Editing KFC (section)

==History==
{{Main|History of KFC}}

[[File:Col Sanders Restaurant.png|thumb|right|upright=1.25|The [[Harland Sanders Café and Museum]] in Corbin, Kentucky]]

=== Sanders Court & Café ===
[[Harland Sanders]] was born in 1890 and raised on a farm outside [[Henryville, Indiana]] (near [[Louisville, Kentucky]]).<ref name="Whitworth-1970">{{cite news|last=Whitworth|first=William|title=Kentucky-Fried|url=http://www.newyorker.com/archive/1970/02/14/1970_02_14_040_TNY_CARDS_000295737|access-date=February 23, 2013|newspaper=[[The New Yorker]]|date=February 14, 1970|archive-date=May 30, 2013|archive-url=https://web.archive.org/web/20130530031613/http://www.newyorker.com/archive/1970/02/14/1970_02_14_040_TNY_CARDS_000295737|url-status=live}}</ref> When Sanders was five years old, his father died, forcing his mother to work at a [[canning]] plant.<ref name="Klotter2005">{{cite book|author-link=James C. Klotter|last=Klotter|first=James C.|title=The Human Tradition in the New South|url=https://books.google.com/books?id=X2UtXHKGj0sC&pg=PA210|access-date=June 29, 2013|year=2005|publisher=[[Rowman & Littlefield]]|isbn=978-0-7425-4476-5|page=129|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151216/https://books.google.com/books?id=X2UtXHKGj0sC&pg=PA210|url-status=live}}</ref> This left Sanders, as the eldest son, to care for his two younger siblings.<ref name="Klotter2005" /> After he reached seven years of age, his mother taught him how to cook.<ref name="Whitworth-1970" /> After leaving the family home at the age of 13, Sanders passed through several professions with mixed success.<ref name="celebritychef3">{{cite book|last=Sanders |first=Harland |title=The Autobiography of the Original Celebrity Chef |year=2012 |publisher=KFC |location=Louisville |page=15 |url=https://s3.amazonaws.com/colcookbook/us/pdf/English_FullBook.pdf |url-status=dead |archive-url=https://web.archive.org/web/20130921055011/https://s3.amazonaws.com/colcookbook/us/pdf/English_FullBook.pdf |archive-date=September 21, 2013 }}</ref>

In 1930, Sanders took over a [[Shell plc|Shell]] [[filling station]] on [[U.S. Route 25 in Kentucky|U.S. Route 25]] just outside [[North Corbin, Kentucky]], a small town on the edge of the [[Appalachian Mountains]].<ref name="Ozersky2012">{{cite book|last=Ozersky|first=Josh|title=Colonel Sanders and the American Dream|url=https://books.google.com/books?id=qh5AEnwoJuIC|access-date=September 27, 2013|date=April 2012|publisher=[[University of Texas Press]]|isbn=978-0-292-74285-7|pages=19–24|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151203/https://books.google.com/books?id=qh5AEnwoJuIC|url-status=live}}</ref> It was here that he first served to travelers the recipes that he had learned as a child: fried chicken and other dishes such as steaks and [[country ham]].<ref name="Ozersky2012" /> After four years of serving from his own dining room table, Sanders purchased the larger filling station on the other side of the road and expanded to six tables.<ref name="Aaseng2001">{{cite book|last=Aaseng|first=Nathan|title=Business Builders in Fast Food|url=https://archive.org/details/businessbuilders00nath_0|url-access=registration|access-date=March 13, 2013|date=January 2001|publisher=Oliver Press|isbn=978-1-881508-58-8|page=[https://archive.org/details/businessbuilders00nath_0/page/116 116]}}</ref> By 1936, this had proven successful enough for Sanders to be given the honorary title of [[Kentucky Colonel]] by [[List of Governors of Kentucky|Governor]] [[Ruby Laffoon]].<ref name="Smith2011">{{cite book|last=Smith|first=Andrew F.|title=Fast Food and Junk Food: An Encyclopedia of What We Love to Eat|url=https://books.google.com/books?id=Wq3tvL_uIHcC&pg=PA612|date=December 2, 2011|publisher=ABC-CLIO|isbn=978-0-313-39394-5|page=612|access-date=February 21, 2016|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151151/https://books.google.com/books?id=Wq3tvL_uIHcC&pg=PA612|url-status=live}}</ref> In 1937 he expanded his restaurant to 142 seats and added a motel he purchased across the street, naming it [[Harland Sanders Café and Museum|Sanders Court & Café]].<ref name="Hollis1920">{{cite book|last=Hollis|first=Tim|title=Dixie Before Disney: 100 Years of Roadside Fun|url=https://books.google.com/books?id=ecaVOl1wzg0C&pg=PT19|year=1999|publisher=[[University Press of Mississippi]]|isbn=978-1-61703-374-2|pages=19–20|access-date=February 21, 2016|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151219/https://books.google.com/books?id=ecaVOl1wzg0C&pg=PT19|url-status=live}}</ref>

