Editing Cadbury (section)

== History ==
{{Main|History of Cadbury}}

=== 1800–1900: Early history ===
{{multiple image
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|image1 = JohnCadbury.jpg
|image2 = Cadbury ad thegraphic.jpg
|image3 = Cadbury cocoa ad 1900.jpg
|footer = Cadbury was established in 1824 by [[John Cadbury]] (far left). Two advertisements for Cadbury's cocoa in British media: (middle) piece published in ''[[The Graphic]]'', 1885; (right): 1900 illustration by [[Cecil Aldin]] for ''[[The Illustrated London News]]''
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On 4 March 1824, [[John Cadbury]], a [[Quakers|Quaker]], began selling [[tea]], [[coffee]] and drinking [[chocolate]] in Bull Street in [[Birmingham]], England.<ref>{{Cite news |url=http://news.bbc.co.uk/2/hi/uk_news/magazine/8467833.stm |title=How did Quakers conquer the British sweet shop? |last=Jackson |first=Peter |date=20 January 2010 |work=[[BBC News]] |access-date=15 July 2019 |archive-date=5 August 2017 |archive-url=https://web.archive.org/web/20170805190824/http://news.bbc.co.uk/1/hi/magazine/8467833.stm |url-status=live }}</ref><ref name=Dellheim>{{cite journal |title=The Creation of a Company Culture: Cadburys, 1861–1931 |first=Charles |last=Dellheim |journal=The American Historical Review |volume=92 |issue=1 |date=February 1987 |pages=13–44 |publisher=[[Oxford University Press]] on behalf of the [[American Historical Association]] |jstor=1862781 |doi=10.2307/1862781 |pmid=11612055}}</ref> From 1831, he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production.<ref name=Jones>{{cite journal |first=Geoffrey |last=Jones |date=1984 |title=Multinational Chocolate: Cadbury Overseas, 1918–39 |journal=Business History |volume=26 |issue=1 |pages=59–76 |doi=10.1080/00076798400000004}}</ref> In 1842, he started selling chocolate for eating, perhaps the first in Britain.<ref>{{cite book | url=https://books.google.com/books?id=c6RIAAAAYAAJ | title=The Chocolate Conscience | publisher=[[Chatto & Windus]] | author=Wagner, Gillian | author-link=Gillian Wagner | year=1987 | pages=16 | isbn=978-0-7011-2475-5 | quote=It is not known when eating chocolate was first sold in Britain. It appeared on Cadbury's price list in 1842, but the firm advertised only one brand and that appeared to have been imported from France as it was listed as 'French Eating Chocolate'.}}</ref> In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers".<ref name=Jones/> In 1847, Cadbury's competitor [[J. S. Fry & Sons|Fry's]] of Bristol produced the first [[chocolate bar]] (which would be mass-produced as [[Fry's Chocolate Cream]] in 1866).<ref name="Chocolates"/> Cadbury introduced his brand of the chocolate bar in 1849, and that same year, Cadbury and Fry's chocolate bars were displayed publicly at a [[trade fair]] in [[Bingley Hall]], Birmingham.<ref>"Chocolate principles to live by". p. 159. MJF Books/Fine Communications, 2005</ref> The Cadbury brothers opened an office in London, and, in 1854, they received the [[Royal warrant of appointment (United Kingdom)|royal warrant]] as manufacturers of chocolate and cocoa to [[Queen Victoria]].<ref name="Royal Warrant"/> The company went into decline in the late 1850s.<ref name=Jones/>

John Cadbury's sons [[Richard Cadbury|Richard]] and [[George Cadbury|George]] took over the business in 1861.<ref name=Dellheim/> At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money.<ref name=Dellheim/> By 1866, Cadbury was profitable again.<ref name=Dellheim/> The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products.<ref name=Dellheim/>

[[File:Cadbury Factory, Bournville - geograph.org.uk - 1266844.jpg|thumb|left|160px|Cadbury Factory, [[Bournville]] (pictured in 2009) is located on the south side of Birmingham, England]]
The firm's first major breakthrough occurred in 1866, when Richard and George introduced an improved cocoa into Britain.<ref name=Jones/> A new cocoa press developed in the Netherlands removed some of the unpalatable [[cocoa butter]] from the cocoa bean.<ref name=Jones/> The firm began exporting its products in the 1850s.<ref name=Jones/><ref>{{cite news |title=Sales by Public Auction |work=Supplement to The South Australian Register |location=Adelaide, Australia |date=8 February 1853 |url=http://nla.gov.au/nla.news-article38465051 |quote=3 cases Cadbury 's Cocoa and Chocolate |access-date=30 October 2015 |archive-date=29 July 2020 |archive-url=https://web.archive.org/web/20200729170652/https://trove.nla.gov.au/newspaper/article/38465051 |url-status=live }}</ref> In 1861, the company created Fancy Boxes (a decorated box of chocolates) and, in 1868, they were sold in boxes in the shape of a heart for [[Valentine's Day]].<ref name="Chocolates">{{cite book |last=Mintz |first=Sidney |title=The Oxford Companion to Sugar and Sweets |date=2015 |publisher=Oxford University Press |isbn=9780199313396 |page=157}}</ref><ref name="Guinness">{{cite book |title=Guinness World Records 2017 |date=8 September 2016 |url=https://books.google.com/books?id=hxAyDQAAQBAJ&dq=cadbury+chocolate+boxes+1868&pg=PA90 |publisher=Guinness World Records |page=90 |isbn=9781910561348 |quote=[[Richard Cadbury]], eldest son of John Cadbury who founded the now iconic brand, was the first chocolate-maker to commercialize the association between confectionery and romance, producing a heart-shaped box of chocolates for Valentine's Day in 1868 |access-date=16 November 2021 |archive-date=10 January 2023 |archive-url=https://web.archive.org/web/20230110231442/https://books.google.com/books?id=hxAyDQAAQBAJ&dq=cadbury+chocolate+boxes+1868&pg=PA90 |url-status=live }}</ref> Boxes of filled chocolates quickly became associated with the holiday.<ref name="Chocolates"/>

