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==In psychology== {{main|Persona (psychology)}} According to [[Carl Jung]] and the [[Jungian psychology]], the persona is also the mask or appearance one presents to the world.<ref>{{cite book |author=Jung, Carl Gustav |url=https://archive.org/details/mysteriumconiunc14jung |title=Two Essays on Analytical Psychology |date=1967 |publisher=[[Princeton University Press]] |isbn=978-0-691-09776-3 |series=Collected Works of C.G. Jung |volume=7 |author-link=Carl Jung}}</ref> It may appear in [[dream]]s under various guises. People may choose to wear a social mask or use a persona to make themselves appear more socially desirable. This is used to impress potential partners or to make new friends.<ref name="auto">{{cite journal |author= Leary, Mark R. |author-link= Mark Leary |date= October 19, 2011 |title= Personality and persona: personality processes in self presentation |journal= Journal of Personality |volume=79 |issue= 6 |pages= 1191β1218 |doi= 10.1111/j.1467-6494.2010.00704.x |pmid= 21204836 }}</ref> People can have multiple personas that they use in various situations; this can include work, being with friends, at home, etc. Depending on the individual's circumstance, a persona which they consider stronger within their specific social situation can be created because they put a higher emphasis on social interactions. Jung warned about using personas too much, fearing that one might lose their own individuality to their persona. A study has shown that this can be true to an extent; when taking a private self-rating test, there is a high correlation between how a person rates themselves and how they present themselves in public. It is difficult to tell if people are accurately filling out the test or answering what they find desirable.<ref name="auto" /> In a study written by [[Danielle Jackson]], she argues that a person's persona can range in healthiness. The more healthy a persona is, the more socially acceptable and consistent that person remains. However, once a person starts to believe they are their persona, it can have adverse effects on their personality.<ref name="auto1">{{cite book |author= Jackson, Danielle | date=2017 |title= Persona of Anime: A Depth Psychological Approach to the Persona and Individuation | id={{ProQuest|1964903170}} }}</ref> [[James Hillman]] believed that once a person loses their identity to a persona, they become an [[archetypal]] figure. By losing their "ego", their persona becomes their personality in an archetypal form. However, when this occurs, the person becomes unstable and they are unable to act outside their formed persona.<ref name="auto1"/>
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