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==History and profile== [[File:Våbenskjold - Adresseavisen 1767.png|thumb|The [[Coat of arms of Norway|Royal Coat of Arms]] on the header of the first page of the first issue, published on 3 July 1767.]] The newspaper was first published on 3 July 1767<ref name=sig>{{cite journal|author=Sigurd Allern|title=From Party Press to Independent Observers?|journal=Nordicom Review|date=2007|issue=Jubilee Issue|pages=63–79|url=https://www.nordicom.gu.se/en/tidskrifter/party-press-independent-observers-analysis-election-campaign-coverage-prior-general}}</ref><ref name=bbc6>{{cite news|title=The press in Norway|url=http://news.bbc.co.uk/2/hi/europe/4251111.stm|access-date=24 January 2015|work=BBC|date=20 February 2006}}</ref> as ''Kongelig allene privilegerede Trondheims Adresse-Contoirs Efterretninger'', making it the oldest Norwegian newspaper still being published. The paper was founded as a [[classified advertising]] publication.<ref name=cci>{{cite web|title=Norwegian media group uses innovative strategies to become a cross-media powerhouse |url=http://www.ccieurope.com/References/References/Customer_Cases/Adresseavisen.aspx|work=CCI Europe|access-date=24 January 2015|url-status=dead|archive-url=https://web.archive.org/web/20150128115021/http://www.ccieurope.com/References/References/Customer_Cases/Adresseavisen.aspx|archive-date=28 January 2015}}</ref> The name of the newspaper was changed several times before its present name began to be used in 1927.<ref>{{cite news|title=Printed history|url=http://www.thehindu.com/features/kids/adresseavisen-norways-oldest-newspaper/article7378325.ece|access-date=26 May 2016|work=The Hindu|date=2 July 2015}}</ref> Locally it is often referred to as ''Adressa''. The newspaper is based in Trondheim<ref name=bbc6/><ref>{{cite web|title=Norway|url=http://www.pressreference.com/No-Sa/Norway.html|publisher=Press Reference|access-date=7 March 2015}}</ref> and covers the areas of [[Trøndelag]] and [[Nordmøre]]. [[Martinus Lind Nissen]] (1744–1795) was the founder and first editor of {{Lang|no|Adresseavisen}}. At his death, Nissen was succeeded by [[Mathias Conrad Peterson]], a French-oriented revolutionary pioneering radical journalism in Norway. Later editors, however, have been more conservative. In Peterson's age the paper was renamed ''Trondhjemske Tidender'' (roughly ''Trondhjem Times'') and began to look more like a modern newspaper. Changing names, owners and profile several times during the 19th century, the paper was named ''Trondhjems Adresseavis'' in 1890. Its first press picture was published in 1893. During the 1920s, the paper was nearly bankrupted, but it was saved by the new editor, [[Harald Houge Torp]], who held the position from 1927 to 1941, and then from 1945 until 1969. In 1941, during the [[German occupation of Norway]], the occupiers took control of the paper.<ref>https://lokalhistoriewiki.no/Aviser_under_andre_verdenskrig</ref> The editorial leadership was dismissed and some were arrested. Jacob Skylstad, a member of the Norwegian nazi party, [[Nasjonal Samling]], was appointed as chief editor. Under nazi leadership the paper was published until the liberation of Norway in May 1945. During this period the paper was considered "less bad" than [[Dagsposten]] which was the official Nasjonal Samling publication in Trondheim. At the end of the war the dismissed editorial leadership was reappointed. {{Lang|no|Adresseavisen}} describes itself as conservative<ref name=bbc6/> and is part of the Adresseavisen Media Group which owns several smaller local newspapers in the Trøndelag region.<ref name=cci/> It also owns and operates a local radio station, Radio-Adressa, and a local TV station, TV-Adressa (prior to 30 January 2006: TVTrøndelag). In addition, the company owns the local newspapers ''[[Fosna-Folket]]'', ''[[Hitra-Frøya]]'', ''[[Levanger-Avisa]]'', ''[[Sør-Trøndelag (newspaper)|Sør-Trøndelag]]'', ''[[Trønderbladet]]'' and ''[[Verdalingen]]''.<ref name=cci/> As of 2006 [[Schibsted]] had a share of the paper (31.7%).<ref name=bbc6/> Stocks in {{Lang|no|Adresseavisen}} are traded on the [[Oslo Stock Exchange]]. ''Adressavisen'' became the first Norwegian newspaper to use computer technology in 1967. Its website was launched in 1996. [[Gunnar Flikke]] was editor-in-chief from 1989 to 2006. {{Lang|no|Adresseavisen}} switched from [[broadsheet]] to [[tabloid format]] on 16 September 2006.<ref>{{cite web|title=A Small World – Role Models In Scandinavia|url=http://www.jmg.gu.se/digitalAssets/1294/1294092_englishpaper--tabloidization-js2.pdf|publisher=Göteborgs University|access-date=6 February 2015|date=2007|archive-date=6 February 2015|archive-url=https://web.archive.org/web/20150206175031/http://www.jmg.gu.se/digitalAssets/1294/1294092_englishpaper--tabloidization-js2.pdf|url-status=dead}}</ref>
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