Cadbury manufactured their first [[Easter egg]] in 1875, creating the modern chocolate Easter egg after developing a pure cocoa butter that could be moulded into smooth shapes.<ref name="Easter">{{cite news |title=Amazing archive images show how Cadbury cracked Easter egg market |url=https://www.birminghammail.co.uk/news/nostalgia/easter-2015-amazing-archive-images-8963621 |access-date=21 May 2019 |work=Birmingham Mail |archive-date=9 August 2020 |archive-url=https://web.archive.org/web/20200809002239/https://www.birminghammail.co.uk/news/nostalgia/easter-2015-amazing-archive-images-8963621 |url-status=live }}</ref> By 1893, Cadbury had 19 different varieties of chocolate Easter egg on sale.<ref name="Easter"/>

In 1878, the brothers decided to build new premises in countryside {{convert|4|mile|spell=in}} from Birmingham.<ref name=Dellheim/> The move to the countryside was unprecedented in business.<ref name=Dellheim/> Better transport access for milk that was shipped inward by [[canal]], and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the [[Birmingham West Suburban Railway]] along the path of the [[Worcester and Birmingham Canal]], they acquired the Bournbrook estate, comprising {{convert|14.5|acre|ha}} of countryside south of Birmingham. Located next to the [[Bournville railway station|Stirchley Street railway station]], which itself was opposite the canal, they renamed the estate [[Bournville]] and opened the Bournville factory in 1879.<ref>{{cite news |title=Timeline: Cadbury's long history |url=http://news.bbc.co.uk/1/hi/england/8467489.stm |access-date=10 July 2021 |work=[[BBC News]] |archive-date=18 February 2022 |archive-url=https://web.archive.org/web/20220218171653/http://news.bbc.co.uk/1/hi/england/8467489.stm |url-status=live }}</ref> In 1891, the Cadbury brothers filed a patent for a [[Chocolate biscuit|chocolate-coated biscuit]].<ref>{{cite news |title=History Cook: the rise of the chocolate biscuit |url=https://www.ft.com/content/5f890020-bba6-11e8-8274-55b72926558f |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/5f890020-bba6-11e8-8274-55b72926558f |archive-date=10 December 2022 |url-access=subscription |url-status=live |access-date=23 August 2021 |work=Financial Times}}</ref>

In 1893, George Cadbury bought {{convert|120|acre}} of land close to the works and planned, at his own expense, a [[model village]] which would 'alleviate the evils of modern more cramped living conditions'. By 1900, the estate included 314 cottages and houses set on {{convert|330|acre}} of land. As the Cadbury family were [[Quakers]], there were no [[pub]]s in the estate.<ref name=Dellheim/>

In 1897, following the lead of Swiss companies, Cadbury introduced its own line of [[milk chocolate]] bars.<ref name=Fitzgerald2005>{{cite journal |first=Robert |last=Fitzgerald |date=2005 |title=Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–1939 |journal=Business History |volume=47 |issue=4 |pages=511–531 |doi=10.1080/00076790500132977 |s2cid=154421535}}</ref> In 1899, Cadbury was incorporated as a [[Private company limited by shares|private limited company]] at the [[Companies House]] in London.<ref name=Fitzgerald2005/>

===1900–1969===
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| image1    = Packing room, Bournville - Project Gutenberg eText 16035.jpg
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| caption2  = Cadbury's chocolate bars ([[Cadbury Dairy Milk|Dairy Milk]] back of tray), circa 1910
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In 1905, Cadbury launched its [[Cadbury Dairy Milk|Dairy Milk]] bar, a high quality product with a greater proportion of milk than previous chocolate bars.<ref name=Jones/> Developed by George's son, [[George Cadbury Jr]] (along with his research and development team), it was the first time a British company had been able to mass-produce milk chocolate.<ref name=Fitzgerald2005/><ref>{{cite book |last1=Hunter |first1=Paul |title=The Seven Inconvenient Truths of Business Strategy |date=2016 |publisher=Taylor & Francis |page=102}}</ref> From the beginning, it had the distinctive purple wrapper.<ref name=Fitzgerald2005/> It was a great sales success, and became the company's best-selling product by 1914.<ref name=Jones/> The stronger Bournville Cocoa line was introduced in 1906.<ref name=Jones/> Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion.<ref name=Jones/> In 1910, Cadbury sales overtook those of Fry for the first time.<ref name=Fitzgerald2005/>

Cadbury's [[Milk Tray]] was first produced in 1915 and continued in production throughout the remainder of the [[World War I|First World War]]. More than 2,000 of Cadbury's male employees joined the [[British Armed Forces]], and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops.<ref name="World War">{{cite news |title=New Cadbury World Display Highlights Bournville Workers' Courage During WW1 |url=http://www.edgemagazine.org/new-cadbury-world-display-highlights-bournville-workers-courage-ww1.html |work=Edge Magazine |date=15 December 2015 |access-date=16 December 2015 |archive-url=https://web.archive.org/web/20151222104950/http://www.edgemagazine.org/new-cadbury-world-display-highlights-bournville-workers-courage-ww1.html |archive-date=22 December 2015 |url-status=usurped}}</ref> [[George Cadbury]] handed over two company-owned buildings for use as hospitals – "The Beeches" and "Fircroft", and the management of both hospitals earned the War Office's highest award.<ref name="World War"/> Factory girls, dubbed 'The Cadbury Angels', volunteered to do the laundry of injured soldiers recovering in the hospitals.<ref name="World War"/> After the war, the [[Bournville]] factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in [[Hobart]], [[Tasmania]]. A trainline was also built for easier access to Hobart. Of the 16 women who came to Tasmania to set up the factory, seven are known to have returned to the UK, two married and stayed in Tasmania, two did not marry but stayed and five left no record.<ref>{{cite news |date=22 December 2017 |title=A story choc-full of facts about Cadbury's origins in Tasmania |work=ABC News |url=https://www.abc.net.au/news/2017-12-23/history-of-cadbury-chocolate-factory-in-hobart/9275224 |access-date=17 April 2022 |archive-date=23 September 2022 |archive-url=https://web.archive.org/web/20220923071333/https://www.abc.net.au/news/2017-12-23/history-of-cadbury-chocolate-factory-in-hobart/9275224 |url-status=live }}</ref>

