Editing New Kids on the Block (section)

==History==
===1984–1985: Early career===
In the early 1980s, [[Maurice Starr]] discovered [[Pop music|pop]]/[[R&B music|R&B]] quintet [[New Edition]], and guided their early success. After he was fired by New Edition for embezzling funds,<ref name=Machat>{{cite book |title=Gods, Gangsters and Honour: A Rock 'n' Roll Odyssey |last=Machat |first=Steven |authorlink=Steven Machat |date=2010 |publisher=Beautiful Books |isbn=9781905636839}}</ref> Starr and his business partner, Mary Alford, sought to create a white counterpart act. Fifteen-year-old [[Donnie Wahlberg]] impressed Starr and Alford with his rapping skills, becoming the group's first member.<ref name="Biography.com">{{cite web|url=https://www.biography.com/news/new-kids-on-the-block-origins|author=Sara Kettler|title=New Kids on the Block: The Hurdles They Overcame Before Enjoying Pop Music Success|work=[[Biography.com]]|date=September 9, 2020|access-date=December 4, 2020}}</ref><ref name="pop bonanza">{{cite web|url=https://www.nytimes.com/1990/03/11/arts/pop-view-white-singers-black-style-pop-bonanza.html|title=POP VIEW; White Singers + Black Style - Pop Bonanza|first=Peter|last=Watrous|date=March 11, 1990|website=[[The New York Times]]}}</ref><ref name="puberty to platinum">{{cite magazine|url=https://www.rollingstone.com/music/music-news/new-kids-on-the-block-from-puberty-to-platinum-112529/|author=David Wild|title=New Kids on the Block: From Puberty to Platinum|magazine=Rolling Stone|date=November 2, 1989|access-date=December 4, 2020}}{{cbignore|bot=medic}}</ref> He was initially joined by his younger brother [[Mark Wahlberg|Mark]], who left the group after only a few months.<ref name="Biography.com"/><ref name=heartthrobs>{{cite magazine|url=http://www.people.com/people/archive/article/0,,20118457,00.html|title=The Heartthrobs of America |last=Dougherty|first=Steve |date=August 13, 1990|magazine=People|access-date=September 23, 2008}}</ref><ref name="Ten Things">{{cite web|url=https://www.laweekly.com/ten-things-we-learned-about-new-kids-on-the-block-from-their-new-biography/|author=Sarah Fenske|title=TEN THINGS WE LEARNED ABOUT NEW KIDS ON THE BLOCK FROM THEIR NEW BIOGRAPHY|work=[[LA Weekly]]|date=October 16, 2012|access-date=December 4, 2020}}</ref><ref name="Boston days">{{cite web|url=https://www.bostonglobe.com/magazine/2012/09/29/new-kids-block-their-early-boston-days/QkknuflO1Uy45M0xDmOIPP/story.html|author=Nikki Van Noy|title=New Kids on the Block: Their early Boston days|work=The Boston Globe|date=September 30, 2012|access-date=December 5, 2020}}</ref> Donnie then recruited his school friends Jamie Kelly, [[Jordan Knight]] and Danny Wood to join the group; Knight was followed into the group by his older brother Jonathan Knight, while Kelly left the group early on.<ref name="Encyclopedia Johnson"/><ref name="Biography.com"/><ref name="heartthrobs"/>

When a search was made to find a [[Michael Jackson]]-esque singer to replace Kelly, Starr recruited 12-year-old [[Joey McIntyre]], who initially struggled to fit in with the group.<ref name="Biography.com"/><ref name="heartthrobs"/><ref>{{cite encyclopedia|url=https://www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/new-kids-block|author=Jason King|title=The New Kids on the Block|encyclopedia=[[St. James Encyclopedia of Popular Culture]]|access-date=December 5, 2020}}</ref> With the final lineup in place, Starr rehearsed the boys after school and on weekends, and eventually secured the group a recording contract at [[Columbia Records]].<ref name="Biography.com"/><ref name="pop bonanza"/><ref name="heartthrobs"/><ref name="Boston days"/>

Originally, the group was called Nynuk (pronounced "na-nook").<ref name="heartthrobs"/><ref name="Ten Things"/> Nikki Van Noy, author of the group's official biography, wrote in 2012 that the name Nynuk is "meaningless",<ref name="Boston days"/> although a 1989 article by ''Rolling Stone'' suggested a possible connection to ''[[Nanook of the North]]''.<ref name="puberty to platinum"/> Columbia demanded Starr change the name of the group. Subsequently, they settled on New Kids on the Block, after a [[hip hop music|rap]] song that Donnie Wahlberg had written and arranged for their first album.<ref name="Biography.com"/> The group was signed to Columbia's black music division and originally marketed to black audiences.<ref name="Biography.com"/><ref name="Ten Things"/><ref name="Boston days"/><ref name="Encyclopedia Johnson"/>

===1986–1987: ''New Kids on the Block'' (debut album)===
{{Main article|New Kids on the Block (album)}}
In April 1986, Columbia Records released the group's self-titled debut album. The album was almost exclusively written and produced by Maurice Starr, and featured mid-1980s [[bubblegum pop]] material. The first single, "[[Be My Girl (New Kids on the Block song)|Be My Girl]]", received minor airplay around the group's native Boston but failed to capture nationwide attention. The album's second single, "[[Stop It Girl]]", fared even worse. The New Kids went on tour around the New England states, singing wherever Starr could book them: in bars, school dances, and clubs. Nevertheless, Starr remained diligent and persuaded the label to allow the group to record a second album.

