Editing Nvidia (section)

== History ==

=== Founding ===
[[File:2484 Berryessa Road.jpg|thumb|right|The [[Denny's]] roadside diner in [[San Jose, California]], where Nvidia's three co-founders agreed to start the company in late 1992]]
[[File:Nvidiaheadquarters.jpg|thumb|right|Nvidia's former headquarters which was home to the company through most of its pre-AI period (still in use)]]
[[File:Nvidia campus aerial.jpg|thumb|right|Aerial view of Endeavor, the first of the two new Nvidia headquarters buildings, in [[Santa Clara, California]], in 2017. [[Apple Park]] is visible in the distance.]]
[[File:NVIDIA Headquarters.jpg|thumb|right|Entrance of Endeavor headquarters building in 2018]]

Nvidia was founded on April 5, 1993,<ref>{{Cite web |title=Company Info |url=https://www.nvidia.com/page/corporate_timeline.html |access-date=November 9, 2010 |publisher=Nvidia.com |archive-date=July 1, 2018 |archive-url=https://web.archive.org/web/20180701130728/http://www.nvidia.com/page/corporate_timeline.html |url-status=live}}</ref><ref>{{Cite web |title=Jensen Huang: Executive Profile & Biography |url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=230160&privcapId=32307 |access-date=June 21, 2018 |website=[[Bloomberg News]] |archive-date=June 22, 2018 |archive-url=https://web.archive.org/web/20180622004950/https://www.bloomberg.com/research/stocks/private/person.asp?personId=230160&privcapId=32307 |url-status=live}}</ref><ref name="NVIDIA_Articles">{{cite web |last1=Huang |first1=Jen-Hsun |title=Articles of Incorporation of NVidia Corporation |url=https://bizfileonline.sos.ca.gov/api/report/GetImageByNum/034117059052077044090092010255252084026143162165 |website=bizfile online |publisher=California Secretary of State |access-date=October 11, 2024 |date=April 5, 1993}}</ref> by [[Jensen Huang]] (who, {{As of|2025|lc=yes}}, remains CEO), a [[Taiwanese-American]] electrical engineer who was previously the director of CoreWare at [[LSI Logic]] and a [[microprocessor]] designer at [[AMD]]; [[Chris Malachowsky]], an engineer who worked at [[Sun Microsystems]]; and [[Curtis Priem]], who was previously a senior staff engineer and graphics chip designer at [[IBM]] and Sun Microsystems.<ref>{{Cite web |title=NVIDIA Company History: Innovations Over the Years |url=https://www.nvidia.com/en-us/about-nvidia/corporate-timeline/|access-date=April 17, 2021 |website=NVIDIA |language=en-us|archive-date=March 9, 2024|archive-url=https://web.archive.org/web/20240309012821/https://www.nvidia.com/en-us/about-nvidia/corporate-timeline/|url-status=live}}</ref><ref>{{Cite web |title=NVIDIA Corporation {{!}} History, Headquarters, & Facts|url=https://www.britannica.com/topic/NVIDIA-Corporation|access-date=April 17, 2021|website=Encyclopedia Britannica|language=en|archive-date=April 26, 2021|archive-url=https://web.archive.org/web/20210426123917/https://www.britannica.com/topic/NVIDIA-Corporation|url-status=live}}</ref> In late 1992, the three men agreed to start the company in a meeting at a Denny's roadside diner on Berryessa Road in East San Jose.<ref name="Tilley">{{cite news |last1=Tilley |first1=Aaron |date=November 30, 2016 |title=The New Intel: How Nvidia Went From Powering Video Games To Revolutionizing Artificial Intelligence |url=https://www.forbes.com/sites/aarontilley/2016/11/30/nvidia-deep-learning-ai-intel/?sh=6c0e3f037ff1 |access-date=March 14, 2023 |work=Forbes |archive-date=March 14, 2023 |archive-url=https://web.archive.org/web/20230314141243/https://www.forbes.com/sites/aarontilley/2016/11/30/nvidia-deep-learning-ai-intel/?sh=6c0e3f037ff1 |url-status=live}} This article was written by a ''Forbes'' staff member and was published in the December 19, 2016, issue of ''Forbes'' magazine.</ref><ref name="Witt">{{cite magazine |last1=Witt |first1=Stephen |title=How Jensen Huang's Nvidia Is Powering the A.I. Revolution |url=https://www.newyorker.com/magazine/2023/12/04/how-jensen-huangs-nvidia-is-powering-the-ai-revolution |access-date=December 5, 2023 |magazine=The New Yorker |date=November 27, 2023 |archive-date=November 27, 2023 |archive-url=https://archive.today/20231127154917/https://www.newyorker.com/magazine/2023/12/04/how-jensen-huangs-nvidia-is-powering-the-ai-revolution |url-status=live}}</ref><ref name="Whitaker">{{cite news |last1=Whitaker |first1=Bill |authorlink1=Bill Whitaker (journalist) |title=Meet Nvidia CEO Jensen Huang, the man behind the $2 trillion company powering today's artificial intelligence |url=https://www.cbsnews.com/news/meet-nvida-ceo-jensen-huang-company-powering-ai-today-60-minutes-transcript/ |access-date=June 19, 2024 |work=60 Minutes |date=April 28, 2024}}</ref><ref name="Kim_Page_37">{{cite book |last1=Kim |first1=Tae |title=The Nvidia Way: Jensen Huang and the Making of a Tech Giant |date=2024 |publisher=W.W. Norton & Company |location=New York |isbn=978-1324086710 |page=37}}</ref> 

At the time, Malachowsky and Priem were frustrated with Sun's management and were looking to leave, but Huang was on "firmer ground",<ref name="fortune-interview-2017">{{Cite web |last=Nusca |first=Andrew |date=November 16, 2017 |title=This Man Is Leading an AI Revolution in Silicon Valley—And He's Just Getting Started |url=https://fortune.com/2017/11/16/nvidia-ceo-jensen-huang/ |archive-url=https://web.archive.org/web/20171116192021/http://fortune.com/2017/11/16/nvidia-ceo-jensen-huang/ |archive-date=November 16, 2017 |access-date=November 28, 2017 |website=Fortune}}</ref> in that he was already running his own division at LSI.<ref name="Witt" /> The three co-founders discussed a vision of the future which was so compelling that Huang decided to leave LSI<ref name="fortune-interview-2017" /> and become the chief executive officer of their new startup.<ref name="Witt" />

The three co-founders envisioned  graphics-based processing as the best trajectory for tackling challenges that had eluded general-purpose computing methods.<ref name="fortune-interview-2017" /> As Huang later explained: "We also observed that video games were simultaneously one of the most computationally challenging problems and would have incredibly high sales volume. Those two conditions don't happen very often. Video games was our [[killer app]] — a flywheel to reach large markets funding huge [[R&D]] to solve massive computational problems."<ref name="fortune-interview-2017" /> 

The first problem was who would quit first. Huang's wife, Lori, did not want him to resign from LSI unless Malachowsky resigned from Sun at the same time, and Malachowsky's wife, Melody, felt the same way about Huang.<ref name="Kim_Page_38">{{cite book |last1=Kim |first1=Tae |title=The Nvidia Way: Jensen Huang and the Making of a Tech Giant |date=2024 |publisher=W.W. Norton & Company |location=New York |isbn=978-1324086710 |page=38}}</ref> Priem broke that deadlock by resigning first from Sun, effective December 31, 1992.<ref name="Kim_Page_38" /> According to Priem, this put pressure on Huang and Malachowsky to not leave him to "flail alone", so they gave notice too.<ref name="Kim_Page_39">{{cite book |last1=Kim |first1=Tae |title=The Nvidia Way: Jensen Huang and the Making of a Tech Giant |date=2024 |publisher=W.W. Norton & Company |location=New York |isbn=978-1324086710 |page=39}}</ref>  Huang left LSI and "officially joined Priem on February 17", which was also Huang's 30th birthday, while Malachowsky left Sun in early March.<ref name="Kim_Page_39" />  In early 1993, the three founders began working together on their new startup in Priem's townhouse in [[Fremont, California]].<ref name="Kim_Page_41">{{cite book |last1=Kim |first1=Tae |title=The Nvidia Way: Jensen Huang and the Making of a Tech Giant |date=2024 |publisher=W.W. Norton & Company |location=New York |isbn=978-1324086710 |page=41}}</ref>  

With $40,000 in the bank, the company was born.<ref name="fortune-interview-2017" /> The company subsequently received $20 million of venture capital funding from [[Sequoia Capital]], [[Sutter Hill Ventures]] and others.<ref>{{Cite web |last=Williams |first=Elisa |date=April 15, 2002 |title=Crying wolf |url=https://www.forbes.com/global/2002/0415/032.html |access-date=February 11, 2017 |website=[[Forbes]] |quote=Huang, a chip designer at AMD and LSI Logic, co-founded the company in 1993 with $2 million from Sequoia Capital and others. |archive-date=November 29, 2020 |archive-url=https://web.archive.org/web/20201129211130/https://www.forbes.com/global/2002/0415/032.html |url-status=live}}</ref> 

During the late 1990s, Nvidia was one of 70 startup companies pursuing the idea that graphics acceleration for video games was the path to the future.<ref name="Tilley" />  Only two survived: Nvidia and [[ATI Technologies]], the latter of which merged into AMD.<ref name="Tilley" />

Nvidia initially had no name.<ref name="Kim_Page_42">{{cite book |last1=Kim |first1=Tae |title=The Nvidia Way: Jensen Huang and the Making of a Tech Giant |date=2024 |publisher=W.W. Norton & Company |location=New York |isbn=978-1324086710 |page=42}}</ref>  Priem's first idea was "Primal Graphics", a [[syllabic abbreviation]] of two of the founders' last names, but that left out Huang.<ref name="Kim_Page_42" /> They soon discovered it was impossible to create a workable name with syllables from all three founders' names, after considering "Huaprimal", "Prihuamal", "Malluapri", etc.<ref name="Kim_Page_42" />  The next idea came from Priem's idea for the name of Nvidia's first product.<ref name="Kim_Page_42" />   Priem originally wanted to call it the "GXNV", as in the "next version" of the GX graphics chips which he had worked on at Sun.<ref name="Kim_Page_41" />  Then Huang told Priem to "drop the GX", resulting in the name "NV".<ref name="Kim_Page_41" />  Priem made a list of words with the letters "NV" in them.<ref name="Kim_Page_42" /> At one point, Malachowsky and Priem wanted to call the company NVision, but that name was already taken by a manufacturer of toilet paper.<ref name="Witt" /> Both Priem<ref name="Kim_Page_42" /> and Huang have taken credit for coming up with the name Nvidia,<ref name="Witt" /> from "[[invidia]]", the Latin word for "envy".<ref name="fortune-interview-2017" /> 

After the company outgrew Priem's townhouse, its original headquarters office was in [[Sunnyvale, California]].<ref name="fortune-interview-2017" />

