Editing Yoshinoya (section)

==Etymology and logo==
The kanji [[:wikt:吉|吉]] (''yoshi'') means "[[luck]]" in Japanese, the kanji [[:wikt:野|野]] (''no'') means "[[wikt:field|field]]", and the kanji [[:wikt:家|家]] (''ya'') means "[[house]]".

The founder of the company, {{Nihongo|Eikichi Matsuda|松田栄吉}}, was from the former town of {{Nihongo|Yoshino|吉野町}} in [[Osaka Prefecture]], and a belief predominates that Yoshino is the origin of the name.<ref>[http://www.yoshinoya.com/faq/history.html "吉野家の歴史に関するご質問"] {{Webarchive|url=https://web.archive.org/web/20110709184327/http://www.yoshinoya.com/faq/history.html |date=2011-07-09 }}. (Japanese) YOSHINOYA CO., LTD. Retrieved July 6, 2011.</ref>

In Japan, the nickname of the restaurant is {{Nihongo|2=吉牛|3=yoshigyū}}, which is an abbreviation of {{Nihongo3|Yoshinoya's gyūdon|吉野家の牛丼|Yoshinoya no gyūdon}}.

[[File:Yoshinoya old logo.svg|thumb|Old logo before the 2012 rebranding, still in use outside the US]]
[[File:Yoshina new logo.svg|thumb|Yoshinoya logo in the US]]
The logo of Yoshinoya depicts bull horns, and was created by Yoshinoya's founder Eikichi Matsuda. The stylized bull horns were derived from the shape of the  initial letter in Yoshinoya's English name, "Y". The rope surrounding the horns references Japanese sumo-wrestling, where the word "[[Makuuchi|Yokozuna]]" is equivalent to "winner," representing the quality of the food served in Yoshinoya. The surrounding rope is made up of 27 rice grains. The logo as a whole is meant to suggest that Yoshinoya sells the "best beef bowls".<ref name="yoshinoya-hk.com">Hong Kong Yoshinoya official website: {{cite web|url=http://www.yoshinoya-hk.com/en/ |title=Yoshinoya-HK Website |access-date=October 4, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20121011083437/http://www.yoshinoya-hk.com/en/ |archive-date=October 11, 2012 }}</ref>