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== Etymology and logo == The Acura name is derived from the Latin β'''acu'''tus,β meaning "to sharpen".<ref>[https://twitter.com/acura/status/469614080526139392 Acura Tweet], Acura on Twitter, May 23, 2014</ref><ref>{{Cite book |last=Koester |first=Eric |author-link=Eric Koester |title=What Every Engineer Should Know About Starting a High-Tech Business Venture |date=2009 |publisher=[[CRC Press]] |isbn=9781420076981 |page=156}}</ref><ref name="Logo">[https://www.acura.com/innovation/modals/history Acu is Where We Started] {{Webarchive|url=https://web.archive.org/web/20230825080523/https://www.acura.com/innovation/modals/history|date=August 25, 2023}}, Acura Official Website</ref> The logo is derived from the caliper, a precise design tool representing the meticulous attention to detail that goes into every car.<ref name=Logo/>It also closely resembles Honda's "H" logo, with the tops of the side verticals pinched together.
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