Sanders was unhappy with the 35 minutes it took to prepare his chicken in an iron frying pan, but he refused to [[deep frying|deep fry]] the chicken, which he believed lowered the quality of the product.<ref name="Sanders-1974">{{cite book|last=Sanders|first=Harland|title=The Incredible Colonel|year=1974|publisher=Creation House|location=Illinois|pages=98–131|isbn=978-0-88419-053-0}}</ref> If he pre-cooked the chicken in advance of orders, there was sometimes wastage at day's end.<ref name="Whitworth-1970" /> In 1939, the first commercial [[pressure cooker]]s were released onto the market, mostly designed for steaming vegetables.<ref name="Binney2012">{{cite book|last=Binney|first=Ruth|title=Wise Words and Country Ways for Cooks|url=https://books.google.com/books?id=kfQg_xASoTEC&pg=PA202|date=April 1, 2012|publisher=David & Charles|isbn=978-0-7153-3420-1|page=202}}{{Dead link|date=August 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Sanders bought one and modified it into a [[pressure frying|pressure fryer]], which he then used to fry chicken.<ref name="history" /> The new method reduced production time to be comparable with deep frying while, in the opinion of Sanders, retaining the quality of pan-fried chicken.<ref name="Sanders-1974" />

=== "Original Recipe" and franchising ===
[[File:Colonel Harland Sanders in character.jpg|thumb|upright|Harland Sanders in character as "the Colonel"]]In July 1940, Sanders finalized what came to be known as his "[[Original Recipe]]" of 11 herbs and spices.<ref name=july1940>{{cite news|last=Schreiner|first=Bruce|title=KFC still guards Colonel's secret|url=http://jacksonville.com/tu-online/stories/072305/bus_19314459.shtml|archive-url=https://web.archive.org/web/20131106024339/http://jacksonville.com/tu-online/stories/072305/bus_19314459.shtml|archive-date=November 6, 2013|url-status=dead|access-date=September 19, 2013|agency=[[Associated Press]]|date=July 23, 2005}}</ref> Although he never publicly revealed the recipe, he said the ingredients included [[salt and pepper]] and that the rest "stand on everybody's shelf".<ref name="Kleber1992">{{cite book|last=Kleber|first=John E. |title=The Kentucky Encyclopedia|url=https://books.google.com/books?id=8eFSK4o--M0C&pg=PA796|access-date=March 13, 2013|date=May 18, 1992|publisher=[[University Press of Kentucky]]|isbn=978-0-8131-2883-2|page=796}}</ref> After being recommissioned as a Kentucky Colonel in 1950 by Governor [[Lawrence Wetherby]], Sanders began to dress the part, growing a [[goatee]], wearing a black [[frock coat]] (later switched to a white suit) and a [[string tie]] and referring to himself as "the Colonel".<ref name="Kleber1992" /> His associates went along with the title change, "jokingly at first and then in earnest", according to biographer [[Josh Ozersky]].<ref name="Ozersky">{{cite book|last=Ozersky|first=Josh|title=Colonel Sanders and the American Dream|url=https://books.google.com/books?id=qh5AEnwoJuIC|access-date=April 7, 2013|year=2012|publisher=[[University of Texas Press]]|isbn=978-0-292-74285-7|page=25|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151203/https://books.google.com/books?id=qh5AEnwoJuIC|url-status=live}}</ref>