[[File:Cadbury Wharf, Knighton, Staffordshire - geograph.org.uk - 1321957.jpg|thumb|left|220px|Cadbury Wharf, [[Knighton, Stafford, Staffordshire|Knighton, Staffordshire]]. It was operated by Cadbury between 1911 and 1961, to process locally collected milk and produce "chocolate crumb" which was transported to Cadbury's in Bournville.]]
In 1919, Cadbury merged with Fry's, resulting in the integration of well-known brands such as [[Fry's Chocolate Cream]] and [[Fry's Turkish Delight]].<ref name=Jones/> In 1921, the many small Fry's factories around Bristol were closed down, and production was consolidated at a new [[Somerdale Factory]], outside Bristol.<ref name=Fitzgerald2005/>

Cadbury expanded its product range with [[Flake (chocolate bar)|Flake]] (1920), [[Cadbury Creme Egg|Creme eggs]] (1923), [[Cadbury Dairy Milk Fruit & Nut|Fruit and Nut]] (1928), and [[Crunchie]] (1929, originally under the Fry's label). By 1930, Cadbury was the 24th-largest British manufacturing company as measured by estimated market value of capital.<ref name=Jones/> Cadbury took direct control of the under-performing Fry in 1935.<ref name=Fitzgerald2005/> Dairy Milk Whole Nut arrived in 1933, and tins of [[Cadbury Roses|Roses]] were introduced in 1938 (competing with [[Quality Street (confectionery)|Quality Street]] launched by [[Mackintosh's]] in 1936).<ref name="timeshistory">{{cite news |url=http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6824373.ece |title=A history of Cadbury's sweet success |date=19 January 2010 |newspaper=[[The Times|Times Online]] |author=Ascribed to Cadbury plc. |access-date=30 May 2010 |location=London |archive-date=11 June 2011 |archive-url=https://web.archive.org/web/20110611232931/http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6824373.ece |url-status=dead }}</ref> Roses has become a very popular Christmas (and Mother's Day) gift.<ref>{{cite news |title=Cadbury Roses fans get in a Christmas twist over wrapper changes |url=https://www.theguardian.com/lifeandstyle/2016/dec/23/cadbury-roses-fans-christmas-twist-changes-wrappers |access-date=21 May 2019 |work=[[The Guardian]] |archive-date=2 July 2019 |archive-url=https://web.archive.org/web/20190702024655/https://www.theguardian.com/lifeandstyle/2016/dec/23/cadbury-roses-fans-christmas-twist-changes-wrappers |url-status=live }}</ref>

By the mid-1930s, Cadbury estimated that 90 percent of the British population could readily afford to buy chocolate as it was no longer considered a luxury item for the working classes.<ref name="Fitzgerald2007">{{cite book |last=Fitzgerald |first=Robert |title=Rowntree and the Marketing Revolution, 1862–1969 |year=2007 |publisher=Cambridge University Press |isbn=978-0-521-02378-8 |page=23}}</ref> By 1936, Dairy Milk accounted for 60 per cent of the UK milk chocolate market.<ref name=Fitzgerald2005/> Between the two world wars Cadbury sent test packages to British schoolchildren in exchange for their opinions on new products, one of whom, [[Roald Dahl]], would later write the children's novel ''[[Charlie and the Chocolate Factory]]''.<ref>{{cite news |title=Repton School 'helped inspire Dahl' to write Charlie |url=https://www.bbc.co.uk/news/uk-england-derbyshire-14896806 |work=[[BBC News]] |date=12 November 2015 |access-date=27 June 2021 |archive-url=https://web.archive.org/web/20181014053337/https://www.bbc.co.uk/news/uk-england-derbyshire-14896806 |archive-date=14 October 2018 |url-status=live}}</ref>

During the Second World War, parts of the [[Bournville]] factory were turned over to war work, producing [[milling machine]]s and seats for [[fighter aircraft]]. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1950, and normal production resumed. Cadbury subsequently invested in new factories and had an increasing demand for their products.<ref name="birm">{{cite web |url=http://4birminghamuk.blogspot.co.at/2012/04/cadbury.html |title=The history of Cadbury Schweppes |date=28 April 2012 |publisher=Birminghamuk.com |access-date=26 April 2013 |archive-date=9 June 2013 |archive-url=https://web.archive.org/web/20130609190813/http://4birminghamuk.blogspot.co.at/2012/04/cadbury.html |url-status=live }}</ref> In 1952 the [[Moreton, Merseyside|Moreton]] factory was built.<ref name="SmithRowlinson1990">{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA81 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |pages=78–82}}</ref>

In 1967, Cadbury acquired an Australian confectioner, [[MacRobertson's]], beating a rival bid from [[Mars, Incorporated|Mars]].<ref name="Cadbury268">{{cite book |last=Cadbury |first=Deborah |title=Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers |url=https://archive.org/details/isbn_9781586488208 |url-access=registration |year=2010 |publisher=PublicAffairs |isbn=978-1-58648-925-0 |pages=[https://archive.org/details/isbn_9781586488208/page/267 267–8]}}</ref> As a result of the takeover, Cadbury built a 60 per cent market share in the Australian market.<ref name="Cadbury268" />

Cadbury was a holder of a royal warrant from [[Elizabeth II|Queen Elizabeth II]] from 1955 to 2022.<ref name="Royal Warrant"/> A warrant from [[Charles III|King Charles III]] was held for a further two years, but was dropped in 2024 due to Mondelez International still operating in Russia.<ref>{{cite news |last1=Vaughan |first1=Martha |title=Cadbury's loses royal warrant after 170 years on King's new list |work=The Herald |date=24 December 2024 |location=Glasgow |page=7}}</ref>

=== Schweppes merger (1969) ===
[[File:Cadbury Schweppes.svg|The Cadbury [[Schweppes]] logo used until the demerger in 2008|thumb|317x317px]]

Cadbury merged with drinks company [[Schweppes]] to form Cadbury Schweppes in 1969.<ref name=Smith_Rowlinson>{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA81 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |pages=78–80}}</ref> Head of Schweppes, [[Lord Watkinson]], became chairman, and [[Adrian Cadbury]] became deputy chairman and [[managing director]].<ref name=Smith_Rowlinson/> The benefits of the merger were to prove elusive.<ref name="Hendry83">{{cite book |last=Hendry |first=John |title=European Cases in Strategic Management |url=https://books.google.com/books?id=XB57PUKmmggC&pg=PA83 |year=1999 |publisher=Cengage Learning |isbn=1-86152-577-X |page=83}}</ref> The merger put an end to Cadbury's close links to its Quaker founding family.<ref name="SmithRowlinson1">{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA78 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |pages=78–95}}</ref>

