Editing Air New Zealand (section)

===Brand and livery===
[[File:Air New Zealand Pacific Wave logo.png|thumb|Air New Zealand's "Pacific Wave teal", introduced in 1996]]
[[File:AirNZ Koru.jpg|thumb|Air New Zealand's [[koru]] tail symbol, seen on [[Boeing 737 Classic|Boeing 737–300]] aircraft ZK-NGM]]
The Air New Zealand symbol is a Māori [[koru]], a stylised representation of a [[silver fern]] frond unfolding.<ref>{{cite book|last1=Antons|first1=Christoph|title=Traditional Knowledge, Traditional Cultural Expressions, and Intellectual Property Law in the Asia-Pacific Region|date=2009|publisher=Kluwer Law International|isbn=9789041127211|page=285|url=https://books.google.com/books?id=3lpuGUiEjxMC&pg=PA285|language=en}}</ref> A redesigned logo was unveiled on 21 March 2006. The "Pacific Wave" fuselage stripes were removed from short-haul aircraft in 2009, simplifying the overall livery, and was in the process of also being removed from long haul aircraft before the logo was changed again.<ref>{{cite web|url=http://blog.seattlepi.com/worldairlinenews/archives/185685.asp |title=Air New Zealand finishes removing the Pacific Wave from its Airbus A320s |publisher=Blog.seattlepi.com |date=19 November 2009 |access-date=30 June 2013 |author =Bruce Drum}}</ref>

On 27 March 2006, Air New Zealand revealed a new [[brand]] identity, involving a new [[Liz Findlay|Zambesi]]-designed uniform, new logo, new colour scheme and new look check-in counters and lounges. The new uniforms featured a colour palette mirroring the [[Pounamu|greenstone]], teal, schist and slate hues of New Zealand's sea and sky. Uniform fabric was woven from [[merino wool]] and incorporated curves inspired by the airline's logo symbol, the koru. A greenstone colour replaces the blue Pacific Wave colour, inspired by the colour of the [[pounamu]], the prized gemstone found in New Zealand. The Air New Zealand Koru was woven through all Air New Zealand's signage and products.

Later in 2009 staff were involved in testing fabrics and cuts of uniforms. "'It would be fair to say that the lessons from the development and introduction of the current uniform have been taken on board," said the airline's CEO after widespread public and staff criticism.<ref>{{cite news|url=http://www.stuff.co.nz/dominion-post/business/2381824/Fyfe-memo-reveals-Air-NZ-revamp-and-jazz-up-plans|title=Fyfe memo reveals Air NZ revamp|last=McNabb|first=Denise|date=4 May 2009|work=[[The Dominion Post (Wellington)|The Dominion-Post]]|publisher=[[Fairfax New Zealand]]|access-date=4 May 2009}}</ref>

A rebranding was announced in July 2012. Dropping the teal and green colours that had represented the airline since its beginnings as [[Tasman Empire Airways Limited|Tasman Empire Airways]] (TEAL) in 1939, black was adopted as the brand colour in a joint effort between the airline, New Zealand design agency Designworks and renowned Kiwi typographer [[Kris Sowersby]], who also introduced a new logo typeface. The tails of the aircraft and the typeface changed to black, while the rest of the fuselage remained white.{{Citation needed|date=October 2017}}

Then CEO [[Rob Fyfe]] said of the rebranding: "Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage." The airline began using black as its corporate colour ahead of a sponsorship campaign with NZ's rugby union team, the All Blacks, in 2011.<ref>{{cite web |url=http://www.theflyingsocialnetwork.com/archives/3357 |title=NEWS: Air New Zealand's Distinctive Aircraft Tails Go Black |publisher=The Flying Social Network |date=20 July 2012 |access-date=17 June 2013 |url-status=dead |archive-url=http://webarchive.loc.gov/all/20120728182101/http%3A//theflyingsocialnetwork.com/archives/3357 |archive-date=28 July 2012  }}</ref>

Another new livery was announced on 12 June 2013. In conjunction with a [[NZ$]]20 million Memorandum of Understanding with the national tourism agency [[Tourism New Zealand]] for joint marketing, TNZ granted permission for Air New Zealand to use the "New Zealand Fern Mark", a standard fern logo used and managed by Tourism NZ and [[New Zealand Trade and Enterprise|NZ Trade and Enterprise]] for international promotion, in its livery.<ref>{{cite web |url=http://www.tourismnewzealand.com/tourism-news-and-insights/media-releases/latest-releases/2013/06/air-new-zealand-and-tourism-new-zealand-enter-into-new-20-million-partnership/ |title=Air New Zealand and Tourism New Zealand enter into new $20 million partnership |publisher=Tourism New Zealand |date=11 June 2013 |access-date=17 June 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130707041825/http://www.tourismnewzealand.com/tourism-news-and-insights/media-releases/latest-releases/2013/06/air-new-zealand-and-tourism-new-zealand-enter-into-new-20-million-partnership/ |archive-date=7 July 2013  }}</ref>

