Editing Barbershop Harmony Society (section)

==Name==
<!-- Deleted image removed: [[File:SPEBSQSA-3D.jpg|175px|left|thumb|Emblem and historic logo of the Society, 1950s-2004]] -->
The original name SPEBSQSA was intended as a lampoon on Roosevelt's [[New Deal]] [[alphabet agencies]].<ref>{{cite web | title = ''Preserving an art form: the Barbershop Harmony Society'' | publisher = Barbershop Harmony Society | date = November 28, 2006 | url = http://barbershop.org/document-center/category/27-press-kit.html?download=397%3Apreserving-an-art-form | access-date = May 19, 2007 | archive-url = https://web.archive.org/web/20070407004109/http://www.barbershop.org/web/groups/public/documents/pages/pub_cb_00233.hcsp | archive-date = April 7, 2007 |url-status = dead}}</ref>  Because of the name's length and the difficult-to-pronounce acronym, society staff and members often refer to SPEBSQSA as ''The Society''. For decades, SPEBSQSA was ''the'' official name, while the ''Barbershop Harmony Society'' was an officially recognized and sanctioned alternate. Members were encouraged to use the alternate name, because it was felt that the official name was an in-joke that did not resonate outside the Society. In mid-2004, faced with declining membership, the Society adopted a marketing plan that called for using "Barbershop Harmony Society" consistently and retaining the old name for certain legal purposes.

The old official name spelled "barber shop" as two words, while ''barbershop'' is generally used elsewhere.

In reference to the acronym SPEBSQSA, The Society has said "attempts to pronounce the name are discouraged".<ref>{{cite book | last = Stebbins | first = Robert | title = The Barbershop Singer: Inside the Social World of a Musical Hobby | publisher = University of Toronto Press | year = 1996 | pages = 23–37, 117 | isbn = 3-540-63293-X}}</ref> Unofficially, it is sometimes pronounced as if it were spelled "Spebsqua".<ref>{{cite news |newspaper=Wall Street Journal |url=https://www.wsj.com/news/articles/SB118334565441755041 |access-date=November 9, 2013 |title=Quartets Contend With Disharmony In the Barbershop |date=July 2, 2007 |first=Neal E. |last=Boudette }}</ref>

''Sharp Harmony'', a [[Norman Rockwell]] painting, appeared on the cover of ''[[The Saturday Evening Post]]'' magazine issue dated September 26, 1936; it depicts a barber and three clients enjoying a cappella song. The image was adopted by SPEBSQSA in its promotion of the art.

In late 2004, the Society established Barbershop Harmony Society as its new "brand name", with a logo and identity program released in 2005. The legal name remained SPEBSQSA, Inc.