=== First graphics accelerator ===
Nvidia's first graphics accelerator, the [[NV1]], was designed to process [[quadrilateral]] [[Geometric primitive|primitives]] ([[forward texture mapping]]), a feature that set it apart from competitors, who preferred triangle primitives.<ref name="Witt" /> However, when [[Microsoft]] introduced the [[DirectX]] platform, it chose not to support any other graphics software and announced that its [[Direct3D]] API would exclusively support triangles.<ref name="Witt" /><ref name="Peddie">{{cite news |last1=Peddie |first1=Jon |date=September 23, 2019 |title=Nvidia's RIVA 128 |url=https://www.electronicdesign.com/technologies/embedded/article/21131077/jon-peddie-research-nvidias-riva-128 |url-status=live |archive-url=https://web.archive.org/web/20240119155034/https://www.electronicdesign.com/technologies/embedded/article/21131077/jon-peddie-research-nvidias-riva-128 |archive-date=January 19, 2024 |access-date=December 5, 2023 |work=Electronic Design}}</ref> As a result, the NV1 failed to gain traction in the market.<ref>{{Cite book |last=Kim |first=Tae |title=The Nvidia Way: Jensen Huang and the Making of a Tech Giant |date=2024 |publisher=W. W. Norton & Company, Incorporated |isbn=978-1-324-08672-7 |edition=1st |location=}}</ref>

Nvidia had also entered into a partnership with [[Sega]] to supply the graphics chip for the [[Dreamcast]] console and worked on the project for about a year. However, Nvidia's technology was already lagging behind competitors. This placed the company in a difficult position: continue working on a chip that was likely doomed to fail or abandon the project, risking financial collapse.<ref name="wsj cohen 2024">{{Cite news |last=Cohen |first=Ben |date=May 18, 2024 |title=The 84-Year-Old Man Who Saved Nvidia |url=https://www.wsj.com/business/nvidia-stock-jensen-huang-sega-irimajiri-chips-ai-906247db |url-access=subscription |url-status=live |archive-url=https://archive.today/20240518101129/https://www.wsj.com/business/nvidia-stock-jensen-huang-sega-irimajiri-chips-ai-906247db |archive-date=May 18, 2024 |work=The Wall Street Journal}}</ref>

In a pivotal moment, Sega's president, [[Shoichiro Irimajiri]], visited Huang in person to inform him that Sega had decided to choose another vendor for the Dreamcast. However, Irimajiri believed in Nvidia's potential and persuaded Sega's management to invest $5 million into the company. Huang later reflected that this funding was all that kept Nvidia afloat, and that Irimajiri's "understanding and generosity gave us six months to live".<ref name="wsj cohen 2024" />

In 1996, Huang laid off more than half of Nvidia's employees—thereby reducing headcount from 100 to 40—and focused the company's remaining resources on developing a graphics accelerator product optimized for processing triangle primitives: the [[RIVA 128]].<ref name="Witt" /><ref name="Peddie" />  By the time the RIVA 128 was released in August 1997, Nvidia had only enough money left for one month's payroll.<ref name="Witt" /> The sense of impending failure became so pervasive that it gave rise to Nvidia's unofficial company motto: "Our company is thirty days from going out of business."<ref name="Witt" /> Huang began internal presentations to Nvidia staff with those words for many years.<ref name="Witt" />

Nvidia sold about a million RIVA 128 units within four months,<ref name="Witt" /> and used the revenue to fund development of its next generation of products.<ref name="Peddie" /> In 1998, the release of the [[RIVA TNT]] helped solidify Nvidia's reputation as a leader in graphics technology.<ref>{{Cite web |last=Fulton |first=Kane |date=2015-07-20 |title=19 graphics cards that shaped the future of gaming |url=https://www.techradar.com/news/gaming/19-graphics-cards-that-shaped-the-future-of-gaming-1289666 |access-date=2024-09-03 |website=TechRadar |language=en}}</ref>

=== Public company ===
Nvidia went public on January 22, 1999.<ref>{{Cite web |last=Feinstein |first=Ken |date=January 22, 1999 |title=Nvidia Goes Public |url=http://gamecenter.com/News/Item/0,3,0-2433,00.html |archive-url=https://web.archive.org/web/19991012205847/http://gamecenter.com/News/Item/0,3,0-2433,00.html |archive-date=October 12, 1999 |access-date=July 13, 2019 |website=gamecenter.co}}</ref><ref>{{Cite web |last=Takahashi |first=Dean |date=January 25, 1999 |title=Shares of Nvidia Surge 64% After Initial Public Offering |url=https://www.wsj.com/articles/SB917224371262043000 |url-access=subscription |access-date=July 13, 2019 |newspaper=[[The Wall Street Journal]] |archive-date=April 5, 2019 |archive-url=https://web.archive.org/web/20190405073139/https://www.wsj.com/articles/SB917224371262043000 |url-status=live}}</ref><ref>{{Cite web |date=January 22, 1999 |title=NVIDIA Corporation Announces Initial Public Offering of 3,500,000 Shares of Common Stock |url=https://www.nvidia.com/object/IO_20020108_6739.html |access-date=July 13, 2019 |website=nvidia.com |archive-date=July 13, 2019 |archive-url=https://web.archive.org/web/20190713074208/https://www.nvidia.com/object/IO_20020108_6739.html |url-status=live}}</ref>  Investing in Nvidia after it had already failed to deliver on its contract turned out to be Irimajiri's best decision as Sega's president. After Irimajiri left Sega in 2000, Sega sold its Nvidia stock for $15 million.<ref name="wsj cohen 2024" />

In late 1999, Nvidia released the [[GeForce 256]] (NV10), its first product expressly marketed as a GPU, which was most notable for introducing onboard [[Transform, clipping, and lighting|transformation and lighting]] (T&L) to consumer-level 3D hardware. Running at 120&nbsp;MHz and featuring four-pixel pipelines, it implemented advanced video acceleration, [[motion compensation]], and hardware sub-picture [[Alpha compositing|alpha blending]]. The GeForce outperformed existing products by a wide margin.

Due to the success of its products, Nvidia won the contract to develop the graphics hardware for [[Microsoft]]'s [[Xbox (console)|Xbox]] game console, which earned Nvidia a $200 million advance. However, the project took many of its best engineers away from other projects. In the short term this did not matter, and the [[GeForce 2 Series|GeForce2 GTS]] shipped in the summer of 2000. In December 2000, Nvidia reached an agreement to acquire the intellectual assets of its one-time rival [[3dfx Interactive|3dfx]], a pioneer in consumer 3D graphics technology leading the field from the mid-1990s until 2000.<ref>{{Cite press release |title=NVIDIA to Acquire 3dfx Core Graphics Assets |date=December 15, 2000 |location=Santa Clara, CA |url=https://www.nvidia.com/object/IO_20010612_6602.html |last1=Perez |first1=Derek |last2=Hara |first2=Michael |access-date=January 23, 2017 |archive-date=March 30, 2019 |archive-url=https://web.archive.org/web/20190330171444/https://www.nvidia.com/object/IO_20010612_6602.html |url-status=live}}</ref><ref>{{Cite press release |title=3dfx Announces Three Major Initiatives To Protect Creditors and Maximize Shareholder Value |date=December 15, 2000 |location=San Jose, CA |url=http://3dfx.com/rel-15dec_2.htm |quote=Board of Directors Initiates Cost-Cutting Measures, Recommends to Shareholders Sale of Company Assets to NVIDIA Corporation for $112 million and Dissolution of Company |last1=Leupp |first1=Alex |last2=Sellers |first2=Scott |access-date=January 23, 2017 |archive-url=https://web.archive.org/web/20010205193000/http://3dfx.com/rel-15dec_2.htm |archive-date=February 5, 2001 |url-status=dead}}</ref> The acquisition process was finalized in April 2002.<ref>{{Cite web |last=Kanellos |first=Michael |date=April 11, 2002 |title=Nvidia buys out 3dfx graphics chip business |url=https://www.cnet.com/news/nvidia-buys-out-3dfx-graphics-chip-business/ |access-date=January 23, 2017 |website=[[CNET]] |archive-date=January 19, 2021 |archive-url=https://web.archive.org/web/20210119063532/https://www.cnet.com/news/nvidia-buys-out-3dfx-graphics-chip-business/ |url-status=live}}</ref>

In 2001, [[S&P Global Ratings|Standard & Poor's]] selected Nvidia to replace the departing [[Enron]] in the S&P 500 stock index, meaning that index funds would need to hold Nvidia shares going forward.<ref name="Popina">{{cite news |last1=Popina |first1=Elena |last2=Menton |first2=Jess |title=Nvidia Is the Latest Shiny Object to Spur Stocks to New Heights |url=https://www.bloomberg.com/news/articles/2024-03-06/nvidia-ai-stocks-are-latest-trend-to-send-s-p-500-to-new-highs |access-date=March 6, 2024 |work=Bloomberg Businessweek |date=March 6, 2024 |url-access=subscription |archive-date=March 6, 2024 |archive-url=https://web.archive.org/web/20240306100548/https://www.bloomberg.com/news/articles/2024-03-06/nvidia-ai-stocks-are-latest-trend-to-send-s-p-500-to-new-highs |url-status=live}}</ref>

In July 2002, Nvidia acquired Exluna for an undisclosed sum. Exluna made software-rendering tools and the personnel were merged into the Cg project.<ref>{{Cite web |last=Becker |first=David |title=Nvidia buys out Exluna |url=http://news.cnet.com/Nvidia-buys-software-company/2100-1040_3-945553.html |access-date=November 9, 2010 |publisher=News.cnet.com |archive-date=October 17, 2014 |archive-url=https://web.archive.org/web/20141017134328/http://news.cnet.com/Nvidia-buys-software-company/2100-1040_3-945553.html |url-status=live}}</ref> In August 2003, Nvidia acquired MediaQ for approximately US$70 million.<ref>{{Cite web |date=August 21, 2003 |title=NVIDIA Completes Purchase of MediaQ |url=http://www.mediaq.com/page/home.html |access-date=August 21, 2016 |website=Press Release |publisher=NVIDIA Corporation |archive-date=January 9, 2014 |archive-url=https://web.archive.org/web/20140109223435/http://www.mediaq.com/page/home.html |url-status=dead}}</ref> It launched [[GoForce]] the following year. On April 22, 2004, Nvidia acquired iReady, also a provider of high-performance [[TCP offload engine]]s and [[iSCSI]] controllers.<ref>{{Cite web |date=April 22, 2004 |title=NVIDIA Announces Acquisition of iReady |url=https://www.nvidia.com/object/IO_12881.html |access-date=August 21, 2016 |website=Press Release |publisher=NVIDIA Corporation |archive-date=December 31, 2017 |archive-url=https://web.archive.org/web/20171231211950/https://www.nvidia.com/object/IO_12881.html |url-status=live}}</ref> In December 2004, it was announced that Nvidia would assist [[Sony]] with the design of the graphics processor ([[RSX 'Reality Synthesizer'|RSX]]) for the [[PlayStation 3]] game console. On December 14, 2005, Nvidia acquired [[Acer Laboratories Incorporated|ULI Electronics]], which at the time supplied third-party [[Southbridge (computing)|southbridge]] parts for [[chipset]]s to [[ATI Technologies|ATI]], Nvidia's competitor.<ref>{{Cite web |last=<!--Staff writer(s); no by-line.--> |date=December 14, 2005 |title=NVIDIA to Acquire ULi Electronics, a Leading Developer of Core Logic Technology |url=https://www.nvidia.com/object/IO_28250.html |access-date=August 21, 2016 |website=Press Release |publisher=NVIDIA Corporation |archive-date=June 2, 2019 |archive-url=https://web.archive.org/web/20190602092801/https://www.nvidia.com/object/IO_28250.html |url-status=live}}</ref> In March 2006, Nvidia acquired [[Hybrid Graphics]].<ref>{{Cite web |last=Smith |first=Tony |date=March 22, 2006 |title=Nvidia acquires Hybrid Graphics – Middleware purchase |url=http://www.reghardware.com/2006/03/22/nvidia_buys_hybrid/ |access-date=August 21, 2016 |website=Hardware |publisher=[[The Register]] |archive-date=January 16, 2013 |archive-url=https://web.archive.org/web/20130116072844/http://www.reghardware.com/2006/03/22/nvidia_buys_hybrid/ |url-status=dead}}</ref> In December 2006, Nvidia, along with its main rival in the graphics industry AMD (which had acquired ATI), received subpoenas from the [[U.S. Department of Justice]] regarding possible antitrust violations in the graphics card industry.<ref>{{Cite web |last1=Krazit |first1=Tom |last2=McCarthy |first2=Caroline |date=December 1, 2006 |title=Justice Dept. subpoenas AMD, Nvidia |url=http://news.zdnet.com/2100-9584_22-6140041.html |archive-url=https://web.archive.org/web/20061208175421/http://news.zdnet.com/2100-9584_22-6140041.html |archive-date=December 8, 2006 |website=New York Times}}</ref>

