Editing Bertelsmann (section)

=== 2016–present ===
Bertelsmann diversified its base in 2016 by introducing a structure consisting of eight divisions.<ref>{{cite news|language=de|url=https://www.tagesspiegel.de/wirtschaft/neue-geschaefte-hoehere-ziele-bertelsmann-stellt-sich-breiter-auf/13355618.html|title=Neue Geschäfte, höhere Ziele: Bertelsmann stellt sich breiter auf|newspaper=Der Tagesspiegel Online|date=22 March 2016|access-date=28 March 2019|last1=Mortsiefer|first1=Henrik}}</ref> In 2017, Bertelsmann also undertook moves to further strengthen its core business, among other things increasing its share in [[Penguin Random House]] from 53 to 75 percent.<ref>{{cite web|language=de|url=http://www.derwesten.de/region/bertelsmann-koennte-anteil-an-penguin-random-house-ausweiten-id11567611.html|title=Bertelsmann könnte Anteil an Penguin/Random House ausweiten|website=derwesten.de|date=15 February 2016|access-date=29 March 2016|archive-date=29 April 2016|archive-url=https://web.archive.org/web/20160429083003/http://www.derwesten.de/region/bertelsmann-koennte-anteil-an-penguin-random-house-ausweiten-id11567611.html|url-status=dead}}</ref><ref>{{cite web|language=de|url=https://www.derstandard.at/story/2000061109326/bertelsmann-stockt-bei-penguin-random-house-auf|title=Bertelsmann stockt bei Penguin Random House auf|website=derstandard.at|date=11 July 2017|access-date=25 April 2019}}</ref> Through the partial withdrawal of [[Pearson plc|Pearson]], Bertelsmann secured a strategic three-quarters majority in the world's leading trade publishing group.<ref>{{cite web|language=de|url=https://www.handelsblatt.com/unternehmen/it-medien/pearson-trennt-sich-von-penguin-random-house-bertelsmann-will-riesigen-buchkonzern-komplett/19268010.html|title=Pearson trennt sich von Penguin Random House: Bertelsmann will riesigen Buchkonzern komplett|website=handelsblatt.com|date=18 January 2017|access-date=25 April 2019}}</ref><ref>{{cite web|language=de|first=Catrin|last=Bialek|url=https://www.wiwo.de/unternehmen/it/bertelsmann-kauft-bei-random-zu-schluesselposition-fuer-guetersloher/20046074.html|title=Bertelsmann kauft bei Random zu: Schlüsselposition für Gütersloher|website=wiwo.de|date=11 July 2017|access-date=25 April 2019}}</ref><ref>{{cite news|language=de|first=Annette|last= Becker|title=Expansion teuer erkauft|newspaper=Börsen-Zeitung|date=22 July 2017|page=6}}</ref> 

Arvato was aligned more closely with the Group through changes in management, among other measures.<ref>{{cite web|language=de|url=https://www.waz.de/wirtschaft/arvato-chef-carro-verlaesst-bertelsmann-id211242883.html|title=Arvato-Chef Carro verlässt Bertelsmann|website=waz.de|date=14 July 2017|access-date=25 April 2019|archive-date=26 June 2019|archive-url=https://web.archive.org/web/20190626062410/https://www.waz.de/wirtschaft/arvato-chef-carro-verlaesst-bertelsmann-id211242883.html|url-status=dead}}</ref> The heads of the division's individual "Solution Groups" have reported directly to members of the Bertelsmann Executive Board ever since.<ref>{{cite web|language=de|first=Hans-Peter|last=Siebenhaar|url=https://www.handelsblatt.com/unternehmen/it-medien/medienkommissar/der-medien-kommissar-guetersloher-raenkespiele/20128056.html|title=Gütersloher Ränkespiele|website=handelsblatt.com|date=31 July 2017|access-date=25 April 2019}}</ref> The company weighed its strategic options for the Customer Relationship Management business, and in 2018 established a CRM company in cooperation with the [[Moulay Hafid Elalamy|Saham Group]]:<ref>{{cite web|language=de|url=https://www.handelsblatt.com/unternehmen/it-medien/crm-geschaeft-bertelsmann-erwaegt-verkauf-von-arvato-teilen/20912884.html|title=CRM-Geschäft: Bertelsmann erwägt Verkauf von Arvato-Teilen|website=handelsblatt.com|date=31 January 2018|access-date=25 April 2019}}</ref><ref>{{cite web|language=de|url=http://www.absatzwirtschaft.de/neuer-crm-riese-mit-enormer-schlagkraft-bertelsmann-und-saham-verschmelzen-crm-geschaefte-zu-majorel-152530/|title=Neuer CRM-Riese mit enormer Schlagkraft: Bertelsmann und Saham verschmelzen CRM-Geschäfte zu Majorel|website=absatzwirtschaft.de|date=19 February 2019|access-date=26 April 2019}}</ref> The new company, [[Majorel]], enjoys a leading market position in Europe, the Middle East and Africa.<ref>{{cite web|language=de|url=https://de.reuters.com/article/deutschland-bertelsmann-idDEKCN1Q81JG|title=Bertelsmanns Call-Center-Geschäft investiert in globales Wachstum|website=reuters.com|date=19 February 2019|access-date=18 June 2019|archive-date=26 June 2019|archive-url=https://web.archive.org/web/20190626062406/https://de.reuters.com/article/deutschland-bertelsmann-idDEKCN1Q81JG|url-status=dead}}</ref>

