Editing Television advertisement (section)

==General background==
Television advertising involves three main tasks: creating a television advertisement that meets broadcast standards, placing the advertisement on television to reach the desired customer and then measuring the outcomes of these ads, including the [[return on investment]].<ref>[https://www.marketingcharts.com/television-61249 How Are Large Companies Measuring the ROI of Their TV Campaigns?] Published by marketingcharts.com, November 19, 2015. Retrieved November 13, 2018</ref>

To accomplish the first step means different things to different parts of the world depending on the regulations in place. In the UK for example, clearance must be given by the body [[Clearcast]]. Another example is Venezuela where clearance is governed by a body called El Centro Nacional Autónomo de la Cinematografía (CNAC).<ref>{{cite web|url=http://www.cnac.gob.ve/|title=CNAC – Ente rector de la Plataforma del Cine y Medios Audiovisuales de Venezuela.|last=cnac.gob.ve|website=cnac.gob.ve|access-date=January 20, 2015|archive-url=https://web.archive.org/web/20150220010035/http://www.cnac.gob.ve/|archive-date=February 20, 2015|url-status=live|df=mdy-all}}</ref> The clearance provides a guarantee to the broadcasters that the content of the advertisement meets legal guidelines. Because of this, special extended clearance sometimes applies to food and medical products as well as gambling advertisements.

The second is the process of TV advertising delivery and usually incorporates the involvement of a [[post-production]] house, a [[media agency]], advertising distribution specialists and the end-goal, the broadcasters.

At New York's TV Week in November 2018, the TV advertising model was described by [[Turner Broadcasting System]] as broken.<ref>{{usurped|1=[https://web.archive.org/web/20200827154132/https://deductive.com/blogs/thoughts-on-tv-week/ Thoughts on TV Week]}} Published by deductive.com, November 7, 2018. Retrieved November 12, 2018</ref>