===1988–1989: ''Hangin' Tough''===
{{Main article|Hangin' Tough}}
After the failure of the first album, Starr had the group back in the studio for most of 1987 and 1988 recording their second album. Dissatisfied with the excessively bubblegum sound of their first album, the group wanted to have more input on their look, direction and song material. As a result, Wahlberg, Wood and Jordan Knight received [[associate producer]] credit on the final product. The album, ''Hangin' Tough'', was released to modest fanfare in September.  The album's first single was "[[Please Don't Go Girl]]", a ballad released in the spring of 1988. Failure seemed destined a second time when the song became another that went unnoticed by the listening public, and Columbia Records made plans to drop the New Kids from the label. At the eleventh hour, however, a pop radio station in Florida began playing the song. Scoring listener approval, it soon became the most requested song on their play list. When Columbia caught wind of the positive response, they decided to keep the group on its roster and put more effort into promoting the single. Columbia decided to re-shoot a music video for "Please Don't Go Girl", hiring director [[Doug Nichol]], and sent the video to thousands of radio stations across the country to show the group's visual appeal. National attention soon followed and "Please Don't Go Girl" eventually climbed to No. 10 on [[Billboard Hot 100|Billboard's Hot 100 Singles Chart]]—becoming the group's first hit.<ref name="billboard">{{cite web|url={{BillboardURLbyName|artist=new kids on the block|chart=all}}|title=Artist Chart History – New Kids on the Block|publisher=billboard.com|access-date=September 23, 2008}}</ref>

In the meantime, the group began making national televised appearances on such music programs as ''[[Showtime at the Apollo]]'' and ''[[Soul Train]]''. Producer Maurice Starr then held auditions to secure a band of musicians suitable for touring with the New Kids, approving musical director and keyboardist Greg McPherson, bassist [[David Dyson (musician)|David Dyson]], keyboardist Yasko Kubota, guitarist Nerida Rojas, and drummer Derrick Antunes. The New Kids later landed a spot as an opening act for fellow teen-pop act [[Tiffany Darwish|Tiffany]] on the U.S. leg of her concert tour. Sales of ''Hangin' Tough'' steadily increased as the group's national attention slowly rose. At year's end, the album's second single, "[[You Got It (The Right Stuff)]]", was released. The song was given a huge boost when [[MTV]] took notice of the group and began playing the video in regular rotation, including an appearance on [[Club MTV]]. By early 1989, it cracked the top five.<ref name="billboard" /> The New Kids hit pay dirt with their next single, "[[I'll Be Loving You (Forever)]]", which reached No. 1 on the Billboard Hot 100 Singles chart in June.<ref name="billboard" /> The group had been scheduled to open for Tiffany once again on a [[Hangin' Tough Tour|second tour]], but their sudden popularity caused a reversal, and she wound up opening for them (although the two acts were technically billed as "co-headliners").

More top five singles from ''Hangin' Tough'' followed into the summer and fall, including [[Hangin' Tough (song)|the title track]] and "[[Cover Girl (New Kids on the Block song)|Cover Girl]]". Columbia Records also released the single "[[Didn't I (Blow Your Mind This Time)]]" (a cover of [[The Delfonics]]' classic hit), from the group's previously overlooked debut album. The song went No. 8 on the Billboard Hot 100 Singles<ref name="billboard" /> on the strength of the group's popularity and effectively jump-started the sales of that album as well. By the end of 1989, ''Hangin' Tough'' had climbed to number one on the [[Billboard 200|''Billboard'' 200]] Albums Chart and had gone eight-times [[Music recording sales certification|platinum]]. They subsequently became the first 'teen' act to garner five top ten hits from a single album.

Meanwhile, a top ten charting [[Christmas and holiday season|holiday]] album, ''[[Merry, Merry Christmas]]'', was released in the fall—spawning another top 10 hit, "[[This One's for the Children]]", and going double platinum in the U.S. The proceeds were donated to [[United Cerebral Palsy]], the New Kids' favorite charitable cause. ''Hangin' Tough'' would go on to spend 132 weeks on the chart, and in January 1990, the album won two [[American Music Awards of 1990|American Music Awards]] for "Best Pop/Rock Album" and "Best Pop/Rock Group". With the success of "Didn't I (Blow Your Mind)", "Cover Girl", and "This One's For the Children", the group pulled off a rare feat of having three singles on the Billboard Hot 100 at the same time, but each from a different album.

Columbia Music Video also released a home video, ''Hangin' Tough'', a documentary on the band directed by [[Doug Nichol]] and produced by Bryan Johnson that included their four hit music videos and a live concert recorded during their 1989 tour. It achieved massive sales, earning a [[Grammy Award for Best Long Form Music Video]] nomination,<ref>{{cite web|url=http://www.rockonthenet.com/grammy/videos.htm |title=Grammy Awards: Best Music Videos |publisher=Rock On The Net |access-date=April 17, 2012}}</ref> and was one of the biggest selling music videos of all time.<ref>{{cite news| url=https://www.nytimes.com/1990/10/22/business/the-media-business-new-products-help-to-bolster-music-sales.html?pagewanted=1 | work=The New York Times | title=THE MEDIA BUSINESS; New Products Help to Bolster Music Sales | first=Geraldine | last=Fabrikant | date=October 22, 1990 | access-date=May 20, 2010}}</ref>

The then governor of Massachusetts, [[Michael Dukakis]], declared April 24, 1989 to be "New Kids on the Block Day".<ref>{{cite news|url=https://www.bostonglobe.com/2024/04/24/arts/new-kids-on-the-block-day-joey-mcintyre/|date=April 24, 1989|title=In 1989, Dukakis declared April 24 New Kids on the Block Day. Here's how the band is celebrating its 35th anniversary.|author=Matt Juul|newspaper=The Boston Globe|url-access=subscription}}</ref>