=== 2007–2014 ===
''[[Forbes]]'' named Nvidia its ''Company of the Year'' for 2007, citing the accomplishments it made during the said period as well as during the previous five years.<ref>{{Cite news |last=Brian Caulfield |date=January 7, 2008 |title=Shoot to Kill |work=Forbes |url=https://www.forbes.com/forbes/2008/0107/092.html |access-date=December 26, 2007 |archive-date=September 18, 2018 |archive-url=https://web.archive.org/web/20180918231637/https://www.forbes.com/forbes/2008/0107/092.html |url-status=live}}</ref> On January 5, 2007, Nvidia announced that it had completed the acquisition of [[PortalPlayer, Inc.]]<ref>{{Cite web |last=<!--Staff writer(s); no by-line.--> |date=January 5, 2007 |title=Nvidia acquires PortalPlayer |url=https://www.nvidia.com/object/portalplayer_acquisition.html |access-date=August 21, 2016 |website=Press Release |publisher=NVIDIA Corporation |archive-date=June 30, 2017 |archive-url=https://web.archive.org/web/20170630133005/http://www.nvidia.com/object/portalplayer_acquisition.html |url-status=live}}</ref> In February 2008, Nvidia acquired [[Ageia]], developer of [[PhysX]], a [[physics engine]] and [[physics processing unit]]. Nvidia announced that it planned to integrate the PhysX technology into its future [[Graphics processing unit|GPU]] products.<ref name="cnet-nvidiaphysx">{{Cite web |title=Nvidia to acquire Ageia for the PhysX chip |url=https://www.cnet.com/news/nvidia-to-acquire-ageia-for-the-physx-chip/ |access-date=May 26, 2017 |website=CNET |archive-date=September 18, 2018 |archive-url=https://web.archive.org/web/20180918231037/https://www.cnet.com/news/nvidia-to-acquire-ageia-for-the-physx-chip/ |url-status=live}}</ref><ref name="ars-physxsse">{{Cite web |title=Did NVIDIA cripple its CPU gaming physics library to spite Intel? |url=https://arstechnica.com/gaming/2010/07/did-nvidia-cripple-its-cpu-gaming-physics-library-to-spite-intel/ |access-date=May 26, 2017 |website=Ars Technica |date=July 9, 2010 |archive-date=January 12, 2021 |archive-url=https://web.archive.org/web/20210112015332/https://arstechnica.com/gaming/2010/07/did-nvidia-cripple-its-cpu-gaming-physics-library-to-spite-intel/ |url-status=live}}</ref>

In July 2008, Nvidia took a write-down of approximately $200 million on its first-quarter revenue, after reporting that certain mobile chipsets and GPUs produced by the company had "abnormal failure rates" due to manufacturing defects. Nvidia, however, did not reveal the affected products. In September 2008, Nvidia became the subject of a [[class action lawsuit]] over the defects, claiming that the faulty GPUs had been incorporated into certain laptop models manufactured by [[Apple Inc.]], [[Dell]], and [[Hewlett-Packard|HP]]. In September 2010, Nvidia reached a settlement, in which it would reimburse owners of the affected laptops for repairs or, in some cases, replacement.<ref name="pcmag-laptopsettlement">{{Cite web |title=Nvidia GPU Class-Action Settlement Offers Repairs, New Laptops |url=https://www.pcmag.com/article2/0,2817,2370032,00.asp |access-date=May 26, 2017 |website=PC Magazine |archive-date=January 10, 2019 |archive-url=https://web.archive.org/web/20190110081429/https://www.pcmag.com/article2/0,2817,2370032,00.asp |url-status=live}}</ref><ref name="extremetech-nvidiadefect">{{Cite web |title=Update: Nvidia Says Older Mobile GPUs, Chipsets Failing |url=https://www.extremetech.com/extreme/82266-update-nvidia-says-older-mobile-gpus-chipsets-failing |access-date=May 26, 2017 |website=ExtremeTech |date=July 3, 2008 |archive-date=October 30, 2020 |archive-url=https://web.archive.org/web/20201030143138/https://www.extremetech.com/extreme/82266-update-nvidia-says-older-mobile-gpus-chipsets-failing |url-status=live}}</ref> On January 10, 2011, Nvidia signed a six-year, $1.5 billion cross-licensing agreement with Intel, ending all litigation between the two companies.<ref name="engadget-nvintel">{{Cite web |title=Intel agrees to pay NVIDIA $1.5b in patent license fees, signs cross-license |url=https://www.engadget.com/2011/01/10/intel-agrees-to-pay-nvidia-1-5b-in-patent-license-fees-signs-c/ |access-date=May 26, 2017 |website=Engadget |date=January 10, 2011 |archive-date=December 17, 2018 |archive-url=https://web.archive.org/web/20181217220145/https://www.engadget.com/2011/01/10/intel-agrees-to-pay-nvidia-1-5b-in-patent-license-fees-signs-c/ |url-status=live}}</ref>

In November 2011, after initially unveiling it at [[Mobile World Congress]], Nvidia released its [[ARM architecture family|ARM]]-based [[system-on-chip|system on a chip]] for mobile devices, [[Tegra 3]]. Nvidia claimed that the chip featured the first-ever quad-core mobile CPU.<ref name="tr-tegra3">{{Cite web |title=Nvidia Tegra 3: what you need to know |url=http://www.techradar.com/news/mobile-computing/nvidia-tegra-3-what-you-need-to-know-1039584 |access-date=May 26, 2017 |website=Techradar |date=November 9, 2011 |archive-date=December 4, 2020 |archive-url=https://web.archive.org/web/20201204225157/https://www.techradar.com/news/mobile-computing/nvidia-tegra-3-what-you-need-to-know-1039584 |url-status=live}}</ref><ref>{{Cite magazine |title=Nvidia Quad Core Mobile Processors Coming in August |url=http://www.pcworld.com/article/219768/nvidia_quad_core_mobile_processors_coming_in_august.html |magazine=PC World |access-date=February 15, 2011 |archive-date=July 29, 2016 |archive-url=https://web.archive.org/web/20160729190458/http://www.pcworld.com/article/219768/nvidia_quad_Core_mobile_processors_coming_in_august.html |url-status=live}}</ref> In May 2011, it was announced that Nvidia had agreed to acquire [[Icera]], a baseband chip making company in the UK, for $367 million.<ref>{{Cite news |date=May 9, 2011 |title=Cambridge coup as Icera goes to Nvidia for £225m |publisher=Business Weekly |url=http://www.businessweekly.co.uk/hi-tech/11782-cambridge-coup-as-icera-goes-to-nvidia-for-p225m |access-date=May 10, 2011 |archive-date=January 12, 2015 |archive-url=https://web.archive.org/web/20150112153522/http://www.businessweekly.co.uk/hi-tech/11782-cambridge-coup-as-icera-goes-to-nvidia-for-p225m |url-status=dead}}</ref> In January 2013, Nvidia unveiled the [[Tegra 4]], as well as the [[Shield Portable|Nvidia Shield]], an [[Android (operating system)|Android]]-based [[handheld game console]] powered by the new system on a chip.<ref name="verge-shieldunveil">{{Cite web |title=Nvidia announces Project Shield handheld gaming system with 5-inch multitouch display, available in Q2 of this year |url=https://www.theverge.com/2013/1/7/3845282/nvidia-announces-project-shield-handheld-gaming-system |access-date=May 26, 2017 |website=The Verge |date=January 7, 2013 |archive-date=December 19, 2020 |archive-url=https://web.archive.org/web/20201219055620/https://www.theverge.com/2013/1/7/3845282/nvidia-announces-project-shield-handheld-gaming-system |url-status=live}}</ref> On July 29, 2013, Nvidia announced that they acquired [[The Portland Group|PGI]] from STMicroelectronics.<ref>{{Cite news |date=July 29, 2013 |title=NVIDIA Pushes Further into HPC With Portland Group Acquisition – insideHPC |language=en-US |work=insideHPC |url=https://insidehpc.com/2013/07/nvidia-acquires-the-portland-group-to-double-down-on-hpc/ |access-date=August 25, 2017 |archive-date=October 22, 2020 |archive-url=https://web.archive.org/web/20201022151805/https://insidehpc.com/2013/07/nvidia-acquires-the-portland-group-to-double-down-on-hpc/ |url-status=live}}</ref>

In February 2013, Nvidia announced its plans to build a new headquarters in the form of two giant triangle-shaped buildings on the other side of San Tomas Expressway (to the west of its existing headquarters complex). The company selected triangles as its design theme. As Huang explained in a blog post, the triangle is "the fundamental building block of computer graphics".<ref name="McMillan">{{cite magazine |last1=McMillan |first1=Robert |title=Nvidia Answers Apple Spaceship With Triangle Temple |url=https://www.wired.com/2013/02/nvidia-hq/ |access-date=February 24, 2024 |magazine=Wired |date=February 20, 2013 |archive-date=February 23, 2024 |archive-url=https://web.archive.org/web/20240223182712/https://www.wired.com/2013/02/nvidia-hq/ |url-status=live}}</ref>

