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==History== [[File:Macrovision logo 1984 color.svg|thumb|Macrovision Corporation logo]] Macrovision Corporation was established in 1983 by Victor Farrow and John O. Ryan. The 1984 film ''[[The Cotton Club (film)|The Cotton Club]]'' was the first video to be encoded with Macrovision technology when it was released in 1985.<ref name="deatley19850907">{{cite news | url=https://news.google.com/newspapers?id=lc8vAAAAIBAJ&sjid=1Y0DAAAAIBAJ&pg=5630%2C870934 | title=VCRs put entertainment industry into fast-forward frenzy | work=The Free Lance-Star | date=1985-09-07 | agency=Associated Press | access-date=25 January 2015 | author=De Atley, Richard | pages=12–TV | archive-date=2020-04-04 | archive-url=https://web.archive.org/web/20200404235716/https://news.google.com/newspapers?id=lc8vAAAAIBAJ&sjid=1Y0DAAAAIBAJ&pg=5630%2C870934 | url-status=live }}</ref> The technology was subsequently extended to [[DVD player]]s and other consumer electronic recording and playback devices such as digital cable and satellite [[set-top boxes]], [[digital video recorder]]s, and [[portable media player]]s. By the end of the 1980s, most major Hollywood studios were utilizing their services.<ref>{{Cite web|url= http://www.macrovision.com/pdfs/Preserving-an-effective-DVD-Copying-System_0303.pdf|title=''Hollywood's Copyright Wars: From Edison to the Internet'' |author=Decherney, Peter |publisher=Columbia University Press |date=2012 |page=180}}</ref> In the 1990s, Macrovision acquired companies with expertise in managing access control and secure distribution of other forms of digital media, including music, video games, internet content, and computer software. Ryan (founder and CEO of Macrovision from June 1995 to October 2001) and William A. Krepick (president of Macrovision Corporation from July 1995 to July 2005 and CEO from October 2001 to July 2005)<ref>{{Cite web|url=http://investing.businessweek.com/research/stocks/private/person.asp?personId=217505&privcapId=26743|archive-url=https://archive.today/20140305171914/http://investing.businessweek.com/research/stocks/private/person.asp?personId=217505&privcapId=26743|url-status=dead|archive-date=March 5, 2014|title=John Ryan: Executive Profile & Biography|website=Businessweek|access-date=2016-04-29}}</ref> led the company through an [[IPO]] in 1997 priced at $9.00 a share. Under their leadership, the company went from a private company with sales of under $20 million to a global, publicly traded corporation with annual sales of $220 million and [[Market capitalization|market cap]] exceeding $1 billion.<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/people/person.asp?personId=217507&privcapId=217503|title=William A. Krepick: Executive Profile & Biography – Businessweek|website=Bloomberg|access-date=2016-04-29}}</ref> In July 2005, the company hired Alfred J. Amoroso as chief executive officer and president to succeed William A. Krepick, who announced his retirement earlier in the year.<ref>{{Cite press release|url=http://www.businesswire.com/news/home/20050705005142/en/Macrovision-Appoints-Alfred-J.-Amoroso-President-Chief#.Uw2Ty_ldWSo|title=Macrovision Appoints Alfred J. Amoroso as President and Chief Executive Officer; William A. Krepick Appointed Vice-Chairman of the Board {{!}} Business Wire|website=Businesswire.com|access-date=2016-04-29|archive-date=2016-05-13|archive-url=https://web.archive.org/web/20160513110900/http://www.businesswire.com/news/home/20050705005142/en/Macrovision-Appoints-Alfred-J.-Amoroso-President-Chief#.Uw2Ty_ldWSo|url-status=live}}</ref> Macrovision acquired [[Gemstar-TV Guide]] on May 2, 2008, in a cash-and-stock deal worth about $2.8 billion. The combined company would seek to be “the homepage for the TV experience,” said Mr. Amoroso.