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==Origin and history of the genre== The first program generally considered to be a "soap opera" or daytime serial by scholars of the genre is ''[[Painted Dreams]],'' written by and starring [[Irna Phillips]],<ref>{{Cite book|last=Cox|first=Jim|url=https://books.google.com/books?id=YPlPfU9KSGMC&pg=PA171|title=Historical Dictionary of American Radio Soap Operas|date=2005-11-15|publisher=Scarecrow Press|isbn=978-0-8108-6523-5|language=en}}</ref><ref name="hummert">{{cite book|last=Cox|first=Jim|title=Frank and Anne Hummert's radio factory: the programs and personalities of broadcasting's most prolific producers|publisher=McFarland|year=2003|isbn=978-0786416318}}</ref> which premiered on [[WGN (AM)|WGN]] radio Chicago, on October 20, 1930.<ref name="hummert" /> It was regularly broadcast in a daytime time slot, where most listeners would be housewives; thus, the shows were aimed at β and consumed by β a predominantly female audience.<ref name="Bowles-118" /> ''[[Clara, Lu, and Em|Clara, Lu, 'n Em]]'' would become the first ''network'' radio serial of the type when it aired on the [[Blue Network|NBC Blue Network]] at 10:30 p.m. [[Eastern Time Zone|Eastern Time]] on January 27, 1931.<ref name="Cox-2005">{{Cite book|last=Cox|first=Jim|url=https://books.google.com/books?id=YPlPfU9KSGMC&pg=PA59|title=Historical Dictionary of American Radio Soap Operas|date=2005-11-15|publisher=Scarecrow Press|isbn=978-0-8108-6523-5|language=en}}</ref> Although it did not make the move until February 15, 1932, ''Clara, Lu 'n Em'' would become the first network serial of the type to move to a weekday daily timeslot, and so also became the first network daytime serial.<ref name="Cox-2005" />
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