Editing Lisa Beamer (section)

==Post-9/11 career==
At the time of the attacks, Lisa Beamer was five months pregnant with her daughter, Morgan Kay, who was born on January 9, 2002. In the immediate aftermath of the attacks, the pregnant Beamer had a high profile, with more than 200 media appearances in six months.<ref>{{cite news|url=http://www.asjournal.org/62-2017/hero-widow-making-lisa-beamers-911-celebrity/|work=American Studies Journal 62 (2017)|title=Hero Widow': The Making of Lisa Beamer's 9/11 Celebrity.|date=March 14, 2020}}</ref> She was introduced by President George W. Bush at a commemoration ceremony. Shortly after the attacks, she set up the Todd M. Beamer Memorial Foundation, which was initially run by a family friend.<ref>{{cite news|url=http://www.post-gazette.com/columnists/20011104brian1104p2.asp|work=Pittsburgh Post-Gazette|title='Let's roll' rallying cry sparks several Web sites|date=November 4, 2001}}</ref> The organization sought to trademark the phrase "Let's Roll," which was the subject of some criticism after some accused her of seeking to profit from her husband's death.<ref>{{cite web|url=http://www.nbcnews.com/id/39038466 |title=Iconic 9/11 figures: Where are they now? - US news - 9/11: Nine Years Later |publisher=NBC News |access-date=May 21, 2013}}{{dead link|date=August 2024|bot=medic}}{{cbignore|bot=medic}}</ref><ref name="Weber">{{cite book |last1=Weber |first1=Cynthia |editor1-last=Constantinou |editor1-first=Costas M. |editor2-last=Richmond |editor2-first=Oliver P. |editor3-last=Watson |editor3-first=Alison |title=Cultures and Politics of Global Communication: Volume 34, Review of International Studies |date=2008 |publisher=Cambridge University Press |isbn=9780521727112 |pages=141–143 |chapter-url=https://books.google.com/books?id=xpJ0_WQIbZoC&q=%22Lisa+Beamer%22&pg=PA143 |access-date=16 February 2019 |chapter=Popular visual language as global communication: the remediation of United Airlines Flight 93}}</ref><ref name="Rall">{{cite book |last1=Rall |first1=Ted |title=America Gone Wild: Cartoons by Ted Rall |date=2006 |publisher=Andrews McMeel Publishing |isbn=9780740760457 |url=https://books.google.com/books?id=mpbJ5C3vSmoC&q=%22Lisa+Beamer%22&pg=PA16 |access-date=16 February 2019}}</ref>

In 2003, Beamer and co-author Ken Abraham wrote a book about Todd and her attempts to deal with her grief over his death, ''Let's Roll!: Ordinary People, Extraordinary Courage'',<ref>{{cite book|last=Beamer|first=Lisa|author2=Ken Abraham |title=Let's Roll: Ordinary People, Extraordinary Courage|url=https://archive.org/details/letsrollordinary00beam|url-access=registration|publisher=Tyndale House Publishers|year=2003|isbn=0-8423-7418-3}}</ref> about Todd and Beamer's life before the crash and her life since. Royalties from the book were donated to the Todd M. Beamer Foundation, which was founded in 2001 by Beamer and others to help children who have suffered trauma. The organization was later renamed Heroic Choices. As of 2007, Heroic Choices was struggling to maintain financial viability. According to the Board Chair, "[as with any charity created after 9/11], the farther you get away from the event, the more difficult it is to raise funds."<ref>{{cite news|url=http://foundationcenter.org/pnd/news/story.jhtml?id=169100006|title=On Shaky Financial Ground, Beamer Foundation Struggles to Remain Viable (reprint)|last=Hrywna|first=Mark|date=February 1, 2007|publisher=The Non-profit Times|access-date=2008-11-30|archive-date=2012-04-06|archive-url=https://web.archive.org/web/20120406092140/http://foundationcenter.org/pnd/news/story.jhtml?id=169100006|url-status=dead}}</ref>