Editing 7 Up (section)

==Advertising campaigns==
[[File:7up advertisement on water tower (cropped).jpg|thumb|Advertisement on the water tower of [[Goor]], the Netherlands, in 1967]]
Metal pedestrian crossing markers saying "Drink 7up Safety First" were installed in many U.S. cities in the 1930s.<ref>{{Cite web|url=https://picclick.com/Original-1930s-Bronze-7up-Safety-First-Sidewalk-Sreet-362006749732.html|title=Original 1930s Bronze 7up Safety First Sidewalk Sreet Marker Soda Advertising • $65.00|website=PicClick|language=en|access-date=June 15, 2019|archive-date=March 27, 2022|archive-url=https://web.archive.org/web/20220327082201/https://picclick.com/Original-1930s-Bronze-7up-Safety-First-Sidewalk-Sreet-362006749732.html|url-status=live}}</ref>

"Fresh-Up Freddie" was the rooster mascot for 7 Up in the 1950s. He gave viewers lessons about how to plan successful parties and picnics by having plenty of 7 Up on hand. The commercials were produced by [[Disney]], giving the character the specific Disney look of the time.<ref name=toon>[http://www.toonopedia.com/fresh-up.htm Fresh-Up Freddie] {{Webarchive|url=https://web.archive.org/web/20231120192933/http://www.toonopedia.com/fresh-up.htm |date=November 20, 2023 }} at [[Don Markstein's Toonopedia]]. Retrieved on July 28, 2010. from the original on July 30, 2016.</ref> Freddie has been described as a hybrid of the rooster [[Panchito Pistoles]] from ''[[The Three Caballeros]]'' and the zany [[Aracuan Bird]] from the same film.<ref name=toon /> He often was dressed in human clothes. Freddie also appeared in the 1957 [[Zorro (1957 TV series)|''Zorro'']] TV series' commercial intermissions.<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=107}}</ref> In these commercials, Freddie fought with [[Pete (Disney)|Pete the Cat]]. Freddie, who was featured in a small amount of  merchandising, was voiced by [[Paul Frees]].<ref name=toon />

In the late 1960s and 1980s, [[Geoffrey Holder]] appeared in television ads as part of 7 Up's "Uncola" ad campaign, designed to highlight differences between 7 Up and other soft drinks on the market with cola flavoring.  In the ads, Geoffrey holds a pair of cola nuts in one hand and a lemon & lime (used to flavor 7 Up) in the other hand and describes them as "Uncola nuts".<ref>[https://www.youtube.com/watch?v=AXmc7DG4uu8 7-UP "THE UNCOLA"] {{Webarchive|url=https://web.archive.org/web/20220711221138/https://www.youtube.com/watch?v=AXmc7DG4uu8 |date=July 11, 2022 }} Retrieved on March 24, 2018</ref>

In 1987, 7 Up introduced Spot, the red-orange dot in the 7 Up logo anthropomorphized into a mascot. The character was used heavily in advertising and licensed items across the U.S.,<ref name=Spot>{{Cite web|url=https://www.drpeppersnapplegroup.com/brands/7up|title=7UP|website=Dr Pepper Snapple Group|language=en|access-date=February 19, 2020|archive-date=August 15, 2020|archive-url=https://web.archive.org/web/20200815035559/https://www.drpeppersnapplegroup.com/brands/7up|url-status=live}}</ref> including the 1993 [[platform game|platform video game]] ''[[Cool Spot]]'', and its 1995 sequel, ''[[Spot Goes to Hollywood]]''.<ref>{{MobyGames|id=/cool-spot|name=Cool Spot}}</ref>

The cartoon character [[Fido Dido]] was used as a [[mascot]] in international areas from the late 1980s through the early 1990s, and was reintroduced in international markets in the early 2000s.<ref>[http://www.bandt.com.au/news/c5/0c01c5c5.asp "Fido Dido returns as face of 7 Up"] {{webarchive |url=https://web.archive.org/web/20080503061541/http://www.bandt.com.au/news/c5/0c01c5c5.asp |date=May 3, 2008 }} at B&T,</ref> Since PepsiCo did not own the rights to 7 Up in the US, certain ads featuring Fido Dido were instead reworked to advertise the company's [[Slice (drink)|Slice]] brand of lemon-lime soda.<ref>{{Citation |title=7-Up / Slice - "Fido Dido" commercial side-by-side comparison | date=November 29, 2021 |url=https://www.youtube.com/watch?v=T0-IlI0nTTk |access-date=December 5, 2023 |language=en}}</ref>

In the early 2000s, [[Orlando Jones]] served as the spokesperson for 7 Up in the United States in a series of commercials. Notably, one commercial had him wear a t-shirt that had 7 Up's then-slogan ''Make 7 Up Yours'' divided between the front and back with the [[double entendre]] on the back that featured the ''Up Yours'' part; 7 Up would sell the shirt through specialty retailer [[Spencer Gifts]] for many years.<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=QIICQemjmNc |title=7UP Commercial - Make 7...UP yours! |date=May 17, 2010 |publisher=grid41productions |place=YouTube |access-date=June 23, 2022 |archive-date=June 23, 2022 |archive-url=https://web.archive.org/web/20220623230051/https://www.youtube.com/watch?v=QIICQemjmNc |url-status=live }}</ref>