The growing education business was strengthened in 2018 through the acquisition of the U.S. provider [[OnCourse Learning]],<ref>{{cite web|language=de|url=https://www.buchreport.de/news/bertelsmann-uebernimmt-oncourse-learning/|title=Bertelsmann übernimmt OnCourse Learning|website=buchreport.de|date=17 September 2018|access-date=25 April 2019}}</ref> one of the Group's biggest deals in the U.S. market.<ref>{{cite news|language=de|first=Annette|last=Becker|title=Bertelsmann baut Bildungsgeschäft aus|newspaper=Börsen-Zeitung|date=18 September 2018|page=10}}</ref> OnCourse Learning offers continuing education and professional development by providing digital courses for healthcare and financial services clients.<ref>{{cite web|language=de|url=https://www.sueddeutsche.de/news/bildung/bildung---guetersloh-bertelsmann-kauft-us-bildungsanbieter-oncourse-learning-dpa.urn-newsml-dpa-com-20090101-180917-99-988418|title=Bertelsmann kauft US-Bildungsanbieter OnCourse Learning|website=sueddeutsche.de|date=17 September 2018|access-date=25 April 2019|archive-date=26 June 2019|archive-url=https://web.archive.org/web/20190626062405/https://www.sueddeutsche.de/news/bildung/bildung---guetersloh-bertelsmann-kauft-us-bildungsanbieter-oncourse-learning-dpa.urn-newsml-dpa-com-20090101-180917-99-988418|url-status=dead}}</ref> Bertelsmann, itself a strong advocate of lifelong learning, donated tens of thousands of [[Udacity]] scholarships in 2017 and 2019 to enable the advanced training of talented participants, in fields including Big Data, cloud computing and artificial intelligence.<ref>{{cite web|language=de|first=Vera|last=Bauer|url=https://www.mobilegeeks.de/news/udacity-google-und-bertelsmann-finanzieren-75-000-stipendien/|title=Udacity: Google und Bertelsmann finanzieren 75.000 Stipendien|website=mobilegeeks.de|date=9 September 2017|access-date=18 June 2019|archive-date=26 June 2019|archive-url=https://web.archive.org/web/20190626062406/https://www.mobilegeeks.de/news/udacity-google-und-bertelsmann-finanzieren-75-000-stipendien/|url-status=dead}}</ref><ref>{{cite web|language=de|first=Annette |last=Mattgey|url=https://www.wuv.de/karriere/bertelsmann_spendiert_50_000_udacity_stipendien|title=Bertelsmann spendiert 50.000 Udacity-Stipendien|website=wuv.de|date=26 March 2019|access-date=18 June 2019}}</ref>

Bertelsmann has promoted stronger cooperation among its corporate divisions and has also opened up towards collaboration with other media houses.<ref>{{cite news|language=de|first=Annette|last=Becker|title=Bertelsmann setzt auf stärkere Kooperation der Segmente|newspaper=Börsen-Zeitung|date=10 June 2016|page=11}}</ref><ref>{{cite news|language=de|first=Steffen |last=Klusmann|author-link1=Steffen Klusmann|author2=Thomas Schulz|title=Allein schaufeln wir nur unser eigenes Grab|newspaper=Der Spiegel|date=16 March 2019|page=78}}</ref> One such example is the [[Ad Alliance]], launched in 2017, in which [[Mediengruppe RTL Deutschland]] and [[Gruner + Jahr]] bundled the marketing of their advertising platforms.<ref>{{cite news|language=de|title=RTL und Gruner + Jahr bündeln Vermarktung|newspaper=Neue Westfälische|date=1 July 2016|page=6}}</ref> The marketing arms of the [[Der Spiegel|Spiegel]] publishing house, [[Axel Springer SE|Axel Springer]], and [[Funke Mediengruppe]] have since joined the Ad Alliance as well;<ref>{{cite web|language=de|first=Gregory|last=Lipinski|url=https://meedia.de/2019/05/21/ausbau-der-adalliance-bertelsmann-will-in-kuerze-neuen-partner-fuer-das-werbebuendnis-aufnehmen/|title=Ausbau der AdAlliance: Bertelsmann holt Axel Springer und Funke an Bord|website=meedia.de|date=21 May 2019|access-date=18 June 2019}}</ref> its portfolio reaches over 99 percent of the German population.<ref>{{cite web|language=de|first=Jürgen|last=Scharrer|url=https://www.horizont.net/medien/nachrichten/digitalvermarktung-was-hinter-der-partnerschaft-von-ad-alliance-und-media-impact-steckt-174976|title=Digitalvermarktung: Was hinter der Partnerschaft von Ad Alliance und Media Impact steckt|website=horizont.net|date=21 May 2019|access-date=18 June 2019}}</ref>

