2019|archive-date=21 November 2021|archive-url=https://web.archive.org/web/20211121091713/https://www.flyertalk.com/forum/cathay-pacific-marco-polo-club/1876054-full-hot-meals-back-tpe-flights.html|url-status=live}}</ref> designed an inflight menu that features famous Hong Kong dishes<ref>{{cite web|url=https://www.travelpress.com/cathay-pacific-rolls-out-hong-kong-flavours/|title=Cathay Pacific Rolls Out 'Hong Kong Flavours'|date=7 February 2019|website=TravelPress|language=en|access-date=9 March 2019|archive-date=24 November 2021|archive-url=https://web.archive.org/web/20211124012248/https://www.travelpress.com/cathay-pacific-rolls-out-hong-kong-flavours/|url-status=live}}</ref> served in all cabins, and revamped its Business Class service proposition<ref>{{cite web|url=https://www.businesstraveller.com/business-travel/2018/07/18/heres-what-cathay-pacifics-new-business-class-dining-concept-will-offer/|title=Here's what Cathay Pacific's new business class dining concept will offer|website=Business Traveller|language=en|access-date=9 March 2019|archive-date=4 April 2019|archive-url=https://web.archive.org/web/20190404143135/https://www.businesstraveller.com/business-travel/2018/07/18/heres-what-cathay-pacifics-new-business-class-dining-concept-will-offer/|url-status=live}}</ref> to provide more choice, more personalisation, better presentation and improved quality in its food and beverages offerings.

The airline has also invested significantly in other hard product and digital offerings such as an upgraded website, new or refurbished lounges across its network, including the first airline lounge yoga studio<ref>{{cite web|url=https://www.scmp.com/magazines/style/travel-food/article/2183952/check-check-out-cathay-pacific-launches-sanctuary-pure|title=Cathay Pacific launches The Sanctuary by Pure Yoga in Hong Kong|date=28 January 2019|website=South China Morning Post|language=en|access-date=9 March 2019|archive-date=7 March 2019|archive-url=https://web.archive.org/web/20190307042930/https://www.scmp.com/magazines/style/travel-food/article/2183952/check-check-out-cathay-pacific-launches-sanctuary-pure|url-status=live}}</ref> at The Pier – Business in Hong Kong. Wi-Fi was introduced in 2017 and will be retrofitted across its fleet by 2020.<ref>{{cite web|url=https://www.businesstraveller.com/business-travel/2017/11/16/cathay-pacifics-entire-wide-body-fleet-getting-wifi/|title=Cathay Pacific's entire wide-body fleet is getting wifi|website=Business Traveller|language=en|access-date=9 March 2019|archive-date=9 June 2019|archive-url=https://web.archive.org/web/20190609181725/https://www.businesstraveller.com/business-travel/2017/11/16/cathay-pacifics-entire-wide-body-fleet-getting-wifi/|url-status=live}}</ref>

In February 2019, the airline issued a profit alert to the Hong Kong Stock Exchange indicating a profit of HK$2.3&nbsp;billion for the 2018 financial year, signaling early signs of success of its transformation.<ref>{{cite web|url=https://www.airfinancejournal.com/articles/3574928/cathay-pacific-issues-profit-alert|title=Cathay Pacific issues profit alert {{!}} News {{!}} Airfinance Journal|website=Airfinancejournal.com|access-date=9 March 2019|archive-date=24 November 2021|archive-url=https://web.archive.org/web/20211124014836/https://www.airfinancejournal.com/articles/3574928/cathay-pacific-issues-profit-alert|url-status=live}}</ref>