In 2014, Nvidia ported the [[Valve Corporation|Valve]] games ''[[Portal (video game)|Portal]]'' and ''[[Half-Life 2|Half Life 2]]'' to its [[Nvidia Shield Tablet|Nvidia Shield tablet]] as Lightspeed Studio.<ref>{{Cite web |last=Machkovech |first=Sam |date=May 12, 2014 |title=Half-Life 2, Portal see first-ever Android ports on Nvidia Shield |url=https://arstechnica.com/gaming/2014/05/half-life-2-portal-see-first-ever-android-ports-on-nvidia-shield/ |access-date=July 8, 2022 |website=Ars Technica |language=en-us |archive-date=July 8, 2022 |archive-url=https://web.archive.org/web/20220708142058/https://arstechnica.com/gaming/2014/05/half-life-2-portal-see-first-ever-android-ports-on-nvidia-shield/ |url-status=live}}</ref><ref>{{Cite web |date=June 12, 2021 |title=Nvidia CEO Jensen Huang weighs in on the metaverse, blockchain, and chip shortage |url=https://venturebeat.com/2021/06/12/nvidia-ceo-jensen-huang-weighs-in-on-the-metaverse-blockchain-chip-shortage-arm-deal-and-competition/ |access-date=July 8, 2022 |website=VentureBeat |language=en-US |archive-date=July 8, 2022 |archive-url=https://web.archive.org/web/20220708142058/https://venturebeat.com/2021/06/12/nvidia-ceo-jensen-huang-weighs-in-on-the-metaverse-blockchain-chip-shortage-arm-deal-and-competition/ |url-status=live}}</ref> Since 2014, Nvidia has diversified its business focusing on three markets: gaming, automotive electronics, and mobile devices.<ref>{{Cite web |last=Team |first=Trefis |date=December 31, 2014 |title=Nvidia's Performance In 2014: Factors That Are Driving Growth |url=https://www.forbes.com/sites/greatspeculations/2014/12/31/nvidias-performance-in-2014-factors-that-are-driving-growth/ |access-date=October 7, 2020 |website=Forbes |language=en |archive-date=September 20, 2015 |archive-url=https://web.archive.org/web/20150920182711/http://www.forbes.com/sites/greatspeculations/2014/12/31/nvidias-performance-in-2014-factors-that-are-driving-growth/ |url-status=live}}</ref>

That same year, Nvidia also prevailed in litigation brought by the trustee of 3dfx's bankruptcy estate to challenge its 2000 acquisition of 3dfx's intellectual assets. On November 6, 2014, in an unpublished memorandum order, the [[U.S. Court of Appeals]] for the Ninth Circuit affirmed the "district court's judgment affirming the bankruptcy court's determination that [Nvidia] did not pay less than fair market value for assets purchased from 3dfx shortly before 3dfx filed for bankruptcy".<ref>[https://casetext.com/case/brandt-v-nvidia-corp-in-re-3dfx-interactive ''In re 3dfx Interactive, Inc.''], 585 F. App'x 626 (9th Cir. 2014).</ref>

=== 2016–2018 ===
On May 6, 2016, Nvidia unveiled the first GPUs of the [[GeForce 10 series]], the GTX 1080 and 1070, based on the company's new [[Pascal microarchitecture|Pascal]] microarchitecture. Nvidia claimed that both models outperformed its [[Maxwell (microarchitecture)|Maxwell]]-based Titan X model; the models incorporate GDDR5X and [[GDDR5]] memory respectively, and use a 16&nbsp;nm manufacturing process. The architecture also supports a new hardware feature known as simultaneous multi-projection (SMP), which is designed to improve the quality of multi-monitor and [[virtual reality]] rendering.<ref name="verge-1080unveil">{{Cite web |title=Nvidia's new graphics cards are a big deal |url=https://www.theverge.com/circuitbreaker/2016/5/7/11615806/nvidia-gtx-1080-1070-pascal-specs-price-release-date |access-date=May 26, 2017 |website=The Verge |date=May 7, 2016 |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108111404/http://www.theverge.com/circuitbreaker/2016/5/7/11615806/nvidia-gtx-1080-1070-pascal-specs-price-release-date |url-status=live}}</ref><ref>{{Cite web |last=Mark Walton |date=May 7, 2016 |title=Nvidia's GTX 1080 and GTX 1070 revealed: Faster than Titan X at half the price |url=https://arstechnica.com/gadgets/2016/05/nvidia-gtx-1080-1070-pascal-specs-pricing-revealed/ |website=Ars Technica |access-date=June 14, 2017 |archive-date=January 23, 2021 |archive-url=https://web.archive.org/web/20210123122332/https://arstechnica.com/gadgets/2016/05/nvidia-gtx-1080-1070-pascal-specs-pricing-revealed/ |url-status=live}}</ref><ref>{{Cite web |last=Joel Hruska |date=May 10, 2016 |title=Nvidia's Ansel, VR Funhouse apps will enhance screenshots, showcase company's VR technology |url=http://www.extremetech.com/gaming/228100-nvidias-ansel-vr-funhouse-apps-will-enhance-screenshots-showcase-companys-vr-technology |website=ExtremeTech |access-date=May 12, 2016 |archive-date=November 28, 2020 |archive-url=https://web.archive.org/web/20201128225929/https://www.extremetech.com/gaming/228100-nvidias-ansel-vr-funhouse-apps-will-enhance-screenshots-showcase-companys-vr-technology |url-status=live}}</ref> Laptops that include these GPUs and are sufficiently thin&nbsp;– as of late 2017, under {{convert|0.8|inch}}&nbsp;– have been designated as meeting Nvidia's "Max-Q" design standard.<ref>{{Cite web |last=Crider |first=Michael |date=October 5, 2017 |title=What Are NVIDIA MAX-Q Laptops? |url=https://www.howtogeek.com/327019/what-is-nvidia-max-q/ |access-date=December 18, 2017 |publisher=How-To Geek |archive-date=November 28, 2020 |archive-url=https://web.archive.org/web/20201128030447/https://www.howtogeek.com/327019/what-is-nvidia-max-q/ |url-status=live}}</ref>

In July 2016, Nvidia agreed to a settlement for a false advertising lawsuit regarding its [[GTX 970]] model, as the models were unable to use all of their advertised 4&nbsp;GB of VRAM due to limitations brought by the design of its hardware.<ref>{{Cite news |last=Smith |first=Ryan |title=Update: NVIDIA GeForce GTX 970 Settlement Claims Website Now Open |work=Anandtech |publisher=Purch, Inc. |url=http://www.anandtech.com/show/10532/nvidia-gtx-970-settlement-claims |access-date=November 15, 2016 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112002256/https://www.anandtech.com/show/10532/nvidia-gtx-970-settlement-claims |url-status=live}}</ref> In May 2017, Nvidia announced a partnership with [[Toyota]] which would use Nvidia's [[Drive PX-series]] artificial intelligence platform for its autonomous vehicles.<ref>{{Cite news |last=Alexandria Sage |date=May 10, 2017 |title=Nvidia says Toyota will use its AI technology for self-driving cars |work=Reuters |url=https://www.reuters.com/article/us-nvidia-toyota-self-driving-idUSKBN1862M5 |access-date=July 2, 2017 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112031928/https://www.reuters.com/article/us-nvidia-toyota-self-driving-idUSKBN1862M5 |url-status=live}}</ref> In July 2017, Nvidia and Chinese search giant [[Baidu]] announced a far-reaching AI partnership that includes cloud computing, autonomous driving, consumer devices, and Baidu's open-source AI framework PaddlePaddle. Baidu unveiled that Nvidia's Drive PX 2 AI will be the foundation of its autonomous-vehicle platform.<ref>{{Cite web |url=https://www.fool.com/investing/2017/07/07/nvidia-and-baidu-join-forces-in-far-reaching-ai-pa.aspx |title=NVIDIA and Baidu Join Forces in Far-Reaching AI Partnership |first=Danny |last=Vena |date=July 7, 2017 |website=The Motley Fool|access-date=July 9, 2017|archive-date=November 27, 2020|archive-url=https://web.archive.org/web/20201127002134/https://www.fool.com/investing/2017/07/07/nvidia-and-baidu-join-forces-in-far-reaching-ai-pa.aspx|url-status=live}}</ref>

Nvidia officially released the Titan V on December 7, 2017.<ref>{{Cite web |title=NVIDIA TITAN V Transforms the PC into AI Supercomputer |url=https://nvidianews.nvidia.com/news/nvidia-titan-v-transforms-the-pc-into-ai-supercomputer |date=December 7, 2017 |website=NVIDIA Newsroom |access-date=December 8, 2017 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109014017/https://nvidianews.nvidia.com/news/nvidia-titan-v-transforms-the-pc-into-ai-supercomputer |url-status=live}}</ref><ref>{{Cite web |title=The World's Most Powerful Graphics Card {{!}} NVIDIA TITAN V |url=https://www.nvidia.com/en-us/titan/titan-v/ |website=NVIDIA |access-date=December 8, 2017 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112220854/https://www.nvidia.com/en-us/titan/titan-v/ |url-status=dead }}</ref>

Nvidia officially released the Nvidia Quadro GV100 on March 27, 2018.<ref>{{Cite web |url=http://nvidianews.nvidia.com/news |title=News Archive |website=NVIDIA Newsroom|access-date=April 26, 2021|archive-date=April 21, 2021|archive-url=https://web.archive.org/web/20210421043716/https://nvidianews.nvidia.com/news|url-status=live}}</ref> Nvidia officially released the RTX 2080 GPUs on September 27, 2018. In 2018, [[Google]] announced that Nvidia's Tesla P4 graphic cards would be integrated into Google Cloud service's artificial intelligence.<ref>{{Cite web |title=Google Cloud gets support for Nvidia's Tesla P4 inferencing accelerators |date=August 6, 2018 |url=https://techcrunch.com/2018/08/06/google-cloud-gets-support-for-nvidias-tesla-p4-inferencing-accelerators/ |access-date=August 30, 2018 |publisher=Tech Crunch |archive-date=November 28, 2020 |archive-url=https://web.archive.org/web/20201128231831/https://techcrunch.com/2018/08/06/google-cloud-gets-support-for-nvidias-tesla-p4-inferencing-accelerators/ |url-status=live}}</ref>