===1990–1993: ''Step by Step'' and lip syncing allegations===
{{Main article|Step by Step (New Kids on the Block album)}}
By early 1990, New Kids on the Block had become one of the most popular acts in the United States. That May, they followed up ''Hangin' Tough'' with ''Step by Step'', for which just over half of the songs were cowritten and produced by the members themselves. The first single, [[Step by Step (New Kids on the Block song)|the title track]], hit number one on the Hot 100 Singles Chart<ref name="billboard" /> and became their biggest-selling single. It was followed up with their ninth consecutive top-ten single, "[[Tonight (New Kids on the Block song)|Tonight]]". The group was achieving significant international success, as well: "Let's Try It Again" hit No. 8 on the UK singles chart, while "Baby I Believe in You" went to number one in Japan. The album was eventually certified triple platinum, selling close to 20 million copies worldwide.<ref>{{cite web|url={{BillboardURLbyName|artist=new kids on the block|bio=true}}|title=Artist Biography – New Kids on the Block|last= Erlewine|first=Stephen Thomas|author2=Leahey, Andrew |publisher=billboard.com|access-date=September 23, 2008}}</ref> By late 1990, David Dyson assumed the role of musical director.

The group performed an estimated two hundred concerts a year, with an extravagant worldwide concert tour that summer called ''[[The Magic Summer Tour]]'', sponsored by [[Coca-Cola|Coke]]. The tour ultimately grossed $74 million ($133 million adjusted for inflation), making them the top-grossing touring act in the country at the time and one of the highest-grossing concert tours of the decade, with overall attendance of 3.2 million people. Their 1990 [[pay-per-view]] special  broke records at the time.{{clarify|date=November 2021}} During this time, NKOTB licensed merchandise flooded the market, including [[lunch box]]es, [[Badge|buttons]], t-shirts, [[comic books]] (published by [[Harvey Comics]]), and [[Celebrity doll|dolls]]. They inspired a [[Saturday morning cartoon]], developed by the [[Pangea Corporation]] and animated by [[DIC Entertainment]]. In 1991, sales of the group's merchandise was estimated at [[United States dollar|US$]]400 million.<ref>{{cite book|last=Marshall|first=P. David|title=Celebrity and Power: Fame in Contemporary Culture|publisher=U of Minnesota Press|year=1997|page=[https://archive.org/details/celebritypowerfa0000mars/page/170 170]|isbn=0-8166-2725-8|url=https://archive.org/details/celebritypowerfa0000mars/page/170}}</ref>

New Kids on the Block's official fan club had a membership of over 200,000 and was one of the largest in the United States.<ref>{{cite book|last=Warner|first=Jay|title=American Singing Groups: A History from 1940 to Today|publisher=Hal Leonard Corporation|year=2006|page=[https://archive.org/details/americansingingg00warn/page/529 529]|isbn=0-634-09978-7|url=https://archive.org/details/americansingingg00warn/page/529}}</ref> The official NKOTB hotline, 1-900-909-5KIDs, received approximately 100,000 calls per week. In 1991, the group topped ''[[Forbes]]''{{'}} list of highest paid entertainers, ahead of Michael Jackson, [[Madonna]], [[Prince (musician)|Prince]] and [[Bill Cosby]].<ref name=bostonglobe>{{cite news|url=http://www.boston.com/news/local/articles/2008/04/05/around_the_block_again_for_new_kids_fans/|title=Around the block again for New Kids, fans|last=Goldstein |first=Meredith |author2=Rodman, Sarah |date=April 5, 2008|newspaper=The Boston Globe|access-date=September 23, 2008}}</ref> At year's end, Columbia released ''[[No More Games/The Remix Album]]'', a compilation of remixes of the group's biggest hits. It produced two singles, "[[Call It What You Want (New Kids on the Block song)|Call It What You Want (The C&C Pump-It Mix)]]" (UK #12) and "[[Games (New Kids on the Block song)|Games (The New Kids Get Hard Mix)]]" (UK #14), for which videos were also released.

The group released no new material in 1991, and instead toured throughout Europe and Asia. That summer, Wood and Wahlberg cowrote and produced the debut album from [[Marky Mark and the Funky Bunch]], headed by Mark Wahlberg, Donnie's brother and a former New Kid. Mark Wahlberg's album, which would end up going platinum, scored a number-one hit with "[[Good Vibrations (Marky Mark and the Funky Bunch song)|Good Vibrations]]".<ref>{{cite book|last=Bogdanov|first=Vladimir|author2=Woodstra, Chris|author3=Erlewine, Stephen Thomas|others=Bush, John|title=All Music Guide to Hip-Hop: The Definitive Guide to Rap & Hip-Hop|publisher=Backbeat Books|year=2003|page=[https://archive.org/details/isbn_9780879307592/page/304 304]|isbn=0-87930-759-5|url=https://archive.org/details/isbn_9780879307592/page/304}}</ref><ref>{{cite book|last=Brackett|first=Nathan|author2=Hoard, Christian|title=The New Rolling Stone Album Guide: Completely Revised and Updated 4th Edition|publisher=Simon and Schuster|year=2004|page=[https://archive.org/details/newrollingstonea00brac/page/514 514]|isbn=0-7432-0169-8|url=https://archive.org/details/newrollingstonea00brac/page/514}}</ref> In 1991, they performed the [[Super Bowl halftime show|halftime show]] at [[Super Bowl XXV]], a first for a pop music group, however the performance was not broadcast on TV due to a preemption for a speech from President [[George H. W. Bush]] regarding the [[Gulf War]].<ref>{{Cite web |date=2016-02-07 |title=The Story Behind New Kids on the Block's Insane (and Preempted) 1991 Halftime Show {{!}} Playboy |url=http://www.playboy.com/articles/donnie-wahlberg-nkotb-1991-super-bowl-halftime-show |access-date=2025-02-10 |archive-url=https://web.archive.org/web/20160207111850/http://www.playboy.com/articles/donnie-wahlberg-nkotb-1991-super-bowl-halftime-show |archive-date=February 7, 2016 }}</ref><ref>{{Cite AV media |url=https://www.youtube.com/watch?v=YmPUBC0apTw |title=Donnie Wahlberg on Being NKOTB's 'Bad Boy' and Blue Bloods Legacy {{!}} rETrospective |date=2024-12-15 |last=Entertainment Tonight |access-date=2025-03-17 |via=YouTube}}</ref>

