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==First free newspaper== On July 31, 2012, ''El Vocero'' changed its format, becoming the first free daily circulation newspaper in Puerto Rico.<ref>{{cite web |url=http://www.vocero.com/gratis-periodico-el-vocero/ |title=¡Gratis periódico EL VOCERO! – Vocero de Puerto Rico |access-date=2013-03-14 |url-status=dead |archive-url=https://web.archive.org/web/20120901162050/http://www.vocero.com/gratis-periodico-el-vocero/ |archive-date=2012-09-01 }}</ref> Later on other free daily newspapers were introduced, including the Swedish-owned ''Metro'' newspaper <ref>{{Cite web|url=http://www.metro.pr/locales/llega-a-la-isla-nuestro-periodico-metro/pGXljy!U4tUa7roPeSM/|title = Llega a la Isla nuestro periódico Metro}}</ref> as well as the GFR Media-owned ''Indice''.<ref name="elnuevodia.com">{{cite web |url=http://www.elnuevodia.com/gfrmedialanzanuevaplataformacomercial-1351933.html |title=GFR Media lanza nueva plataforma comercial - El Nuevo Día |website=www.elnuevodia.com |url-status=dead |archive-url=https://web.archive.org/web/20120929234546/http://www.elnuevodia.com/gfrmedialanzanuevaplataformacomercial-1351933.html |archive-date=2012-09-29}} </ref> ''Vocero'' was well received by its readers, and its circulation grew.<ref>{{cite web |url=http://www.vocero.com/auditoria-sept-2012/ |title=Auditoría Sept.2012 – Vocero de Puerto Rico |access-date=2013-03-14 |url-status=dead |archive-url=https://archive.today/20130412035642/http://www.vocero.com/auditoria-sept-2012/ |archive-date=2013-04-12 }}</ref> As soon as ''Vocero'' went free, a newspaper war ensued. First, the ''[[San Juan Star]]'', which is distributed by ''Vocero''’s competitors, GFR Media, accused ''Vocero'' of being financed by the government. At the same time, another GFR Media paper, ''[[Primera Hora (Puerto Rico)|Primera Hora]]'', launched a media campaign squarely directed at ''Vocero'', titled “El Que No Tiene La Voz del Pueblo No Vale Na’”.<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211205/762-CoPx7xs Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20160510021921/https://www.youtube.com/watch?v=762-CoPx7xs Wayback Machine]{{cbignore}}: {{cite web| url = https://www.youtube.com/watch?v=762-CoPx7xs| title = Primera Hora TVSpot No vale Na | website=[[YouTube]]}}{{cbignore}}</ref> A couple of months later, however, GFR Media launched its own free paper, ''Indice''.<ref name="elnuevodia.com"/> In October 2012, GFR's flagship newspaper, ''El Nuevo Dia'', published an investigation in which it claimed that ''El Vocero'' was financed by the government. At the same time, ''El Vocero'' published its own series of articles demonstrating how the Ferre family had used the government to obtain financing for its own enterprises.<ref>{{cite web |url=http://www.vocero.com/a-la-sombra-del-mantengo-dinero-publico-financia-al-grupo-ferre-rangel/ |title=A la sombra del mantengo: Los Ferré Rangel – Vocero de Puerto Rico |access-date=2012-10-17 |url-status=dead |archive-url=https://web.archive.org/web/20121019192651/http://www.vocero.com/a-la-sombra-del-mantengo-dinero-publico-financia-al-grupo-ferre-rangel/ |archive-date=2012-10-19 }}</ref><ref>{{cite web |url=http://www.vocero.com/gfr-evade-contestar-preguntas-de-el-vocero/ |title=GFR evade contestar preguntas de EL VOCERO – Vocero de Puerto Rico |access-date=2013-03-14 |url-status=dead |archive-url=https://web.archive.org/web/20121021233747/http://www.vocero.com/gfr-evade-contestar-preguntas-de-el-vocero/ |archive-date=2012-10-21 }}</ref>
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