Editing Bias (section)

====Self-serving bias====
{{Main|Self-serving bias}}
Self-serving bias is the tendency for [[cognition|cognitive]] or [[perception|perceptual]] processes to be [[Cognitive distortion|distorted]] by the individual's need to maintain and enhance [[self-esteem]].<ref>Myers, D.G. (2015). ''Exploring Social Psychology'', 7th Edition. New York: McGraw Hill Education.</ref> It is the propensity to credit accomplishment to our own capacities and endeavors, yet attribute failure to outside factors,<ref>{{cite journal | last1 = Campbell | first1 = W.K. | last2 = Sedikides | first2 = C. | year = 1999 | title = Self-threat magnifies the self-serving bias: A meta-analytic integration | journal = Review of General Psychology | volume = 3 | pages = 23–43 | doi=10.1037/1089-2680.3.1.23| s2cid = 144756539 }}</ref> to dismiss the legitimacy of negative criticism, concentrate on positive qualities and accomplishments yet disregard flaws and failures. Studies have demonstrated that this bias can affect [[Human behavior|behavior]] in the [[Job|workplace]],<ref name=Pal>{{cite journal|last=Pal|first=G.C.|title=Is there a universal self-serving attribution bias?|journal=Psychological Studies|year=2007|volume=52|issue=1|pages=85–89}}</ref> in [[interpersonal relationships]],<ref name="Campbell et al.">{{cite journal|last=Campbell|first=W. Keith |author2=Sedikides, Constantine |author3=Reeder, Glenn D. |author4=Elliot, Andrew J.|title=Among friends? An examination of friendship and the self-serving bias|journal=British Journal of Social Psychology|year=2000|volume=39|issue=2|pages=229–239|doi=10.1348/014466600164444|pmid=10907097 |citeseerx=10.1.1.559.7984 }}</ref> playing [[sport]]s,<ref name=DeMichele>{{cite journal|last=De Michele|first=P.|author2=Gansneder, B. |author3=Solomon, G. |title=Success and failure attributions of wrestlers: Further Evidence of the Self-Serving Bias|journal=Journal of Sport Behavior|year=1998|volume=21|issue=3|pages=242}}</ref> and in [[Consumer behaviour|consumer decisions]].<ref name=Moon>{{cite journal|last=Moon|first=Youngme|title=Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias|journal=Journal of Consumer Psychology|year=2003|volume=13|issue=1|pages=125–137|doi=10.1207/153276603768344843}}</ref>