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==History== === Beginnings (1972{{En dash}}1981) === In 1972, Peter and Theo Kailis opened the first Red Rooster in [[Kelmscott, Western Australia|Kelmscott]], a suburb of [[Perth]].{{Sfn|Murray|2018|p=105}} The brothers were inspired by a chicken shop on [[Wanneroo Road]].<ref>{{cite web |last=Rasdien |first=Peta |date=9 February 2018 |title=Hawaiian pack inventor Peter Kailis still enjoys a Red Rooster favourite |url=https://www.perthnow.com.au/news/wa/hawaiian-pack-inventor-peter-kailis-still-enjoys-a-red-rooster-favourite-ng-b88738741z |access-date=5 March 2023 |website=[[Seven West Media|PerthNow]] |publisher=}}</ref> It marked a departure from [[Kailis (disambiguation)|their family]] background in fishing, [[Pearling in Western Australia|pearling]], and seafood. Unlike local restaurants, Red Rooster sought to compete with American [[fast food]] chains by emulating their standardised menu, branding, and marketing strategies.{{Sfn|Murray|2018|p=106}} At the time, American franchises such as [[McDonald's Corporation|McDonald's]] were yet to expand to [[Western Australia]]. They entered the Australian market in 1968, when [[Kentucky Fried Chicken]] (KFC) opened in [[Sydney]], proving popular with the country's fledgling [[List of restaurant chains in Australia|restaurant scene]].{{Sfn|Murray|2018|p=|pp=101{{endash}}102}} Red Rooster quickly proved successful. In July 1981, when the [[Myer|Myer Emporium]] bought the chain for $8.97 million, it was the fourth-largest fast food group in Australia. It had 28 locations in Western Australia and 12 in [[Victoria (state)|Victoria]],<ref name=":0" /><ref>{{Cite news |date=10 July 1981 |title=Myer purchases Red Rooster fast-food chain |url=https://news.google.com.au/newspapers?id=--NYAAAAIBAJ&sjid=VecDAAAAIBAJ&pg=4632,2987079&hl=en |work=[[The Sydney Morning Herald]] |page=17 |via=[[Google Books]]}}</ref> alongside five Red Bull [[hamburger]] outlets, which were separate buildings on the same site as Red Roosters.<ref name=":0">{{Cite magazine |date=1 June 1982 |title=Mac looks West |url=https://nla.gov.au/nla.obj-1311110227/view?sectionId=nla.obj-1604659263&partId=nla.obj-1311199902#page/n99/mode/2up |magazine=[[The Bulletin (Australian periodical)|The Bulletin]] |page=101 |via=[[Trove]] |volume=102 |issue=5316}}</ref><ref name=":1">{{Cite news |last=Porter |first=Ian |date=10 July 1981 |title=Myer grabs Red Rooster in big move into fast food |url=https://books.google.com/books?id=hDNVAAAAIBAJ&pg=PA16&article_id=6323,4314074 |work=[[The Age]] |page=16 |via=[[Google Books]]}}</ref> After the deal, Peter Kailis retained his positions as chairman and general manager.<ref name=":1" /> === Myer (1982{{En dash}}2002) === In 1986, Coles Myer bought the Big Rooster chain to expand into the eastern states (except non-[[Baiada Poultry|Steggles]]' Queensland stores, formerly known as "Big Rooster", which were purchased in 1992), and renamed the stores "Red Rooster".<ref>{{cite news|title=Coles Myer buys Big Roosters|url=http://nla.gov.au/nla.news-article131705108?searchTerm=%22big%20rooster%22%20%22red%20rooster%22&searchLimits=sortby=dateDesc|access-date=26 March 2015|newspaper=[[Canberra Times]]|date=21 May 1986|page=29}}</ref><ref>{{cite news|last=Beyer|first=Mark|title=Red Rooster/Chicken Treat in $180m private equity deal|url=http://www.wabusinessnews.com.au/en-story/1/51087/Red-Rooster-Chicken-Treat-in-180m-private-equity-deal|access-date=16 June 2011|newspaper=[[Business News (Australia)|Business News]]|date=17 April 2007}}</ref> [[Big Rooster]] remains operational in [[Papua New Guinea]]. === Modern era (2003{{En dash}}) === In 2002, Red Rooster was purchased by Western Australian company [[Australian Fast Foods]],<ref>{{cite web | date=30 April 2002 | title=Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd | work=[[Australian Competition & Consumer Commission]] | url=http://www.accc.gov.au/content/index.phtml/itemId/476499 | access-date=18 July 2006 | url-status=dead | archive-url=https://web.archive.org/web/20070716062241/http://www.accc.gov.au/content/index.phtml/itemId/476499 | archive-date=16 July 2007}}</ref> which owned the competing Chicken Treat fast food chain. In 2007, both chains were sold for $180 million to a consortium formed by the management and [[Quadrant Private Equity]].