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==Early life== Vance Packard was born on May 22, 1914, in [[Granville Township, Bradford County, Pennsylvania|Granville Summit, Pennsylvania]], to Philip J. Packard and Mabel Case Packard.<ref name="nytimesobit">{{cite news|last1=Severo|first1=Richard|title=Vance Packard, 82, Challenger of Consumerism, Dies|url=https://www.nytimes.com/1996/12/13/arts/vance-packard-82-challenger-of-consumerism-dies.html|access-date=December 7, 2017|work=The New York Times|date=December 13, 1996}}</ref> Between 1920 and 1932, he attended local public schools in [[State College, Pennsylvania]], where his father managed a [[dairy farm]] owned by the [[Pennsylvania State University|Pennsylvania State College]] (later Penn State University).<ref name="nytimesobit"/> He identified himself as a "farm boy" throughout his life, although he moved to State College and in later life lived in affluent areas.<ref>Nelson, M.T., "The Hidden Persuaders: Then and Now," ''Journal of Advertising,'' Vol. 37, no. 1, 2008, DOI: 10.2753/JOA0091-3367370109, p. 114</ref> In 1932, he entered [[Pennsylvania State University]], where he earned a B.A. degree, majoring in English. He graduated in 1936, and worked briefly for the local newspaper, the ''[[Centre Daily Times]]''.<ref name="nytimesobit"/> He earned his master's degree at the [[Columbia University Graduate School of Journalism]] in 1937.<ref name="nytimesobit"/>
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