[[File:Creme Egg car.jpg|thumb|left|upright=0.9|One of the Cadbury Creme Egg branded promotional vehicles, which were launched in 1988, on display at the [[National Exhibition Centre]], Birmingham, England]]
In 1978, the company acquired [[Peter Paul Candy Manufacturing Company|Peter Paul]], the third largest chocolate manufacturer in the United States for $58 million, which gave it a 10 per cent share of the world's largest confectionery market.<ref name="SmithRowlinson88">{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA88 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |page=88}}</ref> The successful [[Wispa]] chocolate bar was launched in the North East of England in 1981, and nationwide in 1984.<ref name="SmithRowlinson93">{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA93 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |page=93}}</ref> In 1982, trading profits were greater outside of Britain than in the UK for the first time.<ref name="Hendry83"/>

In 1986, Cadbury Schweppes sold its Beverages and Foods division to a [[management buyout]] known as [[Premier Brands]] for £97 million.<ref name="Hendry1999">{{cite book |last=Hendry |first=John |title=European Cases in Strategic Management |url=https://books.google.com/books?id=XB57PUKmmggC&pg=PA82 |year=1999 |publisher=Cengage Learning |isbn=1-86152-577-X |pages=81–82}}</ref> This saw the company divest itself of such brands as [[Typhoo Tea]], [[Kenco]], [[Smash (instant mashed potato)|Smash]] and [[Hartley's|Hartley Chivers]] jam.<ref name="Hendry1999"/> It also saw Premier take the licence for production of Cadbury brand biscuits and drinking chocolate.<ref name="Hendry1999"/>

[[File:Blue plaque Richard Cadbury.jpg|right|thumb|160px|An [[English Heritage]] [[blue plaque]] commemorating one of the founder's sons Richard Cadbury was installed in [[Edgbaston]], Birmingham in 2002]]
Meanwhile, Schweppes switched its alliance in the UK from Pepsi to Coca-Cola, taking a 51 per cent stake in the joint venture Coca-Cola Schweppes.<ref name="Hendry1999"/> The acquisition of [[Canada Dry]] doubled its worldwide drinks market share, and it took a 30 per cent stake in [[Dr Pepper]].<ref name="Hendry1999"/> As a result of these acquisitions, Cadbury Schweppes became the third largest soft drinks manufacturer in the world.<ref name="Hendry1999"/> In August 1988, the company sold its U.S. confectionery operations to [[The Hershey Company|Hershey's]] for $284.5 million cash plus the assumption of $30 million in debt.<ref>{{cite book |title=The Hershey Company Fact Book 2016 |publisher=The Hershey Company |page=11}}</ref>

In 1992, company chairman Sir [[Adrian Cadbury]] produced the [[Cadbury Report]] (via the Cadbury committee set up by the [[London Stock Exchange]]), a code of best practice which served as a basis for reform of [[corporate governance]] around the world.<ref name="Report"/> In 1993, Cadbury Schweppes acquired [[A&W Root Beer|A&W]].<ref>{{cite web | url=https://www.baltimoresun.com/1993/09/10/cadbury-acquires-big-chunk-of-us-soft-drink-market/ | title=Cadbury acquires big chunk of U.S. Soft-drink market | date=10 September 1993 }}</ref> In 1995, Cadbury Schweppes acquired [[Dr Pepper/Seven Up|Dr Pepper/Seven-Up]] Companies.<ref>{{cite web | url=https://www.nytimes.com/1995/01/27/business/cadbury-to-purchase-dr-pepper.html | title=Cadbury to Purchase Dr Pepper | work=The New York Times | date=27 January 1995 | last1=Collins | first1=Glenn }}</ref> In 1999, Cadbury Schweppes sold its worldwide beverage businesses to [[The Coca-Cola Company]] except in North America and continental Europe for $700 million.<ref>{{cite news |url=https://www.nytimes.com/1999/07/31/business/company-news-coca-cola-completes-purchase-of-cadbury-unit.html |title=Coca-Cola completes purchase of Cadbury unit |newspaper=The New York Times |date=31 July 1999 |access-date=29 October 2019 |archive-date=29 October 2019 |archive-url=https://web.archive.org/web/20191029190157/https://www.nytimes.com/1999/07/31/business/company-news-coca-cola-completes-purchase-of-cadbury-unit.html |url-status=live }}</ref>

[[Snapple]], Mistic and [[Stewart's Fountain Classics|Stewart's]] (formerly Cable Car Beverage) were sold by [[Wendy's/Arby's Group|Triarc]] to Cadbury Schweppes in 2000 for $1.45&nbsp;billion.<ref name="nyt">{{cite news |first=Laura M. |last=Holson |title=Cadbury to Pay $1.45&nbsp; Billion For Snapple |url=https://www.nytimes.com/2000/09/18/us/cadbury-to-pay-1.45-billion-for-snapple.html |work=[[The New York Times]] |date=18 September 2000 |access-date=18 June 2008 |archive-date=13 May 2009 |archive-url=https://web.archive.org/web/20090513020704/http://www.nytimes.com/2000/09/18/us/cadbury-to-pay-1.45-billion-for-snapple.html |url-status=live }}</ref> In October of that same year, Cadbury Schweppes purchased [[RC Cola|Royal Crown]] from Triarc.<ref>{{cite encyclopedia |url=http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-3535 |title=Royal Crown Cola Company |access-date=18 June 2008 |encyclopedia=[[New Georgia Encyclopedia]] |date=15 September 2006 |archive-date=12 October 2012 |archive-url=https://web.archive.org/web/20121012073022/http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-3535 |url-status=dead}}</ref> In 2003, Cadbury Schweppes acquired Adams, the US chewing gum operations of [[Pfizer Inc]]., for $4.2&nbsp;billion, making Cadbury the world's biggest confectionery company.<ref>{{cite news |title=The inside story of the Cadbury takeover |url=https://www.ft.com/content/1e5450d2-2be5-11df-8033-00144feabdc0 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/1e5450d2-2be5-11df-8033-00144feabdc0 |archive-date=10 December 2022 |url-access=subscription |url-status=live |access-date=17 May 2019 |agency=Financial Times}}</ref> In 2005, Cadbury Schweppes acquired [[Green & Black's]] for £20 million.<ref>{{cite web |url=http://news.bbc.co.uk/1/hi/business/4543583.stm |title=Cadbury gobbles up organic rival |work=[[BBC News]] |date=13 May 2005 |access-date=15 August 2019 |archive-date=23 November 2022 |archive-url=https://web.archive.org/web/20221123133800/http://news.bbc.co.uk/1/hi/business/4543583.stm |url-status=live }}</ref>