In May 2018, on the Nvidia user forum, a thread was started<ref>May 10, 2018. [https://devtalk.nvidia.com/default/topic/1042520/drivers/-when-will-the-nvidia-web-drivers-be-released-for-macos-mojave-10-14-/ 'When will the Nvidia Web Drivers be released for macOS Mojave 10.14'] {{Webarchive|url=https://web.archive.org/web/20210403000809/https://forums.developer.nvidia.com/t/when-will-the-nvidia-web-drivers-be-released-for-macos-mojave-10-14/65895 |date=April 3, 2021 }}. Nvidia</ref> asking the company to update users when they would release web drivers for its cards installed on legacy [[Mac Pro]] machines up to [[Mac Pro#1st generation (tower)|mid-2012 5,1]] running the [[macOS Mojave]] operating system 10.14. [[Device driver|Web drivers]] are required to enable graphics acceleration and multiple [[Computer monitor|display monitor]] capabilities of the GPU. On its Mojave update info website, Apple stated that macOS Mojave would run on legacy machines with '[[Metal (API)|Metal compatible]]' graphics cards<ref>[https://www.apple.com/macos/how-to-upgrade/#hardware-requirements Upgrade to macOS Mojave.] {{Webarchive|url=https://web.archive.org/web/20160927013442/https://www.apple.com/macos/how-to-upgrade/#hardware-requirements |date=September 27, 2016 }} [[Apple Computer]]</ref> and listed Metal compatible GPUs, including some manufactured by Nvidia.<ref>[https://support.apple.com/en-gb/HT208898#cards Install macOS 10.14 Mojave on Mac Pro (mid 2010) and Mac Pro (mid 2012)] {{Webarchive|url=https://web.archive.org/web/20201130124240/https://support.apple.com/en-gb/HT208898#cards |date=November 30, 2020 }}. [[Apple Computer]]</ref> However, this list did not include Metal compatible cards that currently work in [[macOS High Sierra]] using Nvidia-developed web drivers. In September, Nvidia responded, "Apple fully controls drivers for macOS. But if Apple allows, our engineers are ready and eager to help Apple deliver great drivers for macOS 10.14 (Mojave)."<ref>September 28, 2018. [https://devtalk.nvidia.com/default/topic/1042279/cuda-setup-and-installation/cuda-10-and-macos-10-14/post/5286813/#5286813 CUDA 10 and macOS 10.14] {{Webarchive|url=https://web.archive.org/web/20210123121922/https://forums.developer.nvidia.com/t/cuda-10-and-macos-10-14/65672#5286813 |date=January 23, 2021 }}. Nvidia</ref> In October, Nvidia followed this up with another public announcement, "Apple fully controls drivers for macOS. Unfortunately, Nvidia currently cannot release a driver unless it is approved by Apple,"<ref>October 18, 2018. [https://devtalk.nvidia.com/default/topic/1043070/announcements/faq-about-macos-10-14-mojave-nvidia-drivers/ FAQ about MacOS 10.14 (Mojave) NVIDIA drivers] {{Webarchive|url=https://web.archive.org/web/20200304172221/https://devtalk.nvidia.com/default/topic/1043070/announcements/faq-about-macos-10-14-mojave-nvidia-drivers/ |date=March 4, 2020 }}</ref> suggesting a possible rift between the two companies.<ref>Florian Maislinger. January 22, 2019. [https://www.pcbuildersclub.com/en/2019/01/apple-and-nvidia-are-said-to-have-a-silent-hostility/ 'Apple and Nvidia are said to have a silent hostility'] {{Webarchive|url=https://web.archive.org/web/20200929141524/https://www.pcbuildersclub.com/en/2019/01/apple-and-nvidia-are-said-to-have-a-silent-hostility/ |date=September 29, 2020 }}. PC Builders Club.</ref> By January 2019, with still no sign of the enabling web drivers, [[Apple community#Online publishers|Apple Insider]] weighed into the controversy with a claim that Apple management "doesn't want Nvidia support in macOS".<ref>William Gallagher and Mike Wuerthele. January 18, 2019. [https://appleinsider.com/articles/19/01/18/apples-management-doesnt-want-nvidia-support-in-macos-and-thats-a-bad-sign-for-the-mac-pro 'Apple's management doesn't want Nvidia support in macOS, and that's a bad sign for the Mac Pro'] {{Webarchive|url=https://web.archive.org/web/20201112042648/https://appleinsider.com/articles/19/01/18/apples-management-doesnt-want-nvidia-support-in-macos-and-thats-a-bad-sign-for-the-mac-pro/ |date=November 12, 2020 }}</ref> The following month, Apple Insider followed this up with another claim that Nvidia support was abandoned because of "relational issues in the past",<ref>Vadim Yuryev. February 14, 2019. [https://appleinsider.com/articles/19/02/14/video-nvidia-support-was-abandoned-in-macos-mojave-and-heres-why Video: Nvidia support was abandoned in macOS Mojave, and here's why] {{Webarchive|url=https://web.archive.org/web/20210114154649/https://appleinsider.com/articles/19/02/14/video-nvidia-support-was-abandoned-in-macos-mojave-and-heres-why |date=January 14, 2021 }}. [[Apple community#AppleInsider|Apple Insider]]</ref> and that Apple was developing its own GPU technology.<ref>Daniel Eran Dilger. April 4, 2017. [https://appleinsider.com/articles/17/04/04/why-apples-new-gpu-efforts-are-a-major-disruptive-threat-to-nvidia 'Why Apple's new GPU efforts are a major disruptive threat to Nvidia'] {{Webarchive|url=https://web.archive.org/web/20201127092202/https://appleinsider.com/articles/17/04/04/why-apples-new-gpu-efforts-are-a-major-disruptive-threat-to-nvidia |date=November 27, 2020 }}. [[Apple community#AppleInsider|Apple Insider]]</ref> Without Apple-approved Nvidia web drivers, Apple users are faced with replacing their Nvidia cards with a competing supported brand, such as [[AMD Radeon]] from the list recommended by Apple.<ref>[https://support.apple.com/en-us/HT208898 'Install macOS 10.14 Mojave on Mac Pro (mid 2010) and Mac Pro (mid 2012)'] {{Webarchive|url=https://web.archive.org/web/20201112022658/https://support.apple.com/en-us/HT208898 |date=November 12, 2020 }} [[Apple Inc.]]</ref>

=== 2019 acquisition of Mellanox Technologies ===
{{See also|Mellanox Technologies}}[[File:Nvidia Yokneam Office.jpg|thumb|right|Nvidia Yokneam office (former [[Mellanox Technologies]]) in [[Yokneam Illit]], [[Israel]], March 2023]]
On March 11, 2019, Nvidia announced a deal to buy Mellanox Technologies for $6.9 billion<ref>{{Cite web |date=March 11, 2019 |title=Nvidia to acquire Mellanox Technologies for about $7 billion in cash |url=https://www.cnbc.com/2019/03/11/nvidia-to-acquire-mellanox-technologies-for-about-7-billion-in-cash.html |access-date=March 11, 2019 |website=www.cnbc.com |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108031917/https://www.cnbc.com/2019/03/11/nvidia-to-acquire-mellanox-technologies-for-about-7-billion-in-cash.html |url-status=live}}</ref> to substantially expand its footprint in the high-performance computing market. In May 2019, Nvidia announced new RTX Studio laptops. The creators say that the new laptop is going to be seven times faster than a top-end MacBook Pro with a [[Core i9]] and AMD's [[Radeon Pro Vega]] 20 graphics in apps like [[Autodesk Maya|Maya]] and RedCine-X Pro.<ref>{{Cite web |last=Byford |first=Sam |date=May 27, 2019 |title=Nvidia announces RTX Studio laptops aimed at creators |url=https://www.theverge.com/2019/5/27/18641152/nvidia-rtx-studio-laptops-creators-software-computex-2019 |access-date=May 27, 2019 |website=The Verge |archive-date=January 16, 2021 |archive-url=https://web.archive.org/web/20210116225311/https://www.theverge.com/2019/5/27/18641152/nvidia-rtx-studio-laptops-creators-software-computex-2019/ |url-status=live}}</ref> In August 2019, Nvidia announced ''[[Minecraft RTX]]'', an official Nvidia-developed patch for the game ''[[Minecraft]]'' adding real-time DXR ray tracing exclusively to the Windows 10 version of the game. The whole game is, in Nvidia's words, "refit" with [[path tracing]], which dramatically affects the way light, reflections, and shadows work inside the engine.<ref>{{Cite web |title=Minecraft with RTX: The World's Best Selling Videogame Is Adding Ray Tracing |url=https://www.nvidia.com/en-us/geforce/news/minecraft-rtx-trailer-screenshots-partnership/ |access-date=April 25, 2020 |website=www.nvidia.com |language=en-us |archive-date=December 13, 2020 |archive-url=https://web.archive.org/web/20201213140636/https://www.nvidia.com/en-us/geforce/news/minecraft-rtx-trailer-screenshots-partnership/ |url-status=live}}</ref>

=== 2020–2023 ===
In May 2020, Nvidia announced it was acquiring [[Cumulus Networks]].<ref name=Techcrunch>{{cite web |url=https://techcrunch.com/2020/05/04/nvidia-acquires-cumulus-networks/ |title=Nvidia acquires Cumulus Networks |website=Techcrunch |date=May 4, 2020 |accessdate=December 10, 2020|archive-date=December 2, 2023|archive-url=https://web.archive.org/web/20231202232648/https://techcrunch.com/2020/05/04/nvidia-acquires-cumulus-networks/|url-status=live}}</ref> Post acquisition the company was absorbed into Nvidia's networking business unit, along with [[Mellanox Technologies|Mellanox]].

In May 2020, Nvidia's developed an [[open source|open-source]] [[ventilator]] to address the shortage resulting from the global [[COVID-19 pandemic|coronavirus pandemic]].<ref>{{Cite web |title=NVIDIA's top scientist develops open-source ventilator that can be built with $400 in readily-available parts |url=https://techcrunch.com/2020/05/01/nvidias-top-scientist-develops-open-source-ventilator-that-can-be-built-with-400-in-readily-available-parts/ |access-date=May 1, 2020 |website=TechCrunch |date=May 2020 |language=en-US |archive-date=April 3, 2021 |archive-url=https://web.archive.org/web/20210403000745/https://techcrunch.com/2020/05/01/nvidias-top-scientist-develops-open-source-ventilator-that-can-be-built-with-400-in-readily-available-parts/ |url-status=live}}</ref> On May 14, 2020, Nvidia officially announced their Ampere GPU microarchitecture and the Nvidia A100 GPU accelerator.<ref>{{Cite web |url=http://nvidianews.nvidia.com/news/nvidias-new-ampere-data-center-gpu-in-full-production |title=NVIDIA's New Ampere Data Center GPU in Full Production |website=NVIDIA Newsroom|access-date=March 3, 2024|archive-date=March 17, 2024|archive-url=https://web.archive.org/web/20240317085025/https://nvidianews.nvidia.com/news/nvidias-new-ampere-data-center-gpu-in-full-production|url-status=live}}</ref><ref>{{Cite web |url=https://www.nvidia.com/en-us/data-center/a100/ |title=NVIDIA A100 GPUs Power the Modern Data Center |website=NVIDIA|access-date=May 15, 2020|archive-date=January 16, 2021|archive-url=https://web.archive.org/web/20210116101004/https://www.nvidia.com/en-us/data-center/a100/|url-status=live}}</ref> In July 2020, it was reported that Nvidia was in talks with [[SoftBank Group|SoftBank]] to buy [[Arm (company)|Arm]], a UK-based chip designer, for $32 billion.<ref>{{Cite news |last1=Massoudi |first1=Arash |last2=Bradshaw |first2=Tim |last3=Fontanella-Khan |first3=James |date=July 31, 2020 |title=Nvidia in talks to buy Arm from SoftBank for more than $32bn |work=[[Financial Times]] |url=https://www.ft.com/content/4ed67726-1a56-4ce2-9d62-a5ec2a8f35b5 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/4ed67726-1a56-4ce2-9d62-a5ec2a8f35b5 |archive-date=December 10, 2022 |url-access=subscription |access-date=July 3, 2020}}</ref>

