Editing Caramilk (section)

==Canada==

===Variations===
Variations available, some of them limited editions, include Caramilk made with dark chocolate, maple flavoured, chocolate flavoured, or cappuccino. A thicker version called ''Caramilk Thick'' has also been introduced.

===Production===
Canadian Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in [[Toronto]].<ref>{{cite web | url=http://www.pubzone.com/newsroom/2008/5x080925x071629.cfm | date=2008-10-01 | access-date=2008-12-28 | title=Caramilk Celebrates its 40th Birthday | first=Gail | last=Chiasson | publisher=PubZone | url-status=dead | archive-url=https://archive.today/20120910195712/http://www.pubzone.com/newsroom/2008/5x080925x071629.cfm | archive-date=2012-09-10 }}</ref>

===Ingredients===
Caramilk bars contain unsweetened chocolate and cocoa butter but are labelled as candy since only solid chocolate bars may be labelled as chocolate bars in Canada.<ref>{{cite web|url=http://www.inspection.gc.ca/food/labelling/food-labelling-for-industry/chocolate-and-cocoa-products/eng/1392136343660/1392136466186?chap=2|title=Labelling Requirements for Chocolate and Cocoa Products|publisher=Canadian Food Inspection Agency|access-date=May 2, 2016}}</ref>

===Advertising campaigns===
One of the [[advertising campaign]]s for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate flavoured exterior.<ref name="Carr 2003"/> This theme led to the production of over fifteen separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.<ref name="Carr 2003"/> The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two cone head aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).

Another ad, featuring [[Leonardo da Vinci]] drawing the [[Mona Lisa]] as she eats a Caramilk, has won a [[Clio award]].<ref name=cadbury>[http://www.canada.en.cadbury.com/ourbrands/featurebrands/cadbury_chocolate/caramilk/Pages/Caramilk.aspx Welcome<!-- Bot generated title -->] {{webarchive|url=https://web.archive.org/web/20090627093032/http://www.canada.en.cadbury.com/ourbrands/featurebrands/cadbury_chocolate/caramilk/Pages/Caramilk.aspx |date=2009-06-27 }}</ref><ref>[http://www.strategymag.com/articles/magazine/20021216/viewpoint.html?__s=yes How off Burghardt are Base and Burghardt?], Strategy Magazine, December 16, 2002 {{webarchive |url=https://web.archive.org/web/20120730060555/http://strategyonline.ca/2002/12/16/viewpoint-20021216/?__s=yes |date=2012-07-30}}</ref>

===Similar products===

====Cadbury Dairy Milk Caramel====
In the United Kingdom and the Republic of Ireland, a bar similar in premise (caramel-filled chocolate) but differing slightly in taste, shape, ingredients and packaging is sold as [[Cadbury Dairy Milk Caramel]].
[[File:Caramello-Wrapper-Small.jpg|300px|right|Caramello]]

====Cadbury Dairy Milk Caramello (Australia and New Zealand)====
In Australia and New Zealand, a caramel-filled milk chocolate covered bar similar to the Canadian and United Kingdom product is sold as the Caramello variant of the [[Cadbury Dairy Milk]] line of blocks.<ref>[https://web.archive.org/web/20090821142840/http://www.cadbury.co.nz/Products/Blocks-of-Chocolate/Caramello.aspx Cadbury New Zealand - Caramello Product Page] {{webarchive|url=https://web.archive.org/web/20120412002906/http://www.cadbury.co.nz/Products/Blocks-of-Chocolate/Caramello.aspx|date=2012-04-12}}</ref>

====Cadbury Caramello (United States)====
In the United States, a similar bar (which has been produced under license by [[The Hershey Company]] since 1988)
is sold under the brand Cadbury's Caramello.<ref name=HersheyCadbury>[https://web.archive.org/web/20040925213732/https://www.hersheys.com/products/details/cadbury.asp Cadbury chocolates at Hershey's] {{webarchive|url=https://web.archive.org/web/20090101023901/http://www.hersheys.com/products/details/cadbury.asp|date=2009-01-01}}</ref> It gained popularity in the 1980s when [[advertising to children]] with the slogan, "I was right in the middle of a Caramello when I found gold."<ref>Archived at [https://ghostarchive.org/varchive/youtube/20211211/LwHeiwqIA3Y Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20170220045006/https://www.youtube.com/watch?v=LwHeiwqIA3Y Wayback Machine]{{cbignore}}: {{cite web|url=https://www.youtube.com/watch?v=LwHeiwqIA3Y|title=1985 Cadbury's Caramello Chocolate Bar Right in the Middle When I Found Gold (tracking issue)|date=July 21, 2013|publisher=YouTube|access-date=2017-10-29}}{{cbignore}}</ref>