==== Schweppes demerger ====
In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/6451749.stm |title=Cadbury plans to split business |archiveurl=https://web.archive.org/web/20230410164509/http://news.bbc.co.uk/1/hi/business/6451749.stm |archivedate=10 April 2023 |work= [[BBC News]] |date= 14 March 2007}}</ref> The demerger took effect on 2 May 2008, with the drinks business becoming [[Dr Pepper Snapple Group]] and Cadbury Schweppes [[Public limited company|plc]] becoming Cadbury plc.<ref name="demerger">{{cite press release |title=Cadbury plc Demerger |publisher=Cadbury plc |date=7 May 2008 |url=http://www.cadburyinvestors.com/cadbury_ir/shareholder_services/demerger/ |access-date=29 December 2009 |url-status=dead |archive-url=https://web.archive.org/web/20091213192026/http://www.cadburyinvestors.com/cadbury_ir/shareholder_services/demerger |archive-date=13 December 2009}}</ref> In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to [[Asahi Breweries]].<ref>{{cite news |title=Cadbury to sell Australian drinks arm |url=http://www.ft.com/cms/s/0/0f0371da-d1a5-11dd-bb61-000077b07658.html |archive-url=https://ghostarchive.org/archive/20221210/http://www.ft.com/cms/s/0/0f0371da-d1a5-11dd-bb61-000077b07658.html |archive-date=10 December 2022 |url-access=subscription |work=[[Financial Times]] |date=24 December 2008 |access-date=17 March 2009}}</ref>

=== 2007–2010 ===
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In October 2007, Cadbury announced the closure of the [[Somerdale Factory]], in [[Keynsham]], Somerset, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/7025413.stm |title=Cadbury factories shed 700 jobs |work=[[BBC News]] |date=3 October 2007 |access-date=5 January 2010 |archive-date=13 October 2007 |archive-url=https://web.archive.org/web/20071013004336/http://news.bbc.co.uk/1/hi/business/7025413.stm |url-status=live }}</ref>

In 2008, Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to [[Tangerine Confectionery]] for £58&nbsp;million. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.<ref>[http://www.yorkshirepost.co.uk/businessnews/Sweet-deal-as-Tangerine-buys.3689123.jp Sweet deal as Tangerine buys Monkhill], ''[[Yorkshire Post]]'', 18 January 2008</ref>

In mid-2009, Cadbury replaced some of the cocoa butter in their non-UK chocolate products with [[palm oil]]. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers in both Australia and New Zealand, with consumers objecting to both the taste from the cheaper formulation, and the use of palm oil given its role in the destruction of rainforests. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand and Australia, although palm oil is still listed as an ingredient in Cadbury's flavoured sugar syrup based fillings (where it referred to as 'vegetable oil').<ref>{{cite web |url=http://www.cadbury.co.nz/About-Cadbury/News.aspx?newsID=47 |title=About Cadbury |access-date=6 February 2016 |url-status=dead |archive-url=https://web.archive.org/web/20120313144653/http://www.cadbury.co.nz/About-Cadbury/News.aspx?newsID=47 |archive-date=13 March 2012}} Cadbury Dairy Milk returns to Cocoa Butter only recipe—Official Press Release, August 2009</ref> In addition, Cadbury stated it would source cocoa beans through [[Fair trade|Fair Trade]] channels.<ref>[http://www.choclovers.com/] {{Webarchive|url=https://web.archive.org/web/20090814182110/http://www.choclovers.com/|date=14 August 2009}} Cadbury Dairy Milk to go Fairtrade in 2010 – Choclovers.com, August 2009</ref> In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.<ref>{{cite news |first=Severin |last=Carrell |url=https://www.theguardian.com/business/2010/jan/23/kraft-cadbury-fairtrade |title=Kraft pledges to honour Cadbury's Fairtrade sourcing commitments at Guardian.co.uk |work=[[The Guardian]] |date=23 January 2010 |access-date=21 December 2010 |location=London |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017063549/http://www.theguardian.com/business/2010/jan/23/kraft-cadbury-fairtrade |url-status=live }}</ref>

=== Acquisition and subsidiary (2009–2023) ===

On 7 September 2009, [[Kraft Foods Inc|Kraft Foods]] made a £10.2&nbsp;billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8241056.stm |title=Cadbury snubs £10.2bn Kraft move |date=7 September 2009 |work=[[BBC News]] |access-date=7 September 2009 |archive-date=7 April 2023 |archive-url=https://web.archive.org/web/20230407235855/http://news.bbc.co.uk/1/hi/business/8241056.stm |url-status=live }}</ref> Kraft launched a formal, hostile bid for Cadbury, valuing the firm at £9.8&nbsp;billion on 9 November 2009.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8349832.stm |title=Cadbury rejects hostile Kraft bid |date=9 November 2009 |work=[[BBC News]] |access-date=9 November 2009 |archive-date=16 April 2023 |archive-url=https://web.archive.org/web/20230416020249/http://news.bbc.co.uk/1/hi/business/8349832.stm |url-status=live }}</ref> The UK [[Secretary of State for Business, Innovation and Skills|Business Secretary]] [[Peter Mandelson]] warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury.<ref>{{cite news |url=https://www.theguardian.com/business/2009/dec/04/cadbury-bidders-will-face-opposition |title=Don't try to make a quick buck from Cadbury, Mandelson tells Kraft |date=4 December 2009 |work=[[The Guardian]] |access-date=10 January 2010 |location=London |first=Terry |last=MacAlister |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017070114/http://www.theguardian.com/business/2009/dec/04/cadbury-bidders-will-face-opposition |url-status=live }}</ref>