<ref>{{cite news|last=Carson|first=Vanda|title=Consortium buys Red Rooster|url=http://www.smh.com.au/news/business/consortium-buys-red-rooster/2007/04/16/1176696758572.html|access-date=16 June 2011|newspaper=The Sydney Morning Herald|date=17 April 2007}}</ref> In 2009, the Red Rooster chain in New Zealand closed its stores.<ref>{{cite web|title=Liquidators' First Report Red Rooster Franchising (NZ) No.3 Limited (In Liquidation)|url=http://www.mmh.co.nz/documents/reports/redrooster3first.pdf|work=Meltzer Mason Heath|access-date=16 June 2011|date=24 September 2009}}{{dead link|date=April 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The first New Zealand outlet, in [[Takanini]], had opened in December 2004. In 2010, Red Rooster changed company-owned stores to franchises.<ref>{{cite news|last=Sonti|first=Chalpat|title=Red Rooster result affected by franchise conversions|url=http://www.watoday.com.au/wa-news/red-rooster-result-affected-by-franchise-conversions-20101116-17vpz.html|access-date=16 June 2011|newspaper=[[WAtoday]]|date=17 November 2010}}</ref> In 2011, Quadrant Private Equity sold parent company Quick Service Restaurant Holdings (later renamed [[Craveable Brands]]) to [[Archer Capital]].<ref>{{cite news|last=Ooi|first=Teresa|title=Archer buys up $450m worth of quick chicken|url=http://www.theaustralian.com.au/business/industry-sectors/archer-buys-up-450m-worth-of-quick-chicken/story-e6frg9h6-1226074537350|access-date=16 June 2011|newspaper=[[The Australian]]|date=14 June 2011}}</ref> In 2019, ownership switched to PAG Asia Capital, a private equity group based in [[Hong Kong]], who bought Craveable Brands for about $500 million.<ref name="WatersSMH">{{cite web |last=Waters |first=Cara |date=12 July 2019 |title=Red Rooster and Oporto snapped up in $500 million deal |url=https://www.smh.com.au/business/small-business/red-rooster-and-oporto-snapped-up-in-500-million-deal-20190712-p526rf.html |access-date=4 March 2023 |website=The Sydney Morning Herald |publisher=Nine Entertainment Co}}</ref> In Queensland later that year, seven Red Rooster stores on the Sunshine Coast closed when the franchisee went into [[Administration (law)|voluntary administration]].<ref name="News7stores">{{cite news |last1=Carey |first1=Alexis |title=Red Rooster outlets shut up shop in Queensland after franchisee put into voluntary administration |url=https://www.news.com.au/finance/business/retail/red-rooster-outlets-shut-up-shop-in-queensland-after-franchisee-put-into-voluntary-administration/news-story/2734b7db03eb54a1db1f44e652d42e82 |access-date=23 December 2019 |agency=News.com.au |date=16 October 2019}}</ref> The demographer [[Bernard Salt]] has noted that Red Rooster restaurants in Sydney are almost all in [[Greater Western Sydney]], with the 'Red Rooster Line' dividing the city between the richer east and north, and the poorer west and south.<ref name="HoniSoit">{{cite news |last1=Chrysanthos |first1=Natassia |last2=Ding |first2=Ann |title=Food fault lines: mapping class through food chains |url=https://honisoit.com/2017/09/food-fault-lines-mapping-class-division-through-food-chains/ |access-date=14 March 2024 |date=22 September 2017}}</ref>
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