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== Background == Consumer education is an education that can be found in several areas of study in the formal school curriculum and incorporated [[knowledge]] from many disciplines, including: [[economics]], [[game theory]], [[information theory]], [[law]], [[mathematics]], and [[psychology]]. The goal of teaching the subject is to help people understand in what ways we, as humans, traditionally make oversights in decision-making, so that we can be more self-aware and try to use that information to make more critical and useful decisions. It is especially important in a consumerist society, where many options are available, but rarely ever of equal quality, and where many options take advantage of our biases when we lack complete information, are in need of something urgently (like food while grocery shopping), our preference for familiar and common things, or when we have uneasy feelings.<ref>{{Cite book|title=European Conference on Consumer Education in Schools, Stockholm 1993|publisher= Council of Ministers|year=1994|isbn=9291205036|location=Copenhagen|pages=32}}</ref> Training for teachers also include instruction regarding different branches of [[consumerism]].<ref>{{Cite book|title=Consumer Movement in India: Issues and Problems|last=Kaptan|first=Sanjay|date=2003|publisher=Sarup & Sons|isbn=8176253987|location=New Delhi|pages=16}}</ref> Consumer education focuses on both functional skills and rights. These two elements are inseparable in the sense that awareness of several rights leads to functional skills.<ref>{{Cite book|title=Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces|last=Viswanathan|first=Madhubalan|last2=Gajendiran|first2=S.|last3=Venkatesan|first3=R.|publisher=Springer Science & Business Media|year=2008|isbn=9781402057687|location=Cham|pages=182|language=en}}</ref> There are also instances when consumer education is conducted for the purpose of changing consumer perceptions, such as the educational drive to increase consumer confidence in for example [[e-commerce]].<ref>{{Cite book|title=E-Commerce: An Introduction|last=Manzoor|first=Amir|publisher=LAMBERT Academic Publishing|year=2010|isbn=9783843370301|location=Saarbrucken, Germany|pages=232}}</ref>
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