In early 1992, the group released the stand-alone single "[[If You Go Away (New Kids on the Block song)|If You Go Away]]", the only new track on the compilation ''[[H.I.T.S.]]''. The song peaked at No. 16 on the US charts and No. 9 in the UK. Meanwhile, as the music industry was still reeling from the [[Milli Vanilli]] [[Lip sync|lip-syncing]] scandal, NKOTB found themselves accused of lip-syncing by Gregory McPherson. Credited as an associate producer and string arranger on the ''Step by Step'' album and a music teacher at [[Berklee College of Music]], McPherson alleged that Maurice Starr sang the vocals while the group lip-synced to pre-recorded vocals during their live performances. McPherson also filed a [[breach of contract]] and creative infringement lawsuit against Starr.

The group immediately responded to the allegations and interrupted the Australian leg of their tour to fly to Los Angeles to perform live on ''[[The Arsenio Hall Show]].''<ref>{{cite news|title= New Kids on the Block Let Singing Do the Talking|work= The Los Angeles Times|date=February 6, 1992|url= https://www.latimes.com/archives/la-xpm-1992-02-06-me-2060-story.html|access-date=October 9, 2010 | first=Steve | last=Hochman}}</ref> After performing a medley of their previous hits and their new single, the group (along with Starr) was interviewed by Hall. The group admitted to singing with a backing track during live performances and also admitted that Starr sang harmony on some background vocals.<ref>{{cite magazine|url=http://www.people.com/people/archive/article/0,,20113177,00.html|title=New Kids on the Block|date=July 27, 1992|magazine=People|access-date=September 23, 2008|archive-date=February 6, 2009|archive-url=https://web.archive.org/web/20090206092012/http://www.people.com/people/archive/article/0,,20113177,00.html|url-status=dead}}</ref><ref name="#1hits">{{cite book|last=Bronson|first=Fred |title=The Billboard Book of Number 1 Hits: The Inside Story Behind Every Number One Single on Billboard's Hot 100 from 1955 to the Present|publisher=Billboard Books|year=2003|page=760|isbn=0-8230-7677-6}}</ref>

On February 10, 1992, the New Kids filed a [[defamation]] lawsuit against McPherson regarding his lip-syncing allegations. In April 1992, McPherson dropped his suit against Starr and released a statement recanting his previous allegations stating, "[The New Kids] did sing lead on their vocals".<ref name="#1hits" />

By the time the lip-syncing allegations surfaced, the group was starting to experience a [[backlash (sociology)|backlash]]. Despite their success, the group was regularly dismissed by critics for their attempts to promote themselves as an [[Hip hop culture|urban act]] and their practice of using backing vocals for live performances. The group's record sales also began to decline due to a shift in musical tastes to [[gangsta rap]] and [[grunge|grunge music]].<ref>{{cite news|url=http://findarticles.com/p/articles/mi_g1epc/is_bio/ai_2419200890|archive-url=https://archive.today/20120710145432/http://findarticles.com/p/articles/mi_g1epc/is_bio/ai_2419200890|url-status=dead|archive-date=July 10, 2012|title=The New Kids on the Block |last=King |first=Jason |publisher=findarticles.com|access-date=September 23, 2008 | year=2002}}</ref>

===1993–1995: ''Face the Music'' and split===
{{Main article|Face the Music (New Kids on the Block album)}}
In 1993, after having split from Maurice Starr, the group shortened their name to the [[initialism]] NKOTB. In January 1994, their fourth studio album, ''Face the Music'', was released. Their first studio album in close to four years, ''Face the Music'' was a musical departure from the group's previous efforts. Nearly all the songs were written and/or co-produced by the group. In spite of some positive critical reception, the album failed to live up to commercial expectation.<ref>{{cite news|url=https://www.independent.co.uk/arts-entertainment/music/features/boyz-to-men-the-not-so-new--kids-on-the-block-938740.html |archive-url=https://ghostarchive.org/archive/20220618/https://www.independent.co.uk/arts-entertainment/music/features/boyz-to-men-the-not-so-new--kids-on-the-block-938740.html |archive-date=June 18, 2022 |url-access=subscription |url-status=live|title=Boyz to men: The (not so) New – Kids on the Block|date=September 23, 2008|newspaper=independent.co.uk|access-date=September 23, 2008 | location=London}}</ref> The album's final single to chart was "[[Dirty Dawg]]" (which featured a rap cameo by [[Nice & Smooth]]), peaking at No. 66 on the Billboard Hot 100.<ref name="billboard" /><ref>{{cite news|last=Mayer |first=Andrea |title=Take That, take 2: A Boy Band Does the Inconceivable: Makes a Successful Comeback |date=March 7, 2007 |url=http://www.cbc.ca/arts/music/take_that.html |archive-url=https://web.archive.org/web/20070311225918/http://www.cbc.ca/arts/music/take_that.html |url-status=dead |archive-date=March 11, 2007 |access-date=January 26, 2008 |work=CBC News }}</ref> The follow-up single, "[[Never Let You Go (New Kids on the Block song)|Never Let You Go]]", failed to chart in the U.S., but did reach No. 42 in the [[UK Singles Chart]] and No. 18 in the [[Canada|Canadian]] charts.