<ref>{{Cite news|url=https://www.nytimes.com/2007/12/08/business/media/08gemstar.html|title=Macrovision Agrees to Buy Gemstar-TV Guide for $2.8 Billion in Stock and Cash|last=Stelter|first=Brian|date=2007-12-08|newspaper=The New York Times|issn=0362-4331|access-date=2016-04-29|archive-date=2016-03-27|archive-url=https://web.archive.org/web/20160327075142/http://www.nytimes.com/2007/12/08/business/media/08gemstar.html|url-status=live}}</ref> After the announcement of its intent to buy [[Gemstar–TV Guide International|Gemstar-TV Guide]], Macrovision made other changes in order to focus on entertainment technology, including selling its software business unit, valued at approximately $200 million, to private equity firm [[Thoma Cressey Bravo]]. The divestiture of the software business unit closed on April 1, 2008, becoming [[Acresso Software]]. Macrovision also ultimately sold off parts of Gemstar-TV Guide not focused on digital entertainment, including [[TryMedia]], [[eMeta]], [[TV Guide Magazine]], [[TV Guide Network]] and the [[TVG Network|TV Games Network]]. The company also bought two companies providing entertainment metadata: [[All Media Guide]] on November 6, 2007, and substantially all the assets of [[Muze, Inc.]] on April 15, 2009. ===As Rovi=== [[File:Rovi Corporation logo.svg|thumb|right|Rovi Corporation logo]] On July 16, 2009, Macrovision Solutions Corporation announced the official change of its name to Rovi Corporation. Rovi announced its first product on January 7, 2010 – TotalGuide, an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations.<ref>{{Cite web|url=http://www.rovicorp.com/company/press-releases/archive/2010/1/7/rovi-showcases-early-versionmedia-guide-and-solutions-portfolio-.html|title=Rovi Showcases Early Version of Media Guide and Solutions Portfolio for Digital Home Entertainment Products during CES 2010|website=Rovicorp.com|access-date=2016-04-29|archive-date=2016-03-07|archive-url=https://web.archive.org/web/20160307152422/http://www.rovicorp.com/company/press-releases/archive/2010/1/7/rovi-showcases-early-versionmedia-guide-and-solutions-portfolio-.html|url-status=live}}</ref> On March 16, 2010, Rovi acquired MediaUnbound for an undisclosed amount. MediaUnbound had helped build static and dynamic personalization and recommendation engines for clients such as Napster, eMusic and MTV Networks.<ref>{{Cite web|url=http://gigaom.com/2010/03/16/rovi-acquires-media-recommendation-firm-mediaunbound/|title=Rovi Acquires Media Recommendation Firm MediaUnbound|last=Lawler|first=Ryan|date=2010-03-16|website=gigaom.com|access-date=2016-04-29|archive-date=2016-03-05|archive-url=https://web.archive.org/web/20160305163739/https://gigaom.com/2010/03/16/rovi-acquires-media-recommendation-firm-mediaunbound/|url-status=live}}</ref> On June 16, 2010, the company announced the Rovi Advertising Network which bundled guide advertising and third-party interactive TV platforms.<ref>{{Cite web|url=http://www.rovicorp.com/company/press-releases/archive/2010/6/16/rovi-launches-advertising-network-with-broad-reach-into-multiple.html|title=Rovi Launches Advertising Network with Broad Reach into Multiple Platforms|website=Rovicorp.com|access-date=2016-04-29|archive-date=2016-03-04|archive-url=https://web.archive.org/web/20160304032306/http://www.rovicorp.com/company/press-releases/archive/2010/6/16/rovi-launches-advertising-network-with-broad-reach-into-multiple.html|url-status=live}}</ref> On December 23, 2010, the company announced its intention to acquire [[Sonic Solutions]] and its [[DivX]] video software in a deal valued at $720 million. Sonic provided digital video processing, playback and distribution technologies and owned RoxioNow (formerly CinemaNow) an OTT technology provider.<ref>{{Cite web|url=https://www.engadget.com/2010/12/23/rovi-announces-agreement-to-acquire-sonic-solutions-for-720-mil/|title=Rovi announces agreement to acquire Sonic Solutions for $720 million|website=Engadget|access-date=2016-04-29|archive-date=2016-05-06|archive-url=https://web.archive.org/web/20160506081350/http://www.engadget.com/2010/12/23/rovi-announces-agreement-to-acquire-sonic-solutions-for-720-mil/|url-status=live}}</ref><ref>{{Cite web|url=http://news.cnet.com/8301-13506_3-20026481-17.html|title=Rovi to buy Sonic for $720 million|website=CNET|access-date=2016-04-29|archive-date=2014-03-05|archive-url=https://web.archive.org/web/20140305193416/http://news.cnet.com/8301-13506_3-20026481-17.html|url-status=live}}</ref> On March 1, 2011, Rovi announced its acquisition of online video guide [[SideReel]].