In 1952, Sanders [[franchised]] his recipe to his friend [[Pete Harman]] of [[South Salt Lake, Utah]], the operator of one of the city's largest restaurants.<ref name="mashed">{{cite news|author1=Patty Henetz|author2=Jenifer K. Nii|date=April 21, 2004|title=Colonel's landmark KFC is mashed|newspaper=[[Deseret Morning News]]|url=http://www.deseretnews.com/article/595057690/Colonels-landmark-KFC-is-mashed.html|access-date=November 13, 2013|archive-date=January 13, 2010|archive-url=https://web.archive.org/web/20100113154352/http://www.deseretnews.com/article/595057690/Colonels-landmark-KFC-is-mashed.html|url-status=dead}}</ref> The Sanders Court & Café generally served travelers, so when the route planned in 1955 for [[Interstate 75]] bypassed his properties, Sanders sold them and traveled the US to franchise his recipe to restaurant owners.<ref name="JakleSculle1999">{{cite book|author1=John A. Jakle|author2=Keith A. Sculle|title=Fast Food: Roadside Restaurants in the Automobile Age|url=https://books.google.com/books?id=0nYcgnWKWXgC|access-date=March 13, 2013|year=1999|publisher=[[JHU Press]]|isbn=978-0-8018-6920-4|page=219|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151226/https://books.google.com/books?id=0nYcgnWKWXgC|url-status=live}}</ref> Independent restaurants would pay four (later five) [[Cent (currency)|cent]]s on each chicken as a franchise fee in exchange for Sanders' recipe and the right to feature it on their menus and use his name and likeness for promotional purposes.<ref name="Liddle, Alan-1996" />

Don Anderson, a sign painter hired by Harman, coined the name "Kentucky Fried Chicken".<ref name="Liddle, Alan-1990" /> For Harman, the addition of KFC was a way of differentiating his restaurant from competitors; a product from Kentucky was exotic and evoked imagery of [[Southern hospitality]].<ref name="Liddle, Alan-1990" /> Harman trademarked the phrase "It's finger lickin' good", which eventually became the company slogan.<ref name="Liddle, Alan-1996" /> He also introduced the "bucket meal" in 1957 (14 pieces of chicken, five [[bread roll]]s and a pint of [[gravy]] in a cardboard bucket).<ref name=Darden1>{{cite book|last=Darden|first=Robert|title=Secret Recipe: Why Kfc Is Still Cooking After 50 Years|date=January 1, 2004|publisher=Tapestry Press|isbn=978-1-930819-33-7|pages=12, 57–58, 101, 159, 175, 211}}</ref> Serving their signature meal in a paper bucket was to become an iconic feature of the company.<ref name=Darden1 />

By 1963, there were 600 KFC restaurants, making the company the largest fast food operation in the United States.<ref name="JakleSculle1999" /> KFC popularized chicken in the fast food industry, diversifying the market by challenging the dominance of the [[hamburger]].<ref name="Smith2007">{{cite book|last=Smith|first=Andrew F.|title=The Oxford Companion to American Food and Drink|url=https://books.google.com/books?id=AoWlCmNDA3QC|access-date=March 11, 2013|page=341|date=May 1, 2007|publisher=[[Oxford University Press]]|isbn=978-0-19-530796-2|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151232/https://books.google.com/books?id=AoWlCmNDA3QC|url-status=live}}</ref>

With significant growth in tow, the fledgling Kentucky Fried Chicken decided in 1964 that they would begin offering franchise opportunities beyond the Atlantic, and landed on the United Kingdom as its entry point into Europe. As such, the first British KFC eatery opened its doors at 92 Fishergate in [[Preston, Lancashire]], on May 1, 1965, and still operates today.

Pat Grace met with Sanders at his holiday home near Toronto and agreed to franchise the brand in Ireland. In 1970 Grace returned to Ireland after a number of years in Canada to open his first Kentucky Fried Chicken restaurants in Phibsboro shopping center in Dublin. Eventually he opened another six restaurants located in Dublin, Limerick and Cork. After disagreements over cost cutting with KFC management in the early 1980s, the Irish restaurants were renamed to Pat Grace's Famous Fried Chicken reportedly retaining the original recipe. These stores were closed in the late 1980s. Pat Grace went on to wholesale the chicken spice blend under the brand Grace's Perfect Blend.<ref>{{Cite web |title=Grace's Perfect Blend History |url=https://gracesperfectblend.com/ |url-status=live |website=Grace's Perfect Blend |access-date=March 13, 2023 |archive-date=February 15, 2023 |archive-url=https://web.archive.org/web/20230215180624/https://gracesperfectblend.com/ }}</ref><ref>{{Cite web |title=Glen And Friends Cooking – KFC secret Ingredients revealed |website=YouTube |date=January 22, 2021 |url=https://www.youtube.com/watch?v=7WJYOgzFydc |url-status=live |access-date=July 9, 2022 |archive-date=July 9, 2022 |archive-url=https://web.archive.org/web/20220709153523/https://www.youtube.com/watch?v=7WJYOgzFydc }}</ref>