Two new liveries were unveiled. The first is predominantly white with a black strip running downwards on the rear fuselage from the tail, adorned with a koru logo in white, to disappear downwards just aft of the junction of the wings with the fuselage. The black and white fern mark adorns the fuselage. This livery is used on most of the fleet. A select number have an all black livery with the fern in silver, including the airline's first Boeing 787–9. Extensive consumer surveys by Air New Zealand revealed 78 percent people believed the Fern Mark fits with the airline's brand and represents New Zealand.<ref>{{cite web |url=http://www.theflyingsocialnetwork.com/archives/18235 |title=Air New Zealand and Tourism New Zealand Enter into New $20 Million Partnership |publisher=The Flying Social Network |date=11 June 2013 |access-date=17 June 2013 |url-status=dead |archive-url=https://archive.today/20130619234547/http://www.theflyingsocialnetwork.com/archives/18235 |archive-date=19 June 2013  }}</ref> The first aircraft to be painted in this livery was rolled out on 24 September 2013.

ANZ launched a black-purple redesign of their new staff uniform line-up in 2025 incorporating [[tāniko]] co-created by Emilia Wickstead and ''[[Tā moko|tohunga-tā-moko]]'' Te Rangitu Netana.<ref>{{Cite news |last=Awha |first=Dan |date=Apr 10, 2025 |title=Why The New Air New Zealand Uniforms Represent Modern Multiculturalism |url=https://www.nzherald.co.nz/viva/fashion/why-the-new-air-new-zealand-uniforms-represent-modern-multiculturalism-dan-ahwa/GS7YHLNYHJFOVDXUYPP2RNN4VA/ |access-date=Apr 13, 2025 |department=Viva |newspaper=[[New Zealand Herald]] }}</ref>

