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==Etymology== [[File:20250511 셀카봉.jpg|thumb|Bluetooth [[Selfie stick]]]] The name "Bluetooth" was proposed in 1997 by Jim Kardach of [[Intel]], one of the founders of the Bluetooth SIG. The name was inspired by a conversation with Sven Mattisson who related Scandinavian history through tales from [[Frans G. Bengtsson]]'s ''[[The Long Ships]]'', a historical novel about Vikings and the 10th-century Danish king [[Harald Bluetooth]]. Upon discovering a picture of the [[Jelling stones#Runestone of Harald Bluetooth|runestone of Harald Bluetooth]]<ref>{{cite web|url=http://jelling.natmus.dk/en/about-jelling/the-rune-stones/harald-bluetooths-rune-stone|title=Harald Bluetooth's rune stone|publisher=National Museum of Denmark|access-date=22 October 2021|archive-date=26 October 2021|archive-url=https://web.archive.org/web/20211026032119/http://jelling.natmus.dk/en/about-jelling/the-rune-stones/harald-bluetooths-rune-stone/|url-status=live}}</ref> in the book ''A History of the Vikings'' by [[Gwyn Jones (author)|Gwyn Jones]], Kardach proposed Bluetooth as the codename for the short-range wireless program which is now called Bluetooth.<ref name="EETimes">{{cite news|work=eetimes|url=https://www.eetimes.com/tech-history-how-bluetooth-got-its-name|title=Tech History: How Bluetooth got its name|first=Jim|last=Kardach|date=5 March 2008|access-date=11 June 2013|archive-date=5 December 2019|archive-url=https://web.archive.org/web/20191205132704/https://www.eetimes.com/tech-history-how-bluetooth-got-its-name/|url-status=live}}</ref><ref>{{cite book|author=Forsyth, Mark|title= The Etymologicon|url=https://archive.org/details/etymologiconcirc00fors_748|url-access=limited|publisher= Icon Books Ltd.|location= London |date= 2011|page= [https://archive.org/details/etymologiconcirc00fors_748/page/n138 139]|isbn= 9781848313071}}</ref><ref>{{cite web|url=https://www.kardach.com/bluetooth/naming-bluetooth|title=The Naming of a Technology|publisher=kardach.com|author=Kardach, Jim|access-date=22 October 2021|archive-date=22 October 2021|archive-url=https://web.archive.org/web/20211022195739/https://www.kardach.com/bluetooth/naming-bluetooth|url-status=live}}</ref> According to Bluetooth's official website, {{Blockquote |text=Bluetooth was only intended as a placeholder until marketing could come up with something really cool. Later, when it came time to select a serious name, Bluetooth was to be replaced with either RadioWire or PAN (Personal Area Networking). PAN was the front runner, but an exhaustive search discovered it already had tens of thousands of hits throughout the internet. A full trademark search on RadioWire couldn't be completed in time for launch, making Bluetooth the only choice. The name caught on fast and before it could be changed, it spread throughout the industry, becoming synonymous with short-range wireless technology.<ref>{{cite web|title=Origin of the Name|url=https://www.bluetooth.com/about-us/bluetooth-origin/|access-date=2021-11-10|website=Bluetooth Technology Website|archive-date=28 December 2020|archive-url=https://web.archive.org/web/20201228185749/https://www.bluetooth.com/about-us/bluetooth-origin/|url-status=live}}</ref> }} Bluetooth is the [[Anglicised]] version of the Scandinavian ''Blåtand''/''Blåtann'' (or in [[Old Norse]] ''blátǫnn''). It was the [[epithet]] of King Harald Bluetooth, who united the disparate Danish tribes into a single kingdom; Kardach chose the name to imply that Bluetooth similarly unites communication protocols.<ref>{{cite web|url=http://www.ericsson.com/bluetooth/companyove/history-bl/|title=Milestones in the Bluetooth advance|publisher=Ericsson Technology Licensing|date=22 March 2004|archive-url=https://web.archive.org/web/20040620150507/http://www.ericsson.com/bluetooth/companyove/history-bl/|archive-date=20 June 2004}}</ref> The Bluetooth logo [[File:Bluetooth.svg|20px]] is a [[bind rune]] merging the [[Younger Futhark]] [[runes]] [[File:Runic letter ior.svg|8px]] (ᚼ, [[Haglaz|Hagall]]) and [[File:Runic letter berkanan.svg|8px]] (ᛒ, [[Berkanan|Bjarkan]]), Harald's initials.<ref>{{cite web|url=https://twitter.com/BluetoothSIG/status/704694301201043456|title=Bluetooth on Twitter|access-date=2 March 2016|archive-date=30 December 2018|archive-url=https://web.archive.org/web/20181230095911/https://twitter.com/BluetoothSIG/status/704694301201043456|url-status=live}}</ref><ref>{{cite web|url=https://www.bluetooth.org/DocMan/handlers/DownloadDoc.ashx?doc_id=46091|title=Bluetooth Experience Icons|publisher=Bluetooth Special Interest Group|quote=Bluetooth Experience Icons borrow two of these three features: the blue color and the rune-inspired symbol.|access-date=21 October 2016|archive-date=23 December 2018|archive-url=https://web.archive.org/web/20181223163534/https://www.bluetooth.org/DocMan/handlers/DownloadDoc.ashx?doc_id=46091|url-status=live}}</ref>
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