=== Sale and global expansion ===
[[File:KFC outlet in Tondano, North Sulawesi.jpg|thumb|KFC restaurant in [[Tondano]], [[North Sulawesi]]]]
In 1964, Sanders sold KFC to a group of investors led by [[John Y. Brown Jr.]] and [[Jack C. Massey]] for US$2 million (around US$17 million in 2020).<ref name="Smith2011" /> The contract included a lifetime salary for Sanders and the agreement that he would be the company's quality controller and trademark.<ref name="Cottreli-1980" /> The chain had reached 3,000 outlets in 48 countries by 1970.<ref>{{cite book|last=Aaseng|first=Nathan|title=Business Builders in Fast Food|url=https://archive.org/details/businessbuilders00nath_0|url-access=registration|access-date=March 13, 2013|date=January 1, 2001|publisher=The Oliver Press, Inc.|isbn=978-1-881508-58-8|page=[https://archive.org/details/businessbuilders00nath_0/page/125 125]}}</ref> In July 1971, Brown sold the company to the [[Connecticut]]-based [[Heublein]], a packaged food and drinks corporation, for US$285 million (around US$1.8 billion in 2020).<ref name="Barmash-1971" /> Sanders died in 1980, his promotional work making him a prominent figure in American cultural history.<ref name="Smith2007" /> By the time of his death, there were an estimated 6,000 KFC outlets in 48 countries worldwide, with $2 billion worth of sales annually.<ref name="washpostobit">{{cite news|last=Smith|first=J. Y.|title=Col. Sanders, the Fried-Chicken Gentleman, Dies|newspaper=[[The Washington Post]]|date=December 17, 1980}}</ref>

In 1982, Heublein was acquired by [[R. J. Reynolds]], the tobacco giant.<ref name="Darden1" /> In July 1986, Reynolds announced the sale of KFC to [[PepsiCo]] for $850 million (around US$2.0 billion in 2020).<ref name="Stevenson-1986" /> The actual sale took place in early October for $840 million.<ref>{{Cite news|agency=Reuters|date=September 13, 1986|title=COMPANY NEWS; Bid by Pepsico|language=en-US|work=The New York Times|url=https://www.nytimes.com/1986/09/13/business/company-news-bid-by-pepsico.html|access-date=March 18, 2021|issn=0362-4331|archive-date=November 5, 2021|archive-url=https://web.archive.org/web/20211105103757/https://www.nytimes.com/1986/09/13/business/company-news-bid-by-pepsico.html|url-status=live}}</ref><ref>{{Cite news|agency=Reuters|date=October 2, 1986|title=COMPANY NEWS; Kentucky Chicken|language=en-US|work=The New York Times|url=https://www.nytimes.com/1986/10/02/business/company-news-kentucky-chicken.html|access-date=March 18, 2021|issn=0362-4331|archive-date=August 8, 2022|archive-url=https://web.archive.org/web/20220808035318/https://www.nytimes.com/1986/10/02/business/company-news-kentucky-chicken.html|url-status=live}}</ref> PepsiCo made the chain a part of its restaurants division alongside [[Pizza Hut]] and [[Taco Bell]].<ref name="Brooks, Nancy Rivera-1986" /> KFC entered the Chinese market in November 1987, with an outlet in Beijing.<ref name="Darden1" />