NKOTB went on tour to support the album, playing smaller venues such as clubs and theaters, as opposed to the arenas and stadiums they were once accustomed to. After experiencing increased [[panic attacks]] and anxiety, Jonathan Knight left the band. Shortly thereafter, the remaining four decided to officially disband the group.<ref>{{cite magazine|url=http://www.people.com/people/archive/article/0,,20132995,00.html|title=Renewed Kid |last=Tauber|first=Michelle |date=November 20, 2000|magazine=People|access-date=September 23, 2008}}</ref>

After the group's split, most of the group members started families and began to venture into other avenues. Jonathan Knight and Danny Wood maintained low profiles, while the other three continued their careers individually. Wahlberg, in particular, followed the lead of his younger brother, [[Mark Wahlberg]], and started an acting career. McIntyre and Jordan Knight recorded solo albums in 1999. In 1999, MTV attempted to reunite the group and get them to perform on that year's [[MTV Video Music Awards|VMAs]]. All of the members were on board for the project, except Jonathan. Without him, the performance did not happen.<ref>{{cite news|last=Bottomley |first=C. |title=Older Kids on the Comeback |date=April 30, 2001 |url=http://www.vh1.com/artists/news/1443264/20010430/new_kids_on_the_block.jhtml |archive-url=https://web.archive.org/web/20070131122150/http://www.vh1.com/artists/news/1443264/20010430/new_kids_on_the_block.jhtml |url-status=dead |archive-date=January 31, 2007 |access-date=January 26, 2008 }}</ref> In 2004, [[Aamer Haleem]], host of VH1's ''[[Bands Reunited]]'', also attempted to convince each of the members of New Kids on the Block to reunite for a one-night performance for the show. This time Jonathan agreed. However, McIntyre, Wahlberg, and Wood all declined. While Wood and Wahlberg declined on-camera interviews, McIntyre cited that the only way he would perform with the band was if the group would make the decision to reunite permanently.<ref>{{cite magazine| title=Group Therapy: VH1 struggles to get ''Bands Reunited''| url=https://ew.com/article/2004/09/03/vh1-struggles-get-bands-reunited/| access-date=January 26, 2008| magazine=Entertainment Weekly| date=September 3, 2004| archive-date=March 5, 2008| archive-url=https://web.archive.org/web/20080305193141/http://www.ew.com/ew/article/0,,688817,00.html| url-status=live}}</ref>

===2008–2012: Reunion, ''The Block'' and NKOTBSB===
In April 2008, after months of speculation, Wahlberg confirmed to [[CNN]] that the group had reunited with plans to record new material and to stage a tour.<ref>{{cite news|title=New Kids on the Block to Reunite, new album in works| date =April 3, 2008| url =http://www.cnn.com/2008/SHOWBIZ/Music/04/03/people.newkids.ap/index.html | access-date =April 3, 2008 | work=CNN |archive-url = https://web.archive.org/web/20080407052541/http://www.cnn.com/2008/SHOWBIZ/Music/04/03/people.newkids.ap/index.html |archive-date = April 7, 2008}}</ref> The following month, the group released their first single since reuniting, "[[Summertime (New Kids on the Block song)|Summertime]]".<ref>{{cite magazine|url=http://www.billboard.com/articles/news/1045677/new-kids-on-the-block-welcome-summertime|title=New Kids On The Block Welcome 'Summertime'|last=Vrabel|first=Jeff |date=May 1, 2008|magazine=Billboard.com|access-date=May 5, 2008}}</ref><ref>{{cite web|url=https://people.com/celebrity/new-kids-on-the-block-stage-comeback/|title=New Kids On The Block Stage Comeback|last=Finan|first=Eileen |author2=Jordan, Julie |date=January 28, 2008|publisher=[[People (magazine)|People]]|access-date=October 19, 2008}}</ref> The cover of the single featured the name "New Kids on the Block", re-lengthened from the initials NKOTB.

On August 12, 2008, they released their second single, "[[Single (New Kids on the Block song)|Single]]", featuring R&B singer [[Ne-Yo]], followed by the release of the group's first studio album in fourteen years, ''[[The Block (album)|The Block]]''. The album debuted at No. 1 on the Billboard Top Pop Albums Chart and No. 2 on the [[Billboard 200|''Billboard'' 200]] in September 2008.<ref>{{cite web|url={{BillboardURLbyName|artist=new kids on the block|chart=all}} |title=Discography – New Kids on the Block: ''The Block'' |publisher=billboard.com |access-date=October 19, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20070929121030/{{BillboardURLbyName|artist=jewel|chart=all}} |archive-date=September 29, 2007 }}</ref> It was certified Gold in October 2008, in Canada.<ref>{{cite web|url=http://www.cria.ca/goldplat.php |title=Gold and Platinum |publisher=Cria.ca |access-date=April 17, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20100823041748/http://www.cria.ca/goldplat.php |archive-date=August 23, 2010 }}</ref>

