Editing Rerun (section)

==Variations==
In the [[United Kingdom]], the word "repeat" refers only to a single episode; "rerun" or "rerunning" is the preferred term for an entire series/season. A "repeat" is a single episode of a series that is broadcast outside its original timeslot on the same channel/network. The episode is usually the "repeat" of the scheduled episode that was broadcast in the original timeslot earlier the previous week. It allows viewers who were not able to watch the show in its timeslot to catch up before the next episode is broadcast. The term "rerun" can also be used in some respects as a synonym for "[[reprint]]", the equivalent term for print items; this is especially true for print items that are part of ongoing series such as [[comic strip]]s. (''[[Peanuts]]'', for instance, has been in reruns since the retirement and death of creator [[Charles M. Schulz]]). In [[South Africa]], reruns of the daily soap opera ''[[7de Laan]]'' and others are called an omnibus. The omnibus is a weekly rerun that is broadcast on a Sunday afternoon on the original channel/network. It only broadcasts the past week's episodes back-to-back.

When used to refer to the rebroadcast of a single episode, [[Lucille Ball]] and [[Desi Arnaz]] are generally credited as the inventors of the rerun. It was first used for the American television series ''[[I Love Lucy]]'' (1951–57) during Ball's pregnancy. Prior to ''I Love Lucy'' rerunning its episodes during the summer, shows typically went on a summer hiatus and were replaced with summer replacements, generally lower-priority programs; this strategy has seen increased use in the 21st century as fewer episodes have been produced each season and in-season reruns have increased. [[Rod Serling]]'s 1955 teleplay ''[[Patterns (Kraft Television Theatre)|Patterns]]'' was credited with proving reruns' viability. Buoyed by strong [[word of mouth]], the rerun of ''Patterns'' drew more viewers than the first run as people who had missed the first airing a month prior tuned in to catch the reairing.<ref name=Twice>Gould, Jack. "TV: Twice-Told Tale". ''New York Times'', February 11, 1955. p. 31. ProQuest Historical Newspapers, ''New York Times'' (1851–2006)</ref>