In 1991, the KFC name was officially adopted, although it had already been widely known by that [[initialism]].<ref name="Seth Stevenson-2004" /> Kyle Craig, president of KFC U.S., admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried".<ref>{{cite news|title=And Now, Finger Lickin' Good For Ya?|url=http://www.businessweek.com/stories/1991-02-17/and-now-finger-lickin-good-for-ya|access-date=February 5, 2013|newspaper=[[Businessweek]]|date=February 17, 1991|archive-date=March 21, 2013|archive-url=https://web.archive.org/web/20130321040500/http://www.businessweek.com/stories/1991-02-17/and-now-finger-lickin-good-for-ya|url-status=dead}}</ref> The early 1990s saw a number of successful major product launches, including spicy "Hot Wings" (launched in 1990), popcorn chicken (1992) and, internationally, the "Zinger", a spicy chicken fillet sandwich (1993).<ref name="newitems">{{cite news |title=A feast of bargains |newspaper=[[Sunday Herald Sun]] |date=May 31, 1992}}</ref> By 1994 KFC had 5,149 outlets in the US and 9,407 overall, with over 100,000 employees.<ref>{{cite book|author1=John A. Jakle|author2=Keith A. Sculle|title=Fast Food: Roadside Restaurants in the Automobile Age|url=https://books.google.com/books?id=0nYcgnWKWXgC|access-date=March 11, 2013|year=1999|publisher=[[JHU Press]]|isbn=978-0-8018-6920-4|page=221|archive-date=March 13, 2023|archive-url=https://web.archive.org/web/20230313151226/https://books.google.com/books?id=0nYcgnWKWXgC|url-status=live}}</ref> In August 1997, PepsiCo spun off its restaurants division as a public company valued at US$4.5 billion (around US$7.3 billion in 2020).<ref name="Chicago Tribune-1997" /> The new company was named Tricon Global Restaurants and, at the time, had 30,000 outlets and annual sales of US$10 billion (around US$16 billion in 2020), making it second in the world only to McDonald's.<ref name="New York Times-1997" /> Tricon was renamed [[Yum! Brands]] in May 2002.<ref name="tricontoyum">{{cite news|title=Tricon Global Restaurants Shareholders Approve Company Name Change to Yum! Brands, Inc.|url=http://www.qsrmagazine.com/news/tricon-global-restaurants-shareholders-approve-company-name-change-yum-brands-inc|access-date=November 20, 2013|newspaper=QSR Magazine|date=May 16, 2002|archive-date=May 21, 2014|archive-url=https://web.archive.org/web/20140521220225/http://www.qsrmagazine.com/news/tricon-global-restaurants-shareholders-approve-company-name-change-yum-brands-inc|url-status=live}}</ref>

On March 31, 2011, [[Priszm]], owner of KFC in Canada, went into bankruptcy protection in Ontario and British Columbia.<ref>{{cite web|first=Sacha |last=Peter |title=Priszm Income Fund Declares Bankruptcy |url=http://divestor.com/2011/04/01/priszm-income-fund-declares-bankruptcy/ |archive-url=https://archive.today/20120707101810/http://divestor.com/2011/04/01/priszm-income-fund-declares-bankruptcy/ |url-status=dead |archive-date=July 7, 2012 |date=April 1, 2011 |publisher=Divestor }}</ref>