{{multiple image
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| image1            = Solent Mark IV Flying Boat (7) (8919644543).jpg
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| caption1          = 1940 to 1965
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| caption2          = 1965 to 1973
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| caption3          = 1973 to 1996 (1982 variant)
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| caption4          = 1996 to 2012 (2009 variant)
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| header            = Air New Zealand's liveries history
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====Special liveries====
[[File:Air New Zealand Lord of the Rings 747-400.jpg|thumb|Air New Zealand 747-400 ZK-SUJ in "Airline to Middle Earth" livery]]
[[File:Air New Zealand Airbus A320-232; ZK-OAB@AKL;11.07.2012 662au (7840659554).jpg|thumb|Airbus A320 ZK-OAB at Auckland wearing the All Blacks livery]]
[[File:ZK-OKP - 777-319 ER - Air New Zealand - Hobbit - BNE (9634217765).jpg|thumb|Boeing 777-300ER ZK-OKP with "The Airline of Middle-earth" livery at Brisbane International Airport]]
* In 1973, the first of the airline's [[McDonnell Douglas DC-10-30]]s arrived with [[1974 British Commonwealth Games]] "NZ74" logo on both sides of the forward fuselage beneath the cabin windows.<ref>{{cite book|last1=Rendel|first1=David G. A.|title=Civil aviation in New Zealand: an illustrated history|date=1975|publisher=Reed|isbn=9780589009052|page=67|url=https://books.google.com/books?id=kM07AAAAMAAJ|language=en}}</ref>
* In 1984, pictures of the [[Buckingham Palace]] horse guards with 'London, Here We Come' were placed on the side of the hump of the airline's new [[Boeing 747|Boeing 747-200Bs]] when Air New Zealand was allowed to fly the Los Angeles&nbsp;– London leg of the trans-Pacific route in its own name.
* A special livery featuring an image of the All Blacks front row of Carl Hoeft, Anton Oliver and Kees Meeuws and a black tail was used on the Boeing 747–400 aircraft used to transport the team to the 1999 [[Rugby World Cup]]. Two other aircraft wore the special All Blacks scheme: a [[Boeing 737|Boeing 737-200QC]] and a [[Saab 340]] of [[Air Nelson]]; both these aircraft retained their blue teal tail colours.{{Citation needed|date=October 2017}}
* In 1999, one Boeing 737–300 was painted in a 'New Millennium' livery depicting celebrations and the [[America's Cup]] regatta that was to be held in 2000.{{Citation needed|date=October 2017}}
* In 2002 and 2003 Air New Zealand marked its position as "the official airline to Middle Earth" by decorating three aircraft with ''[[The Lord of the Rings (film series)|The Lord of the Rings]]'' imagery, applied as giant decals. The decal material was described in airline publicity as being as thin as [[clingfilm]] and weighing more than {{convert|60|kg|lb}}. The imagery featured actors from the film trilogy ''The Lord of the Rings'' against backdrops of New Zealand locations used in the films.<ref>[http://www.prnewswire.co.uk/cgi/news/release?id=95582 Air New Zealand&nbsp;– Official airline to Middle-earth] (press release) 14 December 2002</ref><ref>[http://movies.about.com/cs/lordoftherings3/a/viggoairplane01.htm Return of Aragorn and Legolas: Air New Zealand Debuts Newest Flying Billboard] {{webarchive|url=https://web.archive.org/web/20060219054829/http://movies.about.com/cs/lordoftherings3/a/viggoairplane01.htm |date=19 February 2006 }} 19 November 2003</ref>
* In 2008, one of the airline's Boeing 737-300s was painted into a lime green Air New Zealand 'Holidays' livery.{{Citation needed|date=October 2017}}
* During 2011 and 2012, two aircraft – an Airbus A320 and a Boeing 777-300ER – were painted in an All Blacks-inspired livery. The aircraft were completely black, with a silver fern motif covering the aft section of the fuselage.<ref>{{cite news |url= http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10675396&ref=rss |title= Air NZ reveals plans for black jet&nbsp;– nzherald.co.nz |newspaper=[[New Zealand Herald]] |date= 22 September 2010 |access-date=22 September 2010}}</ref><ref name="fourmoreyears">{{cite web |url= http://www.scoop.co.nz/stories/BU1110/S00690/air-nz-celebrates-four-more-years-with-the-all-blacks.htm |title= Air NZ celebrates four more years with the All Blacks |publisher= Air New Zealand |work= Scoop.co.nz |date= 21 October 2011 |access-date=22 October 2011}}</ref> Some Air New Zealand Link aircraft were also decorated in the scheme: an [[ATR 72|ATR 72–600]] operated by [[Mount Cook Airline]];<ref>{{cite news |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10844093 |title= Air NZ gets the keys to new plane |first= Grant |last= Bradley |newspaper=[[The New Zealand Herald]] |date= 31 October 2012 |access-date= 1 November 2012}}</ref> and two [[Beechcraft 1900|Beechcraft 1900D]]s operated by now-defunct subsidiary [[Eagle Airways]].<ref>{{cite web |url= http://www.flightglobal.com/blogs/asian-skies/2012/01/pictures-air-new-zealands-beec.html |title= Air New Zealand's Beech 1900D painted all black&nbsp;– flightglobal.com |publisher= Flight Global Blogs |date= 10 January 2012 |access-date=14 June 2012}}</ref>
* In November 2012, Boeing 777-300ER ZK-OKP was repainted in the new "black-tail" livery and fitted with an {{convert|830|m2|abbr=on}} decal promoting the premiere and release of the first film in [[The Hobbit (film series)|''The Hobbit'' trilogy]]. The decal took six days and 400-man-hours to install.<ref>{{cite web|url= http://tvnz.co.nz/hobbit-news/inspired-plane-set-unveiled-5234910|title= Air New Zealand pins hopes on Hobbit payoff|publisher= Television New Zealand |date= 24 November 2012 |access-date= 25 November 2012}}</ref>
*In December 2013, ahead of the premiere of the second part of the Hobbit trilogy, ''The Desolation of Smaug'', Air New Zealand applied two 54-metre-long images of the dragon Smaug on the sides of a Boeing 777-300ER.<ref>{{Cite web|url=https://www.cnn.com/2013/12/02/travel/new-zealand-airport-hobbit/index.html|title=New Zealand airport, airline unveil incredible odes to "The Hobbit"|author=Adam Bray|website=[[CNN]] |date=2 December 2013|access-date=2019-09-20}}</ref>
*In October 2023, Air New Zealand leased ex Cathay Pacific Boeing 777-367ER ZK-OKU (ex B-KPJ) on a three year lease from Air Lease Corporation. The airliner painted all white, features a black koru logo design, compared to the normal white.<ref>{{Cite web |last=Curran |first=Andrew |date=30 October 2023 |title=Air New Zealand grows B777 fleet |url=https://www.ch-aviation.com/news/133431-air-new-zealand-grows-b777-fleet |website=CH-Aviation}}</ref>