Editing The Who Sell Out (section)

==Background==
Initially, the band's follow-up to ''[[A Quick One]]'' was to be titled ''Who's Lily'' after their recent single "[[Pictures of Lily]]". Early cuts such as a cover of "Summertime Blues", the Coke jingles, and the instrumental "Sodding About", showed the influence of [[Track Records]] label-mate [[Jimi Hendrix]] on Townshend's guitar playing.

Even before the group had formed, the members of the Who had been profoundly influenced by [[rock 'n' roll]] appearing on the radio. The BBC did not broadcast much contemporary music at the time, which was left to stations like [[Radio Luxembourg]] and then-[[pirate radio]] stations such as [[Radio Caroline]], [[Radio Scotland]] and [[Wonderful Radio London]].{{sfn|Marsh|1995|p=5}} By the end of 1966, the Who had achieved commercial success owing to the [[mod (subculture)|mod movement]] that made up a significant section of the group's early audience. However, the movement was fading, and the TV show ''[[Ready, Steady, Go]]'' that had boosted the group to fame had been cancelled.{{sfn|Marsh|1983|p=239}} The group started touring the US the following year, and started to achieve success with their live act.{{sfn|Marsh|1983|p=246}}

In summer 1967, the group's managers [[Kit Lambert]] and [[Chris Stamp]] suggested the band could create a [[concept album]] based on pirate radio and structure it in the same manner as that, or a typical US AM radio station.{{sfn|Marsh|1995|p=5}} As pirate radio had been influential to mods, it was felt particularly appropriate to pay tribute to it.{{sfn|Fletcher|1998|p=172-173}} As well as the music, the inter-song announcements and [[jingle]]s were a key component of radio, so it was decided to include a selection of humorous asides on the album.{{sfn|Marsh|1995|p=7}} In his book ''Maximum R & B'', Who confidant Richard Barnes claims he came up with the idea of the band recording commercial jingles after their cover version of the [[Batman (TV series)|''Batman'']] theme appeared on the ''[[Ready Steady Who]]'' EP. Barnes posited the idea to Roger Daltrey, whose similar suggestions to Pete Townshend were allegedly met initially with derision.<ref name=maximum>{{cite book|last1=Barnes|first1=Richard|title=Maximum R & B|date=1982|publisher=Plexus|location=London|isbn=0-85965351-X|page=45|edition=Revised, 2002}}</ref> However, Townshend later claimed in his memoir that he came up with the concept for the album.<ref name=whoiam/> 

The [[Marine, &c., Broadcasting (Offences) Act 1967]] came into effect at midnight on 14 August 1967, outlawing all pirate stations (except for [[Radio Caroline]] North and South) and strengthening the album's effect as a tribute.{{sfn|Marsh|1983|p=276}} The aspect separated the Who from their contemporaries in the developing underground rock scene, both musically and stylistically.{{sfn|Fletcher|1998|p=173}}