Editing Hilton Hotels & Resorts (section)

==Overview==
[[Conrad Hilton]] founded the Hilton hotel chain in 1919, when he bought his first property, the Mobley Hotel, in [[Cisco, Texas]].<ref>{{Cite web |title=main page |url=http://www.hiltonfoundation.org/main.asp?id=51 |url-status=dead |archive-url=https://web.archive.org/web/20070209125524/http://www.hiltonfoundation.org/main.asp?id=51 |archive-date=February 9, 2007 |website=Conrad N. Hilton Foundation}}</ref> The first hotel to feature the Hilton brand was the [[Dallas Hilton]]. In late 2010, Hilton announced a name change of the Hilton Hotels brand to Hilton Hotels & Resorts along with a new logo design, as part of a rebranding effort for the flagship brand.<ref>{{Cite web |title=Hilton Hotels & Resorts debuts new brand identity |url=http://www.hospitalityworldnetwork.com/hilton/hilton-hotels-resorts-debuts-new-brand-identity-8880 |access-date=March 31, 2011 |website=Hospitality World Network |archiveurl=https://web.archive.org/web/20110712220558/http://www.hospitalityworldnetwork.com/hilton/hilton-hotels-resorts-debuts-new-brand-identity-8880 |archivedate=July 12, 2011}}</ref>

Today, Hilton Hotels & Resorts is Hilton's [[flagship]] brand and one of the largest hotel brands in the world.<ref name="Rooney11">{{Cite news |last=Jennifer Rooney |date=October 5, 2011 |title=Brand Power To The People: J&J Takes Lead In Forbes Ranking |work=[[Forbes]] |url=https://www.forbes.com/pictures/eihl45flg/54-hilton-hotels/ |url-status=dead |access-date=May 12, 2016 |archive-url=https://web.archive.org/web/20160401072505/http://www.forbes.com/pictures/eihl45flg/54-hilton-hotels/ |archive-date=April 1, 2016}}</ref> The brand is targeted at both business and leisure travelers with locations in major city centers, near airports, convention centers, and popular vacation destinations around the world.<ref name="USNWR">{{Cite news |title=Best Hilton Hotels & Resorts |work=[[U.S. News & World Report]] |url=http://travel.usnews.com/Hotels/b-Hilton_Hotels_Resorts/ |access-date=May 13, 2016}}</ref>

Hilton Hotels & Resorts participates in [[Hilton Honors]], Hilton's guest-loyalty program established in 1989.<ref>{{Cite web |title=History |url=http://news.hiltonhhonors.com/index.cfm/page/9013 |website=Hilton HHonors}}</ref> Members who book directly through Hilton-owned channels receive exclusive discounts and amenities such as free Wi-Fi, digital check-in, keyless entry, and the ability to use a [[mobile app]] to choose specific rooms.<ref name="Mettler16">{{Cite news |last=Lyn Mettler |date=May 3, 2016 |title=When It Pays to Book Directly with a Hotel |work=[[U.S. News & World Report]] |url=http://travel.usnews.com/features/when-it-pays-to-book-directly-with-a-hotel/ |access-date=May 13, 2016}}</ref><ref name="Bowsher16">{{Cite news |last=Karla Bowsher |date=April 19, 2016 |title=3 Major Hotels Offering Discounts for Direct Bookings |work=Money Talks News |url=http://www.moneytalksnews.com/3-major-hotels-offering-discounts-for-direct-bookings/ |access-date=May 13, 2016}}</ref>

In 2015, approximately 20 Hilton Hotels & Resorts properties were inducted into the [[National Trust for Historic Preservation#Historic Hotels of America|Historic Hotels of America]] organization. Among these hotels were [[Hotel Texas|Hilton Fort Worth]], which hosted [[John F. Kennedy]]'s final speech, and [[Hilton Hawaiian Village|Hilton Hawaiian Village Waikiki Beach Resort]], the setting of the film ''[[Blue Hawaii]]''.<ref name="Trejos14">{{Cite news |last=Nancy Trejos |date=November 18, 2014 |title=Take a tour of Hilton's 20 Historic Hotels |work=[[USA Today]] |url=https://www.usatoday.com/story/dispatches/2014/11/18/hilton-historic-hotels-america/19156713/ |access-date=May 13, 2016}}</ref>