Editing AOL (section)

=== Advertising ===
AOL has a global portfolio of media brands and advertising services across mobile, desktop, and TV. Services include brand integration and sponsorships through its in-house branded content arm, Partner Studio by AOL, as well as data and programmatic offerings through ad technology stack, [[One by AOL|ONE by AOL]].

AOL acquired a number of businesses and technologies help to form ONE by AOL. These acquisitions included [[AdapTV]] in 2013 and Convertro, Precision Demand, and Vidible in 2014.<ref>{{Cite web |title=Overview |url=http://corp.aol.com/about-aol/overview |url-status=live |archive-url=https://web.archive.org/web/20160707055910/http://corp.aol.com/about-aol/overview |archive-date=July 7, 2016 |access-date=February 5, 2016 |website=AOL Corp}}</ref> ONE by AOL is further broken down into ONE by AOL for Publishers (formerly Vidible, AOL On Network and Be On for Publishers) and ONE by AOL for Advertisers, each of which have several sub-platforms.<ref>{{Cite web |title=ONE BY AOL FOR PUBLISHERS |url=http://www.aolplatforms.com/onebyaol-publishers |url-status=live |archive-url=https://web.archive.org/web/20180718174503/https://www.aolplatforms.com/onebyaol-publishers |archive-date=July 18, 2018 |access-date=February 5, 2016 |website=AOL Platforms}}</ref><ref>{{Cite web |title=ONE BY AOL FOR ADVERTISERS |url=http://www.aolplatforms.com/onebyaol-advertisers |url-status=live |archive-url=https://web.archive.org/web/20180718055134/https://www.aolplatforms.com/onebyaol-advertisers |archive-date=July 18, 2018 |access-date=February 5, 2016 |website=AOL Platforms}}</ref>

On September 10, 2018, AOL's parent company Oath consolidated [[BrightRoll]], One by AOL and [[Yahoo! Gemini|Yahoo Gemini]] to 'simplify' adtech service by launching a single advertising proposition dubbed Oath Ad Platforms, now Yahoo! Ad Tech.<ref>{{Cite web |last=Cameron Clarke |date=September 10, 2018 |title=Oath consolidates BrightRoll, One by AOL and Yahoo Gemini to 'simplify' adtech service. Launches a single advertising proposition dubbed Oath Ad Platforms |url=https://www.thedrum.com/news/2018/09/10/oath-consolidates-brightroll-one-aol-and-yahoo-gemini-simplify-adtech-service |url-status=live |archive-url=https://web.archive.org/web/20200919014636/https://www.thedrum.com/news/2018/09/10/oath-consolidates-brightroll-one-aol-and-yahoo-gemini-simplify-adtech-service |archive-date=September 19, 2020 |access-date=September 10, 2018 |website=The Drum}}</ref>