The group's reunion tour, [[New Kids on the Block: Live]], began at [[Toronto]]'s [[Air Canada Centre]] on September 18, 2008. They toured the US with [[Natasha Bedingfield]] and [[Lady Gaga]] as supporting acts. There were 48 total concerts scheduled for Canada and the United States, nine in the United Kingdom, one in Ireland, one in France, one in [[Amsterdam]], Netherlands and two in Germany. A NKOTB-sponsored "theme" concert cruise (for their fans) departed from Miami, Florida and traveled to [[the Bahamas]] from May 15–18, 2009. The group also announced the [[Full Service Tour]] for 2009, featuring [[Jesse McCartney]] and [[Jabbawockeez]].<ref>{{cite web|url=http://www.mtv.com/news/articles/1608119/20090330/new_kids_on_the_block.jhtml|archive-url=https://web.archive.org/web/20090403053334/http://www.mtv.com/news/articles/1608119/20090330/new_kids_on_the_block.jhtml|url-status=dead|archive-date=April 3, 2009|title=New Kids On The Block Announce Tour Dates|last=Alwill|first=Cara |date=March 30, 2009|publisher=MTV.com|access-date=April 4, 2009}}</ref>

Group member Jordan Knight announced a new concert cruise for 2010.<ref>{{cite web|url=https://twitter.com/jordanknight/status/1835702371 |title=Twitter / Jordan Knight: NKOTB Cruise 2010!!! Start |publisher=Twitter.com |date=May 18, 2009 |access-date=April 17, 2012}}</ref> After the tour, each member took a break on doing other endeavors. McIntyre recorded a few songs written and produced by fellow musicians such as himself, Drew Ryan Scott from boy band After Romeo, Brent Paschke, and [[Gabe Lopez]]. Wahlberg worked on his own music as well, releasing a single called "I Got It" featuring [[Aubrey O'Day]] (formerly from [[Danity Kane]]) and "Rise and Grind" featuring Roscoe Umali.

On Friday, August 13, 2010, tickets went on sale for the third annual NKOTB cruise which would take place aboard the [[Carnival Cruise Lines|Carnival]] ''Destiny'', leaving from Miami, FL on Thursday, May 12, 2011, to Nassau and Half Moon Cay, Bahamas and returning to Miami, FL on Monday, May 16, 2011. Once again, the cruise sold out the same day it went on sale, with thousands of fans on a 'waitlist' standing by for any openings on the boat due to cancellations.

On August 18, 2010, an 'unofficial' announcement was made that NKOTB and the [[Backstreet Boys]] would be touring together in 2011 after the successful surprise collaboration performance at [[Radio City Music Hall]] on June 19, 2010. On October 8, 2010, [[Brian Littrell]], a member of the Backstreet Boys, gave the tour a 78% chance of happening. He also stated that he and Wahlberg had been working on songs together.<ref>{{cite web|last=Lyle |first=Sabre |url=http://bsbresource.blogspot.com/2010/10/brian-in-studio-for-q100s-bert-show.html |title=The Backstreet Boys Resource: Brian in studio for Q100's Bert show – New Kids / Backstreet Boys tour info |publisher=Bsbresource.blogspot.com |date=October 8, 2010 |access-date=April 17, 2012}}</ref>

On November 3, 2010, an official announcement was made that NKOTB and BSB would be touring together in the summer of 2011 along with [[Jordin Sparks]] and [[Ashlyne Huff]].<ref>{{cite web|url=http://nkotbsb.com |title=Home |publisher=Nkotbsb |access-date=April 17, 2012}}</ref> In May 2011, [[Matthew Morrison]] confirmed during an interview on talk show ''[[Chelsea Lately]]'' that he would also be joining the tour.<ref>{{cite web|url=http://www.matthewmorrison.com/news/default.aspx?nid=9436 |archive-url=https://web.archive.org/web/20120313012951/http://www.matthewmorrison.com/news/default.aspx?nid=9436 |url-status=dead |archive-date=March 13, 2012 |title=Latest Headlines |publisher=Matthew Morrison |date=May 26, 2011 |access-date=April 17, 2012}}</ref> The [[NKOTBSB Tour]] began on May 25, 2011, and ended in June 2012. They also released a compilation album ''[[NKOTBSB (album)|NKOTBSB]]'' which included 2 new songs.

On June 22, 2012, NKOTB was among 24 celebrities selected by the Hollywood Chamber of Commerce to receive a star on the Hollywood Walk of Fame for 2013.<ref name=hollywoodpress>{{cite web|title=Press {{!}} Hollywood Walk of Fame|url=http://www.walkoffame.com/pages/press|publisher=Hollywood Walk of Fame|access-date=June 23, 2012|date=June 22, 2012}}</ref>

McIntyre stated during [[Summer Mixtape Festival]] that they were making a new album and unlike their previous album ''The Block'', there will be no collaboration on it.<ref>{{cite web|title=New Kids On The Block Talk 'Open' Relationship With Backstreet Boys|url=http://www.mtv.com/news/articles/1692280/new-kids-on-the-block-backstreet-boys-future.jhtml|archive-url=https://web.archive.org/web/20120825001254/http://www.mtv.com/news/articles/1692280/new-kids-on-the-block-backstreet-boys-future.jhtml|url-status=dead|archive-date=August 25, 2012|publisher=MTV|access-date=August 22, 2012|date=August 21, 2012}}</ref>

