Editing British Rail (section)

=== 1960s ===
[[File:British Rail - colour reversed logo.svg|thumb|The [[British Rail Double Arrow]] designed by Gerald Barney (1965)]]
The zeal for modernisation in the Beeching era drove the next rebranding exercise, and BR management wished to divest the organisation of anachronistic, heraldic motifs and develop a corporate identity to rival that of [[London Transport Board|London Transport]]. BR's design panel set up a working party led by [[Milner Gray (designer)|Milner Gray]] of the [[Design Research Unit]]. They drew up [[British Rail Corporate Identity Manual|a Corporate Identity Manual]] which established a coherent brand and design standard for the whole organisation, specifying [[Rail Blue]] and pearl grey as the standard colour scheme for all rolling stock; [[Rail Alphabet]] as the standard corporate typeface, designed by [[Jock Kinneir]] and [[Margaret Calvert]]; and introducing the now-iconic corporate Identity Symbol of the [[British Rail Double Arrow|Double Arrow]] logo. Designed by Gerald Barney (also of the DRU), this arrow device was formed of two interlocked arrows across two parallel lines, symbolising a double-track railway. It was likened to a bolt of [[lightning]] or [[barbed wire]], and also acquired a nickname: "the arrow of indecision".<ref>{{cite web |url = https://madebysix.wordpress.com/2012/01/05/the-arrow-of-indecision/ |title = The Arrow of Indecision |website = madebysix.wordpress.com |date = 5 January 2012 |access-date = 26 April 2017 |archive-url = https://web.archive.org/web/20170427102214/https://madebysix.wordpress.com/2012/01/05/the-arrow-of-indecision/ |archive-date = 27 April 2017 |url-status = live  }}</ref><ref>{{cite web |last = Shannon |first = Paul |title = Blue Diesel Days |work=<!--This webpage is actually a publisher's advert for the book (ISBN 978-0-7110-3225-5), but shows online the usage of the phrase referenced. A link to the book itself might be better in due course...--> |publisher = [[Ian Allan Publishing]] |url = http://www.ianallanpublishing.com/product.php?productid=56658&cat=1027&bestseller=Y |archive-url = https://archive.today/20081201010813/http://www.ianallanpublishing.com/product.php?productid=56658&cat=1027&bestseller=Y |archive-date = 1 December 2008 |access-date = 16 November 2008}}</ref> A mirror image of the double arrow was used on the [[port side]] of BR-owned [[Sealink]] ferry funnels. The new BR corporate identity and double arrow were displayed at the Design Centre in London in early 1965, and the brand name of the organisation was shortened to "British Rail".{{sfn|Jackson|2013}}{{sfn|Height|Cresswell|1979}} It is now employed as a generic symbol on street signs in Great Britain denoting railway stations,<ref>{{cite web |title = The Traffic Signs Regulations and General Directions 2002 (SI 2002:3113) |author = Her Majesty's Government |year = 2002 |url = http://www.opsi.gov.uk/si/si2002/023113dh.gif |access-date = 27 March 2009 |archive-url = https://web.archive.org/web/20090419172250/http://www.opsi.gov.uk/si/si2002/023113dh.gif |archive-date = 19 April 2009 |url-status = live  }}</ref> and is still printed on railway tickets as part of the [[Rail Delivery Group]]'s jointly managed [[National Rail]] brand.