On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7&nbsp;billion (US$11.5bn) in order to finance the takeover.<ref name="BBC takeover">{{cite news |url=http://news.bbc.co.uk/1/hi/business/8467007.stm |title=Cadbury agrees Kraft takeover bid |date=19 January 2010 |work=[[BBC News]] |publisher=BBC |access-date=19 January 2010 |location=London |archive-date=11 May 2014 |archive-url=https://web.archive.org/web/20140511070534/http://news.bbc.co.uk/1/hi/business/8467007.stm |url-status=live }}</ref>

[[The Hershey Company]], based in [[Pennsylvania]], manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos".<ref name="Richardson Guardian Sweets">{{cite news |url=https://www.theguardian.com/theguardian/2010/jan/16/saving-cadbury-from-kraft-takeover |title=Get your hands off our sweets! |newspaper=[[The Guardian]] |date=16 January 2010 |location=London |access-date=28 April 2010 |first=Tim |last=Richardson |archive-date=9 September 2013 |archive-url=https://web.archive.org/web/20130909083106/http://www.theguardian.com/theguardian/2010/jan/16/saving-cadbury-from-kraft-takeover |url-status=live }}</ref> Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets.<ref>{{cite news |url=http://www.business-standard.com/india/news/jp-morgan-bofa-gearto-fund-hershey%5Cs-cadbury-bid/79596/on |work=The Business Standard |title=JP Morgan, BofA gear up to fund Hershey's Cadbury bid |date=15 November 2012 |publisher=Press Trust of India |access-date=17 May 2021 |archive-date=13 October 2012 |archive-url=https://web.archive.org/web/20121013084859/http://www.business-standard.com/india/news/jp-morgan-bofa-gearto-fund-hershey%5Cs-cadbury-bid/79596/on |url-status=live }}</ref> But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.<ref>{{cite news |first=Matt |last=Andrejczak |url=http://www.marketwatch.com/story/hershey-no-plans-for-cadbury-bid-2010-01-22?dist=afterbell |title=Hershey: No plans for Cadbury bid |newspaper=MarketWatch |date=22 January 2010 |access-date=21 December 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410151146/https://www.marketwatch.com/story/hershey-no-plans-for-cadbury-bid-2010-01-22?dist=afterbell |url-status=live }}</ref><ref>{{Cite news |url=https://www.nytimes.com/2010/01/20/business/global/20kraft.html |title=Kraft to Acquire Cadbury in Deal Worth $19 Billion |newspaper=[[The New York Times]] |date=19 January 2010 |last1=de la Merced |first1=Michael J. |first2=Chris V. |last2=Nicholson |name-list-style=amp |access-date=6 February 2017 |archive-date=28 July 2021 |archive-url=https://web.archive.org/web/20210728014109/https://www.nytimes.com/2010/01/20/business/global/20kraft.html |url-status=live }}</ref><ref>{{Cite news |url=https://www.wsj.com/articles/SB10001424052748703657604575005580438523258 |title=Hershey's Chocolate Dreams |newspaper=[[The Wall Street Journal]] |date=16 January 2010 |first1=John |last1=Jannarone |first2=Matthew |last2=Curtin |access-date=12 August 2017 |archive-date=9 July 2017 |archive-url=https://web.archive.org/web/20170709064837/https://www.wsj.com/articles/SB10001424052748703657604575005580438523258 |url-status=live }}</ref>

The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union [[Unite the Union|Unite]],<ref>{{cite web |url=http://www.unitetheunion.com/news__events/latest_news/keep_cadbury_independent_-_u-1.aspx |title=Keep Cadbury Independent – UK and Irish workers unite to stop Kraft swallowing Cadbury |work=UniteTheUnion.com |url-status=dead |archive-url=https://web.archive.org/web/20091219141715/http://www.unitetheunion.com/news__events/latest_news/keep_cadbury_independent_-_u-1.aspx |archive-date=19 December 2009}}</ref> who fought against the acquisition of the company which, according to Prime Minister [[Gordon Brown]], was very important to the [[Economy of the United Kingdom|British economy]].<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/uk_politics/8470776.stm |title=Clegg attacks Brown over RBS funding for Cadbury bid |work=[[BBC News]] |date=20 January 2010 |access-date=21 January 2010 |archive-date=7 January 2024 |archive-url=https://web.archive.org/web/20240107054115/http://news.bbc.co.uk/2/hi/uk_news/politics/8470776.stm |url-status=live }}</ref> Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",<ref name="Richardson Guardian Sweets" /><ref>{{cite web |url=http://www.unitetheunion.com/news__events/latest_news/debt-heavy_kraft_could_put_30.aspx?lang=en-gb |title=Debt-heavy Kraft could put 30,000 Cadbury jobs at risk, warns Unite |publisher=Unitetheunion.com |access-date=21 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100115021407/http://www.unitetheunion.com/news__events/latest_news/debt-heavy_kraft_could_put_30.aspx?lang=en-gb |archive-date=15 January 2010}}</ref><ref>{{cite news |first1=Zoe |last1=Wood |name-list-style=amp |first2=Jill |last2=Treanor |url=https://www.theguardian.com/business/2010/jan/19/cadbury-kraft-takeover-todd-stitzer |title=£2m a day cost of Cadbury deal – plus £12m for the boss |newspaper=[[The Guardian]] |date=19 January 2010 |location=London |access-date=11 December 2016 |archive-date=5 March 2017 |archive-url=https://web.archive.org/web/20170305013831/https://www.theguardian.com/business/2010/jan/19/cadbury-kraft-takeover-todd-stitzer |url-status=live }}</ref> and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks. Cadbury's M&A advisers were [[UBS]], [[Goldman Sachs]] and [[Morgan Stanley]].<ref>{{cite news |url=http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article6961118.ece |title=Big investors call for inquiry into banks' fees for M&A work |work=The Times |date=18 December 2009 |first=Miles |last=Costello |location=London |access-date=16 January 2010 |archive-date=12 June 2011 |archive-url=https://web.archive.org/web/20110612003237/http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article6961118.ece |url-status=dead }}</ref><ref>{{cite web |url=http://www.businessinsider.com/goldman-sachs-morgan-stanley-win-big-in-kraft-cadburys-2009-9 |title=Goldman Sachs, Morgan Stanley Win Big In Kraft-Cadbury's |first=Joe |last=Weisenthal |work=The Business Insider |date=8 September 2009 |access-date=16 January 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410180041/https://www.businessinsider.com/goldman-sachs-morgan-stanley-win-big-in-kraft-cadburys-2009-9 |url-status=live }}</ref><ref>{{Cite news |url=https://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6152160/Bankers-the-big-winners-in-Krafts-tilt-for-Cadbury.html |title=Bankers the big winners in Kraft's tilt for Cadbury |newspaper=The Daily Telegraph |date=8 September 2009 |location=London |access-date=28 April 2010 |first=Peter |last=Taylor |archive-date=12 September 2009 |archive-url=https://web.archive.org/web/20090912071632/http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6152160/Bankers-the-big-winners-in-Krafts-tilt-for-Cadbury.html |url-status=live }}</ref> Controversially, [[Royal Bank of Scotland Group|RBS]], a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.<ref>{{cite news |url=https://www.theguardian.com/business/2009/nov/22/rbs-cadbury-kraft-hostile-bid |date=22 November 2009 |title=RBS kept client Cadbury in the dark as it prepared to back Kraft's hostile bid |work=[[The Guardian]] |location=London |first=Ruth |last=Sunderland |access-date=28 April 2010 |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017070112/http://www.theguardian.com/business/2009/nov/22/rbs-cadbury-kraft-hostile-bid |url-status=live }}</ref><ref>{{cite news |url=http://news.bbc.co.uk/1/hi/uk_politics/8470776.stm |title=Clegg attacks Brown over RBS funding for Cadbury bid |date=20 January 2010 |work=[[BBC News]] |access-date=21 January 2010 |archive-date=7 January 2024 |archive-url=https://web.archive.org/web/20240107054115/http://news.bbc.co.uk/2/hi/uk_news/politics/8470776.stm |url-status=live }}</ref>