===2013–2023: ''10'', ''Thankful'', and ''Battle of Boston with New Edition''===
On January 22, 2013, the group appeared on ''[[The View (talk show)|The View]]'' and announced that they were going to release a new single titled "[[Remix (I Like The)]]" on January 28 and a new album titled ''[[10 (New Kids on the Block album)|10]]'' on April 2, 2013, via [[Kobalt Label Services]]. During the show, they also announced that they were going to [[The Package Tour|tour]] North America with [[98 Degrees]] and [[Boyz II Men]] as their opening acts in summer 2013.<ref>{{cite web|last=Vena|first=Jocelyn|title=NKOTB Recruit Boyz II Men, 98 Degrees For 'Package' Summer Tour|url=http://www.mtv.com/news/articles/1700587/nkotb-boyz-2-men-98-degrees-summer-tour.jhtml|archive-url=https://web.archive.org/web/20130124085234/http://www.mtv.com/news/articles/1700587/nkotb-boyz-2-men-98-degrees-summer-tour.jhtml|url-status=dead|archive-date=January 24, 2013|publisher=MTV|access-date=January 23, 2013|date=January 22, 2013}}</ref> ''10'' was released on April 2, 2013, and received mixed to positive reviews from music critics. The group appeared on various television series to promote the album including ''[[The Today Show]]'', ''The View'', and an [[iHeartRadio]] concert release party. The album made its debut at number 6 on the [[Billboard 200|''Billboard'' 200]] chart marking their 5th top 10 studio album in the US. The group, along with [[Boyz II Men]] performed on the [[Boston Strong]] telethon on May 30, 2013.

On February 3, 2014, the band announced their European Tour 2014. The official website described the tour: 'Kicking-off at the Annex in Stockholm on May 6 and culminating at Clyde Auditorium in Glasgow on June 1, the shows will take place at some of the most intimate venues across Europe, giving our fans a rare opportunity to get up-close-and-personal with the band.' Following the tour the group met up in New York to embark on the 6th annual NKOTB Cruise. Also, in the Spring of 2014 they announced a limited engagement in [[Las Vegas]]. The show entitled ''New Kids on the Block After Dark'' ran for 4 consecutive nights from July 10–13, 2014 at [[The AXIS]] at Planet Hollywood.

On October 9, 2014, the group received their star on the [[Hollywood Walk of Fame]].<ref>{{cite web|url=https://variety.com/2014/music/features/new-kids-on-the-block-walk-of-fame-1201325346/|title=New Kids on the Block Join the Walk of Fame|first=Malina|last=Saval|date=October 9, 2014}}</ref>

In January 2015, the group announced they would be embarking on a summer tour called [[The Main Event (tour)|The Main Event]], with [[TLC (group)|TLC]] and [[Nelly]]. They also starred on [[Pop (U.S. TV network)|Pop]]'s ''Rock This Boat: New Kids on the Block'', a reality television series featuring the band on a cruise to Bermuda.<ref>{{cite web |url=https://www.hollywoodreporter.com/review/rock-boat-new-kids-block-763136 |title='Rock This Boat: New Kids on the Block': TV Review |last=Keene |first=Allison |date=January 12, 2015 |website=www.hollywoodreporter.com |publisher=[[The Hollywood Reporter]] |access-date=June 14, 2018}}</ref> The show was renewed for a second season the following year.

The group played themselves on an episode of the second season of ''[[Fuller House (TV series)|Fuller House]]'' entitled, "New Kids in the House", where they performed multiple songs including "The Right Stuff" and "Please Don't Go Girl" as well as singing Happy Birthday to DJ Tanner in the show. The episode was released on December 9, 2016.<ref>{{Cite news|url=https://www.bustle.com/articles/199313-new-kids-on-the-block-being-in-fuller-house-season-2-is-the-perfect-nostalgic-combo|title=New Kids On The Block Being In 'Fuller House' Season 2 Is The Perfect Nostalgic Combo|last=Gallagher|first=Caitlin|access-date=December 15, 2016}}</ref>

In November 2016, the group announced a new tour called [[The Total Package Tour]] with [[Paula Abdul]] & [[Boyz II Men]]. The 44-city North American tour spanned May 12 through July 16 and marked Abdul's first tour in more than 20 years.<ref>{{cite web|url=http://www.sandiegouniontribune.com/entertainment/music/|title=Music - San Diego Union Tribune|website=www.sandiegouniontribune.com}}</ref> In March 2017 during an appearance on ''[[The Late Late Show with James Corden]]'' they performed the new single "One More Night" from the [[Extended play|EP]] ''[[Thankful (EP)|Thankful]]'', which was released on May 12 to coincide with the start of the tour.

In December 2017, they released an expanded version of the EP entitled ''Thankful (Unwrapped)'', now including the Target-only track "We Were Here" (featuring [[DMX (rapper)|DMX]]) as well as three newly recorded holiday songs, their first new material of holiday music in 28 years. Additionally, they announced a short-film documentary filmed during their summer tour will be released on December 9.<ref>{{cite web|url=https://ct1.publicaster.com/ViewInBrowser.aspx?pubids=3963%7C451%7C81165%7C16809&digest=tYC6r3wi2AwurMPjPQXwJw&sysid=1|title=NKOTB announce digital album, 'Thankful -- Unwrapped'|website=ct1.publicaster.com|access-date=January 17, 2018|archive-url=https://web.archive.org/web/20171201232915/https://ct1.publicaster.com/ViewInBrowser.aspx?pubids=3963%7c451%7c81165%7c16809&digest=tYC6r3wi2AwurMPjPQXwJw&sysid=1|archive-date=December 1, 2017|url-status=dead}}</ref><ref>{{cite web|url=https://www.amazon.com/Thankful-Unwrapped-New-Kids-Block/dp/B077PY1R83/|title=Thankful|website=Amazon.com|access-date=October 5, 2019}}</ref>

In October 2018, New Kids announced their MixTape Tour, which would include 1980s and 1990s stars such as Salt-N-Pepa, Naughty by Nature, Debbie Gibson, and Tiffany. It was to run from May 2, 2019, in Cincinnati, Ohio, through July 14 in Hollywood, Florida. On December 13, 2018, New Kids announced they would perform at [[Dick Clark's New Year's Rockin' Eve]] 2019 in [[Times Square]].