On September 1, 2020, Nvidia officially announced the [[GeForce 30 series]] based on the company's new [[Ampere (microarchitecture)|Ampere]] microarchitecture.<ref>{{cite press release |url=https://nvidianews.nvidia.com/news/nvidia-delivers-greatest-ever-generational-leap-in-performance-with-geforce-rtx-30-series-gpus |title=NVIDIA Delivers Greatest-Ever Generational Leap with GeForce RTX 30 Series GPUs |publisher=NVIDIA |date=September 1, 2020 |access-date=August 5, 2021 |archive-date=March 7, 2023 |archive-url=https://web.archive.org/web/20230307043052/https://nvidianews.nvidia.com/news/nvidia-delivers-greatest-ever-generational-leap-in-performance-with-geforce-rtx-30-series-gpus |url-status=live}}</ref><ref>{{cite web |url=https://www.nvidia.com/en-us/geforce/news/introducing-rtx-30-series-graphics-cards/ |title=GeForce RTX 30 Series Graphics Cards: The Ultimate Play |publisher=NVIDIA |date=September 1, 2020 |access-date=August 5, 2021 |archive-date=January 19, 2021 |archive-url=https://web.archive.org/web/20210119111623/https://www.nvidia.com/en-us/geforce/news/introducing-rtx-30-series-graphics-cards/ |url-status=live}}</ref>

On September 13, 2020, Nvidia announced that they would buy Arm from SoftBank Group for $40 billion, subject to the usual scrutiny, with the latter retaining a 10% share of Nvidia.<ref name="Arm acquired">{{Cite web |last=Moorhead |first=Patrick |title=It's Official- NVIDIA Acquires Arm For $40B To Create What Could Be A Computing Juggernaut |url=https://www.forbes.com/sites/patrickmoorhead/2020/09/13/its-officialnvidia-acquires-arm-for-40b-to-create-what-could-be-a-computing-juggernaut/ |access-date=September 14, 2020 |website=Forbes |language=en |archive-date=February 3, 2021 |archive-url=https://web.archive.org/web/20210203191926/https://www.forbes.com/sites/patrickmoorhead/2020/09/13/its-officialnvidia-acquires-arm-for-40b-to-create-what-could-be-a-computing-juggernaut/ |url-status=live}}</ref><ref name="NVIDIA bought">{{Cite news |last=Rosoff |first=Matt |date=September 13, 2020 |title=Nvidia to buy Arm Holdings from SoftBank for $40 billion |work=CNBC |url=https://www.cnbc.com/2020/09/14/nvidia-to-buy-arm-holdings-from-softbank-for-40-billion.html |access-date=September 13, 2020 |archive-date=January 16, 2021 |archive-url=https://web.archive.org/web/20210116110046/https://www.cnbc.com/2020/09/14/nvidia-to-buy-arm-holdings-from-softbank-for-40-billion.html |url-status=live}}</ref><ref>{{Cite news |last1=Arash Massoudi |last2=Robert Smith |last3=James Fontanella-Khan |date=September 12, 2020 |title=SoftBank set to sell UK's Arm Holdings to Nvidia for $40bn |work=[[Financial Times]] |url=https://www.ft.com/content/6bfe40a5-2426-4743-98cd-6fed9dd01b98 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/6bfe40a5-2426-4743-98cd-6fed9dd01b98 |archive-date=December 10, 2022 |url-access=subscription |access-date=September 12, 2020}}</ref><ref name="NVIDIA to Acquire Arm">{{cite press release |url=https://nvidianews.nvidia.com/news/nvidia-to-acquire-arm-for-40-billion-creating-worlds-premier-computing-company-for-the-age-of-ai |title=NVIDIA to Acquire Arm for $40 Billion, Creating World's Premier Computing Company for the Age of AI |date=September 13, 2020 |access-date=November 21, 2020 |website=NVIDIA |language=en |archive-date=September 14, 2020 |archive-url=https://web.archive.org/web/20200914001340/https://nvidianews.nvidia.com/news/nvidia-to-acquire-arm-for-40-billion-creating-worlds-premier-computing-company-for-the-age-of-ai |url-status=live}}</ref>
[[File:Neuer Testbericht der RTX 2080 (Ti) (极客湾Geekerwan) 15.png|thumb|Nvidia GeForce RTX 2080 Ti, part of the [[RTX 20 series]], which is the first generation of [[Nvidia RTX]]]]
In October 2020, Nvidia announced its plan to build the most powerful computer in [[Cambridge]], England. The computer, called Cambridge-1, launched in July 2021 with a $100 million investment and will employ AI to support [[Medical open network for AI|healthcare research]].<ref>{{cite web |title=NVIDIA Launches UK's Most Powerful Supercomputer, for Research in AI and Healthcare |url=https://nvidianews.nvidia.com/news/nvidia-launches-uks-most-powerful-supercomputer-for-research-in-ai-and-healthcare |website=nvidia.com |access-date=December 20, 2023 |archive-date=December 20, 2023 |archive-url=https://web.archive.org/web/20231220145313/https://nvidianews.nvidia.com/news/nvidia-launches-uks-most-powerful-supercomputer-for-research-in-ai-and-healthcare |url-status=live}}</ref><ref>{{cite news |last1=Grover |first1=Natalie |title=UK supercomputer Cambridge-1 to hunt for medical breakthroughs |url=https://www.theguardian.com/technology/2021/jul/07/uk-supercomputer-cambridge-1-to-hunt-for-medical-breakthroughs |website=[[The Guardian]] |date=July 6, 2021 |access-date=December 20, 2023 |archive-date=December 20, 2023 |archive-url=https://web.archive.org/web/20231220145311/https://www.theguardian.com/technology/2021/jul/07/uk-supercomputer-cambridge-1-to-hunt-for-medical-breakthroughs |url-status=live}}</ref> According to Jensen Huang, "The Cambridge-1 supercomputer will serve as a hub of innovation for the UK, and further the groundbreaking work being done by the nation's researchers in critical healthcare and drug discovery."<ref>{{Cite news |last=Sam Shead |date=October 5, 2020 |title=Nvidia pledges to build Britain's largest supercomputer following $40 billion bid for Arm |work=CNBC |url=https://www.cnbc.com/2020/10/05/nvidia-pledges-to-build-britains-largest-supercomputer.html |access-date=October 5, 2020 |archive-date=January 17, 2021 |archive-url=https://web.archive.org/web/20210117113400/https://www.cnbc.com/2020/10/05/nvidia-pledges-to-build-britains-largest-supercomputer.html |url-status=live}}</ref>

Also in October 2020, along with the release of the [[Nvidia RTX]] A6000, Nvidia announced it is retiring its workstation GPU brand Quadro, shifting its product name to Nvidia RTX for future products and the manufacturing to be [[Ampere (microarchitecture)|Nvidia Ampere architecture]]-based.<ref name="Smith" />

In August 2021, the proposed takeover of Arm was stalled after the UK's [[Competition and Markets Authority]] raised "significant competition concerns".<ref>{{Cite web |last=Browne |first=Ryan |date=August 20, 2021 |title=Nvidia's $40 billion Arm takeover warrants an in-depth competition probe, UK regulator says |url=https://www.cnbc.com/2021/08/20/nvidia-arm-deal-warrants-in-depth-competition-probe-uk-regulator-says.html|access-date=August 20, 2021 |website=CNBC |language=en|archive-date=August 20, 2021|archive-url=https://web.archive.org/web/20210820152448/https://www.cnbc.com/2021/08/20/nvidia-arm-deal-warrants-in-depth-competition-probe-uk-regulator-says.html|url-status=live}}</ref> In October 2021, the [[European Commission]] opened a competition investigation into the takeover. The Commission stated that Nvidia's acquisition could restrict competitors' access to Arm's products and provide Nvidia with too much internal information on its competitors due to their deals with Arm. SoftBank (the parent company of Arm) and Nvidia announced in early February 2022 that they "had agreed not to move forward with the transaction 'because of significant regulatory challenges'".<ref name="wsj 20220208">{{cite web |url=https://www.wsj.com/articles/nvidia-softbank-call-off-blockbuster-arm-deal-11644297283 |title=Nvidia, SoftBank Call Off Blockbuster Arm Deal |date=February 8, 2022 |first=Robert |last=Wall |publisher=[[The Wall Street Journal]] |access-date=February 8, 2022 |archive-date=February 8, 2022 |archive-url=https://web.archive.org/web/20220208212810/https://www.wsj.com/articles/nvidia-softbank-call-off-blockbuster-arm-deal-11644297283 |url-status=live}}</ref> The investigation is set to end on March 15, 2022.<ref>{{Cite web |last1=Porter |first1=Jon |last2=Clark |first2=Mitchell |date=October 27, 2021 |title=EU opens formal investigation into Nvidia's Arm acquisition |url=https://www.theverge.com/2021/10/27/22266504/nvidia-arm-deal-eu-formal-investigation-merger |access-date=October 28, 2021 |website=The Verge |language=en |archive-date=October 28, 2021 |archive-url=https://web.archive.org/web/20211028130151/https://www.theverge.com/2021/10/27/22266504/nvidia-arm-deal-eu-formal-investigation-merger |url-status=live}}</ref><ref>{{Cite news |last=Chee |first=Foo Yun |date=October 27, 2021 |title=Setback for Nvidia's $54 bln ARM bid as EU regulators open probe |url=https://www.reuters.com/technology/setback-nvidias-54-bln-arm-bid-eu-regulators-open-probe-2021-10-27/ |access-date=October 28, 2021 |website=Reuters |language=en |archive-date=October 28, 2021 |archive-url=https://web.archive.org/web/20211028130151/https://www.reuters.com/technology/setback-nvidias-54-bln-arm-bid-eu-regulators-open-probe-2021-10-27/ |url-status=live}}</ref> That same month, Nvidia was reportedly compromised by a cyberattack.<ref>{{Cite news |last=Titcomb |first=James |date=February 25, 2022 |title=US microchip powerhouse Nvidia hit by cyber attack |language=en-GB |work=The Telegraph |url=https://www.telegraph.co.uk/business/2022/02/25/us-microchip-powerhouse-nvidia-hit-cyber-attack/ |access-date=February 25, 2022 |issn=0307-1235 |archive-date=February 25, 2022 |archive-url=https://web.archive.org/web/20220225191134/https://www.telegraph.co.uk/business/2022/02/25/us-microchip-powerhouse-nvidia-hit-cyber-attack/ |url-status=live}}</ref>

In March 2022, Nvidia's CEO Jensen Huang mentioned that they are open to having Intel manufacture their chips in the future.<ref>{{Cite news |date=February 24, 2022 |title=Nvidia Considering Intel as a Foundry to Manufacture its GPUs |language=en-GB |url=https://gamingindustry247.com/nvidia-considering-intel-as-a-foundry-to-manufacture-its-gpus/ |access-date=February 24, 2022 |archive-date=August 9, 2022 |archive-url=https://web.archive.org/web/20220809132902/https://gamingindustry247.com/nvidia-considering-intel-as-a-foundry-to-manufacture-its-gpus/ |url-status=live}}</ref> This was the first time the company mentioned that they would work together with Intel's upcoming foundry services.