[[File:Library of Birmingham - Cadbury World - Shakepeare Lives (28159869416).jpg|thumb|upright=0.8|left|[[Cadbury World]] exhibition at the [[Library of Birmingham]], July 2016. A tribute to [[Shakespeare]] (born 22 miles (35 km) south east of the city), the miniature [[Shakespeare's Globe]] theatre (left) and a manuscript are made from Cadbury chocolate.]]
On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal.<ref>{{cite news |url=https://www.reuters.com/article/idUSTRE6114X620100202 |title=Cadbury deal near end, Kraft CEO sees sleep |work=Reuters |date=2 February 2010 |access-date=30 June 2017 |archive-date=18 March 2022 |archive-url=https://web.archive.org/web/20220318101700/https://www.reuters.com/article/idUSTRE6114X620100202 |url-status=live }}</ref> Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February, and the company announced that Cadbury shares would be de-listed on 8 March.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/8499853.stm |title=Cadbury shares to be de-listed |archiveurl=https://web.archive.org/web/20220317155316/http://news.bbc.co.uk/1/hi/business/8499853.stm |archivedate=17 March 2022 |work=[[BBC News]] |date=5 February 2010}}</ref> On 3 February, the Chairman [[Roger Carr (businessman)|Roger Carr]], chief executive [[Todd Stitzer]] and chief financial officer Andrew Bonfield<ref>{{cite web |url=http://www.kingfisher.com/index.asp?pageid=55&newsid=684 |title=Andrew Bonfield was appointed a non-executive director of Kingfisher plc in February 2010 |access-date=31 December 2010 |archive-url=https://web.archive.org/web/20111007233554/http://www.kingfisher.com/index.asp?pageid=55&newsid=684 |archive-date=7 October 2011 |url-status=dead}}</ref> all announced their resignations. Stitzer had worked at the company for 27 years.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/8496873.stm |title=Cadbury top bosses to step down |archiveurl=https://web.archive.org/web/20240107054128/http://news.bbc.co.uk/2/hi/business/8496873.stm |archivedate=7 January 2024 |work=[[BBC News]] |date=3 February 2010}}</ref> On 9 February, Kraft announced that it was planning to close the Somerdale Factory, [[Keynsham]], with the loss of 400 jobs.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8507066.stm |title=Cadbury's Bristol plant to close by 2011 |work=[[BBC News]] |date=9 February 2010 |access-date=21 December 2010 |archive-date=7 September 2022 |archive-url=https://web.archive.org/web/20220907202041/http://news.bbc.co.uk/1/hi/business/8507066.stm |url-status=live }}</ref> The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice".<ref>{{cite news |last=Warde |first=Miles |url=http://news.bbc.co.uk/1/hi/business/8570188.stm |title=Cadbury Keynsham workers 'sacked twice' |work=[[BBC News]] |date=16 March 2010 |access-date=21 December 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410072410/http://news.bbc.co.uk/1/hi/business/8570188.stm |url-status=live }}</ref> On 22 April 2010, Phil Rumbol, the man behind the famous Cadbury ''[[Gorilla (advertisement)|Gorilla]]'' advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover.<ref>{{cite web |url=http://www.newstatesman.com/broadcast/2010/04/rumbol-gorilla-company-kraft |title=Cadbury's marketing director to quit |publisher=Newstatesman.com |date=22 April 2010 |access-date=21 December 2010 |archive-date=29 July 2020 |archive-url=https://web.archive.org/web/20200729163842/https://www.newstatesman.com/broadcast/2010/04/rumbol-gorilla-company-kraft |url-status=live }}</ref>