On March 2, 2019, New Kids released a new music video "Boys in the Band (Boy Band Anthem)", which included cameos from [[Lance Bass]], [[Debbie Gibson]], [[Naughty by Nature]], as well as [[Ricky Bell (singer)|Ricky Bell]], [[Michael Bivins]], and [[Ronnie DeVoe]] of [[New Edition]]. It also included shout outs and easter eggs to several boy bands throughout the years: [[The Osmonds]], [[Jackson 5]], New Edition, [[Boyz II Men]], [[Bell Biv DeVoe]], [[Backstreet Boys]], [[B2K]], [[98°]], [[LFO (American band)|LFO]], [[Menudo (band)|Menudo]], [[JLS]], [[O-Town]], [[BTS]], [[NSYNC]], [[One Direction]], [[Take That]], and [[Westlife]], as well as New Kids themselves.<ref>{{Cite web|url=https://www.bustle.com/p/new-kids-on-the-blocks-boys-in-the-band-music-video-features-shout-outs-to-all-of-your-favorite-boy-bands-16440693|title=Here's Every Single Boy Band Reference In New Kids On The Block's "Boys In The Band" Video|website=Bustle.com|date=March 2019 |access-date=October 5, 2019}}</ref>

On May 2, 2019, the Mixtape Tour began in Cincinnati, Ohio, with New Kids as the headliners. Other performers on the tour include [[Salt-N-Pepa]], Debbie Gibson, [[Tiffany Darwish|Tiffany]], and Naughty by Nature.<ref>{{cite web |url=https://www.rollingstone.com/music/music-news/new-kids-on-the-block-mixtape-tour-734118/ |title=New Kids on the Block Set 'MixTape' Tour With Salt-N-Pepa, Naughty by Nature |first=Daniel |last=Kreps |magazine=[[Rolling Stone]] |date=October 8, 2018 |access-date=June 27, 2019}}</ref> In 2020, during the [[COVID-19 pandemic]], NKOTB released the single "House Party" which peaked at number five on Billboard's [[Digital Songs]] chart. The song featured [[Naughty by Nature]], [[Boyz II Men]], [[Big Freedia]] and [[Jordin Sparks]]. On August 6, 2021, New Kids on the Block played a concert at [[Fenway Park]] in Boston with special guest [[Bell Biv Devoe]] and surprise guest [[D-Nice]], as well as Joey's son Griffin McIntyre.

On March 3, 2022, NKOTB uploaded the music video "Bring Back the Time", which features Salt-N-Pepa, [[Rick Astley]], and [[En Vogue]].<ref>{{cite magazine |url=https://www.billboard.com/music/pop/new-kids-on-the-block-bring-back-the-time-video-donnie-wahlberg-interview-1235038429/ |title=New Kids On The Block Enlist Mixtape Tour Mates for 'Bring Back The Time' & Eye-Popping Video |first=Robbie |last=Daw |magazine=[[Billboard (magazine)|Billboard]] |date=March 3, 2022 |access-date=June 29, 2022}}</ref> Directed by [[John Asher]], the video parodies 1980s music videos such as [[Journey (band)|Journey]]'s "[[Separate Ways (Worlds Apart)]]", [[Devo]]'s "[[Whip It (Devo song)|Whip It]]", [[A Flock of Seagulls]]' "[[I Ran (So Far Away)]]", [[Talking Heads]]' "[[Once in a Lifetime (Talking Heads song)|Once in a Lifetime]]", [[Twisted Sister]]'s "[[We're Not Gonna Take It (Twisted Sister song)|We're Not Gonna Take It]]", [[Robert Palmer]]'s "[[Addicted to Love (song)|Addicted to Love]]", [[Billy Idol]]'s "[[Flesh for Fantasy]]", [[Madonna]]'s "[[Vogue (Madonna song)|Vogue]]", [[Duran Duran]]'s "[[Rio (song)|Rio]]", [[Toni Basil]]'s "[[Mickey (Toni Basil song)|Mickey]]", [[Art of Noise]] featuring [[Max Headroom (character)|Max Headroom]]'s "[[Paranoimia]]", and [[Michael Jackson]]'s "[[Beat It]]".<ref>{{cite magazine |url=https://www.rollingstone.com/music/music-news/new-kids-on-block-video-bring-back-the-time-1316988/ |title=New Kids on the Block's Latest Video Is the Most Nakedly Nostalgic Thing We've Ever Seen |first=Andy |last=Greene |magazine=[[Rolling Stone]] |date=March 7, 2022 |access-date=June 29, 2022}}</ref>

===2024–present: ''Still Kids'' and Magic Summer Tour===
In March 2024, the group announced that their eighth album, ''[[Still Kids]]'', would be released on May 17, 2024. The album is the group's first in eleven years and was preceded by the first single and music video for "Kids" on March 5, 2024. The group, along with opening acts [[Paula Abdul]] and [[DJ Jazzy Jeff]], embarked on [[The Magic Summer Tour (2024)]] in June 2024.<ref>{{cite magazine |url=https://people.com/new-kids-on-the-block-announce-still-kids-new-album-release-single-8604359 |title=New Kids on the Block Announce Still Kids, Their First Album in Over a Decade, and Release the Pop Banger 'Kids' |first=Sadie |last=Bell |magazine=[[People Magazine]] |date=March 5, 2024 |access-date=March 7, 2024}}</ref>