==== 2018 data breach ====
In 2018, the airline discovered a data breach.<ref>{{cite web |url=https://www.msn.com/en-us/money/companies/millions-of-passengers-hit-in-worst-airline-data-hack-ever/ar-BBOR5h1?li=BBnbfcL&ocid=mailsignout#image=1 |title=Millions of passengers hit in worst airline data hack ever |publisher=Msn.com |date=25 October 2018 |access-date=20 February 2020 |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727185504/https://www.msn.com/en-us/money/companies/millions-of-passengers-hit-in-worst-airline-data-hack-ever/ar-BBOR5h1?li=BBnbfcL&ocid=mailsignout#image=1 |url-status=live }}</ref> Data of around 9.4&nbsp;million passengers were compromised during the breach, with 860,000 passport numbers, 245,000 Hong Kong identity card numbers, 403 expired credit card numbers, and 27 credit card numbers without CVV being accessed. However, no passwords were stolen. The breach was suspected in March 2018, but was confirmed only in May 2018.<ref>{{cite news|url=https://www.reuters.com/article/us-cathay-pacific-cyber/cathay-pacific-flags-data-breach-affecting-94-million-passengers-idUSKCN1MY26L|title=Cathay Pacific flags data breach affecting 9.4 million passengers|work=Reuters|access-date=24 October 2018|archive-date=24 October 2018|archive-url=https://web.archive.org/web/20181024182849/https://www.reuters.com/article/us-cathay-pacific-cyber/cathay-pacific-flags-data-breach-affecting-94-million-passengers-idUSKCN1MY26L|url-status=live}}</ref><ref>{{cite news|url=https://www.bbc.com/news/business-45974020|title=Cathay Pacific data hack hits 9.4 million passengers|work=BBC News|access-date=25 October 2018|archive-date=25 October 2018|archive-url=https://web.archive.org/web/20181025082829/https://www.bbc.com/news/business-45974020|url-status=live}}</ref> In March 2020, the company was fined £500,000 (U.S. $639,600) by the British Information Commissioner's Office (ICO) and avoided the heftier penalty of U.S. $564&nbsp;million under the European Union's GDPR-derived data privacy laws, which were not in force during the discovery of the breach.<ref>{{Cite news |url=https://www.scmp.com/news/hong-kong/transport/article/3065071/cathay-pacific-fined-ps500000-british-privacy-watchdog |title=UK fines Cathay for 2018 data breach but hefty European penalty avoided |date=4 March 2020 |website=South China Morning Post |access-date=5 March 2020 |archive-date=5 March 2020 |archive-url=https://web.archive.org/web/20200305012609/https://www.scmp.com/news/hong-kong/transport/article/3065071/cathay-pacific-fined-ps500000-british-privacy-watchdog |url-status=live }}</ref>

==== 2019: Acquisition of HK Express ====
On 27 March 2019, Cathay Pacific officially announced it would acquire [[HK Express]], the only low-cost carrier in Hong Kong, citing to "expect synergies in generating a new business model and is a practical way to support long-term development and to enhance competitiveness". The transaction takes Cathay Pacific HK$4.93&nbsp;billion total. The transaction is closed was July 2019, and HK Express became Cathay Pacific's wholly owned subsidiary.<ref>{{Cite news|url=https://www.cathaypacific.com/dam/cx/about-us/investor-relations/announcements/en/20190327_CX_Announcement_HKE_en.pdf|title=Cathay Pacific Airways Limited – Disclosable Transaction: Acquisition of Hong Kong Express Airways Limited|date=27 March 2019|work=Cathay Pacific Press Release|access-date=27 March 2019|archive-date=16 December 2019|archive-url=https://web.archive.org/web/20191216224723/https://www.cathaypacific.com/dam/cx/about-us/investor-relations/announcements/en/20190327_CX_Announcement_HKE_en.pdf|url-status=live}}</ref><ref>{{Cite news|url=https://www.bbc.com/news/business-47715426|title=Cathay Pacific to buy airline HK Express|website=Bbc.com|date=27 March 2019|language=en|access-date=2 April 2019|archive-date=30 March 2019|archive-url=https://web.archive.org/web/20190330225657/https://www.bbc.com/news/business-47715426|url-status=live}}</ref>