<ref>{{Cite web|url=http://gigaom.com/2011/03/01/rovi-sidereel/|title=Rovi Buys Sidereel, Expands to the Web|last=Roettgers|first=Janko|date=2011-03-01|website=gigaom.com|access-date=2016-04-29|archive-date=2016-03-06|archive-url=https://web.archive.org/web/20160306181339/https://gigaom.com/2011/03/01/rovi-sidereel/|url-status=live}}</ref> The company announced Amoroso's intention to retire on May 26, 2011.<ref>{{Cite web|url=http://www.streetinsider.com/Management+Changes/Rovi+Corp.+(ROVI)+CEO+Amoroso+to+Retire/6539943.html|title=Rovi Corp. (ROVI) CEO Amoroso to Retire|website=StreetInsider.com|access-date=2016-04-29|archive-date=2016-03-03|archive-url=https://web.archive.org/web/20160303235656/http://www.streetinsider.com/Management+Changes/Rovi+Corp.+(ROVI)+CEO+Amoroso+to+Retire/6539943.html|url-status=live}}</ref> Tom Carson, formerly the executive vice president of sales and marketing, was appointed CEO and President in December 2011.<ref>{{Cite web|url=http://itvt.com/story/8651/rovi-promotes-thomas-carson-ceo|title=Rovi Promotes Thomas Carson to CEO {{!}} InteractiveTV Today|website=itvt.com|access-date=2016-04-29|archive-date=2016-03-05|archive-url=https://web.archive.org/web/20160305221717/http://itvt.com/story/8651/rovi-promotes-thomas-carson-ceo|url-status=live}}</ref> Under Carson the company shifted its focus on "growth opportunities related to its core enabling technology and services" and it announced that it intended to sell the Rovi Entertainment Store business.<ref>{{Cite press release|url=http://globenewswire.com/news-release/2013/01/03/514574/10017001/en/Rovi-Announces-Intent-to-Pursue-Sale-of-Rovi-Entertainment-Store-Business-and-Narrows-Estimates-Range-for-Fiscal-2012.html|title=Rovi Announces Intent to Pursue Sale of Rovi Entertainment Store Business and Narrows Estimates Range for Fiscal 2012|website=GlobeNewswire News Room|date=January 3, 2013 |language=en-US|access-date=2016-04-29|archive-date=2016-03-05|archive-url=https://web.archive.org/web/20160305201431/https://globenewswire.com/news-release/2013/01/03/514574/10017001/en/Rovi-Announces-Intent-to-Pursue-Sale-of-Rovi-Entertainment-Store-Business-and-Narrows-Estimates-Range-for-Fiscal-2012.html|url-status=live}}</ref> It entered into separate agreements to sell the Rovi Entertainment Store to Reliance Majestic Holdings, a private equity-backed company; and its consumer websites to All Media Networks, a new company, in July 2013.<ref>{{Cite web|url=http://www.marketwatch.com/story/rovi-corporation-reports-second-quarter-2013-financial-performance-2013-07-31|title=Rovi Corporation Reports Second Quarter 2013 Financial Performance|website=MarketWatch|access-date=2016-04-29|archive-date=2016-03-04|archive-url=https://web.archive.org/web/20160304060522/http://www.marketwatch.com/story/rovi-corporation-reports-second-quarter-2013-financial-performance-2013-07-31|url-status=live}}</ref> Continuing on this path, the company made a similar announcement in January 2014 indicating its intent to sell the DivX and MainConcept businesses. On April 1, 2013, Rovi acquired Integral Reach, a provider of predictive analysis services. The technology would be integrated into Rovi's audience analysis services.<ref name="bandc-notable">{{cite web|title=5 Notable Rovi Acquisitions Before TiVo|url=http://www.broadcastingcable.com/news/news-articles/5-notable-rovi-acquisitions-tivo/156092|website=Broadcasting and Cable|date=April 29, 2016 |access-date=9 November 2016|archive-date=9 November 2016|archive-url=https://web.archive.org/web/20161109224223/http://www.broadcastingcable.com/news/news-articles/5-notable-rovi-acquisitions-tivo/156092|url-status=live}}</ref> In April 2013, [[Facebook]] began licensing Rovi metadata for use within the service.