In April 2022, it was reported that Nvidia planned to open a new research center in [[Yerevan, Armenia]].<ref>{{cite news |title=Tech Giant NVIDIA to Open Research Center in Armenia |url=https://asbarez.com/tech-giant-nvidia-to-open-research-center-in-armenia/ |work=[[Asbarez]] |date=April 7, 2022 |access-date=April 7, 2022 |archive-date=April 7, 2022 |archive-url=https://web.archive.org/web/20220407233902/https://asbarez.com/tech-giant-nvidia-to-open-research-center-in-armenia/ |url-status=live}}</ref>

In May 2022, Nvidia opened Voyager, the second of the two giant buildings at its new headquarters complex to the west of the old one. Unlike its smaller and older sibling Endeavor, the triangle theming is used more "sparingly" in Voyager.<ref name="Shankland">{{cite news |last1=Shankland |first1=Stephen |title=Behold Nvidia's Giant New Voyager Building |url=https://www.cnet.com/pictures/behold-nvidias-giant-new-voyager-building/ |access-date=February 24, 2024 |work=CNET |date=May 5, 2022 |archive-date=February 24, 2024 |archive-url=https://web.archive.org/web/20240224162056/https://www.cnet.com/pictures/behold-nvidias-giant-new-voyager-building/ |url-status=live}}</ref><ref>{{cite news |last1=Thompson |first1=Polly |title=See inside Nvidia's giant 'Voyager' HQ — a futuristic office where work meets nature |url=https://www.businessinsider.com/nvidia-chipmaker-ai-boom-tech-office-california-2023-11 |access-date=February 24, 2024 |work=Business Insider |date=November 19, 2023 |archive-date=March 3, 2024 |archive-url=https://web.archive.org/web/20240303033422/https://www.businessinsider.com/nvidia-chipmaker-ai-boom-tech-office-california-2023-11 |url-status=live}}</ref>

In September 2022, Nvidia announced its next-generation automotive-grade chip, [[Nvidia Drive#DRIVE Thor|Drive Thor]].<ref>{{cite web |last=Holt |first=Kris |date=September 20, 2022 |title=NVIDIA reveals its next-gen chipset for autonomous vehicles |url=https://www.engadget.com/nvidia-autonomous-vehicle-chipset-drive-thor-164538911.html |website=[[Engadget]] |access-date=November 8, 2022 |archive-date=November 8, 2022 |archive-url=https://web.archive.org/web/20221108035725/https://www.engadget.com/nvidia-autonomous-vehicle-chipset-drive-thor-164538911.html |url-status=live}}</ref><ref>{{Cite press release |last=CORPORATION |first=NVIDIA |date=September 20, 2022 |title=NVIDIA Unveils DRIVE Thor — Centralized Car Computer Unifying Cluster, Infotainment, Automated Driving, and Parking in a Single, Cost-Saving System |url=https://www.globenewswire.com/news-release/2022/09/20/2519504/0/en/NVIDIA-Unveils-DRIVE-Thor-Centralized-Car-Computer-Unifying-Cluster-Infotainment-Automated-Driving-and-Parking-in-a-Single-Cost-Saving-System.html |access-date=September 20, 2022 |website=GlobeNewswire News Room |language=en |archive-date=September 20, 2022 |archive-url=https://web.archive.org/web/20220920174224/https://www.globenewswire.com/news-release/2022/09/20/2519504/0/en/NVIDIA-Unveils-DRIVE-Thor-Centralized-Car-Computer-Unifying-Cluster-Infotainment-Automated-Driving-and-Parking-in-a-Single-Cost-Saving-System.html |url-status=live}}</ref>

In September 2022, Nvidia announced a collaboration with the [[Broad Institute of MIT and Harvard University|Broad Institute of MIT and Harvard]] related to the entire suite of Nvidia's [[Artificial intelligence|AI]]-powered healthcare software suite called Clara, that includes [[NVIDIA Parabricks|Parabricks]] and [[Medical open network for AI|MONAI]].<ref>{{Cite web |title=The Broad Institute and NVIDIA Bring NVIDIA Clara to Terra Cloud Platform Serving 25,000 Researchers Advancing Biomedical Discovery |url=http://nvidianews.nvidia.com/news/the-broad-institute-and-nvidia-bring-nvidia-clara-to-terra-cloud-platform-serving-25-000-researchers-advancing-biomedical-discovery |access-date=2024-07-11 |website=NVIDIA Newsroom |language=en-us}}</ref> 

Following [[U.S. Department of Commerce]] regulations which placed an [[China–United States trade war#Biden administration restrictions|embargo on exports to China]] of advanced microchips, which went into effect in October 2022, Nvidia saw its data center chip added to the export control list. The next month, the company unveiled a new advanced chip in China, called the A800 GPU, that met the export control rules.<ref>{{cite news |last=Lee |first=Jane Lanhee |date=November 7, 2022 |title=Exclusive: Nvidia offers new advanced chip for China that meets U.S. export controls |url=https://www.reuters.com/technology/exclusive-nvidia-offers-new-advanced-chip-china-that-meets-us-export-controls-2022-11-08/ |work=[[Reuters]] |access-date=November 8, 2022 |archive-date=November 8, 2022 |archive-url=https://web.archive.org/web/20221108035434/https://www.reuters.com/technology/exclusive-nvidia-offers-new-advanced-chip-china-that-meets-us-export-controls-2022-11-08/ |url-status=live}}</ref>

In September 2023, [[Getty Images]] announced that it was partnering with Nvidia to launch Generative AI by Getty Images, a new tool that lets people create images using Getty's library of licensed photos. Getty will use Nvidia's Edify model, which is available on Nvidia's [[generative AI]] model library Picasso.<ref>{{cite news |url=https://www.theverge.com/2023/9/25/23884679/getty-ai-generative-image-platform-launch |author=Emilia David |date=September 25, 2023 |title=Getty made an AI generator that only trained on its licensed images |work=Verge|access-date=September 26, 2023|archive-date=September 26, 2023|archive-url=https://web.archive.org/web/20230926213950/https://www.theverge.com/2023/9/25/23884679/getty-ai-generative-image-platform-launch|url-status=live}}</ref>

On September 26, 2023, Denny's CEO [[Kelli Valade]] joined Huang in East San Jose to celebrate the founding of Nvidia at Denny's on Berryessa Road, where a plaque was installed to mark the relevant corner booth as the birthplace of a $1 trillion company.<ref name="Witt" /><ref name="Takahashi">{{cite news |last1=Takahashi |first1=Dean |title=Jensen Huang returns to Denny's where trillion-dollar company began |url=https://venturebeat.com/games/jensen-huang-returns-to-dennys-where-trillion-dollar-company-began/ |access-date=September 28, 2023 |work=VentureBeat |date=September 26, 2023 |archive-date=September 28, 2023 |archive-url=https://web.archive.org/web/20230928033322/https://venturebeat.com/games/jensen-huang-returns-to-dennys-where-trillion-dollar-company-began/ |url-status=live}}</ref> By then, Nvidia's [[Hopper (microarchitecture)|H100]] GPUs were in such demand that even other [[tech giant]]s were beholden to how Nvidia allocated supply. [[Larry Ellison]] of [[Oracle Corporation]] said that month that during a dinner with Huang at [[Nobu]] in [[Palo Alto, California|Palo Alto]], he and [[Elon Musk]] of [[Tesla, Inc.]] and [[xAI (company)|xAI]] "were begging" for H100s, "I guess is the best way to describe it. An hour of sushi and begging".<ref name="fitch20240226">{{Cite news |last=Fitch |first=Asa |date=February 26, 2024 |title=Nvidia's Stunning Ascent Has Also Made It a Giant Target |url=https://www.wsj.com/tech/ai/nvidia-ceo-jensen-huang-vision-company-f05db212 |access-date=February 27, 2024 |work=The Wall Street Journal |language=en-US |url-access=subscription |archive-date=February 27, 2024 |archive-url=https://web.archive.org/web/20240227063751/https://www.wsj.com/tech/ai/nvidia-ceo-jensen-huang-vision-company-f05db212 |url-status=live}}</ref>

In October 2023, it was reported that Nvidia had quietly begun designing [[ARM architecture family|ARM-based]] central processing units (CPUs) for Microsoft's [[Microsoft Windows|Windows]] operating system with a target to start selling them in 2025.<ref>{{Cite news |last1=Nellis |first1=Stephen |last2=Cherney |first2=Max A. |date=October 24, 2023 |title=Exclusive: Nvidia to make Arm-based PC chips in major new challenge to Intel |language=en |work=Reuters |url=https://www.reuters.com/technology/nvidia-make-arm-based-pc-chips-major-new-challenge-intel-2023-10-23/ |access-date=October 24, 2023 |archive-date=October 24, 2023 |archive-url=https://web.archive.org/web/20231024130802/https://www.reuters.com/technology/nvidia-make-arm-based-PC-chips-major-new-challenge-intel-2023-10-23/ |url-status=live}}</ref>

=== 2024–2025 ===
In January 2024, ''[[Forbes]]'' reported that Nvidia has increased its lobbying presence in Washington, D.C. as American lawmakers consider proposals to [[Regulation of artificial intelligence|regulate artificial intelligence]]. From 2023 to 2024, the company reportedly hired at least four government affairs with professional backgrounds at agencies including the United States Department of State and the Department of the Treasury. It was noted that the $350,000 spent by the company on lobbying in 2023 was small compared to a number of major tech companies in the artificial intelligence space.<ref>{{Cite web |last=Nieva |first=Richard |date=January 11, 2024 |title=Nvidia Is Quietly Ramping Up For A Delicate Dance In Washington |url=https://www.forbes.com/sites/richardnieva/2024/01/11/nvidia-is-quietly-ramping-up-for-a-delicate-dance-in-washington/ |access-date=May 12, 2024 |website=Forbes |language=en}}</ref>

In January 2024, [[Raymond James Financial]] analysts estimated that Nvidia was selling the H100 GPU in the price range of $25,000 to $30,000 each, while on [[eBay]], individual H100s cost over $40,000.<ref name="Vanian">{{cite news |last1=Vanian |first1=Jonathan |title=Mark Zuckerberg indicates Meta is spending billions of dollars on Nvidia AI chips |url=https://www.cnbc.com/2024/01/18/mark-zuckerberg-indicates-meta-is-spending-billions-on-nvidia-ai-chips.html |access-date=June 6, 2024 |work=CNBC |date=January 18, 2024}}</ref> Several major technology companies were purchasing tens or hundreds of thousands of GPUs for their data centers to run [[generative artificial intelligence]] projects; simple arithmetic implied that they were committing to billions of dollars in capital expenditures.<ref name="Vanian" />