==== 2019–2020: Hong Kong protests ====
During the [[2019–20 Hong Kong protests]], Cathay Pacific employees participated in protests at [[Hong Kong International Airport]]. The Beijing government, which is a shareholder in Cathay Pacific, ordered Cathay to suspend any employees who participated in the protest. Cathay chairman [[John Slosar]] responded, "We employ 27,000 staff in Hong Kong doing all sorts of different jobs... we certainly wouldn't dream of telling them what they have to think about something."<ref>{{Cite news|url=https://www.bbc.com/news/world-asia-china-49296387|title=Hong Kong: China bans Cathay Pacific staff seen to support protests|location=Hong Kong|work=BBC News|date=9 August 2019|access-date=10 August 2019|language=en|archive-date=10 August 2019|archive-url=https://web.archive.org/web/20190810011956/https://www.bbc.com/news/world-asia-china-49296387|url-status=live}}</ref> Cathay Pacific later suspended a pilot who was arrested during a protest, and CEO [[Rupert Hogg]] declared his support of the government, and reiterated that employees who violated the company's code of conduct could be dismissed.<ref>{{Cite news |author=Zhou Xin |author2=Danny Lee |author3=Amanda Lee |title=Cathay Pacific majority shareholder pressed into condemning violent Hong Kong protests|newspaper=South China Morning Post |url=https://www.scmp.com/economy/china-economy/article/3022651/cathay-pacifics-majority-shareholder-pressed-condemning|location=Hong Kong|date=13 August 2019|access-date=14 August 2019|language=en |archive-url=https://web.archive.org/web/20210118042223/https://www.scmp.com/economy/china-economy/article/3022651/cathay-pacifics-majority-shareholder-pressed-condemning|archive-date=18 January 2021|url-status=live}}</ref> On 16 August, Hogg resigned due to "intense criticism" from Chinese authorities as a result of Cathay staff participating in the protests.<ref name="NYT20190816">{{cite news |title= Cathay Pacific's C.E.O. Resigns Amid Criticism From China |url=https://www.nytimes.com/2019/08/16/business/cathay-pacific-ceo-resigns-rupert-hogg.html |last1=Chong |first1=Raymond |last2=Cheung |first2=Ezra |location=[[Hong Kong]] |newspaper=[[The New York Times]] |access-date=16 August 2019 |date=16 August 2019 |url-access=subscription |url-status=live|archive-date=23 February 2021|archive-url=https://web.archive.org/web/20210223042504/https://www.nytimes.com/2019/08/16/business/cathay-pacific-ceo-resigns-rupert-hogg.html}}</ref> Chief customer and commercial officer Paul Loo also resigned.<ref name="BBC-49367949">{{cite news |title=Cathay Pacific boss quits after protest row |url=https://www.bbc.co.uk/news/business-49367949 |work=BBC News |location=Hong Kong |access-date=16 August 2019 |date=16 August 2019 |archive-date=16 August 2019 |archive-url=https://web.archive.org/web/20190816094107/https://www.bbc.co.uk/news/business-49367949 |url-status=live}}</ref> By late September, Cathay Pacific and Cathay Dragon had terminated the employment of 31 aviation professionals, or forced their resignations, on the basis of their participation in protests or expressions of support for them.<ref>{{cite news|title='Fear is spreading.' Employees expose culture of fear at Hong Kong's flagship airline |url=https://www.cnn.com/2019/09/30/asia/hong-kong-cathay-pacific-fear-intl-hnk/index.html|last1=Wright |first1=Rebecca|last2=Stevens|first2=Andrew|work=[[CNN]] |location=[[Hong Kong]]|publisher=[[Warner Bros. Discovery]]|access-date=2 October 2019|date=30 September 2019|archive-date=1 October 2019|archive-url=https://web.archive.org/web/20191001015505/https://www.cnn.com/2019/09/30/asia/hong-kong-cathay-pacific-fear-intl-hnk/index.html |url-status=live}}</ref><ref>{{cite news|newspaper=Hong Kong Free Press|location=Hong Kong |url=https://www.hongkongfp.com/2020/01/04/clipping-wings-white-terror-gripped-hong-kongs-aviation-industry/ |title=Clipping their wings: how White Terror gripped Hong Kong's aviation industry|last=Lui|first=Lasley|date=4 January 2020|access-date=4 January 2020 |archive-date=8 March 2023|archive-url=https://web.archive.org/web/20230308152304/https://hongkongfp.com/2020/01/04/clipping-wings-white-terror-gripped-hong-kongs-aviation-industry/|url-status=live}}</ref>