Editing Atari (section)

==== Rosen era (2021–present) ====
In late 2021, Wade Rosen became the new CEO of Atari.<ref>{{Cite web |last=Regan |first=Tom |date=2022-08-23 |title=How Atari's new CEO is pressing continue for the software company |url=https://www.nme.com/features/how-ataris-new-ceo-is-pressing-continue-for-the-californian-software-company-3293975 |access-date=2024-09-09 |website=NME |language=en-GB}}</ref> Unlike his predecessor, Rosen's strategy for Atari is a re-focus on retro gaming and Atari's classic franchises.<ref>{{Cite web |last=Editor |first=Brendan Sinclair Managing |date=2023-11-29 |title=Atari's re-focus on retro |url=https://www.gamesindustry.biz/ataris-re-focus-on-retro |access-date=2024-09-09 |website=GamesIndustry.biz |language=en}}</ref><ref>{{Cite web |last=Extension |first=Time |date=2024-02-29 |title=Interview: "Underpromising & Overdelivering" - Atari CEO Wade Rosen Talks Winning Back Trust |url=https://www.timeextension.com/features/interview-underpromising-and-overdelivering-atari-ceo-wade-rosen-talks-winning-back-trust |access-date=2024-09-09 |website=Time Extension |language=en-GB}}</ref>

On 18 April 2022, Atari announced the termination of all license agreements with ICICB Group and its subsidiaries ("ICICB"). The license agreements between Atari and ICICB, including the Atari Chain Limited license (the "Joint Venture") and the related licenses including hotel and casino licenses, have been terminated effective 18 April 2022. ICICB is not authorized to represent Atari or its brands in any manner.<ref>{{Cite web |date=April 18, 2022 |title=Atari Announces Planned Creation of New Token and Termination of Joint Venture |url=https://atari.com/blogs/newsroom/atari-announces-planned-creation-of-new-token-and-termination-of-joint-venture |website=atari.com}}</ref>{{Better source needed|date=May 2022}}

In March 2024, Atari announced that it will work with coin-op manufacturer Alan-1 to bring ''[[Atari Recharged]]'' titles on [[Arcade game|arcades]]. This would mark the return of the Atari brand in the arcade space after 25 years, when ''[[San Francisco Rush 2049]]'' was released.<ref>{{Cite web |last=Extension |first=Time |date=2024-03-12 |title=After 25 Years Away, Atari Is Returning To Arcades With Its "Recharged" Series |url=https://www.timeextension.com/news/2024/03/after-25-years-away-atari-is-returning-to-arcades-with-its-recharged-series |access-date=2024-09-09 |website=Time Extension |language=en-GB}}</ref>