In February 2024, it was reported that Nvidia was the "hot employer" in Silicon Valley because it was offering interesting work and good pay at a time when other tech employers were downsizing. Half of Nvidia employees earned over $228,000 in 2023.<ref name="Bindley">{{cite news |last1=Bindley |first1=Katherine |last2=Ellis |first2=Lindsay |last3=Bousquette |first3=Isabelle |title=Booming Stock and Sky-High Pay: Nvidia Is Silicon Valley's Hot Employer |url=https://www.wsj.com/lifestyle/careers/booming-stock-and-sky-high-pay-nvidia-is-silicon-valleys-hot-employer-e4fb6c20 |access-date=February 27, 2024 |work=The Wall Street Journal |date=February 26, 2024 |url-access=subscription |archive-date=February 27, 2024 |archive-url=https://web.archive.org/web/20240227001206/https://www.wsj.com/lifestyle/careers/booming-stock-and-sky-high-pay-nvidia-is-silicon-valleys-hot-employer-e4fb6c20 |url-status=live}}</ref> By then, Nvidia GPUs had become so valuable that they needed special security while in transit to data centers. [[Cisco]] chief information officer Fletcher Previn explained at a CIO summit: "Those GPUs arrive by armored car".<ref name="Bousquette">{{cite news |last1=Bousquette |first1=Isabelle |last2=Lin |first2=Belle |title=Armored Cars and Trillion Dollar Price Tags: How Some Tech Leaders Want to Solve the Chip Shortage |url=https://www.wsj.com/articles/armored-cars-and-trillion-dollar-price-tags-how-some-tech-leaders-want-to-solve-the-chip-shortage-d7c75039 |access-date=May 30, 2024 |work=The Wall Street Journal |date=February 14, 2024 |url-access=subscription}}</ref>

On March 1, 2024, Nvidia became the third company in the history of the United States to close with a market capitalization in excess of $2 trillion.<ref name="Popina" /> Nvidia needed only 180 days to get to $2 trillion from $1 trillion, while the first two companies, [[Apple Inc.|Apple]] and Microsoft, each took over 500 days.<ref name="Popina" /> On March 18, Nvidia announced its new AI chip and microarchitecture [[Blackwell (microarchitecture)|Blackwell]], named after mathematician [[David Blackwell]].<ref>{{cite news |last1=Weiss |first1=Geoff |title=Nvidia's CEO unveils the next AI chip that tech companies will be scrambling for — meet 'Blackwell' |url=https://www.businessinsider.com/nvidia-ceo-jensen-huang-unveils-next-generation-ai-chip-blackwell-2024-3 |access-date=March 19, 2024 |work=Business Insider |date=March 19, 2024 |archive-date=March 19, 2024 |archive-url=https://web.archive.org/web/20240319001932/https://www.businessinsider.com/nvidia-ceo-jensen-huang-unveils-next-generation-ai-chip-blackwell-2024-3 |url-status=live}}</ref>

In April 2024, Reuters reported that China had allegedly acquired banned Nvidia chips and servers from [[Supermicro]] and Dell via tenders.<ref>{{cite news |last=Baptista |first=Eduardo |date=April 23, 2024 |title=China acquired recently banned Nvidia chips in Super Micro, Dell servers, tenders show |url=https://www.reuters.com/world/china/china-acquired-recently-banned-nvidia-chips-super-micro-dell-servers-tenders-2024-04-23/ |url-status=live |archive-url=https://web.archive.org/web/20240424220448/https://www.reuters.com/world/china/china-acquired-recently-banned-nvidia-chips-super-micro-dell-servers-tenders-2024-04-23/ |archive-date=April 24, 2024 |access-date=April 23, 2024 |work=Reuters |ref=none}}</ref>
[[File:PNY Nvidia Quadro P1000.jpg|thumb|PNY Nvidia Quadro P1000]]
In June 2024, the Federal Trade Commission (FTC) and the Justice Department (DOJ) began antitrust investigations into Nvidia, Microsoft and [[OpenAI]], focusing on their influence in the AI industry. The FTC led the investigations into Microsoft and OpenAI, while the DOJ handled Nvidia. The probes centered on the companies' conduct rather than mergers. This development followed an open letter from OpenAI employees expressing concerns about the [[AI boom|rapid AI advancements]] and lack of oversight.<ref>{{cite news |title=U.S. regulators to open antitrust probes into Nvidia, Microsoft and OpenAI |date=June 6, 2024 |url=https://www.cnbc.com/2024/06/06/us-regulators-to-open-antitrust-probes-into-nvidia-microsoft-and-openai.html |archive-url=https://web.archive.org/web/20240609033901/https://www.cnbc.com/2024/06/06/us-regulators-to-open-antitrust-probes-into-nvidia-microsoft-and-openai.html |archive-date=June 9, 2024 |access-date=June 9, 2024}}</ref>

The company became the world's most valuable, surpassing Microsoft and Apple, on June 18, 2024, after its market capitalization exceeded $3.3 trillion.<ref>{{cite news |last1=Patnaik |first1=Subrat |last2=Reinicke |first2=Carmen |title=Nvidia Becomes World's Most Valuable Company as AI Rally Steams Ahead |url=https://www.bloomberg.com/news/articles/2024-06-18/nvidia-becomes-world-s-largest-firm-as-ai-rally-steams-ahead?srnd=homepage-americas&sref=CIpmV6x8 |access-date=June 18, 2024 |work=Bloomberg |date=June 18, 2024}}</ref><ref name="Prakash">{{cite news |last1=Prakash |first1=Prarthana |title=Nvidia single-handedly surpasses Europe's biggest stock markets as London Stock Exchange chief promises reform to refresh U.K.'s 'ambition' |url=https://fortune.com/europe/2024/06/21/nvidia-surpasses-europes-biggest-stock-markets-london-stock-exchange-reform-u-k-ambition/ |work=Fortune |date=June 21, 2024 |url-access=subscription}}</ref>

In June 2024, [[Trend Micro]] announced a partnership with Nvidia to develop AI-driven security tools, notably to protect the data centers where AI workloads are processed. This collaboration integrates Nvidia NIM and Nvidia Morpheus with Trend Vision One and its Sovereign and Private Cloud solutions to improve data privacy, real-time analysis, and rapid threat mitigation.<ref>{{Cite web |last=McCann |first=Kristian |date=2024-06-03 |title=How Nvidia's AI Chips will Power Trend Micro's Cybersecurity |url=https://aimagazine.com/articles/how-nvidias-ai-chips-will-power-trend-micros-cybersecurity |access-date=2024-09-19 |website=AI magazine |language=en}}</ref>

Nvidia introduced in October 2024 a family of open-source [[Large language model#Multimodality|multimodal large language models]] called NVLM 1.0, which features a flagship version with 72&nbsp;billion parameters, designed to improve text-only performance after multimodal training.<ref>{{Cite web |last=Nunez |first=Michael |date=October 1, 2024 |title=Nvidia just dropped a bombshell: Its new AI model is open, massive, and ready to rival GPT-4 |url=https://venturebeat.com/ai/nvidia-just-dropped-a-bombshell-its-new-ai-model-is-open-massive-and-ready-to-rival-gpt-4/ |website=[[VentureBeat]]}}</ref><ref>{{Cite web |last=Basu |first=Swati |date=October 2, 2024 |title=Nvidia unveils its new NVLM 1.0 AI model, rivaling the likes of OpenAI's GPT-4 |url=https://readwrite.com/nvidia-unveils-nvlm-1-0-ai-model/ |website=[[ReadWrite]]}}</ref>

In November 2024, the company was added to the [[Dow Jones Industrial Average]].<ref>{{cite web |url=https://www.reuters.com/technology/nvidia-replace-intel-dow-jones-industrial-average-2024-11-01 |title=Nvidia to take Intel's spot on Dow Jones Industrial Average |first=Arsheeya |last=Bajwa |website=[[Reuters]] |date=November 1, 2024 |access-date=November 3, 2024}}</ref><ref>{{cite web |url=https://www.cnbc.com/2024/11/01/nvidia-to-join-dow-jones-industrial-average-replacing-intel.html |title=Nvidia to join Dow Jones Industrial Average, replacing rival chipmaker Intel |work=CNBC |last=Leswing |first=Kif |date=November 1, 2024 |access-date=November 3, 2024}}</ref>

In November 2024, [[Morgan Stanley]] reported that "the entire 2025 production" of all of Nvidia's Blackwell chips was "already sold out".<ref name="Kahn">{{cite news |last1=Kahn |first1=Jeremy |title=60 direct reports, but no 1-on-1 meetings: How an unconventional leadership style helped Jensen Huang of Nvidia become one of the most powerful people in business |url=https://fortune.com/2024/11/12/jensen-huang-nvidia-ceo-leadership-mpp/ |access-date=November 16, 2024 |work=Fortune |date=November 12, 2024 |url-access=subscription}}</ref>

Also in November 2024, the company bought 1.2 million shares of [[Nebius Group]].<ref>{{Cite news | url=https://www.reuters.com/technology/nvidia-cuts-stake-arm-holdings-invests-chinas-weride-2025-02-14/ | title=Nvidia cuts stake in Arm Holdings, discloses position in China's WeRide | first=Jaspreet | last=Singh | work=[[Reuters]] | date=February 15, 2025}}</ref>

Nvidia was ranked #3 on Forbes' "Best Places to Work" list in 2024.<ref>{{cite web |title=Fortune 100 Best Companies to Work For |url=https://fortune.com/ranking/best-companies/2024/ |website=Fortune |language=en|archive-url=https://web.archive.org/web/20250119102931/https://fortune.com/ranking/best-companies/2024/|archive-date=19 January 2025|url-status=live}}</ref>

In January 2025, Nvidia saw the largest one-day loss in market capitalization for a U.S. company in history at $600 billion. This was due to [[DeepSeek]], a Chinese AI startup that developed an advanced AI model at a lower cost and computing power.<ref>{{Cite web |last=Allen |first=Gregory C. |date=March 7, 2025 |title=DeepSeek, Huawei, Export Controls, and the Future of the U.S.-China AI Race |url=https://www.csis.org/analysis/deepseek-huawei-export-controls-and-future-us-china-ai-race |website=Center for Strategic and International Studies}}</ref> DeepSeek's AI assistant, using the V3 model, surpassed ChatGPT as the highest-rated free app in the U.S. on [[Apple Inc.|Apple]]'s [[App Store (Apple)|App Store]].<ref>{{cite news|last=Subin|first=Samantha|date=January 27, 2025|title=Nvidia sheds almost $600 billion in market cap, biggest one-day loss in U.S. history|publisher=CNBC|url=https://www.cnbc.com/2025/01/27/nvidia-sheds-almost-600-billion-in-market-cap-biggest-drop-ever.html|access-date=January 28, 2025}}</ref><ref>{{Cite web |last=Saul |first=Derek |title=Biggest Market Loss In History: Nvidia Stock Sheds Nearly $600 Billion As DeepSeek Shakes AI Darling |url=https://www.forbes.com/sites/dereksaul/2025/01/27/biggest-market-loss-in-history-nvidia-stock-sheds-nearly-600-billion-as-deepseek-shakes-ai-darling/ |access-date=2025-01-28 |website=Forbes |language=en}}</ref>

On 7 April 2025, Nvidia released the Llama-3.1-Nemotron-Ultra-253B-v1 [[Reasoning language model|reasoning]] large language model, under the Nvidia Open Model License. It comes in three sizes: Nano, Super and Ultra.<ref>{{Cite web |last=Franzen |first=Carl |date=2025-04-08 |title=Nvidia’s new Llama-3.1 Nemotron Ultra outperforms DeepSeek R1 at half the size |url=https://venturebeat.com/ai/nvidias-new-llama-3-1-nemotron-ultra-outperforms-deepseek-r1-at-half-the-size/ |access-date=2025-04-13 |website=VentureBeat |language=en-US}}</ref>