In 2019, Bertelsmann also boosted cooperation in the German content market by establishing the [[Bertelsmann Content Alliance|Content Alliance]],<ref>{{cite news|language=de|first=Carsten|last= Germis|url=https://www.faz.net/aktuell/wirtschaft/unternehmen/bertelsmann-buendelt-sein-geschaeft-in-content-alliance-16013586.html|title=Medienkonzern: Bertelsmann bündelt sein Geschäft in Kreativ-Allianz|website=faz.net|date=29 January 2019|access-date=25 April 2019}}</ref> headed up by [[Julia Jäkel]].<ref>{{cite web|language=de|url=https://meedia.de/2019/01/29/content-alliance-bertelsmann-vernetzt-inhalte-produktion-im-konzern-unter-leitung-von-gj-chefin-julia-jaekel/|title=Content Alliance: Bertelsmann vernetzt Inhalte-Produktion im Konzern unter Leitung von G+J-Chefin Julia Jäkel|website=meedia.de|date=29 January 2019|access-date=26 April 2019}}</ref> The key players in this initiative involve the television and radio broadcasting networks of the Mediengruppe RTL Deutschland, UFA TV production company, Random House publishing company, Gruner + Jahr, as well as the BMG music company.<ref>{{cite web|language=de|url=https://www.handelsblatt.com/unternehmen/it-medien/rtl-ufa-grunerjahr-random-house-bertelsmann-will-medientoechter-als-content-alliance-buendeln/23923456.html|title=Bertelsmann will Medientöchter als "Content Alliance" bündeln|website=handelsblatt.com|date=20 January 2019|access-date=25 April 2019}}</ref> The Bertelsmann Content Alliance develops joint formats and delivers a full range of products and services for creative professionals.<ref>{{cite web|language=de|url=https://www.boersenblatt.net/2019-01-29-artikel-bertelsmann_startet_content_alliance_in_deutschland.1590122.html|title=Bertelsmann startet Content Alliance in Deutschland / Gemeinsame Formate im Fokus|website=boersenblatt.net|date=29 January 2019|access-date=18 June 2019}}</ref>

On 25 November 2020, it was reported that Bertelsmann will acquire the American publisher [[Simon & Schuster]] from [[ViacomCBS]] for more than $2 billion.<ref>{{Cite news|last=Lauer|first=Douglas Busvine, Klaus|date=2020-11-25|title=Bertelsmann buys Simon & Schuster for $2.2 billion in U.S. publishing play|language=en|work=Reuters|url=https://www.reuters.com/article/us-viacomcbs-m-a-bertelsmann-idUSKBN2851E6|access-date=2020-11-25}}</ref> On 14 December 2020, Bertelsmann entered talks to sell the French magazine publisher Prisma Media, a division of Gruner + Jahr, to [[Vivendi]].<ref>{{Cite news|date=2020-12-14|title=Vivendi enters exclusive talks for Prisma Media|language=en|work=[[MarketWatch]]|url=https://www.marketwatch.com/story/vivendi-enters-exclusive-talks-for-prisma-media-2020-12-14|access-date=2021-05-07}}</ref> The sale was completed on 31 May 2021.<ref>{{Cite web|url=https://variety.com/2021/film/global/vivendi-prisma-media-acquisition-1234985027|title = Vivendi Finalizes Acquisition of Leading Publishing Group Prisma Media|date = 31 May 2021}}</ref>

On 29 January 2021, Bertelsmann began to explore selling its controlling stake in the French television channel [[M6 (TV channel)|M6]].<ref>{{Cite news|last1=Pollina|first1=Elvira|last2=Schuetze|first2=Arno|last3=Barzic|first3=Gwénaëlle|date=2021-01-29|title=EXCLUSIVE-Bertelsmann explores potential sale of French media group M6 – sources|language=en|work=Reuters|url=https://www.reuters.com/article/bertelsmann-m6-ma-idUSL1N2K40TK|access-date=2021-05-07}}</ref>