[[File:Thinktank Birmingham - object 1974S02865.00002(2).jpg|thumb|upright|An early Cadbury chocolate wrapping machine on display at [[Thinktank, Birmingham Science Museum]]]]
The [[European Commission]] decided that Kraft would have to divest Cadbury's confectionery businesses in Poland (Wedel) and Romania (Kandia). In June 2010, the Polish division, Cadbury-Wedel, was sold to [[Lotte (conglomerate)|Lotte]] of Korea. As part of the deal Kraft kept the Cadbury, Hall's and other brands along with two plants in [[Skarbimierz]]. Lotte took over the plant in [[Warsaw]] along with the [[E Wedel]] brand.<ref>[http://www.confectionerynews.com/Manufacturers/Lotte-group-set-to-acquire-Wedel-in-Poland-from-Kraft Lotte group set to acquire Wedel in Poland from Kraft] {{Webarchive|url=https://web.archive.org/web/20160719115812/http://www.confectionerynews.com/Manufacturers/Lotte-group-set-to-acquire-Wedel-in-Poland-from-Kraft |date=19 July 2016 }} ''Confectionery News'' 28 June 2010.</ref> Kandia was sold back to [[Julius Meinl|the Meinl family]], which had owned the brand from 2003 to 2007.<ref>{{Cite web |url=https://www.zf.ro/companii/familia-meinl-revine-la-brandul-kandia-7474674 |title=Familia Meinl revine la brandul Kandia |website=Ziarul Financiar |access-date=8 February 2020 |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727060917/https://www.zf.ro/companii/familia-meinl-revine-la-brandul-kandia-7474674 |url-status=live }}</ref>

On 4 August 2011, Kraft Foods announced it would be splitting into two companies beginning on 1 October 2012. The snack and confectionery business of Kraft became [[Mondelez International]], of which Cadbury would become a subsidiary.<ref>{{cite news |title=Factbox – Kraft to split into two companies |url=https://www.reuters.com/article/uk-kraftfoods-fb/factbox-kraft-to-split-into-two-companies-idUKTRE7734TD20110804 |access-date=9 October 2017 |work=[[Reuters]] |date=5 August 2011 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092758/https://www.reuters.com/article/uk-kraftfoods-fb/factbox-kraft-to-split-into-two-companies-idUKTRE7734TD20110804 |url-status=live }}</ref><ref>{{cite news |last1=Smith |first1=Aaron |title=Kraft to split into two companies |url=https://money.cnn.com/2011/08/04/news/companies/kraft/index.htm |access-date=9 October 2017 |work=[[CNN Money]] |date=4 August 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092644/http://money.cnn.com/2011/08/04/news/companies/kraft/index.htm |url-status=live }}</ref>

In response to diminishing margins in early 2014, Mondelez hired [[Accenture]] to implement a US$3 billion cost-cutting programme of the company's assets including Cadbury and [[Oreo]]. Beginning in 2015, Mondelez began closing Cadbury factories in several developed countries including Ireland, Canada, the United States, and New Zealand and shifting production to "advantaged" country locations like China, India, Brazil, and Mexico. The closure of Cadbury factories in centres such as [[Dublin]], [[Montreal]], [[Chicago]], [[Philadelphia]], and [[Dunedin]] in New Zealand generated outcries from the local populations. The plan received approval from several market shareholders including the Australian and New Zealand banks [[Westpac]] and [[ASB Bank]].<ref>{{cite web |title=Mondelez International Details Cost-Reduction Progress and Strategies to Accelerate Growth; Reaffirms 2015 Outlook and 2016 Margin Target |url=http://ir.mondelezinternational.com/releasedetail.cfm?releaseid=930964 |publisher=[[Mondelez International]] |access-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092756/http://ir.mondelezinternational.com/releasedetail.cfm?releaseid=930964 |archive-date=9 October 2017 |url-status=dead}}</ref><ref>{{cite news |last1=Stock |first1=Rob |title=Mondelez's global $4 billion cost-cutting drive behind Dunedin Cadbury factory closure |url=http://www.stuff.co.nz/business/89569042/mondelezs-global-costcutting-drive-behind-dunedin-cadbury-factory-closure |access-date=9 October 2017 |agency=[[Stuff.co.nz]] |date=19 February 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092707/http://www.stuff.co.nz/business/89569042/mondelezs-global-costcutting-drive-behind-dunedin-cadbury-factory-closure |url-status=live }}</ref><ref>{{cite news |title=Mondelez's results beat on better pricing, cost cuts |url=https://www.reuters.com/article/us-mondelez-intl-results/mondelezs-results-beat-on-better-pricing-cost-cuts-idUSKBN17Y2F7 |access-date=9 October 2017 |work=[[Reuters]] |date=3 May 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009093010/http://www.reuters.com/article/us-mondelez-intl-results/mondelezs-results-beat-on-better-pricing-cost-cuts-idUSKBN17Y2F7 |url-status=live }}</ref>

In January 2017, Cadbury became the official snack partner of the [[Premier League]], and sponsored the [[Premier League Golden Boot]] and [[Premier League Golden Glove]] awards.<ref>{{cite news |title=Cadbury and Premier League enter partnership |url=https://www.premierleague.com/news/317045 |date=24 January 2017 |access-date=5 June 2019 |agency=PremierLeague.com |archive-date=5 June 2019 |archive-url=https://web.archive.org/web/20190605073606/https://www.premierleague.com/news/317045 |url-status=live }}</ref>

====200th anniversary: 2024–present====
On 8 January 2024, [[Mondelez International]] announced plans to celebrate the 200th anniversary of Cadbury, including: promotions, celebrations, and seven retro packaging designs for its Cadbury Dairy Milk bars.<ref>{{cite web |url=https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-200-years-08-01-2024/ |title=Cadbury celebrates 200 years|access-date=12 January 2024 |archive-date=8 January 2024 |archive-url=https://web.archive.org/web/20240108113527/https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-200-years-08-01-2024/|first=Joanna|last=Thomson|work=Talking Retail|date=8 January 2024 |url-status=live }}</ref>

On 23 December 2024, it was announced that after 170 years of its association with the [[British monarchy]], since the reign of [[Queen Victoria]], Cadbury would now no longer hold its [[Royal warrant of appointment (United Kingdom)|Royal Warrant]] under [[King Charles III]]. 
While no reason was given, the King had been urged by campaign group B4Ukraine to withdraw warrants from companies "still operating in Russia" after the [[Russian invasion of Ukraine|invasion of Ukraine]], with Mondelez and consumer goods firm [[Unilever]] (who also lost its royal warrant) among those named.<ref name="Khan"/> In a statement by a Mondelez spokesperson: "Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK [...] to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision."<ref name="Khan">{{Cite news|first=Shehnaz|last=Khan|url=https://www.bbc.co.uk/news/articles/c0lg9y791kyo|title=Cadbury loses royal warrant after 170 years|date=23 December 2024|newspaper=[[BBC News]] |language=en-GB|access-date=24 December 2024}}</ref>