By 2015, KFC was struggling, having lost business to other retailers and being surpassed by [[Chick-fil-A]] as the leading chicken retailer in the US three years previously. The company launched a new initiative with a plan to revamp its packaging, decor and uniforms and expand its menu. Additionally, beginning in May 2015, a new series of US advertisements was launched featuring [[Darrell Hammond]] as Colonel Sanders.<ref name="2015revamp">{{Cite news|url=https://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/25/the-fried-chicken-wars-inside-kfcs-weird-new-fight-to-dethrone-chick-fil-a/|title=The fried-chicken wars: Inside KFC's weird new fight to dethrone Chick-fil-A|first=Drew|last=Harwell|date=May 25, 2015|access-date=May 27, 2015|newspaper=[[The Washington Post]]| archive-date=May 26, 2015| archive-url = https://web.archive.org/web/20150526114110/http://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/25/the-fried-chicken-wars-inside-kfcs-weird-new-fight-to-dethrone-chick-fil-a/ | url-status=live}}</ref> In a planned rotation of actors,<ref>{{cite web | url=http://www.prweek.com/article/1380826/cmo-q-a-kfcs-colonel-sanders-reboot-broke-internet-twice#KPGIHPkcP6dtJDs2.99 | title=CMO Q&A: How KFC's Colonel Sanders reboot 'broke the Internet' – twice | date=January 27, 2016 | access-date=February 7, 2016 | archive-date=February 1, 2016 | archive-url=https://web.archive.org/web/20160201033705/http://www.prweek.com/article/1380826/cmo-q-a-kfcs-colonel-sanders-reboot-broke-internet-twice#KPGIHPkcP6dtJDs2.99 | url-status=live }}</ref> [[Norm Macdonald]], [[Jim Gaffigan]], [[George Hamilton (actor)|George Hamilton]] and [[Rob Riggle]] portrayed Sanders in similar ads through the fall of 2016.<ref>{{cite web|url=http://www.businessinsider.com/kfc-brings-on-last-comic-standing-judge-norm-macdonald-as-its-new-colonel-2015-8|title=KFC has 'Last Comic Standing' judge Norm Macdonald as new Colonel – Business Insider|date=August 17, 2015|work=Business Insider|access-date=September 10, 2016|archive-date=December 26, 2015|archive-url=https://web.archive.org/web/20151226205151/http://www.businessinsider.com/kfc-brings-on-last-comic-standing-judge-norm-macdonald-as-its-new-colonel-2015-8|url-status=live}}</ref><ref>{{cite web|last=Johnson|first=Lauren|url=http://www.adweek.com/news/advertising-branding/kfc-swaps-out-norm-macdonald-jim-gaffigan-its-latest-real-colonel-169469|title=KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel|work=[[Adweek]]|date=February 6, 2016|access-date=August 23, 2016|archive-date=August 17, 2016|archive-url=https://web.archive.org/web/20160817030459/http://www.adweek.com/news/advertising-branding/kfc-swaps-out-norm-macdonald-jim-gaffigan-its-latest-real-colonel-169469|url-status=live}}</ref><ref>{{cite journal|last=Moran|first=Victoria|url=http://adage.com/article/cmo-strategy/kfc-brings-george-hamilton-play-extra-crispy-colonel/304659/|title=KFC Brings in an Extra-Bronzed George Hamilton to Play Extra Crispy Colonel|journal=[[Advertising Age]]|date=June 23, 2016|access-date=August 23, 2016|archive-date=August 21, 2016|archive-url=https://web.archive.org/web/20160821181054/http://adage.com/article/cmo-strategy/kfc-brings-george-hamilton-play-extra-crispy-colonel/304659/|url-status=live}}</ref><ref>{{cite web|url=http://fortune.com/2016/09/08/rob-riggle-kfc/|title=KFC Debuts a New Colonel For Football Season|date=September 8, 2016|website=Fortune|access-date=September 10, 2016|archive-date=September 9, 2016|archive-url=https://web.archive.org/web/20160909163532/http://fortune.com/2016/09/08/rob-riggle-kfc/|url-status=live}}</ref> In January 2018, country music icon [[Reba McEntire]] played the first female Colonel Sanders.<ref>{{cite web|url=https://www.cbsnews.com/news/reba-mcentire-as-colonel-sanders-kfc-2018-01-26/|title=Reba McEntire to play KFC's Colonel Sanders|date=January 26, 2018|website=CBS News|access-date=January 27, 2018|archive-date=January 27, 2018|archive-url=https://web.archive.org/web/20180127092717/https://www.cbsnews.com/news/reba-mcentire-as-colonel-sanders-kfc-2018-01-26/|url-status=live}}</ref>

Before leaving as CEO in 2021, Andrea Zahumensky told ''[[Ad Age]]'' the "brand assets that we're so lucky to have" were the bucket, the three stripes and the full name Kentucky Fried Chicken. All of these were being used more by the chain.<ref>{{cite news|url=https://adage.com/article/marketing-news-strategy/kfc-us-cmo-andrea-zahumensky-leaving-yum-brands-chain/2329001|title=KFC U.S. chief marketing officer, Andrea Zahumensky, exits|last=Wohl|first=Jessica|work=[[Ad Age]]|date=April 19, 2021|volume=92|issue=5|page=3|access-date=May 13, 2022|archive-date=June 29, 2022|archive-url=https://web.archive.org/web/20220629140518/https://adage.com/article/marketing-news-strategy/kfc-us-cmo-andrea-zahumensky-leaving-yum-brands-chain/2329001|url-status=live}}</ref>

Australia rebranded KFC back to its original name, "Kentucky Fried Chicken" in 2019.<ref>{{cite web |url=https://www.news.com.au/finance/business/retail/fried-chicken-chain-kfcs-big-branding-change-in-australia/news-story/0d0d6eaa41c828ac3248cc54551275a7#:~:text=KFC%20in%20Australia%20is%20re,KFC%20is%20who%20we%20are. |title=Fried chicken chain KFC's big branding change in Australia |last=Brook |first=Benedict |work=news.com.au |date=July 26, 2019 |access-date=December 12, 2023 |archive-date=September 22, 2021 |archive-url=https://web.archive.org/web/20210922202045/https://www.news.com.au/finance/business/retail/fried-chicken-chain-kfcs-big-branding-change-in-australia/news-story/0d0d6eaa41c828ac3248cc54551275a7#:~:text=KFC%20in%20Australia%20is%20re,KFC%20is%20who%20we%20are. |url-status=live }}</ref>