<ref>{{Cite web|url=https://thenextweb.com/insider/2013/04/16/facebook-partners-with-rovi-to-bring-more-in-depth-movie-and-tv-content-info-to-user-profiles/|title=Facebook Partners With Rovi To Bring In-Depth Video Content To Users|last=Yeung|first=Ken|date=2013-04-16|website=The Next Web|language=en-US|access-date=2016-04-29|archive-date=2016-05-29|archive-url=https://web.archive.org/web/20160529083541/http://thenextweb.com/insider/2013/04/16/facebook-partners-with-rovi-to-bring-more-in-depth-movie-and-tv-content-info-to-user-profiles/|url-status=live}}</ref> === As TiVo Corporation === On April 29, 2016, Rovi Corporation announced that it had acquired [[TiVo Inc.]] for $1.1 billion. The combined company operated under the TiVo brand, and held over 6,000 pending and registered patents.<ref name="ars-tivobuy">{{cite web|title=From TV trailblazer to IP afterthought: TiVo bought for $1.1 billion|url=https://arstechnica.com/business/2016/04/rovi-buys-tivo-and-a-ton-of-ip-for-1-1-billion/|website=Ars Technica|date=April 29, 2016 |publisher=Conde Nast Digital|access-date=29 April 2016|archive-date=30 April 2016|archive-url=https://web.archive.org/web/20160430110903/http://arstechnica.com/business/2016/04/rovi-buys-tivo-and-a-ton-of-ip-for-1-1-billion/|url-status=live}}</ref><ref name="nyt-tivobuy">{{cite news|title=Rovi Buys TiVo in $1.1 Billion Deal| work=The New York Times | date=April 29, 2016 |url=https://www.nytimes.com/2016/04/30/business/dealbook/rovi-buys-tivo-in-1-1-billion-deal.html?_r=0|access-date=29 April 2016|archive-date=2 May 2016|archive-url=https://web.archive.org/web/20160502020829/http://www.nytimes.com/2016/04/30/business/dealbook/rovi-buys-tivo-in-1-1-billion-deal.html?_r=0|url-status=live | last1=Picker | first1=Leslie }}</ref> Rovi plans to discontinue in-house hardware production, and focus primarily on licensing its technologies and the TiVo brand to third-party companies.<ref name="ars-rovinomoredtc">{{cite web|url=https://arstechnica.com/gadgets/2016/06/after-rovi-buys-tivo-company-might-stop-making-its-own-hardware/|title=TiVo's new owner isn't that interested in making set-top boxes|last=Brodkin|first=Jon|website=Ars Technica|date=June 6, 2016 |access-date=6 June 2016|archive-date=7 June 2016|archive-url=https://web.archive.org/web/20160607085430/http://arstechnica.com/gadgets/2016/06/after-rovi-buys-tivo-company-might-stop-making-its-own-hardware/|url-status=live}}</ref> In December 2019, TiVo Corporation announced their intent to merge with [[Xperi]]. The surviving entity will operate under the Xperi name and have a combined value of $3 billion. TiVo had previously considered splitting out its hardware operations from its licensing operations.<ref>{{Cite web|url=https://variety.com/2019/digital/news/tivo-to-merge-with-entertainment-tech-firm-xperi-in-3-billion-deal-1203448604/|title=TiVo to Merge With Entertainment-Tech Firm Xperi in $3 Billion Deal|last=Spangler|first=Todd|date=2019-12-19|website=Variety|language=en|access-date=2019-12-19|archive-date=2019-12-19|archive-url=https://web.archive.org/web/20191219133624/https://variety.com/2019/digital/news/tivo-to-merge-with-entertainment-tech-firm-xperi-in-3-billion-deal-1203448604/|url-status=live}}</ref> The merger was completed on June 1, 2020.<ref>{{cite news |title=Xperi and TiVo Complete Merger |url=https://www.businesswire.com/news/home/20200601005246/en/Xperi-TiVo-Complete-Merger |access-date=19 July 2020 |work=www.businesswire.com |date=1 June 2020 |language=en |archive-date=19 July 2020 |archive-url=https://web.archive.org/web/20200719082429/https://www.businesswire.com/news/home/20200601005246/en/Xperi-TiVo-Complete-Merger |url-status=live }}</ref> In August 2022, TiVo announced the TiVo OS for smart TVs<ref>{{Cite web |last=Fletcher |first=Bevin |date=August 31, 2022 |title=Xperi reveals Europe's Vestel as first TiVo smart TV OS customer |url=https://www.fiercevideo.com/video/xperi-reveals-europes-vestel-first-tivo-smart-tv-os-customer |access-date=May 22, 2023 |website=Fierce Video}}</ref> launching in 2023 in Europe<ref>{{Cite web |last=Newman |first=Jared |date=January 31, 2023 |title=You might actually want a TiVo TV someday |url=https://www.techhive.com/article/1448656/you-might-actually-want-a-tivo-tv-someday.html |access-date=May 22, 2023 |website=TechHive}}</ref> with [[Vestel]].
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