Editing ABBA (section)

==== Official logo ====
[[File:ABBA-Logo.svg|right|thumb|This well-known [[ambigram]] logo for ABBA was designed by Rune Söderqvist in 1976.]]
Their official logo, with its distinctive backward "B", was designed by Rune Söderqvist, who designed most of ABBA's record sleeves. The [[ambigram]] first appeared on the French compilation album, ''Golden Double Album'', released in May 1976 by [[Disques Vogue]], and would henceforth be used for all official releases.<ref>Abba Fan Club Magazine, Helga van de Kar, "1976 – Year in Review", December 2016, p. 12</ref>

The idea for the official logo was made by the German photographer {{ill|Wolfgang Heilemann|de|lt=Wolfgang "Bubi" Heilemann}} on a velvet jumpsuit photo shoot for the teenage magazine ''[[Bravo (magazine)|Bravo]]''. In the photo, the ABBA members held giant initial letters of their names. After the pictures were made, Heilemann found out that Benny Andersson reversed his letter "B;" this prompted discussions about the mirrored "B", and the members of ABBA agreed on the mirrored letter. From 1976 onward, the first "B" in the logo version of the name was "mirror-image" reversed on the band's promotional material.<ref>{{Cite web |last=Foley |first=Joe |date=2024-05-10 |title=The surprising history of the Abba logo |url=https://www.creativebloq.com/features/abba-logo-history |access-date=2024-06-02 |website=Creative Bloq |language=en}}</ref>

Following their acquisition of the group's catalogue, PolyGram began using variations of the ABBA logo, employing a different font. In 1992, Polygram added a crown emblem to it for the first release of the ''ABBA Gold: Greatest Hits'' compilation. After Universal Music purchased PolyGram (and, thus, ABBA's label Polar Music International), control of the group's catalogue returned to Stockholm. Since then, the original logo has been reinstated on all official products.<ref>[https://web.archive.org/web/20080721023557/http://abbamail.com/feature/logo25th.htm ABBA Logo 25th Anniversary] Retrieved from Internet Archive 10 January 2014.</ref>